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GMs other main job: manage expectations of ownership

Oct 22, 2013, 6:42 PM EDT

Image (1) dsterling-thumb-250x250-18407.jpg for post 3716

There’s a younger generation of NBA owners coming into place, ones who used statistical metrics to help them succeed in business and believe that can be applied to the NBA. These young guns are demanding something more strongly than ever from their front offices:

Success.

Not just wins, or not just to make money (it used to be one or the other), they expect both. That may not sound radically different but it is. Owners are not pulling the old Donald Sterling or Chris Cohen anymore — the Los Angeles Clippers and Golden State Warriors struggled for years on the court but the owners didn’t care because the teams turned a profit while their value continued to go up.

Those days have gone the way of the dodo, something Ric Bucher details in a post for Bleacher Report.

Once upon a time, back when the majority of owners had franchises whose value already had trebled their original purchase price, team executives were under far less scrutiny—and the demand for immediate and constant results simply wasn’t the same. Making the playoffs, by and large, assured continued employment and, more often than not, served as grounds for a contract extension or raise.

Those days are gone. The combination of seeing a host of 50-plus-win coaches get the axe (Lionel Hollins, Vinny Del Negro, George Karl) and new faces taking charge of basketball operations for nearly one-third of the league has many executives less worried about the formula for success than the formula for survival.

“The rhetoric from the owners about their expectations is at an all-time obscene level,” said one former executive who remains plugged in with his former colleagues.

Franchise values continue to go up, but new school owners like Robert Pera in Memphis or Joshua Harris in Philly expect things to be done their way — and they expect numbers that can back that up. They want wins and dollar signs and they will push to make both happen — and in the Harris/Philly case, they are willing to step back to get the big wins if that’s what it takes. The GMs getting spots around the league now are guys who can provide the metrics to help get both, or at least can sell they are. They can manage the expectations.

Welcome to the new NBA.

  1. antistratfordian - Oct 22, 2013 at 7:50 PM

    I think it only makes sense that someone would want to Six Sigma sports in some way. It was inevitable. Jack Welch would’ve been all over statistical metrics if he was an NBA owner.

  2. asimonetti88 - Oct 22, 2013 at 8:27 PM

    Donald Sterling has never cared about anything other than dollar signs in any of his businesses. This is a guy who pledged $50 million to buy land for a homeless shelter, bought the land, then reneged on his promise and instead used it for his own financial gain. He is a grade-A POS.

    If there are no more owners like him in the NBA, the NBA is a better place. If there are no more businessmen like him in the United States, the United States is a better place.

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