Dec 22, 2013, 8:00 AM EDT
We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.
From the official release:
“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.
“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …
“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.
“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”
All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.
Jul 28, 2014, 2:27 PM EDT
Ron Artest made a brief appearance on a rec league court in Los Angeles.
Jul 28, 2014, 1:42 PM EDT
When the game’s best player makes a uniform change, manufacturers spring into immediate action.
Jul 28, 2014, 12:56 PM EDT
LeBron said when switching to 6 four years ago that no one should wear 23 out of respect to MJ.
Jul 28, 2014, 12:07 PM EDT
Insert your own “he only jumped over Lowry” jokes, we’re not going to do that.
Jul 28, 2014, 11:23 AM EDT
Rose is expected to make the roster, but will need to shake the rust off quickly to show he’s more deserving than the other elite guards in camp.
Jul 28, 2014, 10:42 AM EDT
“The fact that I haven’t been traded yet makes me feel comfortable.” —Klay Thompson
Jul 28, 2014, 10:01 AM EDT
Because he could.
Jul 28, 2014, 9:24 AM EDT
The league won’t let it get to that point.
Jul 28, 2014, 8:45 AM EDT
Scott was historically bad at coaching defense in three seasons with the Cavaliers.
Jul 28, 2014, 8:00 AM EDT
After all the players shifts this summer, the top three teams in the power rankings remain unchanged from the last one lst year.
Jul 28, 2014, 2:04 AM EDT
Lance letting us know where his loyalties lie.
Jul 27, 2014, 10:00 PM EDT
The 2015 Slam Dunk Contest champion might have already been decided.
Jul 27, 2014, 8:30 PM EDT
At least he has an injury.
Jul 27, 2014, 7:00 PM EDT
We’ve known this for a while now.
Jul 27, 2014, 5:30 PM EDT
Millsap gets the call as a late addition after Blake Griffin and Kevin Love dropped out in the last few days.
Jul 27, 2014, 4:00 PM EDT
KG is likely coming back for his 20th NBA season, but may be setting himself up for something more with the Nets one his playing days are finished.
Jul 27, 2014, 2:30 PM EDT
LeBron makes yet another momentous decision.
Jul 27, 2014, 1:00 PM EDT
L.A. will keep Nash on the roster for the upcoming season, and take the cap hit for the $9.7 million remaining on his contract all at once.
Jul 27, 2014, 11:30 AM EDT
Only other possibility would have been LeBron facing the Heat, but that feels more like Christmas.
Jul 27, 2014, 10:01 AM EDT
Team downplays ESPN report that a contract has been agreed upon.
- All eyes on Derrick Rose as USA Basketball mini-camp begins 18
- Klay Thompson doesn’t anticipate being traded, says he expects to play with Warriors next season 6
- PBT Power Rankings: After summer shakeups, Spurs still team to beat 38
- Report: ‘No chance’ Kevin Love stays with Timberwolves 63
- LeBron announces he’ll wear No. 23 with Cavaliers 59
- Report: Lakers say ‘no done deal’ with Byron Scott 18
- Report: Lakers, Byron Scott agree to four-year, $17 million deal to coach team 16
- Kevin Love trade talk: He doesn’t want to opt in to deal, Cavs may live with that 40