Dec 30, 2013, 6:34 PM EDT
The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.
Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.
Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.
Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.
It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.
And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.
If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.
That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.
Sep 1, 2014, 10:00 AM EDT
This is a win for Jay-Z’s Roc Nation.
Sep 1, 2014, 9:00 AM EDT
Harden’s reputation on the defensive end of the floor continues to grow.
Sep 1, 2014, 8:00 AM EDT
Whether he asked out or not doesn’t really change his situation much.
Sep 1, 2014, 12:30 AM EDT
Blatche being Blatche.
Aug 31, 2014, 11:00 PM EDT
Turkoglu didn’t do much in L.A. last year, but Chris Paul recently touted the importance of consistency in the Clippers’ chances for success next season.
Aug 31, 2014, 9:30 PM EDT
France picked up a nice win over Argentina.
Aug 31, 2014, 7:59 PM EDT
James Harden makes the PUJIT work for him.
Aug 31, 2014, 6:29 PM EDT
The energy of Kenneth Faried helped Team USA pull away in the second half.
Aug 31, 2014, 5:31 PM EDT
Terry was never going to be a fit in Sacramento, but could be a nice veteran addition for a Rockets team that plans on contending next season.
Aug 31, 2014, 5:00 PM EDT
Franklin only played one NBA season, but this will open up a roster spot in Memphis.
Aug 31, 2014, 3:30 PM EDT
In some ways, this new beginning in Minnesota is more interesting than if the team had simply proceeded with the status quo.
Aug 31, 2014, 2:00 PM EDT
There’s a big difference between the rebuilding that’s taking place in Minnesota and what’s going on with the Sixers.
Aug 31, 2014, 12:30 PM EDT
Under Armour made a huge offer, but Nike has exercised its right to match.
Aug 31, 2014, 11:00 AM EDT
Rondo is in the same situation Kevin Love was in with Timberwolves, before he was traded to Cavaliers.
Aug 31, 2014, 9:30 AM EDT
He played solidly, particularly on defense, for the Hawks last season.
Aug 31, 2014, 8:00 AM EDT
Deron looks good, and he’s back on the court ahead of schedule.
Aug 31, 2014, 12:45 AM EDT
Andray Blatche had 28 points and 12 rebounds for the Philippines, and they still lost.
Aug 30, 2014, 11:01 PM EDT
Rose looked like his vintage self for a night.
Aug 30, 2014, 9:30 PM EDT
The statue is in Buenos Aires, in case you were looking to travel to get your picture with it.
Aug 30, 2014, 8:00 PM EDT
That’s a higher bar than most realize
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