Skip to content

Report: Raptors rebranding could include switch to Drake-inspired black/gold color scheme

Dec 30, 2013, 6:34 PM EDT

Drake "Would You Like A Tour? 2013" Concert - Philadelphia, PA Getty Images

The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.

Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.

Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.

Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.

It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.

And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.

If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.

That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.

Latest Posts
  1. Report: Heat want to take long look at young guards before trading Mario Chalmers

    Aug 30, 2015, 3:30 PM EDT

    Mario Chalmers AP

    Can Johnson take on the backup point guard role if Chalmers was moved?

  2. Gov. Scott Walker defends $250 million Milwaukee arena deal as “fiscally responsible”

    Aug 30, 2015, 2:00 PM EDT

    Scott Walker AP

    “You’re talking about being a fiscally responsible person, I am. That’s precisely why I did this.” —Scott Walker

  3. Hornets’ coach says rookie Frank Kaminsky needs to add strength

    Aug 30, 2015, 9:30 AM EDT

    2015 NBA Rookie Photo Shoot Getty Images

    He may start at the four for Charlotte this year.

  4. Anthony Davis “definitely” plans on shooting more threes this season

    Aug 29, 2015, 5:00 PM EDT

    Anthony Davis Anthony Davis

    If he develops a consistent three-point shot, it’s over.

  5. You can own Michael Jordan’s original uniform from Space Jam

    Aug 29, 2015, 9:30 AM EDT

    space jam

    Owning this may be better than seeing Space Jam 2 with Lebron James, if that project comes together.

  6. Jim Buss defends Byron Scott as Lakers coach, “He has the Laker blood in him”

    Aug 29, 2015, 8:00 AM EDT

    Los Angeles Lakers v Sacramento Kings Getty Images

    He’s a coach, a brother.” — Lakers’ co-owner Jim Buss on Byron Scott

  7. Friday night video fun: Best hustle plays of 2014-15 season

    Aug 28, 2015, 11:00 PM EDT

    2015 NBA Finals - Game Five Getty Images

    It’s not a coincidence you see stars like Chris Paul, LeBron James, Tim Duncan and Russell Westbrook in a highlight package like this.

  8. Kenneth Faried excited to see what Emmanuel Mudiay will do in Denver

    Aug 28, 2015, 7:59 PM EDT

    USA Basketball Men's National Team Training Camp Getty Images

    It is going to be a rough year in Denver as they give the keys to the offense to a rookie point guard.

Top 10 NBA Player Searches
  1. D. Rose (2471)
  2. K. Irving (1960)
  3. L. James (1811)
  4. K. Bryant (1702)
  5. A. Davis (1638)