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Report: Raptors rebranding could include switch to Drake-inspired black/gold color scheme

Dec 30, 2013, 6:34 PM EDT

Drake "Would You Like A Tour? 2013" Concert - Philadelphia, PA Getty Images

The Toronto Raptors are rethinking the Raptors brand — new colors, new logo new everything… well except for the name. Because the Raptor lived in Mongolia and only got to be the team mascot because of the popularity of the “Jurassic Park” movies. Wouldn’t want to tamper with that. Because it’s so Canada.

Anyway, as part of the rebranding the Raptors are looking at potential new color schemes. Including Black and gold, reports Doug Smith at the Toronto Sun.

Now, I’m not suggesting it’s a done deal and a lot of different people and companies are coming up with a lot of different looks and styles but I was told on the weekend that black and gold is definitely something being considered.

Remember Drake is a “global ambassador” of the Raptors (whatever that means) and is working with them on the new look. Now go look at the logo’s and colors around Drake’s “October’s Very Own” — black with gold. Ryan Wolstat of the Toronto Sun said these two things are related. We are not stunned.

It seems gimmicky to go this direction as anything other than the rare alternate jersey. Also, Smith makes a good point.

And I would suggest that if one of Tim Leiweke’s great plans is to have the Raptors become “Canada’s team” that going away from red and white doesn’t make a whole lot of sense.

If you really want to change the Raptors image it all comes down to one thing: Winning. Everything else is secondary.

That said, the rebranding will be in place for the 2015-16 season, when Toronto will host the All-Star Game.

  1. kinglorious - Dec 31, 2013 at 12:12 AM

    Stupid idea. What are they gunna do if this guy “falls off” and becomes irrelevant. I know the guys famous and all but I don’t know about him being the “global ambassador”.

  2. hildezero - Dec 31, 2013 at 1:12 AM

    @scottheis82,

    Damn… Are you serious, dawg? You’re dumb. Comparing Drake the rapper to Iraq’s Saddam Hussein is arrogant.

  3. spliff219 - Dec 31, 2013 at 2:36 AM

    If your gonna start over,
    than start over. Change the name . dont half ass it

  4. muhangis - Dec 31, 2013 at 3:09 AM

    I like the purple and whatever it is (silver and red?). At least it’s a fairly unique combination, black and gold team colors are everywhere. Not a proponent.

    But IF they change it, keep the purple and replace red with green. But I guess too many “I’m macho” men in here label purple as “fruity” or “gay”. That’s probably the issue, lame.

  5. chiraider - Dec 31, 2013 at 1:14 PM

    Raptors should go back to wearing dinosaur jerseys and Drake should stick to being a girlyman that makes subpar music. It’d be a win/win and a lose/lose for everybody depending on how you look at it….

  6. Miami305 - Dec 31, 2013 at 3:33 PM

    Am I the only one that is tired of the NBA’s association with trendy and usually Hippity-Hoppity musicians? My guess is that the majority of NBA fans are not into Hippity-Hoppity music or the imbeciles that make the “music.” Drake is the face of the Raptors?? What a dork! Wasn’t that guys a star of Nickelodeon or something?

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