Oct 18, 2013, 6:57 PM EST
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Dec 24, 2014, 9:00 PM EST
Colorways inspired by shoes Michael Jordan wore during his best Christmas Day performance.
Spurs and Thunder, who’ve been best in the West lately, both fighting for position entering Christmas matchup
Dec 24, 2014, 7:00 PM EST
Injuries to Kevin Durant, Russell Westbrook and Kawhi Leonard have put both teams behind the eight ball
Dec 24, 2014, 6:06 PM EST
An additional confirmation that no Deron Williams deal gets done on Sacramento’s side unless they can also get the talented young big man as part of the package.
Dec 24, 2014, 5:30 PM EST
Young says Lakers played liked ‘Django Unchained’ without Kobe Bryant
Dec 24, 2014, 4:00 PM EST
Boston has Brandan Wright, large trade exception
Dec 24, 2014, 3:00 PM EST
The NBA has given us some good presents to open for Christmas.
Dec 24, 2014, 2:15 PM EST
McHale earned this.
Dec 24, 2014, 1:24 PM EST
This is a low risk pickup by the Rockets at a good price.
Dec 24, 2014, 12:58 PM EST
A minor move, but one that should benefit both teams.
Dec 24, 2014, 12:36 PM EST
Expect more Tristan Thompson in the short term, a trade for Cleveland to land a big in the longer term.
Dec 24, 2014, 11:45 AM EST
Miami fans will boo a little, but this isn’t Cleveland.
Dec 24, 2014, 11:00 AM EST
Lakers can use Steve Nash’s disabled-player exception to sign free agents
Dec 24, 2014, 10:00 AM EST
Orlando’s fourth-year players have All-Star cases. Yes, really.
Kendall Marshall turns back to play, runs like an airplane to celebrate… Jared Dudley’s missed 3-pointer (video)
Dec 24, 2014, 9:45 AM EST
Bucks don’t come back, fall to Hornets
Dec 24, 2014, 9:00 AM EST
Wizards center gets big slam, but Bulls win
How much did Damian Lillard’s game tying shot Tuesday look like series winner vs. Rockets? A lot. (VIDEO)
Dec 24, 2014, 8:30 AM EST
Same play, same spot, same result.
Dec 24, 2014, 8:00 AM EST
Lakers star says he trusts Lakers management
Dec 24, 2014, 2:15 AM EST
The Lakers pick up a win without Kobe Bryant around.
Dec 24, 2014, 1:25 AM EST
Just Vlade being Vlade.
Dec 24, 2014, 1:25 AM EST
He’s struggled some this season but Varejao has a skill set that is hard
- Five things to watch as NBA takes over Christmas Day 12
- Cavaliers center Anderson Varejao tears Achilles, done for season 28
- Miami Heat fans were hurt when LeBron left, they may let him hear it. Somewhat. 21
- Nikola Vucevic and Tobias Harris coming into their own for Magic 6
- PBT Tuesday Night Winners/Losers: Sixers, Lakers show the last will be first (for a night) 13
- Anderson Varejao leaves Cavaliers game with foot injury not to return, MRI Wednesday 5
- Report: Rockets ‘very confident’ they’ll land Josh Smith 19
- Report: Sixers want Andrei Kirilenko to report to team, prepare to play 16