Oct 18, 2013, 6:57 PM EDT
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Tyson Chandler says negative comments questioning his impact on chemistry with Knicks were ‘the ultimate shock’
Sep 19, 2014, 11:00 PM EDT
Chandler, now with Dallas, fires back at the Knicks.
Sep 19, 2014, 9:45 PM EDT
Chapman played four years for the Suns, and is facing charges in Scottsdale, AZ.
Sep 19, 2014, 8:15 PM EDT
Must-read quote from Bogut on how he does NOT want to be perceived.
Sep 19, 2014, 5:59 PM EDT
This post is here to make life easier for you when you want to find these at the end of the season and point out how wrong we were.
UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks
Sep 19, 2014, 5:11 PM EDT
It has to be a sign and trade and Minnesota doesn’t have a lot of leverage here.
Sep 19, 2014, 4:00 PM EDT
“It was more just becoming a better all-around player, trying to take the next step and become a leader on this team and will my team to win.” —Jeff Green
Sep 19, 2014, 3:28 PM EDT
And you wonder why Phil Jackson is worth $12 million a year to the Knicks organization.
Sep 19, 2014, 2:50 PM EDT
Budenholzer got thrust into a position with the power a lot of coaches covet.
Sep 19, 2014, 2:07 PM EDT
Sep 19, 2014, 1:30 PM EDT
Best. Name. Ever.
Sep 19, 2014, 12:47 PM EDT
Heat point guard one-ups Andre Drummond with trick shot
Sep 19, 2014, 12:44 PM EDT
Will he make Cleveland’s regular-season roster?
Sep 19, 2014, 12:05 PM EDT
Full recap from the launch event at Nike World Headquarters in Portland, Oregon, including technical information, details on colorways, and confirmed release dates.
Sep 19, 2014, 11:32 AM EDT
Elbow injury would have kept him out of camp.
Sep 19, 2014, 10:30 AM EDT
Kyle Lowry and Co. return for another run
Sep 19, 2014, 9:30 AM EDT
Former Kings draft pick joins three other players competing to make Memphis’ roster
Sep 19, 2014, 9:00 AM EDT
Raduljica, after solid rookie year, leaves NBA sooner than he’d hoped.
Sep 19, 2014, 8:30 AM EDT
Alfonso Ribeiro can still do that dance.
Sep 19, 2014, 8:00 AM EDT
“Then it became a competition amongst guys and now you really got into it more and you started to really understand the clothes you put on your body.” —Dwyane Wade
- UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks 21
- LeBron James unveils latest signature shoe from Nike: The LEBRON 12 11
- ProBasketballTalk 2014-15 Preview: Toronto Raptors 10
- Dwyane Wade credits David Stern’s dress code for improving his style 15
- Kevin Durant has grown close with Karl Malone 15
- ProBasketballTalk 2014-15 Preview: Philadelphia 76ers 5
- Steve Kerr said Danny Ferry made mistake but is a “man of high character” 33
- LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.” 25