Skip to content

Charlotte unveils new Hornets logo and brand identity for 2014-15 season

Dec 22, 2013, 8:00 AM EDT

We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.

source:

source:

Latest Posts
  1. Dwyane Wade playing dodgeball? We’ve got that (VIDEO).

    Sep 1, 2015, 8:30 AM EDT

    wade Getty Images

    Wade would make Patches O’Houlihan proud.

  2. Report: Celtics engaged in contract extension talks with Tyler Zeller, Jared Sullinger

    Sep 1, 2015, 8:00 AM EDT

    Golden State Warriors v Boston Celtics Getty Images

    If I were a betting man, I’d expect there’s a better than 50/50 chance a Zeller deal gets done.

  3. Dwight Howard says James Harden is the left handed shooter ever

    Aug 31, 2015, 11:09 PM EDT

    James Harden AP

    Does Harden even make the all left-handed starting five?

  4. Fast Break notes: Baron Davis is honest about the draw of the NBA

    Aug 31, 2015, 8:31 PM EDT

    The 2015 ESPYS - Arrivals Getty Images

    We have some Riley Curry news. You know you want to click now.

  5. Report: Bucks get Westbrook (not that one)

    Aug 31, 2015, 7:15 PM EDT

    Miami Heat Scrimmage Getty Images

    Charlie Westbrook reportedly signs with Bucks

  6. Report: Veteran forward Chuck Hayes agrees to deal with Clippers

    Aug 31, 2015, 6:15 PM EDT

    Toronto Raptors v New York Knicks Getty Images

    The Clippers add more depth. It’s been a good offseason for Doc Rivers.

  7. Report: Suns have no intention to trade unhappy Markieff Morris

    Aug 31, 2015, 5:02 PM EDT

    Markieff Morris, Marcus Morris AP

    The Suns have no leverage now even if they wanted to move him, and apparently they don’t.

  8. Hassan Whiteside can touch the rim without jumping (photo)

    Aug 31, 2015, 4:25 PM EDT

    Charlotte Hornets v Miami Heat Getty Images

    You don’t even need to pump up his sneakers

  9. Report: Second-rounder Sir’Dominic Pointer won’t sign with Cavaliers

    Aug 31, 2015, 3:27 PM EDT

    Cleveland Cavaliers v Milwaukee Bucks Getty Images

    Cleveland can watch Pointer develop without having to pay him

  10. Report: Thunder sign Talib Zanna

    Aug 31, 2015, 1:33 PM EDT

    2015 NBA D League Showcase Getty Images

    Don’t expect him to make the regular-season roster this season

  11. Report: Nick Young actually inquired about playing for Australia

    Aug 31, 2015, 12:43 PM EDT

    Nick Young, Iggy Azalea AP

    Could Lakers wing play in the 2016 Olympics?

  12. Report: Tristan Thompson won’t accept less than max from Cavaliers, his agent thinks Raptors will offer it next summer

    Aug 31, 2015, 11:43 AM EDT

    Toronto Raptors v Cleveland Cavaliers Getty Images

    Thompson might leverage the max from Cleveland, but it probably shouldn’t be because of this Toronto threat

  13. Canada cuts Olivier Hanlan, finalizes roster FIBA Americas with nine NBA players

    Aug 31, 2015, 10:26 AM EDT

    Andrew Wiggins, Cory Joseph AP

    By dropping an NBA draft pick, Canadians show how far they’ve come

  14. Nigeria beats Angola to win AfroBasket, qualify for Rio Olympics

    Aug 30, 2015, 10:16 PM EDT

    Olympics Day 10 - Basketball Getty Images

    Al-Farouq Aminu is headed back to the Olympics.

Top 10 NBA Player Searches
  1. D. Rose (2786)
  2. K. Irving (2145)
  3. A. Davis (1843)
  4. K. Bryant (1621)
  5. L. James (1612)
  1. T. Thompson (1320)
  2. K. Durant (1299)
  3. B. Jennings (1231)
  4. J. Clarkson (1178)
  5. M. Leonard (1072)