Oct 18, 2013, 6:57 PM EDT
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Mar 31, 2015, 1:38 AM EDT
Also, is Kyle Korver human?
Mar 31, 2015, 12:30 AM EDT
He won’t replace Wesley Matthews, but he’s another body.
Mar 30, 2015, 11:45 PM EDT
A much-needed win for the Raptors.
Mar 30, 2015, 11:00 PM EDT
Gobert wouldn’t let it stand and blocked him right after.
Mar 30, 2015, 10:15 PM EDT
It was a frightening display of strength.
Mar 30, 2015, 9:30 PM EDT
A reminder of the Crash of old.
Mar 30, 2015, 8:45 PM EDT
Capela is making a name for himself.
Mar 30, 2015, 7:56 PM EDT
Rose underwent knee surgery in February.
Mar 30, 2015, 7:18 PM EDT
This is the opposite of a surprise.
Mar 30, 2015, 6:14 PM EDT
There were rumors he wanted the Sacramento GM job, but George Karl has the power there now.
Mar 30, 2015, 5:38 PM EDT
Also, is Willie Caulie-Stein a great fit next to DeMarcus Cousins?
Mar 30, 2015, 4:45 PM EDT
Cavaliers center is a star
Mar 30, 2015, 4:00 PM EDT
UNLV freshman likely headed for second round
Mar 30, 2015, 3:15 PM EDT
The top three are Golden State, Cleveland and San Antonio. Would you be shocked if any of them won the title?
StubHub sues Warriors, accuses Golden State of preventing StubHub-using fans from buying playoff tickets
Mar 30, 2015, 2:38 PM EDT
StubHub says Warriors permit resale through only Ticketmaster
Mar 30, 2015, 1:59 PM EDT
Rockets point guard to have surgery on wrist
Mar 30, 2015, 1:27 PM EDT
Phil Jackson disciple Craig Hodges now coaching Westchester Knicks
Mar 30, 2015, 12:49 PM EDT
Jordan made preseason debut at Washington High School, but at one point, it seemed Washington High alum Junior Bridgeman would be the big draw
Mar 30, 2015, 12:11 PM EDT
D.J. Augustin throws the alley-oop, and two Thunder players go for it. Westbrook won.
Mar 30, 2015, 11:33 AM EDT
Good decision to go pro, poor decision to end video how he did
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