Oct 18, 2013, 6:57 PM EDT
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Jul 30, 2015, 11:30 PM EDT
Hoiberg has a much stronger offensive reputation than Tom Thibodeau.
Jul 30, 2015, 10:43 PM EDT
Portland received Mike Miller and two second-round picks in addition to Haywood.
Jul 30, 2015, 10:00 PM EDT
Lieberman would be the second female assistant coach, after Becky Hammon
Jul 30, 2015, 9:15 PM EDT
Scott was charged with possession of marijuana and MDMA.
Jul 30, 2015, 8:30 PM EDT
Smith says he was talking more about family stability than money in his controversial comments.
Jul 30, 2015, 7:45 PM EDT
Huestis spent last season in the D-League.
Jul 30, 2015, 7:06 PM EDT
Could Gregg Popovich take his place in 2020?
Jul 30, 2015, 5:40 PM EDT
In what will be the last year for Duncan and Manu Ginobili, not to mention David West’s long career, there will be plenty of desperation and energy in San Antonio.
Jul 30, 2015, 4:49 PM EDT
Arenas suggests LeBron isn’t selfish enough.
Jul 30, 2015, 4:11 PM EDT
Spurs coach happily assigns credit
Jul 30, 2015, 3:25 PM EDT
Will Karl-Anthony Towns, Nikola Pekovic or Gorgui Dieng start beside him?
Jul 30, 2015, 2:33 PM EDT
Will he want it?
Jul 30, 2015, 1:48 PM EDT
Timberwolves apparently weren’t just going to trade Love for whatever they could get
Jul 30, 2015, 1:00 PM EDT
Suspending Patriots quarterback for a quarter of the season was bare minimum for Mavericks owner
Jul 30, 2015, 12:07 PM EDT
Jerry Colangelo said attendance was mandatory to be considered for 2016 Olympic team
Jul 30, 2015, 11:22 AM EDT
NBA commissioner confident Africa will get a preseason game
Jul 30, 2015, 10:31 AM EDT
Hawks wing says his leg and ankle feel better
Jul 30, 2015, 9:28 AM EDT
Philadelphia drafted Holmes in second round
Jul 30, 2015, 8:33 AM EDT
Barnes is a perfect fit in for the “grit and grind” style of the Grizzlies.
Jul 30, 2015, 8:00 AM EDT
Portland not making a call means they knew Aldridge was gone and it was time to rebuild.
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