Dec 30, 2013, 6:34 PM EST
The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.
Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.
Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.
Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.
It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.
And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.
If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.
That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.
Dec 28, 2014, 7:30 PM EST
It had been brewing for a while, but it still caught most of us by surprise.
Dec 28, 2014, 6:00 PM EST
Nice move by the Lakers, who pick up a promising big man prospect with an inexpensive non-guaranteed contract.
Dec 28, 2014, 4:29 PM EST
Knee injury suffered on Christmas Day will continue to keep Irving sidelined.
Dec 28, 2014, 3:30 PM EST
Bryant has uncharacteristically sat out the previous three games simply to rest.
Dec 28, 2014, 2:00 PM EST
West shoved Garnett at the time, but was in a joking mood afterward.
Dec 28, 2014, 12:30 PM EST
Cousins had it all working in this one.
Dec 28, 2014, 11:00 AM EST
It was a risky move by head coach David Blatt.
Dec 28, 2014, 9:30 AM EST
Western Conference ends season with huge advantage, begins another right where it left off
Dec 28, 2014, 8:00 AM EST
He was an offensive force Saturday. Who knew?
Dec 28, 2014, 12:28 AM EST
The Magic still won the game.
Dec 27, 2014, 10:25 PM EST
Just like Lance… and you really shouldn’t imitate Lance.
Dec 27, 2014, 9:00 PM EST
He’s done it twice in the last two games.
Dec 27, 2014, 8:02 PM EST
A sports hernia kept him out of training camp and the rookie has never caught up with the learning curve.
Dec 27, 2014, 6:30 PM EST
Stephenson has missed the last four games.
Dec 27, 2014, 5:03 PM EST
Will the Lakers’ offense resort to stagnation?
Dec 27, 2014, 3:30 PM EST
Anthony Davis has arrived.
Dec 27, 2014, 2:00 PM EST
Stuckey says the trade robbed the locker room of accountability.
Dec 27, 2014, 12:30 PM EST
LeBron James was in “chill mode” and this team is vulnerable when he is.
Dec 27, 2014, 11:00 AM EST
Hamstrings are tricky things.
Dec 27, 2014, 9:30 AM EST
This option was always on the table for him, people around the NBA just never thought he’d choose it.
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