Nov 27, 2013, 12:00 PM EDT
Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.
One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.
Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.
If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.
A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.
This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.
“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”
Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.
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Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).
The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live – why weren’t teams doing this years ago?
I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.
There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.
Mar 11, 2014, 3:20 AM EDT
Our quick look around the NBA, or what you missed while hiding from your cat that scared you so much you called 911…. Blake Griffin, Los Angeles Clippers. This was as good an offensive performance as Griffin has had in the pros — 37 points on 14-of-16 shooting. After the game Chris Paul said he…
Mar 11, 2014, 3:05 AM EDT
LOS ANGELES — Apparently the Phoenix Suns players didn’t read the scouting report on Blake Griffin and went by last year’s version — he has a jump shot now and if you give him space he will make you pay. Phoenix’s effort was not the kind of defensive performance a team fighting for its playoff…
Mar 11, 2014, 1:18 AM EDT
LOS ANGELES — Before his Suns took on the Los Angeles Clippers Monday night, coach Jeff Hornacek talked about liking his team’s toughness, saying its something he took away from playing under Jerry Sloan in Utah and tried to pass along to this squad. Not sure this is exactly what he meant. Midway through the…
Mar 11, 2014, 12:14 AM EDT
With former Utah Jazz teammate of Karl Malone Jeff Hornacek in the building — actually sitting courtside as coach of the Phoenix Suns — Blake Griffin decided to do a little tribute. He threw down the Mailman dunk. (Griffin has spoken of looking up to the Mailman before, it not a coincidence.) Then he threw…
Mar 10, 2014, 11:05 PM EDT
LOS ANGELES — Phoenix is in a fight to make the playoffs in the West – it entered Monday night tied with Memphis for the last and final playoff spot in the West — and they could use this: Eric Bledsoe is on track to play Wednesday, coach Jeff Hornacek said Monday night before his…
Mar 10, 2014, 10:03 PM EDT
Serious charge of fun challenge?
Mar 10, 2014, 8:44 PM EDT
Run, Phil, run
Mar 10, 2014, 8:04 PM EDT
We’ve got a real nice feud brewing. Patrick Beverley and Damian Lillard are both tough point guards on contending Western Conference teams. They both overcame long odds to reach the NBA and play with justified pride now that they’re here. And both are unafraid to speak their mind. Lillard lobbed the opening salvo after Houston’s…
Mar 10, 2014, 7:07 PM EDT
Does he mean Carmelo Anthony, Andrea Bargnani or J.R. Smith?
Mar 10, 2014, 6:11 PM EDT
Phil Jackson seems destined for New York. I argue that’s a good thing… but only if Jackson has a Jedi mind trick that can keep James Dolan at bay.
Mar 10, 2014, 5:21 PM EDT
Kansas’ Joel Embiid — potentially the top pick in the upcoming NBA Draft — has sought out a second opinion on his back injury. Just a reminder of why he should jump to the NBA rather than stay another year in college.
Mar 10, 2014, 4:05 PM EDT
As if his season hasn’t been a big enough disappointment, Cleveland’s No. 1 overall pick Anthony Bennett will miss at least 10 games with a knee strain.
Mar 10, 2014, 3:48 PM EDT
Nobody thinks Mike D’Antoni is the long term answer for the Lakers, but what is the point of switching out coaches this late in a lost season?
Mar 10, 2014, 3:07 PM EDT
All the buzz has Phil Jackson taking a front office job with the Knicks (he’s just deliberate in making decisions like this)… but nobody asked Carmelo what he thought? Really?
Mar 10, 2014, 2:41 PM EDT
With a number of top teams stumbling — Oklahoma City, Miami, Indiana — it is the Spurs who have gotten healthy and looked good going 6-0 since the end of the rodeo trip. The West now dominates the top of the rankings, the Sixers are looking to set records at the bottom. 1. Spurs (46-16,…
Mar 10, 2014, 1:49 PM EDT
Bulls fans have taken to chanting “M-V-P” when Joakim Noah heads to the free throw line — and he does not like it one bit.
Mar 10, 2014, 12:56 PM EDT
“Quick, 15-20 seconds, throw few punches, then referees jump in and break this thing up.”
Mar 10, 2014, 12:13 PM EDT
As a member of the Jazz, Al Jefferson once encouraged Utah fans to boo their own team. When he returned to Utah in December as a Charlotte Bobcat, Jazz fans cheered him. Now, another former Utah big man, Paul Millsap, is encouraging Jazz fans to boo him when he returns with the Atlanta Hawks. Paul…
Mar 10, 2014, 11:32 AM EDT
This 15-second sequence tells you all you need to know about the Rockets point guard.
Mar 10, 2014, 10:36 AM EDT
Who held the record previously? Anyone? Bueller? Bueller?
- Monday NBA grades: Blake Griffin shows off his jumper (and yes, he can still dunk) 0
- Suns’ P.J. Tucker ejected after elbow thrown to Blake Griffin’s head (VIDEO) 8
- Report: Phil Jackson’s camp doesn’t believe agreement with Knicks is close 10
- PBT Extra: Can Phil Jackson help right the ship in New York? 13
- Phil Jackson reportedly close to taking Knicks job, nobody asked Carmelo about it 38