Nov 27, 2013, 12:00 PM EDT
Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.
One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.
Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.
If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.
A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.
This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.
“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”
Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.
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Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).
The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live — why weren’t teams doing this years ago?
I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.
There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.
Apr 21, 2015, 11:30 PM EDT
Washington wins Game 2, 117-106, in Toronto
Apr 21, 2015, 10:45 PM EDT
LeBron to Love, LeBron from Irving
Apr 21, 2015, 10:00 PM EDT
LeBron had 30, Kyrie Irving added 26 to give Cleveland the 2-0 lead in the series.
Apr 21, 2015, 9:41 PM EDT
Devin Harris also out Game 2 for Mavericks
LeBron James on Pat Riley saying ‘No more smiling faces with hidden agendas:’ ‘I don’t care about nonsense’
Apr 21, 2015, 8:45 PM EDT
LeBron says he’s focused on helping the Cavaliers in the playoffs
Apr 21, 2015, 8:00 PM EDT
Bulls forward strained knee in scuffle with Zaza Pachulia
Apr 21, 2015, 7:15 PM EDT
Expect to see a lot more Kawhi Leonard (and Danny Green) on Paul from the start.
Apr 21, 2015, 6:30 PM EDT
He said it was a running joke with a teammate.
Apr 21, 2015, 5:40 PM EDT
Lillard was 5-of-21 in Game 1.
Apr 21, 2015, 4:51 PM EDT
The twins were allegedly part of a group that beat up a man outside a rec league basketball tournament.
Apr 21, 2015, 4:14 PM EDT
Horford is going to have work to do on the defensive end slowing down Brook Lopez.
Apr 21, 2015, 3:30 PM EDT
Well done, Zach Randolph and the Memphis Grizzlies.
Apr 21, 2015, 2:43 PM EDT
Teletovic was originally ruled out for the season on Jan. 23.
Apr 21, 2015, 1:50 PM EDT
Is nothing sacred?
Nets coach Lionel Hollins isn’t focused on stopping Kyle Korver: ‘It’s not like we’re talking Stephen Curry’
Apr 21, 2015, 1:10 PM EDT
Korver led the Hawks with 21 points in Atlanta’s Game 1 win over the Nets.
Apr 21, 2015, 12:30 PM EDT
He’ll consider everything.
Apr 21, 2015, 11:50 AM EDT
Another report has Aldridge at no better than 50-50 to re-sign with the Blazers.
Apr 21, 2015, 11:10 AM EDT
Williams will be an unrestricted free agent this summer.
Apr 21, 2015, 10:26 AM EDT
Full voting results enclosed.
Apr 21, 2015, 9:50 AM EDT
Butler wasn’t wrong — he torched the Bucks for 31 points.
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- PBT Extra matchups to watch: Spurs look for ways to contain Chris Paul 3
- PBT Extra matchups to watch: Can Memphis keep Damian Lillard in check? 0
- Report: Suns’ Morris twins charged with aggravated assault 12
- Hawks’ Mike Budenholzer named 2014-15 NBA Coach of the Year 9
- With Anthony Davis and Pelicans drained, Warriors deliver down the stretch 12
- PBT Extra matchup to watch: Can Toronto keep Paul Pierce quiet on the court? 6
- Bulls overcome ugly start to take 2-0 series lead over Bucks 14