Oct 18, 2013, 6:57 PM EDT
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Apr 18, 2014, 1:05 PM EDT
First-team frontcourt a constant, but guard spots debated
Apr 18, 2014, 12:29 PM EDT
Bulls in 6
Apr 18, 2014, 11:44 AM EDT
While nothing is set in stone (Mike Woodson has yet to be officially fired) you know back channel conversations have already taken place. It sounds like Kerr wants in.
Apr 18, 2014, 11:10 AM EDT
Behold: The Air Jordan XX9.
Apr 18, 2014, 11:05 AM EDT
Kevin Durant and LeBron James finish 1-2 on every ballot
Apr 18, 2014, 10:33 AM EDT
Playing effective NBA defense is more about dictating shot location than contesting shots.
Apr 18, 2014, 10:00 AM EDT
Taking a lot of 3s and making a lot of 2s is not easy
Apr 18, 2014, 9:15 AM EDT
With Andrew Bogut the Warriors outplayed the Clippers this season, but Golden State will be without him and that is trouble.
Apr 18, 2014, 8:44 AM EDT
The league will try to offer a larger, better paying D-League
Apr 18, 2014, 8:00 AM EDT
Wizards also rise
Apr 18, 2014, 12:56 AM EDT
This is exactly what you’ve been waiting for — a dramatic reading of Space Jam including Blake Griffin and D’Andre Jordan.
Apr 17, 2014, 11:18 PM EDT
We may not see him on the sidelines of TNT games these playoffs.
Apr 17, 2014, 9:38 PM EDT
Center has $3.8 million player option
Apr 17, 2014, 8:34 PM EDT
All would make strong hires
Apr 17, 2014, 7:05 PM EDT
Adidas rolls the dice on a young guard with potential. Not a bad business plan.
Apr 17, 2014, 5:57 PM EDT
Both are likely first round picks in the teens or early 20s.
The Al Jefferson Effect: Now that the Bobcats are playoff-bound, how they want their big man to help next
Apr 17, 2014, 4:53 PM EDT
What affect will Jefferson have on the development of Kemba Walker, Bismack Biyombo, Michael Kidd-Gilchrist and Cody Zeller?
Apr 17, 2014, 4:50 PM EDT
Raptors fans are pumped for the playoffs.
Apr 17, 2014, 4:00 PM EDT
Can you blame them?
Apr 17, 2014, 3:59 PM EDT
Ballots show a tight race
- NBA Playoff Preview: Chicago Bulls vs. Washington Wizards 5
- Report: Steve Kerr “expects” to be offered, will take Knicks coaching job 4
- Why shot-location defense matters 3
- NBA Playoff Preview: Golden State Warriors vs. Los Angeles Clippers 6
- Are the Warriors championship favorites? Adjusting for playoff rotations says yes 13