Dec 30, 2013, 6:34 PM EDT
The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.
Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.
Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.
Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.
It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.
And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.
If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.
That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.
Oct 22, 2014, 12:10 AM EDT
Combining the NBA and 90210? Brilliant.
Oct 21, 2014, 10:45 PM EDT
It’s better to be lucky than good.
Oct 21, 2014, 9:30 PM EDT
A hit job on Kobe Bryant by a major media outlet is drawing plenty of criticism.
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Oct 21, 2014, 8:30 PM EDT
McDaniels has amassed 14 blocked shots this preseason — more than guys like DeAndre Jordan and Anthony Davis.
Oct 21, 2014, 7:35 PM EDT
Solid big men get overpaid consistently and have for many years. In light of that fact, this deal is just fine.
Oct 21, 2014, 6:33 PM EDT
Kirk Hinrich will get the start.
Oct 21, 2014, 5:40 PM EDT
James Harden’s defense isn’t as bad as some people say… but it’s not good.
Oct 21, 2014, 4:50 PM EDT
It’s possible, but not likely, that Nets owner Mikhail Prokhorov will buy the rest of the building.
Oct 21, 2014, 4:01 PM EDT
The Lakers defense makes them lottery locks.
Oct 21, 2014, 3:30 PM EDT
Philadelphia, Oklahoma City and Milwaukee still need five more teams to join their side
Oct 21, 2014, 2:49 PM EDT
Watch after the draft lottery next year when a team like the Lakers, Celtics or Knicks jumps way up the board so they can draft a young star and some smaller market owners cry it’s unfair.
Oct 21, 2014, 2:07 PM EDT
The only precedent for LeBron, Kevin Love and Kyrie Irving? LeBron, Dwyane Wade and Chris Bosh
Oct 21, 2014, 1:35 PM EDT
Iman Shumpert is wearing a hat with a clock on it. That is all.
Oct 21, 2014, 12:59 PM EDT
Center played just five games last season
Oct 21, 2014, 12:22 PM EDT
Chicago point guard still clearly has respect of teammates
Oct 21, 2014, 11:45 AM EDT
New Orleans adds its missing link in Omer Asik
Oct 21, 2014, 11:14 AM EDT
Expect him to be out until mid- to late December.
Oct 21, 2014, 10:15 AM EDT
They’re not as good as Mark Cuban thinks they are, but they are improved.
Oct 21, 2014, 9:44 AM EDT
Projecting Cleveland’s win total based on its minute distribution against the Bulls
Oct 21, 2014, 9:16 AM EDT
Celtics waived Lucas during offseason that saw him traded twice
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