Oct 18, 2013, 6:57 PM EDT
The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.
But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.
Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.
“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”
When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.
Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.
Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.
Apr 26, 2015, 11:00 AM EDT
“He’s the guy they want,” the report says.
Apr 26, 2015, 9:30 AM EDT
Players were given the option by the team’s GM, but Aldridge — who will be an unrestricted free agent this summer — was the only one who chose to leave.
Apr 26, 2015, 8:00 AM EDT
He was getting his buckets at the rim or on the right side of the floor.
Apr 26, 2015, 2:37 AM EDT
Memphis’ offense was the best it has looked this series.
Apr 26, 2015, 1:24 AM EDT
There is no update on the severity of his injury yet.
Apr 26, 2015, 12:07 AM EDT
Jared Dudley’s pass was fantastic.
Apr 25, 2015, 10:50 PM EDT
Golden State wins Game 4, 109-98
Apr 25, 2015, 9:00 PM EDT
Milwaukee forced 26 Chicago turnovers, a season high.
Mark Cuban shouts at Adam Silver to complain about foul calls during Mavericks’ Game 3 loss to Rockets
Apr 25, 2015, 8:30 PM EDT
Silver was in attendance for Game 3 between the Mavericks and the Rockets.
Apr 25, 2015, 6:59 PM EDT
Nets now trail the Hawks 2-1 in the series.
Apr 25, 2015, 5:30 PM EDT
Apr 25, 2015, 4:00 PM EDT
Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets
Apr 25, 2015, 2:29 PM EDT
“The officials [have] got to get that stuff under control, because there’s too much physical stuff going on. Howard is throwing people all over the place,” Carlisle said.
Report: ‘No scenario’ where Kawhi Leonard will pursue offer sheets as a restricted free agent this summer
Apr 25, 2015, 2:00 PM EDT
Spurs and Leonard are a perfect match.
Mavericks coach Carlisle rips officials, claims ‘there’s too much physical stuff going on’ after Game 3 loss to Rockets
Apr 25, 2015, 12:30 PM EDT
Apr 25, 2015, 11:00 AM EDT
Pierce did the same thing to the Raptors a year ago when he was with the Nets.
Apr 25, 2015, 9:30 AM EDT
The Spurs are Kawhi Leonard’s team now.
Apr 25, 2015, 8:00 AM EDT
These feel like Stephen Curry’s playoffs.
Apr 25, 2015, 1:28 AM EDT
Leonard was fantastic at both ends of the court.
Apr 25, 2015, 12:18 AM EDT
The Wizards are moving on. That’s the Truth.
- Grizzlies start fast, hang on to beat Portland, take 3-0 series lead 0
- Bucks outwork Bulls, stay alive on Jerryd Bayless game-winner 6
- Nets use 18-0 second-half run to secure Game 3 victory over Hawks 6
- Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets 10
- PBT Extra: Stephen Curry starting to have his defining playoff moments 8
- Behind 32 points from Kawhi Leonard, Spurs rout Clippers to take 2-1 series lead 13
- The Truth (and Marcin Gortat) will set Washington free, up 3-0 on Toronto after win 8
- James Harden scores 42 points to lead Rockets to Game 3 win, 3-0 series lead over Mavericks 17