Oct 18, 2013, 6:57 PM EDT
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
May 23, 2015, 12:25 AM EDT
Cleveland shut down Atlanta’s offense in a dominant Game 2 performance.
May 22, 2015, 11:16 PM EDT
LeBron was great, and that was enough against a Hawks team that keeps losing guys due to injury.
May 22, 2015, 10:30 PM EDT
There’s also video of Harden doing some damage in the tunnel on the way to the locker room.
May 22, 2015, 9:30 PM EDT
Ruled a flagrant, which was probably the correct call under the circumstances.
May 22, 2015, 8:30 PM EDT
GM Mitch Kupchak: “It looks as though we’ll use our pick this year.”
May 22, 2015, 7:38 PM EDT
Irving is dealing with a knee injury.
May 22, 2015, 7:15 PM EDT
Explaining Stephen Curry’s game is just not that easy.
May 22, 2015, 6:49 PM EDT
Did they disagree? Sure. Was there a rift… depends on who you ask.
May 22, 2015, 5:45 PM EDT
Even an older NBA player has mad skills.
PBT Extra: Klay Thompson’s done well, but Warriors should throw other defenders at James Harden, too
May 22, 2015, 4:59 PM EDT
It might help Thompson’s offense, too.
May 22, 2015, 4:15 PM EDT
Summer League is a perfect place for giving White another look.
May 22, 2015, 3:30 PM EDT
Give some credit to Stephen Curry and Klay Thompson, who got back on defense.
Report: Lakers have ‘big-time’ interest in signing DeMarre Carroll, Celtics and Pistons also in pursuit
May 22, 2015, 2:45 PM EDT
Would they pay him the $15 million per season one NBA executive estimated the Hawks forward could get in free agency?
Report: Tom Thibodeau believed to prefer sitting out next season rather than helping Bulls by accepting trade
May 22, 2015, 2:07 PM EDT
That could leave Magic, Pelicans, Bulls and Thibodeau in a bind
May 22, 2015, 1:28 PM EDT
Which probably means it’s his last in the NBA
Chandler Parsons won’t say whether his surgery was microfracture, might not be ready for training camp
May 22, 2015, 12:50 PM EDT
Tea leaves reading negative for Mavericks
May 22, 2015, 12:13 PM EDT
LeBron James poised for a big game
Report: Lakers not locked into drafting Karl-Anthony Towns or Jahlil Okafor, could pick a guard at No. 2
May 22, 2015, 11:38 AM EDT
That’d be D’Angelo Russell or Emmanuel Mudiay
May 22, 2015, 11:02 AM EDT
Consider it Riley’s revenge
May 22, 2015, 10:25 AM EDT
Is his injury more serious than previously thought?
- Cavs’ improved defense deserves credit for commanding 2-0 Eastern Conference Finals lead 3
- No Kyrie Irving, no problem: Cavaliers cruise to blowout Game 2 win over Hawks 9
- Kyrie Irving out for Game 2 vs. Hawks 6
- PBT Extra: Klay Thompson’s done well, but Warriors should throw other defenders at James Harden, too 5
- PBT Extra: Give Warriors defense some credit for stop of Harden on last play 0
- Lakers general manager says Kobe Bryant told him next season will be Kobe’s last with Lakers 17
- For two games James Harden has been brilliant, but that’s not what anybody is talking about 25
- Warriors survive James Harden in Game 2, take 2-0 lead in Western Conference finals 15