Jan 18, 2014, 8:00 AM EDT
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Apr 16, 2014, 6:59 PM EDT
Durant and LeBron at the top of the MVP ballot is easy, it’s filling out spots 3-5 that is the challenge.
Apr 16, 2014, 6:15 PM EDT
Kohl is going to pitch in $100 million to get a new arena built in Milwaukee.
Apr 16, 2014, 5:15 PM EDT
Teams will like his speed, but he’s destined for a second round pick.
Apr 16, 2014, 4:29 PM EDT
While the Lakers end their dreary season Kobe Bryant is already on vacation.
Apr 16, 2014, 3:46 PM EDT
Clippers forward: ‘It doesn’t really affect me, but so many guys would probably benefit’
Apr 16, 2014, 2:49 PM EDT
The Spurs have crushed the Grizzlies and Mavericks this season, so those teams are motivated to avoid a trip to the Riverwalk to start the postseason.
Apr 16, 2014, 2:14 PM EDT
First team nearly a clean sweep, but one top teamer didn’t even make other two ballots
Apr 16, 2014, 2:03 PM EDT
NBA could still rescind the technical
Apr 16, 2014, 1:32 PM EDT
New research delivers answer
Apr 16, 2014, 12:57 PM EDT
New York based hedge fund billionaires Marc Lasry and Wes Edens are buying the team but keeping it in Wisconsin, they just need to get a new arena built.
Apr 16, 2014, 12:50 PM EDT
Two very different candidates signify wide search
Apr 16, 2014, 12:22 PM EDT
Knicks center knows, though, he might have no choice
Apr 16, 2014, 11:46 AM EDT
You can’t do enough Animal House references to make me happy.
Apr 16, 2014, 11:09 AM EDT
Duo leaves Michigan after their sophomore years
Apr 16, 2014, 9:55 AM EDT
How many years feature three of the best records in a franchise’s history?
Apr 16, 2014, 9:22 AM EDT
Bulls give Greg Smith, Ronnie Brewer, Lou Amnundson and Mike James multi-year contracts
Apr 16, 2014, 8:45 AM EDT
Nothing like waiting until the last minute to figure things out.
Apr 16, 2014, 8:00 AM EDT
Nine combined spots on the ballot go to eight different players, and none of our winners made the other two’s top three
Apr 16, 2014, 2:42 AM EDT
Chris Paul and J.J. Redick look good as Clippers ready for playoffs.
Apr 16, 2014, 12:40 AM EDT
Poor Evan Fournier is on the wrong end of a highlight that’s going to get shown a lot for a few days. At least.
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