Skip to content

Looking back, Stern says “Malice in the Palace” was hardest thing he faced

Nov 11, 2013, 5:19 PM EDT

ron-artest-at-the-malice-in-the-palace AP

David Stern has seen a lot in 30 years as NBA Commissioner. Remember two years before he took over NBA Finals games were recorded then shown after your local news at night. NBA playoff games were tape delayed up through 1986.

Now franchise valuations are way up, the NBA is a billion dollar business and Stern helped market and guide that. He is deservedly going to get a lot of accolades over the next four months.

But it wasn’t all rainbows and puppies — there were some hard times. Stern was on the John Feinstein Show on CBSSports Radio and talked about those dark days and what was the darkest of them. (hat tip and translation courtesy Eye on Basketball):

“Whether it’s Tim Donaghy, whether it’s Magic Johnson being HIV positive, or Ron Artest going into the stands, or Latrell Sprewell deciding it would be a good idea to strangle his coach or Gilbert Arenas bringing a gun into the locker room, I see that as, those crises have to be managed.”

Which one was toughest?

“Each one kept my up in its own way,” Stern said. “But the brawl that happened between the Pistons and the Pacers provided much of the media in the course of that weekend to use the words ‘thugs’ and ‘punks’ with respect to all of our players which to me is freighted with respect to what they’re really saying and brought up visions of the way the media treated us a decade or more earlier.”

It shouldn’t be a surprise that the marketing guru, the guy most concerned about the NBA brand, found that the most troubling times. Pacers players went into the stands to fight Pistons fans. It was a terrible black eye for the league — players fighting fans. As he said, it gave an avenue for those who hate the NBA and their players, whatever their reason, to go on the attack. To paint all the players with a broad brush.

Spreewell and Arenas, those are workplace issues (you can’t bring a gun into your office, Arenas can’t into a locker room). Magic’s HIV ended up with him helping change perceptions about the disease.

But there was no good out of the Malice in the Palace. It was just a mess.

Latest Posts
  1. Thursday And-1 Links: Tracy McGrady makes minor league baseball roster as pitcher

    Apr 24, 2014, 6:39 PM EDT

    Tracy McGrady Tracy McGrady

    Mock him if you want, Tracy McGrady is getting paid to play baseball.

  2. Kevin Durant is tired of being asked about Tony Allen. Very tired.

    Apr 24, 2014, 5:46 PM EDT

    Memphis Grizzlies v Oklahoma City Thunder - Game One Getty Images

    Sorry KD, but through two games Allen has been the MVP of this series.

  3. Jabari Parker tells Dan Patrick two-and-done is “ridiculous,” likes ‘Melo comparison

    Apr 24, 2014, 3:59 PM EDT

    Gardner-Webb v Duke Getty Images

    Jabari Parker says he passed more than Carmelo because he had a better team to pass to.

  4. How much would you pay Lance Stephenson in free agency this summer?

    Apr 24, 2014, 3:17 PM EDT

    Boston Celtics  v Indiana Pacers Getty Images

    He wants Steph Curry money, but he’ll likely get more like $7 million a year.

  5. Pau Gasol says he would stay with Lakers for Kobe, but there needs to be changes

    Apr 24, 2014, 2:32 PM EDT

    Denver Nuggets v Los Angeles Lakers Getty Images

    Gasol basically wants D’Antoni gone, but even then he likely moves on.

  6. Oscar Robertson says if he were Carmelo Anthony “I would leave today”

    Apr 24, 2014, 1:56 PM EDT

    Washington Wizards v New York Knicks Getty Images

    Oscar Robertson thinks ‘Melo should get out of Dodge (and go to Houston).

  7. Nick Young’s first pitch at Dodger game is juuuust a bit outside (VINE)

    Apr 24, 2014, 12:01 PM EDT

    Nick Young AP

    He will not be getting a baseball contract soon.

  8. Jason Collins makes the Time 100

    Apr 24, 2014, 11:26 AM EDT

    Bl-5vGACMAE8nxe

    Dwyane Wade does writeup on Serena Williams

  9. Clearly frustrated James Harden argues with reporter, calls him “weirdo”

    Apr 24, 2014, 10:52 AM EDT

    James Harden James Harden

    Harden is frustrated. He should be, shooting under 30 percent for two games.

  10. Mike Conley wins NBA Sportsmanship Award

    Apr 24, 2014, 10:19 AM EDT

    Mike Conley, Kendrick Perkins Mike Conley, Kendrick Perkins

    Grizzlies guard gets Joe Dumars Trophy over Jeff Green, Channing Frye, Bradley Beal, Damian Lillard and Mike Dunleavy

  11. Can LaMarcus Aldridge break the all-time single-playoff scoring record?

    Apr 24, 2014, 9:24 AM EDT

    Portland Trail Blazers v Houston Rockets - Game Two Getty Images

    Trail Blazers forward is averaging 44.5 points trhough two games

  12. LaMarcus Aldridge, Dwight Howard had a duel (VIDEO)

    Apr 24, 2014, 8:46 AM EDT

    LaMarcus Aldridge, Dwight Howard, Terrence Jones LaMarcus Aldridge, Dwight Howard, Terrence Jones

    Dwight Howard was aggressive early and put on a show, but LaMarcus Aldridge won the war.

  13. Thursday NBA playoff previews: Which Indiana team shows up?

    Apr 24, 2014, 8:00 AM EDT

    Paul George AP

    All three series Thursday night are tied 1-1.

  14. LaMarcus Aldridge ruining Dwight Howard’s chance at redemption

    Apr 24, 2014, 1:40 AM EDT

    Dwight Howard, LaMarcus Aldridge Dwight Howard, LaMarcus Aldridge

    Trail Blazers take 2-0 series lead with second win in Houston

  15. Spurs give the ball away first, then Game 2 to Dallas

    Apr 23, 2014, 11:54 PM EDT

    Tony Parker Tony Parker

    The Spurs turned the ball over on 26.2 percent of their possessions. It’s very unSpurs like.

Featured video

Wizards playing spoiler in East
Top 10 NBA Player Searches
  1. A. Jefferson (3479)
  2. K. Durant (2956)
  3. L. James (2890)
  4. D. Wade (2818)
  5. D. Rose (2721)
  1. J. Noah (2607)
  2. D. Howard (2480)
  3. K. Bryant (2472)
  4. A. Bogut (2306)
  5. P. George (2230)