Nov 27, 2013, 12:00 PM EDT
Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.
One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.
Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.
If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.
A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.
This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.
“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”
Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.
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Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).
The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live – why weren’t teams doing this years ago?
I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.
There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.
Jul 24, 2014, 6:30 PM EDT
The NBPA is up to something here
It’s official: Jameer Nelson signs with Mavericks, says: “I’m just preparing myself to make open shots.”
Jul 24, 2014, 5:49 PM EDT
Another solid signing for a Mavs team that has had a good offseason.
Jul 24, 2014, 5:02 PM EDT
It’s the largest single-year contract in NBA history.
Jul 24, 2014, 4:19 PM EDT
It’s another 30 days Minnesota can try to leverage a better deal out of Chicago, Golden State and anyone else who wants Kevin Love.
Jul 24, 2014, 3:33 PM EDT
His new nickname could be PG-13.
Jul 24, 2014, 2:55 PM EDT
Houston obviously didn’t match, allowing Parsons to sign with Mavericks
Jul 24, 2014, 2:22 PM EDT
Lin wore No. 17 with Knicks
Jul 24, 2014, 1:48 PM EDT
Just first season will be guaranteed
Jul 24, 2014, 1:04 PM EDT
Frank Caliendo makes it happen
Jul 24, 2014, 12:19 PM EDT
Do you think Jim Buss is going to give up his job, step aside for Rivers and put someone in over long-time trusted Lakers GM Mitch Kupchak? Really?
Jul 24, 2014, 11:24 AM EDT
Wizards deny Seraphin permission to participate
Jul 24, 2014, 10:33 AM EDT
Green, drafted No. 46 in 2013, spent a year overseas
Jul 24, 2014, 9:55 AM EDT
Huestis would have accepted arrangement only with Thunder or Spurs, but will the NBA or players union allow it?
Jul 24, 2014, 9:22 AM EDT
Sacramento’s search for a starting-caliber point guard let the one already there leave for Suns
Jul 24, 2014, 8:45 AM EDT
San Antonio guard says he won’t represent Argentina if he still feels pain
Jul 24, 2014, 8:44 AM EDT
The good news, he did not eat all the ice cream he wanted during his recovery from a tonsillectomy.
James Harden: “Dwight and I are the cornerstones of the Rockets. The rest of the guys are role players.”
Jul 24, 2014, 8:00 AM EDT
Rockets players certainly are giving Parsons plenty of bulletin board material.
Jul 24, 2014, 1:00 AM EDT
Shannon Brown joins Metta World Peace and Lamar Odom
Jul 24, 2014, 12:01 AM EDT
Allen has already said an MRI comes first
Jul 23, 2014, 10:59 PM EDT
We know how this movie is going to end, Donald Sterling will lose the Clippers, we just don’t know how we will get there yet.
- Players union approves of Thunder’s Josh Huestis arrangement 2
- Cavaliers officially sign Andrew Wiggins, putting 30-day hold on him being traded 24
- Lakers deny rumor they are waiting around for Doc Rivers to be coach 47
- James Harden: “Dwight and I are the cornerstones of the Rockets. The rest of the guys are role players.” 84
- Mavericks signing Al-Farouq Aminu to two-year, minimum salary contract 12
- Report: Ballmer’s $2 billion Clippers offer nearly double what Bank of America valued team at 20
- Report: Jameer Nelson near $2.7 million deal to join Dallas Mavericks 17
- Report: Mavericks void Rashard Lewis’ contract after it’s discovered he needs knee surgery 13