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Adidas says reports of waiting Wiggins offer letter are false

Oct 17, 2013, 4:59 PM EDT

Andrew Wiggins AP

Tuesday there was a report that Adidas has a $180 million proposal sitting there, waiting for Kansas freshman Andrew Wiggins when he turns pro next summer (and he will turn pro).

That report had multiple sources saying roughly the same thing — that Adidas was targeting Wiggins and was willing to back up the Brinks truck — but a spokesperson from Adidas reached out to PBT to say that there is “fraudulent letter going around claiming to be from adidas offering Wiggins a contract.” They think the $180 figure came from that letter and said there is no such offer.

They added that aside that they cannot and would not further comment on college underclassmen.

The original report did not reference any letter or say there was an offer. The reporter is respected, connected and said told PBT he had two independent sources who made no  mention of a memo.

You have to love conflicting spin — and know that Adidas has a reason to spin here (it would be big trouble for them if they officially reached out to an underclassman). You also should know that shoe companies reach out to young players but it’s never official — there could never be an offer letter until Wiggins declares for the draft.

Here are my thoughts on the reality of the situation:

Does Adidas have Wiggins on their radar? Damn straight, everyone does.

Is he their top target? If not they are doing it wrong. Attacking wings who can score like Wiggins sell a lot of shoes.

Is the $180 million figure accurate? It seems high, but the truth is any talk of a figure is premature before he plays his college season. If he averages 30 a game the number is different than if he averages 10. Maybe the figure gets there if Nike and Adidas get in a bidding war, but we are not really having that discussion yet. At least not formally.

Would a shoe company CEO sign his name to a letter promising hundreds of millions of dollars to a college underclassman? Come on, you don’t get to be CEO of a major corporation by being stupid.

If Wiggins lives up to his promise this season in Lawrence, shoe companies are going to be falling over themselves to get to him. And you can bet groundwork for those pitches is being laid right now through back channels. But that is very different from an offer letter. Which is to say, both the original report and Adidas can be right here.

  1. detectivejimmymcnulty - Oct 17, 2013 at 5:20 PM

    I can see how people would be swayed to buy their favorite players shoe, but I’ve never liked Adidas shoes. I haven’t owned any in a long time so maybe they’ve improved but I find Nike a lot better.

  2. hildezero - Oct 17, 2013 at 6:25 PM

    Most Adidas basketball shoes do suck, but c’mon… You don’t like the classics? How about their skate shoes? No? :O

  3. q4real - Oct 17, 2013 at 6:25 PM

    Too early too spoil this kid

  4. andyreidisfat - Oct 17, 2013 at 7:16 PM

    It would be nice to have a guy with that kind of star power in Philly. :)

  5. Anoesis - Oct 17, 2013 at 11:02 PM

    It’s pretty obvious the letter, if it exists at all, didn’t come from Adidas (or any other shoe maker).

    Adidas doesn’t need to “spin” something it didn’t do. The original report did not mention any letter nor any dollar figure. The “sources” made no mention of a “memo.” Any company in the athletic shoe business would be expected to pursue Wiggins. No story there.

    The Tuesday “report” claims a proposal from Adidas to Wiggins for $180 million. That report had “multiple sources” as well. Has any such letter surfaced? Who would believe Adidas would be stupid enough to have issued such a letter? No story there, either.

    All in all, much ado about absolutely nothing, let alone any need to spin what is not there.

  6. Anoesis - Oct 18, 2013 at 12:49 AM

    There’s a better report about this on College Basketball Talk: That reported shoe endorsement offer for Andrew Wiggins was a hoax, by Raphielle Johnson.

    Turns out the “letter” was a pretty obvious attempt to put Wiggins’ amateur status in doubt. One of Kansas’ opponents has a fan with too much time and too little judgment.

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