Dec 30, 2013, 6:34 PM EDT
The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.
Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.
Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.
Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.
It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.
And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.
If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.
That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.
Jul 7, 2015, 8:54 PM EDT
Even without stretching Wallace, that projects to be about $24 million in savings
Jul 7, 2015, 7:42 PM EDT
Villanueva will back up Dirk Nowitzki as floor-spreading power forward
Jul 7, 2015, 6:46 PM EDT
Clippers having a nice offseason – minus that one move that defines their offseason
Jul 7, 2015, 6:08 PM EDT
The one-year deal keeps their cap space alive next summer to chase Kevin Durant.
Jul 7, 2015, 5:45 PM EDT
Dallas had a good July, too.
Jul 7, 2015, 5:15 PM EDT
The Knicks and Magic essentially swap reserve centers.
Jul 7, 2015, 4:35 PM EDT
“Listen, we had one priority this summer, and that was to re-sign DJ, and we missed out on that.” — J.J. Redick on the Clippers summer.
Jul 7, 2015, 4:10 PM EDT
The Bulls are getting the band back together.
Jul 7, 2015, 3:25 PM EDT
The Lakers were not free agency losers like some think.
Jul 7, 2015, 3:06 PM EDT
Look for the Warriors to waive Wallace using the stretch provision.
Jul 7, 2015, 2:44 PM EDT
Julius Randle, L.A.’s first round pick last year, missed the Summer League opener due to a contract issue.
Jul 7, 2015, 1:57 PM EDT
Exum looked great, the injury did not.
Jul 7, 2015, 1:05 PM EDT
The reigning Sixth Man of the Year signed a free agent deal with the Lakers.
Dwyane Wade cites his scoring average when asked how long he’ll continue to play: ‘I think I’ll stay around a while’
Jul 7, 2015, 12:15 PM EDT
Wade was the third leading scorer in the East last season, but missed 20 games due to a combination rest and injury.
Jul 7, 2015, 11:31 AM EDT
Teams aren’t allowed to discuss deals during the moratorium period, which is still going on.
Jul 7, 2015, 10:52 AM EDT
KG will be back for a record 21st NBA season.
Jul 7, 2015, 10:40 AM EDT
Cleveland just added Mo Williams, but Smith (and Matthew Dellavedova) will likely be back.
Jul 7, 2015, 9:55 AM EDT
The 12th overall pick hasn’t practiced with the Jazz, and remains unsigned. But the GM says “No worries.”
Jul 7, 2015, 9:15 AM EDT
Okafor had some impressive moments.
Jul 7, 2015, 8:30 AM EDT
This is the kind of thing that all that new television revenue should go to.
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