Dec 10, 2013, 7:01 PM EDT
The Charlotte basketball organization will revert from the Bobcats to the Hornets next season, in a move that has hopes of re-engaging the local fan base with what has been a historically terrible basketball franchise.
Winning solves any team’s problems in terms of ticket or merchandise sales, of course, but in absence of that, an appealing color scheme and logo can be a starting point for some local pride to emerge surrounding a below-average on-court product.
The Bobcats will become the Hornets for the 2014-15 season and beyond, and the organization will give us a glimpse of what that will look like with an official unveiling on deck for Dec. 21.
From the official release:
The Charlotte Bobcats announced today that the organization will introduce the brand identity of the Charlotte Hornets during halftime of the first Buzz City Night on Dec. 21 vs. the Utah Jazz. The Dec. 21 Buzz City Night is driven by Mercedes-Benz and will include Mercedes-Benz sponsoring a Buzz City long-sleeve T-shirt giveaway to the first 10,000 fans in attendance. Tipoff for the Bobcats-Jazz game is scheduled for 7:30 p.m.
The game will serve as the official unveiling of the Charlotte Hornets brand identity and will include the introduction of logos and wordmarks that will be utilized when the Hornets name returns for the 2014-15 NBA season. Bobcats Chairman Michael Jordan will lead the unveiling event during a special on-court ceremony at halftime.
“We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them. In addition to the logo unveil, we are excited to celebrate the first of our five Buzz City Nights. These nights will provide great opportunities to honor the rich history of Hornets basketball with our fans in unique ways.”
Bobblehead figures of Del Curry, Muggsy Bogues and Kelly Tripucka will be among the giveaways for these so-called Buzz City Nights, and the fact that these are the players the organization is able to highlight shows just how much work needs to be done to change the perception of the franchise.
May 30, 2015, 11:00 AM EDT
Report also says it’s expected that Wade and the Heat will work things out.
May 30, 2015, 9:30 AM EDT
He played good defense in the conference finals, the numbers show.
May 30, 2015, 8:00 AM EDT
He’s the frontrunner right now.
Doc Rivers on report that Chris Paul and DeAndre Jordan had a falling out: ‘I can put this to rest: They get along great’
May 30, 2015, 12:01 AM EDT
It’s literally Rivers’ job to quash these types of rumors.
May 29, 2015, 11:00 PM EDT
Why should he?
May 29, 2015, 10:00 PM EDT
Sefolosha suffered a leg fracture during a police incident that kept him from participating in the playoffs.
May 29, 2015, 9:00 PM EDT
Would you pay $700 for two pairs of sneakers?
May 29, 2015, 8:00 PM EDT
Jeff Hornacek remains in charge, but there has been some shuffling among his assistants.
May 29, 2015, 7:01 PM EDT
There are questions about the future of Josh Smith, Patrick Beverley and others with the team.
May 29, 2015, 6:15 PM EDT
The two most popular players in the NBA this season (with Kevin Durant out) go head-to-head on the NBA’s biggest stage.
May 29, 2015, 5:29 PM EDT
Cleveland’s defense has looked better in the playoffs than it has all season, but starting next Thursday it will get the biggest test it has had all season.
May 29, 2015, 4:53 PM EDT
Skiles is a former Magic player from 1989 through 1994.
May 29, 2015, 4:30 PM EDT
Ayesha Curry cooks, Stephen Curry tastes, and Riley Curry points out raspberry-sauce spills
May 29, 2015, 3:45 PM EDT
Would hiring Thibodeau really a wise call by the Pelicans?
May 29, 2015, 3:09 PM EDT
The NBA needs to review this process going forward.
May 29, 2015, 2:14 PM EDT
Warriors guard passed, but not enough time had passed to determine his health
May 29, 2015, 1:25 PM EDT
Atlanta guard expected to miss 3-4 months
May 29, 2015, 12:43 PM EDT
Believable, but is that why it’s believed?
May 29, 2015, 12:04 PM EDT
Varejao was slated to miss the entire season with an Achilles tear
May 29, 2015, 11:17 AM EDT
NBA gives Rockets center a flagrant foul, rescinds technical fouls for him and Andrew Bogut
- PBT Extra with NBASavant.com: Number shows Matthew Dellavedova’s defensive value 0
- PBT Extra with NBASavant.com: Cleveland may want to cover Curry in the left corner 2
- It’s official: Scott Skiles hired as head coach of Orlando Magic 23
- PBT Podcast: Talking Thibodeau/Bulls divorce; future for Rockets, Hawks 0
- Warriors’ Klay Thompson officially diagnosed with concussion 22
- Klay Thompson should not have been cleared to return to Game 5 after concussion evaluation 15
- Dwight Howard suspended one game after foul switcheroo 18
- Three coaches who may replace Tom Thibodeau in Chicago 15