Dec 24, 2013, 8:45 AM EDT
How big is Christmas Day to the NBA?
Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).
On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.
For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.
That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.
“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”
Yes, 70 years.
The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.
It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.
For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)
“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.
“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”
Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.
In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.
Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.
In this case great basketball played by the best in the world.
Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.
“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”
And those performances are how the NBA really came to own Christmas.
Mar 10, 2014, 8:44 PM EDT
Run, Phil, run
Mar 10, 2014, 8:04 PM EDT
We’ve got a real nice feud brewing. Patrick Beverley and Damian Lillard are both tough point guards on contending Western Conference teams. They both overcame long odds to reach the NBA and play with justified pride now that they’re here. And both are unafraid to speak their mind. Lillard lobbed the opening salvo after Houston’s…
Mar 10, 2014, 7:07 PM EDT
Does he mean Carmelo Anthony, Andrea Bargnani or J.R. Smith?
Mar 10, 2014, 6:11 PM EDT
Phil Jackson seems destined for New York. I argue that’s a good thing… but only if Jackson has a Jedi mind trick that can keep James Dolan at bay.
Mar 10, 2014, 5:21 PM EDT
Kansas’ Joel Embiid — potentially the top pick in the upcoming NBA Draft — has sought out a second opinion on his back injury. Just a reminder of why he should jump to the NBA rather than stay another year in college.
Mar 10, 2014, 4:05 PM EDT
As if his season hasn’t been a big enough disappointment, Cleveland’s No. 1 overall pick Anthony Bennett will miss at least 10 games with a knee strain.
Mar 10, 2014, 3:48 PM EDT
Nobody thinks Mike D’Antoni is the long term answer for the Lakers, but what is the point of switching out coaches this late in a lost season?
Mar 10, 2014, 3:07 PM EDT
All the buzz has Phil Jackson taking a front office job with the Knicks (he’s just deliberate in making decisions like this)… but nobody asked Carmelo what he thought? Really?
Mar 10, 2014, 2:41 PM EDT
With a number of top teams stumbling — Oklahoma City, Miami, Indiana — it is the Spurs who have gotten healthy and looked good going 6-0 since the end of the rodeo trip. The West now dominates the top of the rankings, the Sixers are looking to set records at the bottom. 1. Spurs (46-16,…
Mar 10, 2014, 1:49 PM EDT
Bulls fans have taken to chanting “M-V-P” when Joakim Noah heads to the free throw line — and he does not like it one bit.
Mar 10, 2014, 12:56 PM EDT
“Quick, 15-20 seconds, throw few punches, then referees jump in and break this thing up.”
Mar 10, 2014, 12:13 PM EDT
As a member of the Jazz, Al Jefferson once encouraged Utah fans to boo their own team. When he returned to Utah in December as a Charlotte Bobcat, Jazz fans cheered him. Now, another former Utah big man, Paul Millsap, is encouraging Jazz fans to boo him when he returns with the Atlanta Hawks. Paul…
Mar 10, 2014, 11:32 AM EDT
This 15-second sequence tells you all you need to know about the Rockets point guard.
Mar 10, 2014, 10:36 AM EDT
Who held the record previously? Anyone? Bueller? Bueller?
Mar 10, 2014, 10:07 AM EDT
Dad was focused on the game just a l’il bit.
Mar 10, 2014, 9:35 AM EDT
Durant shooting even more – even if those extra shots are relatively inefficient – would make him more similar to history’s other high-end scorers. And that option remains on the table for him.
Mar 10, 2014, 8:44 AM EDT
Odds of a warm welcome by the fans? Zero.
Mar 10, 2014, 8:00 AM EDT
The fewer the minutes for a team’s best players, the more likely teams are to be tanking and vice versa. Except in Detroit.
Mar 10, 2014, 12:59 AM EDT
A career-high 42 points on just 18 shots. Not bad.
Mar 10, 2014, 12:27 AM EDT
The mess in L.A. wasn’t so bad on Sunday.
- Report: Phil Jackson’s camp doesn’t believe agreement with Knicks is close 0
- PBT Extra: Can Phil Jackson help right the ship in New York? 8
- Phil Jackson reportedly close to taking Knicks job, nobody asked Carmelo about it 34
- PBT Power Rankings: Tell me again how the Spurs are too old…. 11
- Sunday NBA grades: All hail the unstoppable Jodie Meeks 13