Oct 18, 2013, 6:57 PM EDT
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Aug 29, 2015, 9:30 AM EDT
Owning this may be better than seeing Space Jam 2 with Lebron James, if that project comes together.
Aug 29, 2015, 8:00 AM EDT
He’s a coach, a brother.” — Lakers’ co-owner Jim Buss on Byron Scott
Aug 28, 2015, 11:00 PM EDT
It’s not a coincidence you see stars like Chris Paul, LeBron James, Tim Duncan and Russell Westbrook in a highlight package like this.
Aug 28, 2015, 9:30 PM EDT
Hollins’ likes to slow things down.
Aug 28, 2015, 7:59 PM EDT
It is going to be a rough year in Denver as they give the keys to the offense to a rookie point guard.
Aug 28, 2015, 6:46 PM EDT
I wouldn’t bet on him making the roster.
Aug 28, 2015, 5:44 PM EDT
Will either of them take a discount for security?
Aug 28, 2015, 3:58 PM EDT
Charles Barkley talked about how he never found Dawkins in a bad mood — he was always jovial.
Aug 28, 2015, 2:59 PM EDT
Boozer is making the right play here.
Aug 28, 2015, 2:15 PM EDT
It shouldn’t linger into training camp if he doesn’t aggravate it.
Aug 28, 2015, 1:44 PM EDT
What did you expect he would say?
Aug 28, 2015, 1:00 PM EDT
Ballmer may just be ahead of the curve on this.
Aug 28, 2015, 12:00 PM EDT
He did his damage in just 25 minutes.
Aug 28, 2015, 11:21 AM EDT
Spoiler: Thomas’ team won.
Aug 28, 2015, 10:30 AM EDT
The Lakers co-owner isn’t closing the door.
Aug 28, 2015, 9:44 AM EDT
Get excited, Magic fans.
Aug 28, 2015, 9:10 AM EDT
No deal is in place as of now.
Aug 28, 2015, 8:34 AM EDT
He calls DeMarcus Cousins his “brother.”
Aug 28, 2015, 8:00 AM EDT
Did Mychal raise a cheater? I don’t think so.
Aug 27, 2015, 11:59 PM EDT
Henderson has played in Iraq and Qatar since going undrafted.
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