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Sneak Peek at nickname jerseys for Heat/Nets game

Jan 2, 2014, 4:59 PM EDT

Back in the 1970s the NBA used to allow nicknames on jerseys, and they have decided to again for one game — Jan. 10 between the Heat and Nets.

SLAM got an advanced peak at the jerseys.

To be clear, that is Ray Allen (34, from his character in the movie “He Got Game”), LeBron James (6) and Norris Cole (30).

This is Deron Williams (8), Paul Pierce (34) and Andrei Kirilenko (47, I’m guessing that’s Russian, I’m also guessing he didn’t want to deal with the backlash of going with his usual nickname of AK-47).

  1. fiyeaglesfiy - Jan 2, 2014 at 5:09 PM

    Do we think Spike Lee would dare buy/wear a Jesus Shuttlesworth Miami Heat jersey? You know, being a die hard Knicks fan and all….

  2. timberwolvesbrisin - Jan 2, 2014 at 5:27 PM


    • phaden27 - Jan 2, 2014 at 11:46 PM

      Cole Train runs on whole grain baby! Whoooo!

  3. sire2334 - Jan 2, 2014 at 5:39 PM

    Why? Please explain to me why this is dumb? Why not have fun with it? Hell you have a unique username for this site dont you? Why didn’t you use your last name? I swear people find anything to complain about.

    • dannymac17 - Jan 2, 2014 at 8:10 PM

      Yea seriously. Timberwolves Kevin Love will more than likely have K-Love or his nickname in the Kyrie bits.

      I like it.

      I want Blake Griffins to say The Vanilla Gorilla

  4. dpeter11 - Jan 2, 2014 at 5:41 PM

    agreed. dumb.

  5. chargerdillon - Jan 2, 2014 at 5:49 PM

    It’s so dumb the NBA will make tons of money from it.

  6. ohioteamsusuallysuck - Jan 2, 2014 at 5:49 PM

    So dumb. Obvious attempt to sell jerseys. Next will be the t shirt jerseys with nicknames

  7. nghtrder169 - Jan 2, 2014 at 5:52 PM

    It’s not dumb – actually very smart, The NBA has like 3 new jersey designs to know be able to sell this year alone. Its fun fans & makes the league money which helps even the small market teams…. It isnt dumb

  8. antistratfordian - Jan 2, 2014 at 6:00 PM


    • floridabred - Jan 2, 2014 at 6:24 PM

      Watch the game, don’t buy the jerseys and have fun…geez!

  9. RavenzGunnerz - Jan 2, 2014 at 6:10 PM

    Sports are about having fun. I am all for it.

    Plus think about it. NBA fans are youngsters who always refer to these guys using these names. Wouldn’t you want a jersey that has a name you often call your favorite player?

  10. leahcima1 - Jan 2, 2014 at 6:34 PM

    Cantonjerk0 aren’t you happy you live in the home city of a King? I knew you would be. :)

  11. RavenzGunnerz - Jan 2, 2014 at 6:40 PM

    Here is my hope that the announcers will use the names on the jerseys 😉

    The ball is in-bounded to Black Mamba who dunks it and destroys King James. The Truth says I toldya!

  12. davidly - Jan 2, 2014 at 6:55 PM

    Just because it makes money and is fun does not mean it’s not dumb. It’s dumb.

  13. urbanradionation - Jan 2, 2014 at 7:04 PM

    Much better idea than the Xmas t-shirt jerseys. If they are going to wear t-shirts then the players shouldn’t have to tuck them in. Plus they are way to tight.

  14. wheelcat2005 - Jan 2, 2014 at 7:14 PM

    This is one of the dumbest ideas I’ve ever seen. The sleeved jerseys are another dumb idea.

  15. ashutto20 - Jan 2, 2014 at 7:15 PM

    Jesus should have gone to Tech U…did you see those assistant coaches ?!?

  16. buffalowned - Jan 2, 2014 at 7:26 PM

    Incredibly dumb. This isn’t a recreation league or some pick up game at rucker park. This is the NBA. Any other major sport would laugh at this idea. You wan’t to have fun with it? Do it during the all-star game. Not a game that counts. It’s a cheap ploy to make more money for the NBA…imagine that.

    • antistratfordian - Jan 2, 2014 at 7:47 PM

      “This is the NBA.” Exactly. The NBA has a history of doing things like this – this is in keeping with tradition. It also spotlights something great about the game today, and the history of the game – nicknames.

      And don’t forget that the NBA is a business. They’re trying to make as much money as they can without also being known as something like the No Fun League. So, sure, the NFL may laugh at the idea, but that’s one of the reasons why fans get so frustrated with the NFL.

      • buffalowned - Jan 2, 2014 at 7:52 PM

        So there’s a strict dress code the players must follow before the game but during the game they can wear their intramural jersey’s? Interesting

      • antistratfordian - Jan 2, 2014 at 8:07 PM

        You’re looking at it as if nicknames aren’t something that the league is proud of, but it’s one of the unique things about the NBA through the decades – and everyone involved enjoys it, from the top down to the fans. So there is nothing unbecoming or distasteful about the league highlighting its heritage. It’s fitting.

    • sire2334 - Jan 2, 2014 at 11:06 PM

      You have NO reason for your comment. None. And you know why? Because it’s not a big deal. You’re simply a contrarian for contrarian sake. And you know what? That’s “dumb”. And who the hell cares what the other leagues do? If there’s a certain backlash that comes about, then they can always scrap it.

    • thesixersbench - Jan 3, 2014 at 1:25 PM

      “Get off my lawn!”

  17. 00maltliquor - Jan 2, 2014 at 10:02 PM

    Man, there are a lot of uptight people on here.

  18. ProBasketballPundit - Jan 2, 2014 at 10:03 PM

    If one more person describes this as dumb I’m going to taint the water supply until we’re all IQ 69 and officially, formally dumb.

    • 00maltliquor - Jan 2, 2014 at 10:10 PM

      This is the worst idea I’ve ever heard in my life. I’m so outraged by this ridiculous concept. I’m seriously going to consider not ever watching the NBA altogether and start watching the snoozefest known as MLB. Or the PGA. I’m so hot under the collar right now this is sooo dumb.

  19. 00maltliquor - Jan 2, 2014 at 10:06 PM

    I’m on the Fun Train.

    But why is it J. Shuttlesworth? What, is there another Shuttlesworth on the team? And who the hell is Paul Piers?? And Andrei…just put AK-47 mannn…if people get offended by that they can GFT.

    • davidly - Jan 3, 2014 at 6:40 AM

      I think it should be okay to call him AK-47 as long as there is a video tribute overhead (and streamed to the home viewer) every time he does something that leads to its utterance. Then, immediately thereafter there should be a tribute to the troops.

  20. coffeeblack95616 - Jan 2, 2014 at 10:25 PM

    It’s just a money move with some humor to it, but do it at the All-Star game.
    But as the regular season is a snooze-feat and only five teams have a legit chance at a championship, the NBA needs something to distract fans. And lest anyone forget, the NBA demographics are 13-39 year olds who find this amusing.

  21. davidly - Jan 3, 2014 at 6:37 AM

    @antistratfordian, who said: You’re looking at it as if nicknames aren’t something that the league is proud of, but it’s one of the unique things about the NBA through the decades…

    What’s unique? The nicknames? The pride? The pride in the nicknames throughout the decades? The NFL also has a rich tradition of nicknaming its athletes. “The Four Horsemen” comes to mind, as far as old-timey tradition goes… having been a Bear fan, Sweetness, the Refrigerator, Ming/Mongo, Hannibal Hampton are but a few team-media/league embraced monikers from just that particular version of “The Monsters of the Midway”.

    But you know what? No matter how much I revelled the 85-86 season, “The Superbowl Shuffle” was downright dumb. Sure made a lot of money, though.

  22. dondada10 - Jan 3, 2014 at 11:45 AM

    What happens if a guy doesn’t have a nickname?

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