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J.R. Smith is in bed by 9 p.m. in his latest Foot Locker spot (VIDEO)

Nov 25, 2013, 10:07 PM EDT

J.R. Smith, as you may have heard, has a bit of a reputation as a partier in NBA circles. He’s been seen out late on more than one occasion when his team has a game to play the very next day, which makes this parody of his lifestyle in the latest Foot Locker spot all the more hilarious.

  1. mackcarrington - Nov 26, 2013 at 12:06 AM

    Uuuuhhhh…… That’s 9:00 AM right??

    • davidly - Nov 26, 2013 at 8:06 AM

      That occurred to me, as well. The glow coming through the curtains resembles morning light, but I think the crickets are an indication of nighttime.

  2. hoopslvr - Nov 26, 2013 at 8:03 AM

    Yes, funny and clever spoof! Yet it raises in me the problem in our celebrity world of sports. This guy has not performed at all with any consistency since elbowing Terry. Sure, he is coming back from an injury delaying surgery for his own signing needs. All the talent in the world, but displays no commitment to the “teamness” of his sport or the development of the skills of his craft. This ad is a caricature of himself; funny; and reinforces monetarily and otherwise, the celebrity, while the player is lost. A bit Rodmanesque.

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