Skip to content

Trail Blazers watching game video from bench on iPads

Nov 27, 2013, 12:00 PM EST

Portland Trail Blazers v Boston Celtics Getty Images

Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.

One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.

Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.

Ben Golliver of Blazers Edge:

If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.

A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.

This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.

“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”

Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.

Announcement: Pro Basketball Talk’s partner FanDuel is hosting a one-day $85,000 Fantasy Basketball league for Wednesday night’s games. It’s $25 to join and first prize is $9,000. Starts at 7pm ET on Wednesday. Here’s the FanDuel link.

Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).

The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live — why weren’t teams doing this years ago?

I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.

There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.

Latest Posts
  1. Five Things We Learned in NBA Wednesday: Is this rock bottom for Oklahoma City?

    Jan 29, 2015, 1:29 AM EST

    Carmelo Anthony, Russell Westbrook AP

    The Sixers, Knicks and Timberwolves win on the same day? Isn’t that one of the signs of the apocalypse?

  2. Hornets’ Kemba Walker has successful knee surgery, expected to miss a minimum of 6 weeks

    Jan 29, 2015, 12:01 AM EST

    New Orleans Pelicans v Charlotte Hornets Getty Images

    The good news is that Walker may return in as little as six weeks, which means Charlotte’s playoff chances should remain intact.

  3. George Gervin on Klay Thompson’s 37-point quarter: ‘I don’t feel he broke my record’

    Jan 28, 2015, 11:15 PM EST

    NBA All-Star Jam Session 2014 Getty Images

    The Hall of Famer held the previous record with 33 points in a period, but did so before the three-point line was implemented.

  4. NBA says Matt Barnes’ $25K fine had nothing to do with Suns owner Robert Sarver

    Jan 28, 2015, 8:50 PM EST

    Los Angeles Clippers v Phoenix Suns Getty Images

    Barnes immediately played the victim card after receiving the fine, but the NBA (and the video) say otherwise.

  5. Phil Jackson denies illegally deflating basketballs while playing for the Knicks

    Jan 28, 2015, 7:50 PM EST

    Phil Jackson, James Dolan, executive chairman of the Madison Square Garden Company AP

    “Softer but not illegal,” Jackson attempted to clarify.

  6. LeBron James out Wednesday vs. Blazers with wrist injury

    Jan 28, 2015, 7:00 PM EST

    Cleveland Cavaliers v Golden State Warriors Getty Images

    Cleveland is just 1-8 without LeBron in the lineup this season.

  7. Kobe Bryant expected to be ready for start of 2015-16 season after undergoing successful shoulder surgery

    Jan 28, 2015, 6:37 PM EST

    Phoenix Suns v Los Angeles Lakers Getty Images

    Bryant will miss the remainder of the current season, and is expected to be sidelined for nine months.

  8. J.R. Smith says he’s playing better in Cleveland because there’s less partying

    Jan 28, 2015, 6:13 PM EST

    Cleveland Cavaliers v Detroit Pistons Getty Images

    One may have to work a little harder to find the late night parties in Cleveland.

  9. Bucks sign Jorge Gutierrez to 10-day contract

    Jan 28, 2015, 5:30 PM EST

    Jason Kidd AP

    Larry Sanders’ suspension allows Milwaukee to add 16th player

  10. Tayshaun Prince: “Obviously I want to be in a winning situation”

    Jan 28, 2015, 4:45 PM EST

    Boston Celtics v Denver Nuggets Getty Images

    He is likely bought out if the Celtics can’t find a trade partner.

  11. Nets doctor expects Mirza Teletovic to make full recovery

    Jan 28, 2015, 1:55 PM EST

    Washington Wizards v Brooklyn Nets Getty Images

    Teletovic being released from hospital today

  12. Phil Jackson once admitted championship Knicks deflated balls

    Jan 28, 2015, 1:17 PM EST

    Jackson AP

    Jackson said breaking rule gave New York an edge due to team’s style of play

  13. Kevin Durant out against Knicks

    Jan 28, 2015, 12:42 PM EST

    Oklahoma City Thunder v New York Knicks Getty Images

    Thunder remain heavy favorites

  14. Report: Terrence Ross riding bench in Toronto but will not be traded

    Jan 28, 2015, 12:05 PM EST

    Philadelphia 76ers V Toronto Raptors Getty Images

    The Raptors are trying to be patient and tap into his potential.

Featured video

Who should be All-Star Game reserves?
Top 10 NBA Player Searches
  1. K. Bryant (7110)
  2. H. Whiteside (6852)
  3. R. Rubio (6766)
  4. C. Anthony (6745)
  5. K. Martin (6585)
  1. D. Howard (6563)
  2. N. Batum (6353)
  3. K. Walker (6129)
  4. T. Jones (5799)
  5. D. Wade (5462)