Jan 18, 2014, 8:00 AM EDT
NEW YORK — The 2014 All-Star jerseys were officially unveiled by the folks at adidas on Thursday, but media were invited to the company’s showroom in New York the week prior to get a look at the uniform collection in person.
Along with the sneak peek, executives from adidas and the NBA were available to discuss the sleeved design, which has been controversial among fans from the very start.
But as we continue to discuss, as long as they sell, they aren’t going anywhere. And Chris Grancio, adidas head of global basketball sports marketing confirmed that the sales of the sleeved alternate jerseys have, to this point, indeed been very strong.
“Terrific,” Grancio told NBCSports.com. “[Sales have] exceeded expectations. We’re very pleased with the results so far, and in our view, based on the way in aggregate players and consumers have reacted to it, it’s been very positive.”
That last part is contrary to what you may think if you do nothing but read basketball Twitter when the topic of the sleeved jerseys comes up, and the game’s best player in LeBron James, remember, made a point to complain about them following his poor outside shooting performance on Christmas Day against the Lakers.
The company doesn’t do any custom fitting of the jerseys, but they do, however, make samples in all sizes widely available to teams before they’re scheduled to play in them in a game that counts. And that included LeBron and the Heat long before Christmas.
“He had practiced in it,” said Christopher Arena, NBA Vice President of Apparel, Sporting Goods & Basketball Partnerships. “I’ve seen pictures.”
The majority of players, according to Grancio, say the sleeved jerseys have zero impact on their performance, and that they are a complete non-issue after a very short time.
“Probably the most consistent piece of feedback I hear from players when we go to a team practice and work with the equipment manager, put sizing samples out and they go shoot for a few minutes — the number one thing we hear back is, ‘I forget I’m wearing it,’ ” Grancio said. “With the amount of design work that went into ensuring that this jersey performs identically to a tank, we’ve really delivered that. And when I’ve been in locker rooms talking to players about it, the consensus has been, ‘after I’m out there shooting and playing for 10 or 15 minutes, I forget that it’s different.’ ”
The debate will rage on, but as long as sales continue to exceed expectations, the players are going to need to get used to it. adidas maintains that it hasn’t been a problem for most, and in fact, some players who have big games wearing them may instantly become the sleeved jerseys’ biggest supporters.
“We’ve done tremendous amounts of testing with NBA athletes,” Grancio said. “And there is no performance difference. Based on athlete feedback, based on the numbers, it really is aesthetic preference, I think.
Jul 4, 2015, 12:21 PM EDT
Biggest name left in free agency will make San Antonio a powerhouse.
Jul 4, 2015, 11:00 AM EDT
Cuban believes Jordan can average 20 points, 20 rebounds per game.
Jul 4, 2015, 9:30 AM EDT
Fits with West’s desire to play for a contender, but he’d have to take very little money to sign there.
Jul 4, 2015, 8:00 AM EDT
The Clippers went small the final five minutes of Game 7 against the Spurs, and it worked.
Jul 4, 2015, 12:33 AM EDT
At this price, it’s a fair pickup for New Yor, giving hem another role player.
Jul 3, 2015, 11:03 PM EDT
Hopefully Scott Skiles will play Harris this time.
Jul 3, 2015, 10:30 PM EDT
Curry is just that good.
Jul 3, 2015, 9:00 PM EDT
A big reason Jordan left L.A. to sign with the Mavericks.
Jul 3, 2015, 7:37 PM EDT
Beverley’s defense provides a perfect complement to James Harden.
Jul 3, 2015, 7:34 PM EDT
Rondo is not exactly going to space the floor for Cousins.
Jul 3, 2015, 7:10 PM EDT
They would make solid backups at a fair price.
Jul 3, 2015, 6:27 PM EDT
He is a good fit in the Rockets’ up-tempo system.
Jul 3, 2015, 5:15 PM EDT
She’s a San Antonio assistant coach
Jul 3, 2015, 4:31 PM EDT
Key for the Wizards is this is a one-year deal, so they save their cap space for a Kevin Durant offer next summer.
Jul 3, 2015, 4:00 PM EDT
This is a huge blow to the Clippers roster.
Jul 3, 2015, 3:40 PM EDT
This was expected, now the Knicks move forward with Robin Lopez.
Jul 3, 2015, 2:52 PM EDT
Solid deal in a vacuum, but in Sacramento…
Report: Knicks to sign Robin Lopez to four-year, $54 million contract (unless DeAndre Jordan changes his mind)
Jul 3, 2015, 1:58 PM EDT
More evidence Jordan won’t pick Knicks
Jul 3, 2015, 1:35 PM EDT
Washington could land David West
Jul 3, 2015, 12:07 PM EDT
Third year is reportedly a team option
- LaMarcus Aldridge has chosen to sign with Spurs 40
- Who should Clippers get to replace DeAndre Jordan? How about Blake Griffin. 39
- Report: Tobias Harris reaches four-year, $64 million extension to stay with Orlando 25
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 47
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 56
- Report: Kings signing Marco Belinelli to three-year, $19 million contract 19
- Report: Knicks to sign Robin Lopez to four-year, $54 million contract (unless DeAndre Jordan changes his mind) 12
- PBT Extra: Free agent signings we didn’t love 6