Jan 18, 2014, 8:00 AM EST
NEW YORK – The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Feb 1, 2015, 12:30 AM EST
Jan 31, 2015, 11:00 PM EST
Three misses and a frustration foul on a single possession.
Jan 31, 2015, 9:30 PM EST
Minnesota fans boo Love during pregame intros, cheer him during tribute video
Jan 31, 2015, 8:00 PM EST
Jan 31, 2015, 6:30 PM EST
Kanter was dismissive of both Klay Thompson and Andrew Bogut before Friday night’s win.
Jan 31, 2015, 5:00 PM EST
Cleveland plays the Timberwolves in Minnesota on Saturday.
Jan 31, 2015, 3:59 PM EST
Jan 31, 2015, 3:21 PM EST
With Ricky Rubio, Nikola Pekovic and Kevin Martin back in the rotation the Timberwolves will not be such a pushover.
Jan 31, 2015, 2:00 PM EST
Green being unexpectedly held out led some to speculate that he might be dealt.
Jan 31, 2015, 12:30 PM EST
They’re not winning, but they still produce some highlight plays.
Jan 31, 2015, 11:00 AM EST
The tenth in Bryant’s signature line returns to a low-top silhouette, and the first colorway is inspired by Kobe’s early morning high dive as he recovered from Achilles surgery.
Jan 31, 2015, 9:30 AM EST
Denver’s offer of J.J. Hickson and JaVale McGee isn’t enough for Brooklyn to pull the trigger — especially with Lopez coming off of a 35-point, 12-rebound performance against the Raptors.
Jan 31, 2015, 8:00 AM EST
Those two together at this stage of their careers are a poor fit together.
Jan 31, 2015, 12:36 AM EST
Balance and defense win the day.
Jan 31, 2015, 12:01 AM EST
180 or 360?
Jan 30, 2015, 10:59 PM EST
It took Kobe Bryant being injured for Cousins to make the squad.
Jan 30, 2015, 9:49 PM EST
If it can happen to Duncan….
Jan 30, 2015, 8:45 PM EST
Robin Lopez has a long rap sheet of mascot abuse.
Jan 30, 2015, 7:51 PM EST
Jeff Green could get more run.
Jan 30, 2015, 6:56 PM EST
This is not a serious injury, but they will miss him defending Blake Griffin.
- Report: Timberwolves’ Ricky Rubio set to return Monday vs. Dallas 5
- Nike unveils latest signature shoe for Kobe Bryant, the Kobe X (PHOTOS) 13
- Report: Nuggets trying to trade for Brook Lopez 12
- Last summer Carmelo Anthony, Kobe Bryant talked, decided it wouldn’t work together 30
- Jimmy Butler even plans to play defense in the All-Star Game 9
- Damian Lillard “disappointed,” “disrespected” not to make All-Star team 45
- DeMarcus Cousins replaces Kobe Bryant in All-Star game 11
- Tyson Chandler, better than ever, thinking legacy 10