Nov 27, 2013, 12:00 PM EDT
Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.
One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.
Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.
If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.
A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.
This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.
“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”
Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.
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Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).
The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live — why weren’t teams doing this years ago?
I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.
There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.
May 26, 2015, 2:29 AM EDT
In the four Rockets’ elimination games this season, Smith has 63 points on 22-of-34 shooting (64.7 percent).
May 25, 2015, 11:59 PM EDT
MVP runner-up shines while MVP misses substantial portion of Houston’s Game 4 win
May 25, 2015, 10:45 PM EDT
He was not ejected.
May 25, 2015, 10:30 PM EDT
It’s a sign Thomas may be around for a little bit.
May 25, 2015, 10:21 PM EDT
It didn’t count.
May 25, 2015, 9:59 PM EDT
Scary moment in Houston.
May 25, 2015, 9:00 PM EDT
What do they know?
May 25, 2015, 7:30 PM EDT
The league had been exploring moving Game 1 up to June 2.
May 25, 2015, 6:00 PM EDT
Horford was ejected from Game 3.
May 25, 2015, 4:30 PM EDT
Cavaliers star says he will research case further before saying more
May 25, 2015, 2:59 PM EDT
Doc Rivers decided to offer his mid-level exception money last summer to Spencer Hawes instead of Pierce. He’d like that one over.
May 25, 2015, 2:00 PM EDT
Expect a resilient Rockets team on Monday night.
May 25, 2015, 12:30 PM EDT
Cavaliers center shakes it off
May 25, 2015, 11:00 AM EDT
It probably won’t happen, but…
May 25, 2015, 9:30 AM EDT
Cavaliers guard disagrees
May 25, 2015, 8:00 AM EDT
LeBron finished with 37 points, 18 rebounds and 13 assists .
May 25, 2015, 12:30 AM EDT
The Hawks’ night goes from bad to worse.
LeBron James posts triple-double, Al Horford ejected as Cavaliers take 3-0 series lead with OT Game 3 win over Hawks
May 25, 2015, 12:09 AM EDT
The Cavs are one win away from the Finals.
May 24, 2015, 11:00 PM EDT
He’s not wrong.
May 24, 2015, 9:46 PM EDT
A trend is becoming clear: Do not mess with Dellavedova.
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- Rockets show it’s better to have James Harden than to not have Stephen Curry 3
- Stephen Curry leaves game after taking a hard fall, cleared to return (VIDEO) 6
- Rumor: Paul Pierce might opt out of contract with Wizards, join Clippers 15
- Golden State Warriors vs. Houston Rockets Game 4: Three things to watch from Houston 7
- LeBron James posts triple-double, Al Horford ejected as Cavaliers take 3-0 series lead with OT Game 3 win over Hawks 30
- Kyrie Irving out for Game 3 for Cavaliers with knee tendonitis 3
- Lil B says James Harden is officially under the Based God’s curse 31