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JB Smoove appears in new Jordan spots for Carmelo Anthony’s Melo M10 (VIDEO)

Jan 12, 2014, 8:00 AM EDT

Carmelo Anthony is celebrating his 10th year with Jordan brand, and his latest signature shoe, the Melo M10, was designed by Tinker Hatfield, the man responsible for many of the most iconic Air Jordan concepts.

The ads the company is rolling out in support are pretty great too, and feature comedian and Knicks fan JB Smoove in a couple of fairly creative spots.

  1. nokoolaidcowboy - Jan 12, 2014 at 12:41 PM

    Great character actress in this spot.

    But ‘dem some fugly shoes!

  2. knoxxlive - Jan 12, 2014 at 1:25 PM

    and this has what to do with basketball???

    • fanofevilempire - Jan 12, 2014 at 2:19 PM

      I don’t know but they have been airing this commercial for a few days, this is old news.

  3. obmig - Jan 12, 2014 at 2:23 PM

    He’s the man!

  4. peterjohnjoseph - Jan 12, 2014 at 3:43 PM

    Everytime I watch this all I can think of is that Melo is actually one of the least clutch shooters in the NBA statistically, only hitting 15 of 40 tries when trying to make the last shot with 24 seconds or less left on the clock.

  5. stayhigh_247 - Jan 12, 2014 at 10:51 PM

    “you got a job????” hilarious!

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