Nov 27, 2013, 12:00 PM EDT
Just four years ago, Patrick Saunders of The Denver Post wrote about a new technology that allowed NBA scouts to search plays by team, player and type and see video for each. At the time, Synergy Sports Technology seemed revolutionary. According to Saunders, four teams still hadn’t subscribed at that point.
One of the main perks of Synergy was the ability to load plays onto an iPod for players to watch at their convenience.
Now, iPods are becoming obsolete as iPads gain favor. And, as the technology grows, so is its usefulness in the NBA.
If you think you’ve seen the Blazers looking at iPads on the bench during games, your eyes are not deceiving you. Multiple members of the team are indeed viewing game tape on the bench, during games, with an eye towards strategic adjustments.
A quick survey of Portland’s key players on this subject produced some interesting results. Lillard, Matthews, Batum and LaMarcus Aldridge all said that they are using iPads for help during games. Interestingly, they are pursuing individual approaches when it comes to what footage they want to watch, and they also have personal preferences about when and how they view the on-demand footage.
This video feedback comes almost in real time. Starters are able to watch sequences from their first shift when they check out for the first time, minimizing the delay from action to correction. What might once have been a “halftime adjustment” can now take place before a player checks back in during the second quarter.
“I get double-teamed a lot so I just have them put my double teams on there,” Aldridge, who had 18 points (on 7-for-20 shooting) and 14 rebounds, told Blazersedge. “I want to see how they’re double-teaming me, where they are coming from. Of course [it helps]. If I’m getting double-teamed and I can see how they’re doing it, that helps me and all my teammates.”
Click through to read Golliver’s post, because it contains fascinating specifics about how each key Portland player uses the technology.
Announcement: Pro Basketball Talk’s partner FanDuel is hosting a one-day $85,000 Fantasy Basketball league for Wednesday night’s games. It’s $25 to join and first prize is $9,000. Starts at 7pm ET on Wednesday. Here’s the FanDuel link.
Honestly, I’m shocked other teams don’t do it, or at least not enough teams do it that it’s widely understood as a common practice. I also implicitly assumed the NBA had a rule like the NFL, which prohibits game-day technology use by players and coaches (though that seems to be changing soon).
The NBA’s information age is coming on so rapidly, this almost feels outdated already. If the rules allow it — and Tim Frank, NBA Senior Vice President, Basketball Communications, says they do as long as the video isn’t live — why weren’t teams doing this years ago?
I suspect that will change now. The NBA is a copycat league, and teams will want to emulate the Trail Blazers, who’ve started 13-2. I don’t think Portland is winning solely because it uses iPads on the bench, but that will just be the spark for teams doing something they probably should have already been doing.
There’s one way iPads on the bench during games won’t become en vogue – the technology is already outdated.
Jul 7, 2015, 10:52 AM EDT
KG will be back for a record 21st NBA season.
Jul 7, 2015, 10:40 AM EDT
Cleveland just added Mo Williams, but Smith (and Matthew Dellavedova) will likely be back.
Jul 7, 2015, 9:55 AM EDT
The 12th overall pick hasn’t practiced with the Jazz, and remains unsigned. But the GM says “No worries.”
Jul 7, 2015, 9:15 AM EDT
Okafor had some impressive moments.
Jul 7, 2015, 8:30 AM EDT
This is the kind of thing that all that new television revenue should go to.
Jul 7, 2015, 8:00 AM EDT
All I have ever argued about LeBron’s legacy is that you can’t compare it right now to Magic or Jordan or Bird or whoever because he’s still playing at the peak of his game.
Jul 7, 2015, 12:17 AM EDT
Bonner claims a Spurs strength-and-conditioning coach supports the theory
Jul 6, 2015, 11:04 PM EDT
This rookie knows how to finish at the rim.
Jul 6, 2015, 10:04 PM EDT
Cleveland fills its biggest need with its second-best roster-building mechanism
Jul 6, 2015, 9:15 PM EDT
Peter Feigin makes another threat
Jul 6, 2015, 8:15 PM EDT
Guard will make $2.5 million
Jul 6, 2015, 7:38 PM EDT
In Utah, he counts as a veteran
Jul 6, 2015, 6:44 PM EDT
This is a solid signing, but the Mavs need more help at the guard spot.
Jul 6, 2015, 6:01 PM EDT
This trade could work for both teams if the Clippers can flip Haywood’s contract again for a big man.
Jul 6, 2015, 5:01 PM EDT
West left $10.6 million on the table to go to a contender.
Jul 6, 2015, 4:36 PM EDT
This signing was never in doubt.
Jul 6, 2015, 4:12 PM EDT
Signing Terry would go over well with the fan base in Dallas
Jul 6, 2015, 3:25 PM EDT
Skilled forward was No. 35 pick in 2010 NBA draft
Jul 6, 2015, 2:40 PM EDT
Can the Spurs keep Patty Mills and Boris Diaw, too? Ginobili must still negotiate a contract
Jul 6, 2015, 2:15 PM EDT
Lakers are surprisingly high at 50/1
- Report: Kevin Garnett to re-sign with Timberwolves 0
- Report: Mo Williams signing with Cavaliers for most of their MLE 19
- Report: Cavaliers, Clippers discussing Jamal Crawford for Brendan Haywood trade 26
- Reports: David West agrees to veteran minimum deal to play for Spurs 76
- Report: Marc Gasol, Grizzlies reach deal on five-year, $110 million contract 9
- Manu Ginobili tweets he’ll play next season 5
- Who is left: 15 best free agents still on the board 14
- Report: Detroit Pistons sign restricted free agent Reggie Jackson for five-years, $80 million 38