Skip to content

Cuban says Heat as villains is good for NBA business

Oct 18, 2013, 6:57 PM EST

San Antonio Spurs v Miami Heat - Game 7 Getty Images

The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.

But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.

Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.

“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.

“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”

When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.

Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.

Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.

Latest Posts
  1. Timberwolves short Kevin Love an All-Star appearance in tribute video

    Jan 31, 2015, 9:30 PM EST

    Kevin Love Kevin Love

    Minnesota fans boo Love during pregame intros, cheer him during tribute video

  2. Enes Kanter talks trash before, gloats after Utah’s win over Warriors

    Jan 31, 2015, 6:30 PM EST

    Utah Jazz v Los Angeles Lakers Getty Images

    Kanter was dismissive of both Klay Thompson and Andrew Bogut before Friday night’s win.

  3. Kevin Love expecting boos when he returns to Minnesota with Cavaliers

    Jan 31, 2015, 5:00 PM EST

    Cleveland Cavaliers Media Day Getty Images

    Cleveland plays the Timberwolves in Minnesota on Saturday.

  4. Report: Timberwolves’ Ricky Rubio set to return Monday vs. Dallas

    Jan 31, 2015, 3:21 PM EST

    Minnesota Timberwolves v Orlando Magic Getty Images

    With Ricky Rubio, Nikola Pekovic and Kevin Martin back in the rotation the Timberwolves will not be such a pushover.

  5. Gerald Green receives first DNP in two seasons with Suns, team shoots down trade rumors

    Jan 31, 2015, 2:00 PM EST

    Phoenix Suns v Charlotte Bobcats Getty Images

    Green being unexpectedly held out led some to speculate that he might be dealt.

  6. Derrick Rose half-court alley-oop to Jimmy Butler (VIDEO)

    Jan 31, 2015, 12:30 PM EST

    Jimmy Butler, Alex Len Jimmy Butler, Alex Len

    They’re not winning, but they still produce some highlight plays.

  7. Nike unveils latest signature shoe for Kobe Bryant, the Kobe X (PHOTOS)

    Jan 31, 2015, 11:00 AM EST

    150114_KOBE_X_0093_v5-xlr_37350

    The tenth in Bryant’s signature line returns to a low-top silhouette, and the first colorway is inspired by Kobe’s early morning high dive as he recovered from Achilles surgery.

  8. Report: Nuggets trying to trade for Brook Lopez

    Jan 31, 2015, 9:30 AM EST

    Brooklyn Nets V Memphis Grizzlies Getty Images

    Denver’s offer of J.J. Hickson and JaVale McGee isn’t enough for Brooklyn to pull the trigger — especially with Lopez coming off of a 35-point, 12-rebound performance against the Raptors.

  9. Last summer Carmelo Anthony, Kobe Bryant talked, decided it wouldn’t work together

    Jan 31, 2015, 8:00 AM EST

    New York Knicks v Los Angeles Lakers Getty Images

    Those two together at this stage of their careers are a poor fit together.

  10. DeMarcus Cousins says he ‘didn’t expect’ to make the All-Star team

    Jan 30, 2015, 10:59 PM EST

    Toronto Raptors v Sacramento Kings Getty Images

    It took Kobe Bryant being injured for Cousins to make the squad.

  11. Anthony Davis out Friday night vs. Clippers due to abdominal strain

    Jan 30, 2015, 6:56 PM EST

    Anthony Davis Anthony Davis

    This is not a serious injury, but they will miss him defending Blake Griffin.

Featured video

Who should be All-Star Game reserves?
Top 10 NBA Player Searches
  1. K. Durant (7867)
  2. L. James (6846)
  3. D. Howard (6799)
  4. M. Conley (6698)
  5. C. Anthony (6629)
  1. R. Rubio (6508)
  2. J. Butler (6292)
  3. K. Bryant (6202)
  4. N. Young (5977)
  5. K. Walker (5801)