Skip to content

Charlotte unveils new Hornets logo and brand identity for 2014-15 season

Dec 22, 2013, 8:00 AM EST

We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.

source:

source:

Latest Posts
  1. Damian Lillard drops career high 43, leads Blazers to 3OT win over Spurs (VIDEO)

    Dec 20, 2014, 2:07 AM EST

    Damian Lillard AP

    Lillard needs to get mentioned with the game’s top point guards.

  2. Former No. 2 overall pick Darko Milicic loses first kickboxing fight (VIDEO)

    Dec 20, 2014, 12:02 AM EST

    Former NBA player now trying to make his way as a fighter.

  3. Danny Ainge says uncertainty about Celtics’ ability to re-sign Rajon Rondo prompted trade to Dallas

    Dec 19, 2014, 10:50 PM EST

    Danny Ainge AP

    There are a whole host of reasons Rondo was traded; this is just the most convenient for Boston’s brass.

  4. Spurs’ Kawhi Leonard has torn ligament in right hand, return unclear

    Dec 19, 2014, 7:25 PM EST

    Kawhi Leonard AP

    Leonard was the Finals MVP for San Antonio last season.

  5. Kevin Durant to sit out vs. Lakers with ankle sprain

    Dec 19, 2014, 6:35 PM EST

    Oklahoma City Thunder v Golden State Warriors Getty Images

    This is the smart move by the Thunder.

  6. Kendrick Perkins: Rajon Rondo wanted out of Boston

    Dec 19, 2014, 5:59 PM EST

    Orlando Magic v Boston Celtics, Game 6 Getty Images

    It’s kind of moot now, but it’s not a surprise.

  7. Kobe Bryant says he’s not recruiting Kevin Durant to Lakers. Yet?

    Dec 19, 2014, 5:15 PM EST

    Kobe Bryant, Kevin Durant AP

    Lakers star: ‘If the opportunity came up, then that’s the time to have that discussion’

  8. Raptors unveil new logo, get ribbed by Nets’ official Twitter account about it

    Dec 19, 2014, 4:29 PM EST

    Nets v Raptors Eastern Conference Quarter Finals Game 7 Getty Images

    Black-and-white version of Toronto’s new logo looks similar to Brooklyn’s

  9. Report: Minnesota agrees to trade Corey Brewer to Houston

    Dec 19, 2014, 2:56 PM EST

    Minnesota Timberwolves v Brooklyn Nets Getty Images

    This gives the Rockets a little more depth on the wing with Harden and Ariza.

  10. Kevin Durant (ankle injury) game-time decision vs. Lakers

    Dec 19, 2014, 2:15 PM EST

    Oklahoma City Thunder v Golden State Warriors Getty Images

    Thunder star sprained ankle against Warriors

  11. Report: Mavericks targeting Jermaine O’Neal to replace Brandan Wright

    Dec 19, 2014, 1:04 PM EST

    Golden State Warriors v Dallas Mavericks Getty Images

    Sending Wright to the Celtics leaves major hole at backup center

  12. Report: Mavericks “confident” they can re-sign Rajon Rondo

    Dec 19, 2014, 12:28 PM EST

    rondomavs

    Mark Cuban is too smart to pull the trigger on this kind of deal unless he has word he can keep his man.

  13. Report: Hornets pull Lance Stephenson off trade block

    Dec 19, 2014, 11:51 AM EST

    Charlotte Hornets v Miami Heat Getty Images

    Heat and Nets among teams that showed interest

  14. Mark Cuban finalized Rajon Rondo trade while on set for The Colbert Report finale

    Dec 19, 2014, 11:15 AM EST

    Mavericks owner, one of many celebrities singing off Stephen Colbert, had his priorities in line

Featured video

Jabari Parker injury latest for disappointing rookie class
Top 10 NBA Player Searches
  1. K. Martin (6862)
  2. C. Bosh (6600)
  3. D. Favors (6503)
  4. A. Bogut (6217)
  5. T. Jones (6143)
  1. T. Parker (6101)
  2. J. Noah (6100)
  3. D. Cousins (6095)
  4. M. Smart (6023)
  5. D. Lee (5821)