Dec 22, 2013, 8:00 AM EDT
We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.
From the official release:
“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.
“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …
“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.
“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”
All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.
May 28, 2015, 5:15 PM EDT
Okay Bulls, now find someone better.
Bulls front office on Tom Thibodeau firing: “We probably wouldn’t be sitting here if we won a championship”
May 28, 2015, 4:28 PM EDT
The team believes not beating the Cavaliers was a missed opportunity.
May 28, 2015, 3:30 PM EDT
As he should
May 28, 2015, 2:42 PM EDT
American president tweets about LeBron James and J.R. Smith
May 28, 2015, 2:07 PM EDT
Two words: Vivek Ranadivé
May 28, 2015, 1:30 PM EDT
Clippers center reportedly interested in signing with Dallas
May 28, 2015, 12:55 PM EDT
Kevin Love might leave the Cavaliers in free agency. Cleveland fans, if history is any indication, wouldn’t treat him well if he does. What would Love’s peers think? Colin Cowherd asked Jared Dudley – whom you might remember from saying players avoid Kobe Bryant Bryant and calling Carmelo Anthony the NBA’s most overrated player –…
May 28, 2015, 12:17 PM EDT
Bulls owner Jerry Reinsforf: ‘There must be free and open interdepartmental discussion and consideration of everyone’s ideas and opinions. These internal discussions must not be considered an invasion of turf, and must remain private.’
May 28, 2015, 11:20 AM EDT
Chicago reportedly plans to resolve standoff by Friday
May 28, 2015, 10:41 AM EDT
Denver reportedly has not interviewed Mike D’Antoni
May 28, 2015, 10:01 AM EDT
That seems… connected
May 28, 2015, 9:28 AM EDT
May 28, 2015, 8:30 AM EDT
He would help the defense, but I’m not sure about the fit.
May 28, 2015, 8:00 AM EDT
May 28, 2015, 2:55 AM EDT
This is where the week off until the Finals tip off benefits the Warriors.
May 28, 2015, 1:49 AM EDT
Houston won 56 games, secured No. 2 seed in powerful Western Conference and won more playoff series than its previous 17 years combined
May 28, 2015, 12:39 AM EDT
The Warriors don’t care how it looked, they will take it.
Dwight Howard elbows Andre Iguodala but avoids flagrant foul and suspension – for now, at least (video)
May 27, 2015, 11:50 PM EDT
Rockets center elbowed Andre Iguodala high
May 27, 2015, 11:36 PM EDT
That sounds bad. Is that bad?
May 27, 2015, 11:15 PM EDT
“Hey!” -Kyrie Irving and Kevin Love, probably
- PBT Extra: Did Chicago make the right move in firing Thibodeau? 0
- Bulls front office on Tom Thibodeau firing: “We probably wouldn’t be sitting here if we won a championship” 5
- Bulls fire Tom Thibodeau 58
- Dwight Howard: “I’m still a champion. And I won’t let anyone tell me anything different.” 64
- Rockets had an excellent season. Are they content with that? 22
- Harden struggles, Warriors role players step up leading team to Finals for first time in 40 years 40
- Dwight Howard hit with suspension-triggering technical foul 7
- PBT Extra: Cavaliers’ improved defense helps them to Finals 8