Jan 18, 2014, 8:00 AM EDT
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Aug 22, 2014, 9:50 PM EDT
Playing time decisions will be interesting with four legitimate options competing for minutes.
Aug 22, 2014, 8:20 PM EDT
Timberwolves will stick with Andrew Wiggins
Aug 22, 2014, 7:50 PM EDT
Monty Williams gives Drummond some excellent instruction.
Aug 22, 2014, 6:21 PM EDT
DeMar DeRozan, Andre Drummond, Gordon Hayward, Chandler Parsons, Kyle Korver all possibilities for chopping block
Aug 22, 2014, 5:01 PM EDT
A fine choice, even if he isn’t the best current NBA player from Spain.
Aug 22, 2014, 4:02 PM EDT
Hairston’s guarantee will total $2 million over two seasons.
Aug 22, 2014, 3:01 PM EDT
Curry, seen on video discussing it, still seems upset by the situation.
Aug 22, 2014, 1:59 PM EDT
If true, Thompson needs a much thicker skin.
Aug 22, 2014, 1:05 PM EDT
Watching Smith and his gunner, ball-stopping tendencies try to fit in the move-the-ball, read and react triangle offense is going to be interesting. To put it kindly.
Aug 22, 2014, 12:20 PM EDT
His critics don’t get it, but Jeremy Lin is a solid NBA guard now.
Aug 22, 2014, 11:44 AM EDT
Krzyzewski – surprise, surprise – also reportedly likes Mason Plumlee, who played at Duke
Bulls’ Doug McDermott’s can’t sing, tries to lead Cubs’ fans in “Take Me Out To The Ballgame” anyway
Aug 22, 2014, 11:08 AM EDT
Doug McDermott can’t sing. We know that now.
Aug 22, 2014, 10:35 AM EDT
The Greek freak is going to be so much fun to watch at the world Cup.
Aug 22, 2014, 10:00 AM EDT
The hopes of the Finnish nation are crushed…. if they even noticed.
Aug 22, 2014, 9:15 AM EDT
Stiviano claims Sterling paid her to act as his beard
Aug 22, 2014, 8:44 AM EDT
Energy is a skill.
Aug 22, 2014, 8:00 AM EDT
James, on one-year minimum-salary contract, will have right to veto trades
Aug 22, 2014, 12:59 AM EDT
This had been expected.
Aug 21, 2014, 8:59 PM EDT
Knicks finally considering the importance of developing young talent for the future.
Aug 21, 2014, 7:31 PM EDT
Wiggins too, while guys like Alexey Shved will be sent to the Sixers.
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