Dec 30, 2013, 6:34 PM EDT
The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.
Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.
Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.
Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.
It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.
And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.
If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.
That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.
May 30, 2015, 3:30 PM EDT
Harden couldn’t do it all by himself.
May 30, 2015, 2:00 PM EDT
Oden was last seen with the Heat in 2014, but Memphis may have him in for a free agent workout next month.
May 30, 2015, 12:30 PM EDT
May 30, 2015, 11:00 AM EDT
Report also says it’s expected that Wade and the Heat will work things out.
May 30, 2015, 9:30 AM EDT
He played good defense in the conference finals, the numbers show.
May 30, 2015, 8:00 AM EDT
He’s the frontrunner right now.
Doc Rivers on report that Chris Paul and DeAndre Jordan had a falling out: ‘I can put this to rest: They get along great’
May 30, 2015, 12:01 AM EDT
It’s literally Rivers’ job to quash these types of rumors.
May 29, 2015, 11:00 PM EDT
Why should he?
May 29, 2015, 10:00 PM EDT
Sefolosha suffered a leg fracture during a police incident that kept him from participating in the playoffs.
May 29, 2015, 9:00 PM EDT
Would you pay $700 for two pairs of sneakers?
May 29, 2015, 8:00 PM EDT
Jeff Hornacek remains in charge, but there has been some shuffling among his assistants.
May 29, 2015, 7:01 PM EDT
There are questions about the future of Josh Smith, Patrick Beverley and others with the team.
May 29, 2015, 6:15 PM EDT
The two most popular players in the NBA this season (with Kevin Durant out) go head-to-head on the NBA’s biggest stage.
May 29, 2015, 5:29 PM EDT
Cleveland’s defense has looked better in the playoffs than it has all season, but starting next Thursday it will get the biggest test it has had all season.
May 29, 2015, 4:53 PM EDT
Skiles is a former Magic player from 1989 through 1994.
May 29, 2015, 4:30 PM EDT
Ayesha Curry cooks, Stephen Curry tastes, and Riley Curry points out raspberry-sauce spills
May 29, 2015, 3:45 PM EDT
Would hiring Thibodeau really a wise call by the Pelicans?
May 29, 2015, 3:09 PM EDT
The NBA needs to review this process going forward.
May 29, 2015, 2:14 PM EDT
Warriors guard passed, but not enough time had passed to determine his health
May 29, 2015, 1:25 PM EDT
Atlanta guard expected to miss 3-4 months
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