Nov 27, 2013, 12:00 PM EST
Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.
One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.
Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.
If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.
A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.
This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.
“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”
Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.
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Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).
The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live — why weren’t teams doing this years ago?
I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.
There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.
Dec 26, 2014, 11:15 PM EST
Should have had a three-point opportunity, too.
Dec 26, 2014, 10:30 PM EST
He isn’t human.
Dec 26, 2014, 9:45 PM EST
Hopefully there are more of these and fewer threes.
Dec 26, 2014, 9:00 PM EST
Not good news for the Cavs’ frontcourt depth.
Dec 26, 2014, 8:15 PM EST
His body is still sore.
Dec 26, 2014, 7:30 PM EST
Teams are looking for any edge they can get.
Dec 26, 2014, 6:00 PM EST
The no-trade worked out quite well for Toronto.
Dec 26, 2014, 4:29 PM EST
At 25 points a game it would still take Kobe 182 games to catch Malone. That’s not likely.
Dec 26, 2014, 3:00 PM EST
Knicks fans are going to need to be patient, something New Yorkers have long been know for. *cough*
Dec 26, 2014, 1:30 PM EST
Tarik Black will land on another NBA roster.
Dec 26, 2014, 12:05 PM EST
We told you the suspension was coming, and the fine was justified.
Dec 26, 2014, 11:00 AM EST
Inside the NBA is the best.
Dec 26, 2014, 9:30 AM EST
Dec 26, 2014, 8:00 AM EST
Well, you don’t see that every day. Fortunately.
Dec 26, 2014, 2:56 AM EST
The flagrant fouls and ejections we’ve come to expect from these teams were non-existent, as L.A. came away with a “signature win” over the league-leading Warriors.
Dec 25, 2014, 11:48 PM EST
The Bulls blew out the Lakers on Christmas.
Dec 25, 2014, 11:31 PM EST
Wade was brilliant… for a half, anyway. But that was enough.
Dec 25, 2014, 10:16 PM EST
Dec 25, 2014, 9:24 PM EST
Bryant misses his second straight game simply due to a need for rest.
Dec 25, 2014, 6:46 PM EST
With Kevin Durant out, Westbrook puts Oklahoma City on his back, elevates Steven Adams and helps produce 114-106 victory
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