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Charlotte to officially unveil Hornets logos on Dec. 21

Dec 10, 2013, 7:01 PM EDT

Hornets Getty Images

The Charlotte basketball organization will revert from the Bobcats to the Hornets next season, in a move that has hopes of re-engaging the local fan base with what has been a historically terrible basketball franchise.

Winning solves any team’s problems in terms of ticket or merchandise sales, of course, but in absence of that, an appealing color scheme and logo can be a starting point for some local pride to emerge surrounding a below-average on-court product.

The Bobcats will become the Hornets for the 2014-15 season and beyond, and the organization will give us a glimpse of what that will look like with an official unveiling on deck for Dec. 21.

From the official release:

The Charlotte Bobcats announced today that the organization will introduce the brand identity of the Charlotte Hornets during halftime of the first Buzz City Night on Dec. 21 vs. the Utah Jazz. The Dec. 21 Buzz City Night is driven by Mercedes-Benz and will include Mercedes-Benz sponsoring a Buzz City long-sleeve T-shirt giveaway to the first 10,000 fans in attendance. Tipoff for the Bobcats-Jazz game is scheduled for 7:30 p.m.

The game will serve as the official unveiling of the Charlotte Hornets brand identity and will include the introduction of logos and wordmarks that will be utilized when the Hornets name returns for the 2014-15 NBA season. Bobcats Chairman Michael Jordan will lead the unveiling event during a special on-court ceremony at halftime.

“We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” said Bobcats Sports & Entertainment President & COO Fred Whitfield. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them. In addition to the logo unveil, we are excited to celebrate the first of our five Buzz City Nights. These nights will provide great opportunities to honor the rich history of Hornets basketball with our fans in unique ways.”

Bobblehead figures of Del Curry, Muggsy Bogues and Kelly Tripucka will be among the giveaways for these so-called Buzz City Nights, and the fact that these are the players the organization is able to highlight shows just how much work needs to be done to change the perception of the franchise.

  1. lorddarkhelmet - Dec 10, 2013 at 7:28 PM

    no Grandmama bobblehead?

  2. wowwowbad - Dec 10, 2013 at 7:35 PM

    If MJ stays in his management service then they will still not revive.

  3. seanb20124 - Dec 10, 2013 at 7:54 PM

    Kendall Gill and Zo

  4. phillyphannnn83 - Dec 10, 2013 at 8:02 PM

    Bring back GrandMaMa!!!

  5. Bronco$32&33 - Dec 10, 2013 at 8:13 PM

    In the words of Bart Simpson, “That’s craptastic!!!”

  6. mrlaloosh - Dec 10, 2013 at 9:39 PM

    Ironic they’ll be playing the JAZZ. That name should have reverted back to New Orleans when they gave Hornets back to Charlotte.
    Cheap Mormons.

  7. albertmn - Dec 10, 2013 at 10:05 PM

    You could make a lifesize Muggsy bobblehead.

  8. mackcarrington - Dec 10, 2013 at 10:06 PM

    Are they going to bring back those Starter Jackets?

  9. stephenolszewski - Dec 10, 2013 at 10:18 PM

    I’m glad to see this name back now we need the Sonics back too!

  10. 00maltliquor - Dec 10, 2013 at 10:35 PM

    No J.R. Reid bobblehead? George Zidek?

  11. MyTeamsAllStink - Dec 11, 2013 at 10:37 AM

    Bring back Hugo !

  12. tukai9248 - Dec 11, 2013 at 10:59 AM

    They can draft Kobe Bryant and trade him for Vladi Divac again just like the old times.

  13. dezglobal - Dec 11, 2013 at 11:10 AM

    Cant wait to see the new logo

  14. muhangis - Dec 12, 2013 at 3:12 AM

    Good move! Sounds better IMO than the Bobcats. And much, much better sounding than the Pelicans!!! (bad move N.O.)

    • stormhound420 - Dec 22, 2013 at 5:03 AM

      I like the Peli-CAN name, it grows on you.

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