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LeBron not wearing new LeBron 11s, Nike “redefining” shoe for him

Dec 6, 2013, 10:50 AM EDT

LeBron 11

LeBron James doesn’t like wearing his new shoes.

I mean literally his shoesthe LeBron 11s by Nike.

Usually if you have a signature shoe you wear it, and in LeBron’s case when he slips on the shoe it’s a lot of free promotion considering the spotlight on him. LeBron outsells any current player domestically in shoe sales (Jordan is still king) so him the fact he is wearing last year’s model LeBron’s was getting noticed.

LeBron has worn the 11s twice and discussed it Thursday night before the Heat lost to the Bulls, as reported at ESPN.

Sources confirmed to that James has had an issue with the fit of the shoe and as a result has been mostly wearing last year’s model….

“I just want to be able to wear them,” James told “It has been a frustrating process. But obviously, I know that Nike wants to do what’s best. They’re not going to put me out there in harm’s way. So we’re redefining the shoe to fit what’s best for my foot.”

“I could wear them, but they don’t feel as great as I want them to feel,” James said. “So we’re redefining them, and I feel like this next round is going to be perfect.”

The LeBron 11 is “the lightest and lowest LeBron signature shoe ever” as Nike put it.  But if he doesn’t feel right in them yet, you can’t blame him for waiting. And you know Nike wants to get this resolved fast and him in his signature shoe — that’s marketing opportunities lost and dollars out the door.

The LeBron 10s must be working for him — LeBron is shooting a career best 58.4 percent, or if you prefer your stats more advanced he has a career best 68 percent True Shooting Percentage. The four-time MVP is having one of his best seasons.

  1. jtbsteeler - Dec 6, 2013 at 10:54 AM

    Proof read your article. The grammar in this article isn’t good at all.

    • fanofevilempire - Dec 6, 2013 at 2:28 PM

      you with the grammar police?

      he better get those sneakers to play the Nets in the ECF.


      • fanofevilempire - Dec 6, 2013 at 2:35 PM

        I’ll stick to the Air Jordan

      • jimeejohnson - Dec 7, 2013 at 11:31 AM

        Punctuation police are coming for you, too.

    • muhangis - Dec 7, 2013 at 4:41 AM

      Like where? I graduated w/ an English degree from a pretty major university which excels in the English dept. (VCU), I don’t see the problem.

      Ppl like you need to quit being annoying and GTFO! Or start writing the articles yourselves..

      And “proofread” is just one word, idiot!

    • muhangis - Dec 7, 2013 at 4:43 AM

      And maybe try to input a comment about ‘basketball’ next time. That’s the subject of this website, bud.

    • mytthor - Dec 7, 2013 at 3:25 PM


  2. jtbsteeler - Dec 6, 2013 at 10:55 AM

    This won’t be good for sales. The 10’s looked better and felt better. I didn’t like this shoe when it was introduced anyway.

    • antistratfordian - Dec 6, 2013 at 2:44 PM

      Heh. Sales of the 11 are up 18% compared to the 10s at this point last season.

      And this isn’t the first time he’s done this with a shoe, so obviously consumers are unconcerned.

  3. asimonetti88 - Dec 6, 2013 at 11:11 AM

    To quote a certain commenter on the Kobe shoe story, his shoe game just isn’t elite.

    • antistratfordian - Dec 6, 2013 at 2:58 PM

      “Boo, sir! I boo what you’re doing!”

      The last active player to move shoes like LeBron was Jordan. The 11s are on pace to be his highest grossing release.

      • asimonetti88 - Dec 7, 2013 at 3:58 PM

        They might be selling a lot but looks like LeBron won’t be one of the customers.

      • antistratfordian - Dec 7, 2013 at 6:34 PM

        He has already worn them in several games. They are tweaking it for him during the early part of the season, as they have done for all of his releases.

  4. timberwolvesbrisin - Dec 6, 2013 at 11:36 AM

    “free prmotion:

    uuuuh, isnt he paid by nike???

    • zerole00 - Dec 6, 2013 at 12:17 PM

      He’s probably talking about the money from royalties, the more shoes that get sold the more he makes.

      • jas7n - Dec 6, 2013 at 12:22 PM

        definitely, he has a contract rate but also a percentage of sales. wearing his own shoe increases sales, increasing his cut. my question is how the do you put your name on a shoe you haven’t tested. it’s YOUR shoe. money is great but life still requires some thought and effort to maintain one’s success.

    • raidmagic - Dec 6, 2013 at 7:25 PM

      Yeah free promotion, you know when he is on TV playing basketball and everyone sees his shoes? He doesn’t pay for that air time; thus free promotion

  5. timberwolvesbrisin - Dec 6, 2013 at 11:36 AM

    “free promotion”

    uuuuh, isnt he paid by nike???

  6. chitownmatt - Dec 6, 2013 at 1:11 PM

    Have you ever seen pics of LBJ’s toes???
    Dudes got some messed up feet.
    I’m not suprissed this shoe or any other doesn’t quite work for him. He probably should have some custom made orthodics or something.
    I’m surprised he can walk at all in off the self nike sneakers.

    • fanofevilempire - Dec 6, 2013 at 2:30 PM

      in a few years he won’t be walking.

    • antistratfordian - Dec 6, 2013 at 3:02 PM

      All of his shoes are custom made for his feet. The shoes LeBron wears have never been the same shoe that’s available in stores.

    • muhangis - Dec 7, 2013 at 4:49 AM

      I looked it up, damn it’s true!

  7. jbeagles23 - Dec 6, 2013 at 3:47 PM

    Those feet need custom shoes. Anyone see the clip where Kenny smith guessed whose feet those were?

    • jimeejohnson - Dec 7, 2013 at 11:32 AM


  8. xli2006 - Dec 6, 2013 at 9:10 PM

    Those shoes are hideous.

    Durant has a decent current pair and some previous Lebrons are solid… but these are a disaster.

    • antistratfordian - Dec 6, 2013 at 11:18 PM


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