Jan 18, 2014, 8:00 AM EST
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Mar 3, 2015, 9:50 AM EST
Warriors had plenty of fans show up in Brooklyn.
Mar 3, 2015, 9:10 AM EST
Suns-Heat was all kinds of physical.
Mar 3, 2015, 8:30 AM EST
That had 10 times the punches of an NBA “fight.”
Mar 3, 2015, 8:00 AM EST
Ricky Rubio got the triple-double, CP3 will take the win.
Mar 3, 2015, 2:55 AM EST
Goran Dragic would have sat out with back pain against anyone else, but he dropped 21 on the Suns.
Mar 3, 2015, 1:14 AM EST
Zach LaVine can get up. But you already knew that.
Mar 3, 2015, 12:01 AM EST
The Warriors fell to 46-12.
Mar 2, 2015, 11:15 PM EST
Griffin has missed the Clippers’ last 10 games.
Mar 2, 2015, 10:30 PM EST
Whiteside grabbed Len by the legs.
Mar 2, 2015, 9:45 PM EST
Hamilton had no chance.
Mar 2, 2015, 9:00 PM EST
Yes, you read that right.
Mar 2, 2015, 8:15 PM EST
Teletovic is also out for the season.
Mar 2, 2015, 7:30 PM EST
We’ll see about that.
Mar 2, 2015, 6:44 PM EST
He will sit out Tuesday vs. Atlanta.
Mar 2, 2015, 6:15 PM EST
Nine total shoes, three colorways each.
Mar 2, 2015, 5:30 PM EST
Has his extra run and touches since Josh Smith was released changing the dynamic in Detroit?
Mar 2, 2015, 4:30 PM EST
Nobody is talking about Dwight Howard as long as the Rockets are winning.
Mar 2, 2015, 3:45 PM EST
The Knicks got some wins and move out of the cellar.
Mar 2, 2015, 3:08 PM EST
Wizards forward has twice been suspended following altercations with Chicago
Mar 2, 2015, 2:28 PM EST
Lakers guard says he can take a joke – just not this one
- Five Things We Learned in NBA Monday: Goran Dragic got his revenge in concentrated form 3
- League suspends James Harden one game for kick to LeBron James’ groin 22
- PBT’s weekly NBA Power Rankings: Hawks seem to be out of malaise. Maybe. 8
- Report: Jimmy Butler could miss three to four weeks with elbow injury 6
- Five Things We Learned in NBA Sunday: James Harden, LeBron James want your MVP vote 11
- Report: Sixers agree to buyout with JaVale McGee; he can sign with contender 36
- Bulls’ Jimmy Butler leaves with elbow injury, does not return (VIDEO) 0
- Adam Silver says data may prove Gregg Popovich right in terms of resting multiple players 18