Dec 10, 2013, 7:01 PM EST
The Charlotte basketball organization will revert from the Bobcats to the Hornets next season, in a move that has hopes of re-engaging the local fan base with what has been a historically terrible basketball franchise.
Winning solves any team’s problems in terms of ticket or merchandise sales, of course, but in absence of that, an appealing color scheme and logo can be a starting point for some local pride to emerge surrounding a below-average on-court product.
The Bobcats will become the Hornets for the 2014-15 season and beyond, and the organization will give us a glimpse of what that will look like with an official unveiling on deck for Dec. 21.
From the official release:
The Charlotte Bobcats announced today that the organization will introduce the brand identity of the Charlotte Hornets during halftime of the first Buzz City Night on Dec. 21 vs. the Utah Jazz. The Dec. 21 Buzz City Night is driven by Mercedes-Benz and will include Mercedes-Benz sponsoring a Buzz City long-sleeve T-shirt giveaway to the first 10,000 fans in attendance. Tipoff for the Bobcats-Jazz game is scheduled for 7:30 p.m.
The game will serve as the official unveiling of the Charlotte Hornets brand identity and will include the introduction of logos and wordmarks that will be utilized when the Hornets name returns for the 2014-15 NBA season. Bobcats Chairman Michael Jordan will lead the unveiling event during a special on-court ceremony at halftime.
“We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them. In addition to the logo unveil, we are excited to celebrate the first of our five Buzz City Nights. These nights will provide great opportunities to honor the rich history of Hornets basketball with our fans in unique ways.”
Bobblehead figures of Del Curry, Muggsy Bogues and Kelly Tripucka will be among the giveaways for these so-called Buzz City Nights, and the fact that these are the players the organization is able to highlight shows just how much work needs to be done to change the perception of the franchise.
Feb 27, 2015, 11:28 AM EST
The Cavaliers’ rim protection has been infinitely better since the arrival of Timofey Mozgov, but he wasn’t stopping Draymond Green on this one.
Feb 27, 2015, 10:44 AM EST
DeMar DeRozan says he’s right next to Lowry on this.
Feb 27, 2015, 10:01 AM EST
And it’s got Tupac.
Feb 27, 2015, 9:10 AM EST
Westbrook had the numbers but Bledsoe was efficient.
Feb 27, 2015, 8:30 AM EST
He’s officially doubtful for Friday against the Pacers.
Feb 27, 2015, 8:00 AM EST
You reach, Curry will teach.
Feb 27, 2015, 2:55 AM EST
If you had any doubts about the Cavs, they answered them.
Feb 27, 2015, 2:15 AM EST
He was 86.
Feb 27, 2015, 12:55 AM EST
LeBron looked at Stephen Curry across the way and decided to make his own MVP statement.
Feb 26, 2015, 11:59 PM EST
Fancy footwork on display.
Feb 26, 2015, 10:30 PM EST
Rose will undergo surgery Friday morning.
Feb 26, 2015, 9:15 PM EST
Stoudemire has interest in a reunion.
Feb 26, 2015, 8:15 PM EST
Yes it’s a little late in coming, but it’s worth remembering what a quality player he was.
Feb 26, 2015, 7:21 PM EST
“30 minutes with Marv Albert is enough.”
Feb 26, 2015, 6:31 PM EST
Doc Rivers the GM is doing Doc Rivers the coach wrong.
Feb 26, 2015, 5:45 PM EST
He is having all or part of the meniscus removed, which makes for a faster recovery.
Feb 26, 2015, 5:00 PM EST
While in theory he could return for a few games, in practice that’s not going to happen.
Feb 26, 2015, 4:14 PM EST
Good luck prying Cousins from Sacramento
Feb 26, 2015, 3:27 PM EST
He is weeks away from playing in a game.
- Five Things We Learned in NBA Thursday: The Cavaliers we expected have arrived 10
- Report: George Karl controls Kings’ personnel, wants Ty Lawson, willing to move DeMarcus Cousins 28
- Paul George returns to practice with Pacers, could play in couple weeks 8
- Report: LeBron James wonders why he doesn’t get more MVP consideration 41
- Would Rajon Rondo leave the Mavericks for the Lakers? 58
- Five Things We Learned in NBA Wednesday: The Spurs losing rodeo road trip a bad sign 14
- PBT Extra: What is future for Derrick Rose? Bulls? 13
- Mavericks suspend Rajon Rondo one game after argument with coach Rick Carlisle 44