Jan 18, 2014, 8:00 AM EDT
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Oct 31, 2014, 9:00 AM EDT
Somehow, this seems to make sense for both sides
Oct 31, 2014, 8:30 AM EDT
Pregame rituals were really the best part of the game for Cavs fans.
Oct 31, 2014, 8:00 AM EDT
Faried said Smith shot his team out of the game after the Nuggets beat the Pistons.
Oct 31, 2014, 3:22 AM EDT
LeBron slides into the loser category for a night.
Oct 31, 2014, 3:10 AM EDT
The Clippers will take the win, but it wasn’t pretty.
Oct 31, 2014, 2:14 AM EDT
There is no official timetable for his return, but we are likely talking 6 weeks or more he is out.
Oct 31, 2014, 12:21 AM EDT
Players should never angrily engage with fans.
Oct 30, 2014, 11:40 PM EDT
Big time shot.
Oct 30, 2014, 11:16 PM EDT
Nobody saw this coming.
Oct 30, 2014, 9:45 PM EDT
The banner is back.
Oct 30, 2014, 8:43 PM EDT
Oct 30, 2014, 7:42 PM EDT
The Sixers CEO fired back, but taking on a Hall of Fame coach isn’t usually wise.
Oct 30, 2014, 6:55 PM EDT
It’s going to be a rough transition for the Knicks. New Yorkers have to be patient (not always their strong suit).
Oct 30, 2014, 6:15 PM EDT
It’s a sign Dan Gilbert is pulling out the checkbook to spend.
Oct 30, 2014, 5:25 PM EDT
The Spurs just got better.
Oct 30, 2014, 4:40 PM EDT
Look for a decision sometime after Christmas.
Oct 30, 2014, 3:55 PM EDT
The time the Nuggets center responded to a heckler
Oct 30, 2014, 3:11 PM EDT
Cleveland, as of a few days ago, reportedly hadn’t begun negotiations with Thompson
Oct 30, 2014, 2:35 PM EDT
Faried reveals Nuggets defensive game plan against Pistons
LeBron makes emotional return to Cleveland tonight, new Nike ad shows city standing together (VIDEO)
Oct 30, 2014, 1:55 PM EDT
The season is about process for the Cavaliers, but tonight is about celebration of home.
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