Jan 18, 2014, 8:00 AM EDT
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Mar 11, 2014, 7:10 PM EDT
You knew this was coming right after the incident Monday night — the Suns Tucker got a game for a forearm to Griffin’s head. As he should have.
Mar 11, 2014, 4:43 PM EDT
It’s been clear for a while that Kobe Bryant was done for the season. The Lakers would not say that publicly for the same reason the Bulls would not say Derrick Rose would not come back last playoffs when we all knew he wouldn’t. They don’t want to anger their star player, and if fans…
Mar 11, 2014, 3:44 PM EDT
If Andrea Bargnani is out the rest of the season, Knicks fans will be good with that.
Mar 11, 2014, 2:50 PM EDT
Why to the Boston Celtics need a St. Patrick’s Day uniform? Good question. But they have one now, with sleeves.
Mar 11, 2014, 1:56 PM EDT
The last time LeBron went back-to-back games without a trip to the free throw line he was a rookie.
Mar 11, 2014, 1:10 PM EDT
To be fair to the ball boy, nobody expects Tyler Hansbrough to make a steal on the perimeter then race out on the fast break by himself.
Mar 11, 2014, 12:25 PM EDT
Don’t use cotton swabs, kids.
Mar 11, 2014, 11:47 AM EDT
With backup center Ian Mahinmi out for the night, the Andrew Bynum era in Indiana will begin Tuesday against Boston.
Mar 11, 2014, 11:25 AM EDT
Conflicts with yesterday’s prominent report
Mar 11, 2014, 11:11 AM EDT
All the way to playoffs?
Mar 11, 2014, 10:43 AM EDT
Also compares his phone to bell bottoms, which might be pretty ironic, but I’m not a fasion expert.
Mar 11, 2014, 10:03 AM EDT
Yannick Noah would rather do more of the Dikembe Mutombo finger wag
Mar 11, 2014, 9:30 AM EDT
This seems like more than a coincidence.
Mar 11, 2014, 8:44 AM EDT
Griffin should have gone for the full tear, though.
Mar 11, 2014, 8:00 AM EDT
“There’s no better preparation than going straight to the NBA… I think the NBA is the best teacher.”
Mar 11, 2014, 3:20 AM EDT
Blake Griffin is good at basketball. Also: Kyle Korver can still shoot.
Mar 11, 2014, 3:05 AM EDT
Los Angeles learned an important less on Monday — don’t let up against the Suns.
Mar 11, 2014, 1:18 AM EDT
“We got tangled up and went down and, you know,” Griffin said with a grin after the game.”Took a little forearm. But you know, it happens.”
Mar 11, 2014, 12:14 AM EDT
This was not the one shot Griffin missed on Monday.
- Suns’ P.J. Tucker suspended one game for blow to head of Blake Griffin 0
- Vogel: Andrew Bynum to play for Indiana Pacers Tuesday night 13
- Report: Phil Jackson expected to finalize contract with Knicks by end of week 32
- The Extra Pass: Gerald Green doesn’t regret moment of his winding journey to NBA stardom 11
- Monday NBA grades: Blake Griffin shows off his jumper (and yes, he can still dunk) 9