Dec 10, 2013, 7:01 PM EDT
The Charlotte basketball organization will revert from the Bobcats to the Hornets next season, in a move that has hopes of re-engaging the local fan base with what has been a historically terrible basketball franchise.
Winning solves any team’s problems in terms of ticket or merchandise sales, of course, but in absence of that, an appealing color scheme and logo can be a starting point for some local pride to emerge surrounding a below-average on-court product.
The Bobcats will become the Hornets for the 2014-15 season and beyond, and the organization will give us a glimpse of what that will look like with an official unveiling on deck for Dec. 21.
From the official release:
The Charlotte Bobcats announced today that the organization will introduce the brand identity of the Charlotte Hornets during halftime of the first Buzz City Night on Dec. 21 vs. the Utah Jazz. The Dec. 21 Buzz City Night is driven by Mercedes-Benz and will include Mercedes-Benz sponsoring a Buzz City long-sleeve T-shirt giveaway to the first 10,000 fans in attendance. Tipoff for the Bobcats-Jazz game is scheduled for 7:30 p.m.
The game will serve as the official unveiling of the Charlotte Hornets brand identity and will include the introduction of logos and wordmarks that will be utilized when the Hornets name returns for the 2014-15 NBA season. Bobcats Chairman Michael Jordan will lead the unveiling event during a special on-court ceremony at halftime.
“We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them. In addition to the logo unveil, we are excited to celebrate the first of our five Buzz City Nights. These nights will provide great opportunities to honor the rich history of Hornets basketball with our fans in unique ways.”
Bobblehead figures of Del Curry, Muggsy Bogues and Kelly Tripucka will be among the giveaways for these so-called Buzz City Nights, and the fact that these are the players the organization is able to highlight shows just how much work needs to be done to change the perception of the franchise.
Mar 12, 2014, 10:02 AM EDT
As I’ve watched the Miami Heat excel these last few years, I’ve gained an appreciation for how LeBron James, Dwyane Wade, Chris Bosh, et al. play the game of basketball. But I’ve also grown to appreciate Heat sideline reporter Jason Jackson. Through all the Heat’s video-bombing, Jackson keeps hitting the right notes. As someone who’s…
Mar 12, 2014, 9:30 AM EDT
His second 10-day contract ends Friday.
Mar 12, 2014, 8:44 AM EDT
Andre Iguodala put up an impressive highlight as the Warriors routed the Mavericks.
Report: Knicks, Phil Jackson have deal in principle for him to be team president. Or not. Depends on who you ask.
Mar 12, 2014, 8:30 AM EDT
Nothing is final until the ink dries on the contract, but Jackson to the Knicks as team president seems done. It will end poorly but should be an interesting ride.
Mar 12, 2014, 8:22 AM EDT
One really good team won’t make it at all, and at least two excellent teams won’t even make the second round.
Mar 12, 2014, 2:33 AM EDT
Our quick look around the NBA, or what you missed while thinking I never had teachers like that… San Antonio Spurs offense. The Bulls defense has forced everyone they have faced lately into an ugly, grappling fight on the ground that favors Chicago. Even Miami fell victim to it. San Antonio rose above it with…
Mar 12, 2014, 12:32 AM EDT
To be fair Omer Asik was wide open, he just was on the bench at the time when Dwight Howard hit him with a pass.
Mar 11, 2014, 11:21 PM EDT
Kevin Durant led the Thunder to victory with his 42 points, but not before there were plenty of fireworks between the two teams.
Mar 11, 2014, 9:36 PM EDT
Kobe Bryant’s recovery has been slower than expected, and the Lakers are reportedly ready to officially shut him down for the season.
Patrick Beverley goes at Russell Westbrook just as he did on the play that caused injury in 2013 playoffs (VIDEO)
Mar 11, 2014, 8:44 PM EDT
Patrick Beverley gives Russell Westbrook a not-so-subtle reminder of the play that caused Westbrook’s season-ending knee injury in the 2013 playoffs.
Mar 11, 2014, 8:13 PM EDT
George Karl says that Carmelo Anthony, whom he coached in Denver, isn’t a Phil Jackson type of player. Which means?
Mar 11, 2014, 7:10 PM EDT
You knew this was coming right after the incident Monday night — the Suns Tucker got a game for a forearm to Griffin’s head. As he should have.
Mar 11, 2014, 4:43 PM EDT
It’s been clear for a while that Kobe Bryant was done for the season. The Lakers would not say that publicly for the same reason the Bulls would not say Derrick Rose would not come back last playoffs when we all knew he wouldn’t. They don’t want to anger their star player, and if fans…
Mar 11, 2014, 3:44 PM EDT
If Andrea Bargnani is out the rest of the season, Knicks fans will be good with that.
Mar 11, 2014, 2:50 PM EDT
Why to the Boston Celtics need a St. Patrick’s Day uniform? Good question. But they have one now, with sleeves.
Mar 11, 2014, 1:56 PM EDT
The last time LeBron went back-to-back games without a trip to the free throw line he was a rookie.
Mar 11, 2014, 1:10 PM EDT
To be fair to the ball boy, nobody expects Tyler Hansbrough to make a steal on the perimeter then race out on the fast break by himself.
Mar 11, 2014, 12:25 PM EDT
Don’t use cotton swabs, kids.
Mar 11, 2014, 11:47 AM EDT
With backup center Ian Mahinmi out for the night, the Andrew Bynum era in Indiana will begin Tuesday against Boston.
- Report: Knicks, Phil Jackson have deal in principle for him to be team president. Or not. Depends on who you ask. 16
- Extra Pass: Western Conference playoff field ought to be really good, but just how good? 1
- Tuesday night NBA Grades: San Antonio with another impressive statement 2
- Kevin Durant scores 42, Thunder win a chippy one over Rockets 8
- Report: Lakers to officially declare Kobe Bryant out for the season 21