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Charlotte unveils new Hornets logo and brand identity for 2014-15 season

Dec 22, 2013, 8:00 AM EDT

We received word back in May that Charlotte’s NBA franchise would be changing its nickname back to the Hornets beginning in the 2014-15 NBA season, and the team officially unveiled its logos and brand identity at a halftime ceremony on Saturday.

From the official release:

“The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

“The logo represents several characteristics of actual hornets, including their swarming and attacking nature, along with their fierceness and relentlessness when protecting their nests. These same characteristics connect with the city of Charlotte itself. The city’s rebelliousness, aggressiveness and protective attributes date to the Revolutionary War when British commander General Cornwallis referred to Charlotte as “a hornet’s nest of rebellion.” …

“The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte. It also consists of the purple and teal colors like the primary logo.

“The Hornets wordmark includes the word Charlotte in teal written above the purple Hornets name. The entire brand identity – logos and wordmark – was designed in collaboration with senior executives within the Bobcats organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.”

All of this is very cool — fans both locally and nationally seem to relate to the original nickname and color scheme, and are looking forward to the change taking place. The primary and secondary logos can be viewed below, and for all things Hornets in the future check out BackBuzzCity.com.

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  1. mdp44 - Dec 22, 2013 at 8:59 AM

    Thank you, now if they could just get Alonzo to come back and play

  2. lbroberts123 - Dec 22, 2013 at 9:00 AM

    Looks great!

  3. jrazz22 - Dec 22, 2013 at 9:31 AM

    Miss the old days of Grandmama. Some of the best years of BB.

  4. danmarinos1stlovechild - Dec 22, 2013 at 9:32 AM

    VERY COOL!!!
    I think it looks better than the bobcats and pelicans logos.

  5. corvusrex96 - Dec 22, 2013 at 9:39 AM

    Very nice of New Orleans to give up the nickname , if only the Utah Jazz had the same level of class

  6. MyTeamsAllStink - Dec 22, 2013 at 9:49 AM

    new logo is sick!Cant wait for next year!!

  7. footballer4ever - Dec 22, 2013 at 10:09 AM

    New logo, same crappy team. At least it will sell new jerseys at the beginning.

  8. onbucky96 - Dec 22, 2013 at 10:39 AM

    Charlotte hasn’t mattered since they got rid of Grandmama and lost Zo in free agency.

  9. redbaronx - Dec 22, 2013 at 11:12 AM

    Great new logo! They should see if they can get Larry Johnson to do some new promos for them as Grandmama. I miss LJ commercials!

  10. nickp91 - Dec 22, 2013 at 11:23 AM

    With the Charlotte Hornets coming back all we need now is the return of the Seattle SuperSonics

  11. censoredpost - Dec 22, 2013 at 11:33 AM

    Now this is how you rebrand a team… I’m lookin at you Tom Benson.

  12. legend30 - Dec 22, 2013 at 12:10 PM

    Love the new logo.

  13. money2long - Dec 22, 2013 at 2:09 PM

    dope

  14. theromeo2k - Dec 22, 2013 at 2:45 PM

    That Bee has more Heart than the entire team.

  15. scottheis82 - Dec 22, 2013 at 3:35 PM

    @ censoredpost, you should be looking at Larry Miller (Utah Jazz owner) Tom Benson did the right and smart thing he allowed the former market the right to their name and logo, and got revenue from rebranding merchandise. Larry Miller is the one who doesn’t know how this is a no Brainer… I know it’s crazy to let the name go in Utah, what with all the Jazz there.

    • bulldogslc - Dec 23, 2013 at 4:59 AM

      You realize Larry Miller is dead, right? Do you honestly think the Jazz would be this terrible if he wasn’t?

  16. money2long - Dec 22, 2013 at 5:40 PM

    these colors go with the new gamma jordan’s

  17. Lynn Langone - Dec 22, 2013 at 7:30 PM

    Congratulations! It looks like a pregnant hornet.

  18. ProBasketballPundit - Dec 22, 2013 at 7:35 PM

    I had a friend tell me that this logo is ridiculous and that he’s “out” on the Hornets already. He’s clearly just looking for an excuse to hate them like most of Charlotte ever since George Shinn screwed us. I think it looks aggressive and cool and they got the colors right so I’m happy. Now they just need to rebuild the Coliseum and sell out 388 consecutive games.

  19. northstarnic - Dec 23, 2013 at 12:33 AM

    Very cool

  20. muhangis - Dec 23, 2013 at 2:11 AM

    Good stuff

  21. scbaby2013 - Dec 23, 2013 at 3:53 AM

    Hope they instill the hornets history like bobby phils mugsy zo lj dell curry etc. btw thank God original hornets traded Kobe to lakers. Thank you so much.

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