Skip to content

adidas says aggregate reaction to sleeved jerseys from players and fans has been ‘very positive’

Jan 18, 2014, 8:00 AM EDT

Chris Paul AP

NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.

Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.

But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.

“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”

That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.

The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.

“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”

The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.

“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”

The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.

“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.

Chris Paul scored 40 the first time he wore one in a pre-season game, so, he’s a fan.”

Latest Posts
  1. Klay Thompson refutes report he was ‘pissed’ about being included in trade talks for Kevin Love

    Oct 1, 2014, 11:39 AM EDT

    Klay Thompson Klay Thompson

    Reminder not to believe everything you read, especially if it’s attributed to ‘a source.’

  2. ProBasketballTalk 2014-15 Preview: Charlotte Hornets

    Oct 1, 2014, 10:00 AM EDT

    Charlotte Hornets Media Day Charlotte Hornets Media Day

    The new-look Hornets, with Lance Stephenson in tow, are hoping to build on a playoff run and a promising young core.

  3. Kobe Bryant plans to play in all 8 preseason games for Lakers

    Oct 1, 2014, 9:30 AM EDT

    Los Angeles Lakers v Atlanta Hawks Getty Images

    Kobe wants to shake the rust off before the games count for real later this month.

  4. Kevin Durant compares shot selection to apple picking in latest Nike spot (VIDEO)

    Oct 1, 2014, 8:30 AM EDT

    Kevin Durant AP

    “I approach scoring like apple picking,” says Durant. “Keep the good ones and leave the rotten ones.”

  5. Sixers reportedly waive Pierre Jackson

    Oct 1, 2014, 8:00 AM EDT

    Pierre Jackson AP

    Jackson is out for the season due to injury, but will be getting a nice payday from Philadelphia nonetheless.

  6. Cavaliers give sneak peek of new home court design (VIDEO)

    Oct 1, 2014, 12:06 AM EDT

    cavs court

    New floor should be in place for the start of the 2014-15 season.

  7. Nuggets mascot in trouble after making unauthorized appearance at GOP rally

    Sep 30, 2014, 10:51 PM EDT

    Los Angeles Lakers v Denver Nuggets Getty Images

    Professional sports franchises are businesses above all else, and typically would rather avoid politics.

  8. Tuesday And-1 Links: Rudy Gay, Kings not really talking next contract right now

    Sep 30, 2014, 9:00 PM EDT

    Rudy Gay, Pete D'Alessandro, Michael Malone Rudy Gay, Pete D'Alessandro, Michael Malone

    Ben McLemore knows how to photobomb. His coach isn’t sure he can do much else.

  9. John Calipari hired someone to send NBA advanced stats of Kentucky’s players

    Sep 30, 2014, 7:20 PM EDT

    John Calipari John Calipari

    I don’t know whether this helps Kentucky’s players. It opens Calipari’s options, though.

  10. Former NBA player, current TNT analyst Kenny Smith gets reality show with family

    Sep 30, 2014, 6:28 PM EDT

    Kenny Smith Getty Images

    Now we know what show promos TNT is going to beat us over the head with during the next playoffs.

  11. ProBasketballTalk 2014-15 Preview: Miami Heat

    Sep 30, 2014, 5:44 PM EDT

    Chris Bosh Chris Bosh

    Expectations are reduced, but Miami still has the chance to be pretty a pretty good team — even without LeBron James.

  12. Dion Waiters on claim Wizards have NBA’s best backcourt: ‘That’s nonsense’

    Sep 30, 2014, 4:20 PM EDT

    Washington Wizards v Cleveland Cavaliers Getty Images

    John Wall fires back: ‘They haven’t seen a playoff game yet. When they make one they can start talking.’

  13. Mike Miller points to him being amnestied as start of LeBron James leaving Miami

    Sep 30, 2014, 2:59 PM EDT

    San Antonio Spurs v Miami Heat - Game 7 Getty Images

    Mike Miller being amnestied may have been the first domino to fall in LeBron bolting.

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. L. James (3813)
  2. R. Rondo (3505)
  3. K. Bryant (3486)
  4. R. Allen (2468)
  5. D. Wade (2425)
  1. D. Williams (2288)
  2. K. Leonard (2062)
  3. D. Rose (2040)
  4. E. Bledsoe (1980)
  5. N. Noel (1968)