Dec 30, 2013, 6:34 PM EDT
The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.
Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.
Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.
Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.
It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.
And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.
If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.
That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.
Sep 15, 2014, 1:07 AM EDT
Mark Price worked with him last summer too and it had limited effect.
Sep 14, 2014, 10:00 PM EDT
“If he wanted to leave, there’s no reason to talk to him about it,” Rubio said.
Sep 14, 2014, 8:30 PM EDT
Sep 14, 2014, 6:59 PM EDT
The celebration was more entertaining than most of the game.
Sep 14, 2014, 5:18 PM EDT
With the win the USA is automatically qualified for the 2016 Rio Olympics.
Sep 14, 2014, 5:00 PM EDT
Lots of Paul Pierce and Shaun Livingston, both of whom left Brooklyn this summer in free agency.
Sep 14, 2014, 3:30 PM EDT
It’s a long shot, but he’s at least got his foot in the door somewhere.
Sep 14, 2014, 2:00 PM EDT
Vonleh will miss all of the preseason, and his new head coach believes that will cost him an early opportunity to enter the rotation.
Sep 14, 2014, 12:30 PM EDT
It was obvious that Australia threw the game against Angola to try to avoid Team USA in the tournament for as long as possible.
Sep 14, 2014, 11:00 AM EDT
Hayward attended training camp, but didn’t make the final cut to be a part of the 12-man roster.
Sep 14, 2014, 9:30 AM EDT
Anthony can thrive in the triangle — if he moves the ball.
Sep 14, 2014, 8:00 AM EDT
Serbia looks on paper to be just another speed bump between the USA and gold.
Sep 13, 2014, 11:00 PM EDT
Rose has averaged 5.4 points per game on 27.3 percent shooting.
Sep 13, 2014, 9:30 PM EDT
Grizzlies last team to make a serious run at him.
Sep 13, 2014, 8:00 PM EDT
Bronze was a quality finish for the defending European champions.
Sep 13, 2014, 6:30 PM EDT
Read the entire letter from Atlanta’s new CEO, which details plans on how he intends to change the team culture.
Sep 13, 2014, 5:00 PM EDT
Plenty of Boris Diaw.
Sep 13, 2014, 3:30 PM EDT
Anthony was very direct in his assessment of the racially insensitive remarks made by the team’s GM and ownership.
Sep 13, 2014, 2:00 PM EDT
Team USA has won its last three games by an average of 31 points.
Rudy Gay upset over ‘dirty play’ that caused him to suffer a fractured jaw in Team USA’s win over Lithuania
Sep 13, 2014, 12:30 PM EDT
DeMarcus Cousins caught an elbow too, and the teams had to be separated once the game was over.
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- Too much World Cup MVP Kyrie Irving for Serbia to handle as USA wins gold easily 129-92 18
- FIBA World Cup USA vs. Serbia preview: Serbia no pushover but Americans should grab gold 4
- France beats Lithuania to win World Cup bronze 6
- Carmelo Anthony says nobody would want to play for Hawks 20
- Rudy Gay upset over ‘dirty play’ that caused him to suffer a fractured jaw in Team USA’s win over Lithuania 17
- Serbia holds off furious French comeback, wins to advance to gold medal game vs. USA 4
- Hawks GM Danny Ferry releases statement on his leave of absence, apologizes again 6