Jan 18, 2014, 8:00 AM EDT
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Sep 1, 2014, 8:00 AM EDT
Whether he asked out or not doesn’t really change his situation much.
Sep 1, 2014, 12:30 AM EDT
Blatche being Blatche.
Aug 31, 2014, 11:00 PM EDT
Turkoglu didn’t do much in L.A. last year, but Chris Paul recently touted the importance of consistency in the Clippers’ chances for success next season.
Aug 31, 2014, 9:30 PM EDT
France picked up a nice win over Argentina.
Aug 31, 2014, 7:59 PM EDT
James Harden makes the PUJIT work for him.
Aug 31, 2014, 6:29 PM EDT
The energy of Kenneth Faried helped Team USA pull away in the second half.
Aug 31, 2014, 5:31 PM EDT
Terry was never going to be a fit in Sacramento, but could be a nice veteran addition for a Rockets team that plans on contending next season.
Aug 31, 2014, 5:00 PM EDT
Franklin only played one NBA season, but this will open up a roster spot in Memphis.
Aug 31, 2014, 3:30 PM EDT
In some ways, this new beginning in Minnesota is more interesting than if the team had simply proceeded with the status quo.
Aug 31, 2014, 2:00 PM EDT
There’s a big difference between the rebuilding that’s taking place in Minnesota and what’s going on with the Sixers.
Aug 31, 2014, 12:30 PM EDT
Under Armour made a huge offer, but Nike has exercised its right to match.
Aug 31, 2014, 11:00 AM EDT
Rondo is in the same situation Kevin Love was in with Timberwolves, before he was traded to Cavaliers.
Aug 31, 2014, 9:30 AM EDT
He played solidly, particularly on defense, for the Hawks last season.
Aug 31, 2014, 8:00 AM EDT
Deron looks good, and he’s back on the court ahead of schedule.
Aug 31, 2014, 12:45 AM EDT
Andray Blatche had 28 points and 12 rebounds for the Philippines, and they still lost.
Aug 30, 2014, 11:01 PM EDT
Rose looked like his vintage self for a night.
Aug 30, 2014, 9:30 PM EDT
The statue is in Buenos Aires, in case you were looking to travel to get your picture with it.
Aug 30, 2014, 8:00 PM EDT
That’s a higher bar than most realize
Aug 30, 2014, 7:00 PM EDT
Klay Thompson scored 18 points and Anthony Davis had 17 points on the night. Finland had great fans, though.
Aug 30, 2014, 6:30 PM EDT
Kings rookie rookie honing his 3-point Shootout skills
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