Oct 18, 2013, 6:57 PM EST
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Nov 24, 2014, 10:14 AM EST
Do you prefer the original or the emulator?
Nov 24, 2014, 9:35 AM EST
Utah would reportedly send Jeremy Evans and Toure’ Murry to Brooklyn
Nov 24, 2014, 9:04 AM EST
Rockets center has missed last two games after plasma therapy on knee
Nov 24, 2014, 8:30 AM EST
Memphis can offer more money than anyone else, but Gasol will have options.
Nov 24, 2014, 8:00 AM EST
Wes did Gallinari wrong.
Nov 24, 2014, 2:36 AM EST
Few teams have been more of a let down so far this season than Charlotte.
Nov 24, 2014, 1:24 AM EST
Tony Allen has a little playground in his offensive game.
Nov 23, 2014, 11:00 PM EST
He is 0-for-13 in the Nets last two games.
Nov 23, 2014, 9:30 PM EST
This is funny. Cold, but funny.
Nov 23, 2014, 8:00 PM EST
What did you expect him to think?
Nov 23, 2014, 6:30 PM EST
Whiteside has put up big numbers for the Iowa Energy.
Nov 23, 2014, 5:00 PM EST
Henry has missed four games this season.
Nov 23, 2014, 3:30 PM EST
Rose could return Monday.
Nov 23, 2014, 2:01 PM EST
Bargnani was close to a return from his hamstring injury.
Nov 23, 2014, 12:30 PM EST
The Pelicans are now without two starters.
Nov 23, 2014, 11:00 AM EST
Combination of a lower price tag and a more diverse overall skill set may explain why.
Nov 23, 2014, 9:30 AM EST
When he uses his athleticism to get to the rim good things happen.
Nov 23, 2014, 8:00 AM EST
“This is not even the lowest it’s going to get for us.” —LeBron James
Nov 23, 2014, 1:04 AM EST
There was nothing the Utah Jazz could do.
Nov 22, 2014, 11:30 PM EST
Adam Silver has said it should happen, and Cuban agrees.
- PBT’s Sunday Night NBA Winners/Losers: You may want to try and cover Marc Gasol 4
- Jimmy Butler on Derrick Rose: “We want him to be 100 percent” for the playoffs 11
- Report: Free agent market for Jeff Green is as strong ‘if not stronger’ than it is for Rajon Rondo 19
- LeBron James: “We’re a very fragile team right now” 54
- Dwight Howard out vs. Mavericks Saturday, no timetable for his return 3
- If Derrick Rose not ready to return by Monday Bulls may add point guard to roster 12
- Another day, another Bulls injury: Taj Gibson out with sprained ankle 11
- Report: Kevin Durant, Russell Westbrook could return to Thunder lineup next week 11