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Chris Paul and his son appear in latest State Farm ad to debut Christmas Day (VIDEO)

Dec 25, 2013, 10:30 AM EDT

Lil Cliff, Lil Chris -- State Farm

Chris Paul (and his alter ego Cliff) have been part of an ad campaign for State Farm Insurance for some time. Now, it appears that Paul’s son will be getting into this portion of the family business.

From the official release:

“Heritage of the Assist,” which will debut during the NBA games on Christmas Day, tells the story of the ancestors of Chris and Cliff Paul and will introduce two new characters: Lil’ Chris and Lil’ Cliff, both played by Chris Paul Jr. (see attached image).  At the request of the youngest Pauls, Chris and Cliff delve deep into their lineage to answer the question, “Where do assists come from?”

The story begins in 1922, the year State Farm was founded, with Clifford Paul Sr. Sr. Sr. a store owner that inspires his next door neighbor, a State Farm agent, to be there for customers “like a good neighbor.” At the time, Christopher Paul Sr. Sr. Sr. is revolutionizing the game of basketball by suggesting that players pass the ball to other players.

We’ve seen Paul’s son on camera before, albeit in a somewhat more low-key setting — the youngster delivered a perfect impression of Paul’s teammate Blake Griffin during the 2012 NBA playoffs.

  1. gquesen - Dec 25, 2013 at 10:46 AM

    His choice, not saying it’s completely wrong, but is anyone else uncomfortable with how much Chris Paul flaunts this kid to the public?

    • gameisours - Dec 25, 2013 at 11:58 AM

      I just hope the kid is brought up right

  2. emaney477 - Dec 25, 2013 at 11:03 AM

    To gquesen, it does seem that he is pushing him into the spotlight. Let him be a child, Chris!

  3. emaney477 - Dec 25, 2013 at 11:04 AM

    I love how Michael Jordan got a lil plug in that State Farm ad. Nice jacket mr. Paul.

  4. elcapitanfiscal - Dec 25, 2013 at 11:46 AM

    This is like the new thing, LBJ and Wade also did it recently..

    Antonie Cromartie should do one of his 50 different kids

  5. naterich21 - Dec 25, 2013 at 12:32 PM

    Flaunting his kid? Hardly. Don’t put him at Will Smith’s level just yet.

  6. mat9844 - Dec 25, 2013 at 2:02 PM

    One of the few commercials I don’t automatically mute when it comes on; adding ‘Lil Chris is a stroke of genius –really cute kid.

  7. eagles512 - Dec 25, 2013 at 4:48 PM

    Can’t view this but the other State Farm ads are terrible

  8. belleby123 - Dec 26, 2013 at 8:07 AM

    It looks like Paul is even wearing a wedding ring. Maybe he isn’t keeping up with the NBA tradition of having kids out of wedlock as a badge of honor.

  9. MyTeamsAllStink - Dec 26, 2013 at 12:10 PM

    those plaid sneakers are pretty sweet

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