Jan 18, 2014, 8:00 AM EDT
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Sep 18, 2014, 1:40 PM EDT
Not an expected pairing, but they can relate
Sep 18, 2014, 1:00 PM EDT
Spurs coach seeking sources of motivation so his team won’t repeat the letdown
Sep 18, 2014, 12:18 PM EDT
Team USA coach Mike Krzyzewski defends himself after Adrian Wojnarowski paints him as opportunistic recruiter
Sep 18, 2014, 11:39 AM EDT
How much longer will NBA keep pushing them?
Sep 18, 2014, 11:00 AM EDT
After signing Glenn Robinson III, Minnesota has too many guaranteed contracts
Sep 18, 2014, 10:00 AM EDT
Sep 18, 2014, 9:30 AM EDT
Last season, Celtics traded Crawford to Warriors, who were unsatisfied with his play
Sep 18, 2014, 8:30 AM EDT
Bulls center didn’t fare quite as well at White Sox game
Sep 18, 2014, 8:00 AM EDT
“Everybody who knows Danny knows that he’s a good person.” —Steve Kerr on Danny Ferry
Sep 18, 2014, 12:15 AM EDT
No Robert Horry, no Igor Kokoskov
Sep 17, 2014, 11:15 PM EDT
Milwaukee will likely waive former Temple center before season
Sep 17, 2014, 10:15 PM EDT
Clippers rushed to upgrade from Hollins as backup center, the role Hollins will likely hold in Sacramento
Sep 17, 2014, 9:25 PM EDT
Sanchez played for St. John’s, Dominican Republic national team
Sep 17, 2014, 8:30 PM EDT
Miami also hires Chris Quinn promotes David Fizdale
Sep 17, 2014, 7:35 PM EDT
Asik and Davis could be one of the NBA’s best defensive front lines.
Sep 17, 2014, 6:48 PM EDT
Brooklyn needs someone behind Brook Lopez and Mason Plumlee
Sep 17, 2014, 5:55 PM EDT
This is a killer addition.
Sep 17, 2014, 4:59 PM EDT
Sep 17, 2014, 4:12 PM EDT
Five games is the standard marijuana suspension, and you have to test positive three separate times to earn it.
Sep 17, 2014, 3:26 PM EDT
Jennings only shot 52 percent around the rim last year, maybe the muscle helps. Maybe.
- ProBasketballTalk 2014-15 Preview: Philadelphia 76ers 3
- LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.” 20
- ProBasketballTalk 2014-15 Preview: Boston Celtics 4
- Dwight Howard’s driver’s license in Florida suspended, he racked up 10 red light violations in Orlando 15
- Tim Duncan to appear in “The Punisher” comic book 6
- ProBasketballTalk 2014-15 Preview: New York Knicks 10
- Klay Thompson’s agent: Thompson better two-way shooting guard than Kobe Bryant 50
- Report: Greg Oden’s drinking an issue during season, alleged domestic assault 32