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LeBron’s latest spot for Nike: ‘Training Day’ (VIDEO)

Oct 27, 2013, 11:00 PM EDT

“Training Day” is the latest Nike Baketball spot featuring LeBron James, in support of his latest signature shoe, the LeBron XI.

It features James leading a pack of kids on bicycles all around the city of Miami —  to the arena to get some shots up, to the beach, and to the playground for some pickup hoops.

From the official release:

The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’s passion and joy can inspire spectators to transform into active participants whenever he is around. In the film, James rides a bike through the streets of Miami, swims in the ocean, trains in the arena, jogs through alleys and plays impromptu hoops on a street court. Along the way, people of all ages see James’s training activity and can’t help but join in.

Nike Basketball partnered with Wieden + Kennedy of Portland, Ore., to create the film, and worked with producer Mike WiLL Made-It for the track “My Shoes” and award-winning recording artist John Legend to score the spot.

The campaign also encourage participants around the world to join James on his journey, and demonstrate how and where they #striveforgreatness. For more info please visit

James wears the “Miami Heat Away” colorway of his shoes in the gym by himself, and the “King’s Pride” version on the playground before giving them to his opponent.

We’re going to be seeing a lot of this ad in November, as Nike has plans to run it on several networks nationally. Good thing it appears as though it’ll more than hold up over multiple viewings.

  1. titansbro - Oct 28, 2013 at 12:09 AM

    Lol @ Lebron. Next he will tell us how he’s reading all this classic literature before games & the NBA cameras will catch him reading the hunger games in the locker room.

  2. 1972wasalongtimeago - Oct 28, 2013 at 8:05 AM

    LeBron’s showing a lot of love for his new hometown in this commercial. Just sayin’.

    • miamatt - Oct 28, 2013 at 10:36 AM

      Much better than tormenting us on a weekly basis like SOME local athletes… *cough, dolphins, cough*

      • 1972wasalongtimeago - Oct 28, 2013 at 11:46 AM

        Regarding that other team you’re referring to, Right at the time we gave up that last minute sack/strip against Buffalo, I made the choice to no longer care. Only so long you can be told it’s raining before it finally gets through to you that you’re being peed on. Life’s too short.

  3. minnesotablizzard - Oct 28, 2013 at 12:01 PM

    To me, this commercial shows how out of touch Nike is. So you just rip off a Muhammad Ali running through the streets of Manila with kids chasing him bit? Not only that, the end of the commercial is just the perfect example of modern society. It just ends with this multi millionaire shooing everyone away from his mansion at the end of the day. Because at the end of the day, thats all that matters to Nike and Lebron (your cash so they can afford those toys). Lebron ‘the king’ would never invite children/peasants/peons to break bread in the castle. I felt the entire commercial was the perfect example of how our society, Lebron and Nike are.

    • blueintown - Oct 28, 2013 at 12:43 PM

      You might be over analyzing this just a smidge.

    • 1972wasalongtimeago - Oct 28, 2013 at 2:29 PM

      You know, I’m the biggest LeBron fan, but you made me look at this a whole different way and you’re right. I can’t believe he didn’t welcome all those people in his house with him. So selfish!

      The world would be a much better place if we could all just live in LeBron’s house. Doesn’t he know this? He’s such a jerk for not housing, clothing, feeding, and nurturing everyone who crosses his path. You’re right, minnesotablizzard. He just doesn’t get it.

  4. isitheshoes - Oct 28, 2013 at 12:39 PM

    I swear they did this ad with Lance Armstrong before…

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