Dec 10, 2013, 7:01 PM EST
The Charlotte basketball organization will revert from the Bobcats to the Hornets next season, in a move that has hopes of re-engaging the local fan base with what has been a historically terrible basketball franchise.
Winning solves any team’s problems in terms of ticket or merchandise sales, of course, but in absence of that, an appealing color scheme and logo can be a starting point for some local pride to emerge surrounding a below-average on-court product.
The Bobcats will become the Hornets for the 2014-15 season and beyond, and the organization will give us a glimpse of what that will look like with an official unveiling on deck for Dec. 21.
From the official release:
The Charlotte Bobcats announced today that the organization will introduce the brand identity of the Charlotte Hornets during halftime of the first Buzz City Night on Dec. 21 vs. the Utah Jazz. The Dec. 21 Buzz City Night is driven by Mercedes-Benz and will include Mercedes-Benz sponsoring a Buzz City long-sleeve T-shirt giveaway to the first 10,000 fans in attendance. Tipoff for the Bobcats-Jazz game is scheduled for 7:30 p.m.
The game will serve as the official unveiling of the Charlotte Hornets brand identity and will include the introduction of logos and wordmarks that will be utilized when the Hornets name returns for the 2014-15 NBA season. Bobcats Chairman Michael Jordan will lead the unveiling event during a special on-court ceremony at halftime.
“We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them. In addition to the logo unveil, we are excited to celebrate the first of our five Buzz City Nights. These nights will provide great opportunities to honor the rich history of Hornets basketball with our fans in unique ways.”
Bobblehead figures of Del Curry, Muggsy Bogues and Kelly Tripucka will be among the giveaways for these so-called Buzz City Nights, and the fact that these are the players the organization is able to highlight shows just how much work needs to be done to change the perception of the franchise.
Dec 28, 2014, 10:30 PM EST
Flip Saunders said this a few weeks ago, too, but Rubio isn’t ready to stick to a timeline just yet.
LeBron, after Cavaliers lose by 23 at home to Pistons: ‘Right now we are not very good. In every aspect of the game’
Dec 28, 2014, 9:00 PM EST
An ugly home loss to a dismal Detroit team has LeBron telling it like it is.
Dec 28, 2014, 7:30 PM EST
It had been brewing for a while, but it still caught most of us by surprise.
Dec 28, 2014, 6:00 PM EST
Nice move by the Lakers, who pick up a promising big man prospect with an inexpensive non-guaranteed contract.
Dec 28, 2014, 4:29 PM EST
Knee injury suffered on Christmas Day will continue to keep Irving sidelined.
Dec 28, 2014, 3:30 PM EST
Bryant has uncharacteristically sat out the previous three games simply to rest.
Dec 28, 2014, 2:00 PM EST
West shoved Garnett at the time, but was in a joking mood afterward.
Dec 28, 2014, 12:30 PM EST
Cousins had it all working in this one.
Dec 28, 2014, 11:00 AM EST
It was a risky move by head coach David Blatt.
Dec 28, 2014, 9:30 AM EST
Western Conference ends season with huge advantage, begins another right where it left off
Dec 28, 2014, 8:00 AM EST
He was an offensive force Saturday. Who knew?
Dec 28, 2014, 12:28 AM EST
The Magic still won the game.
Dec 27, 2014, 10:25 PM EST
Just like Lance… and you really shouldn’t imitate Lance.
Dec 27, 2014, 9:00 PM EST
He’s done it twice in the last two games.
Dec 27, 2014, 8:02 PM EST
A sports hernia kept him out of training camp and the rookie has never caught up with the learning curve.
Dec 27, 2014, 6:30 PM EST
Stephenson has missed the last four games.
Dec 27, 2014, 5:03 PM EST
Will the Lakers’ offense resort to stagnation?
Dec 27, 2014, 3:30 PM EST
Anthony Davis has arrived.
Dec 27, 2014, 2:00 PM EST
Stuckey says the trade robbed the locker room of accountability.
Dec 27, 2014, 12:30 PM EST
LeBron James was in “chill mode” and this team is vulnerable when he is.
- LeBron, after Cavaliers lose by 23 at home to Pistons: ‘Right now we are not very good. In every aspect of the game’ 19
- Paul Pierce ‘shocked’ by Celtics trade of Rajon Rondo to Mavericks 11
- Kobe Bryant will return to Lakers lineup Sunday vs. Suns 14
- Kevin Love benched entire fourth quarter of Cavaliers win over Magic 27
- PBT’s Top 10 NBA stories of 2014, No. 10: Anthony Davis’ breakout 19
- Rumor: Ray Allen leaning toward retirement, not return 12
- Josh Smith makes Rockets debut, throws down two-handed dunk (VIDEO) 15
- Carmelo Anthony on the Knicks: “The fans are dying, we’re dying” 20