Oct 16, 2013, 10:48 AM EDT
When a standard Wednesday night NBA game tips off at 7 p.m. Eastern, it is midnight in London, 4:30 a.m. Thursday in New Delhi, India, and in Beijing it is 7 a.m. Thursday morning.
For a game trying to grow globally, it’s hard to get a fan overseas to sit down and watch a game live at those times.
NBA Commissioner David Stern was in China, where the NBA sent the Lakers and Warriors for some preseason games, and where the league opened up a school with Yao Ming. At a press conference talk of bringing a regular season NBA game to China came up.
But then Stern talked start times.
“Interestingly, there’s an intermediate step that Yao raised earlier with me, and that is the question of whether the NBA would consider modifying some of the start times of its games so that they would be more accessible to international audiences at a more convenient time for them to watch. And I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audience is outside the United States, is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China and watch an NBA game at 7:00 in the morning. And I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”
The problem is the domestic audience inside the United States is still the core audience. The NBA can’t start to alienate its core audience. For Europe, some of the weekend afternoon starts can work — a 1 p.m. Eastern start on Sunday is 6 p.m. in London, and you can promote that.
Asia is another matter. With basically a 12-hour time difference, there is no good answer. The Lakers and Warriors are playing at a good viewing time in China for their exhibition games, but back home America’s West Coast those games start at 4:30 a.m.
I do think you will see the NBA take a regular season game or games to China in the coming few years. It is the next step in that market.
Apr 26, 2015, 2:37 AM EDT
Memphis’ offense was the best it has looked this series.
Apr 26, 2015, 1:24 AM EDT
There is no update on the severity of his injury yet.
Apr 26, 2015, 12:07 AM EDT
Jared Dudley’s pass was fantastic.
Apr 25, 2015, 10:50 PM EDT
Golden State wins Game 4, 109-98
Apr 25, 2015, 9:00 PM EDT
Milwaukee forced 26 Chicago turnovers, a season high.
Mark Cuban shouts at Adam Silver to complain about foul calls during Mavericks’ Game 3 loss to Rockets
Apr 25, 2015, 8:30 PM EDT
Silver was in attendance for Game 3 between the Mavericks and the Rockets.
Apr 25, 2015, 6:59 PM EDT
Nets now trail the Hawks 2-1 in the series.
Apr 25, 2015, 5:30 PM EDT
Apr 25, 2015, 4:00 PM EDT
Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets
Apr 25, 2015, 2:29 PM EDT
“The officials [have] got to get that stuff under control, because there’s too much physical stuff going on. Howard is throwing people all over the place,” Carlisle said.
Report: ‘No scenario’ where Kawhi Leonard will pursue offer sheets as a restricted free agent this summer
Apr 25, 2015, 2:00 PM EDT
Spurs and Leonard are a perfect match.
Mavericks coach Carlisle rips officials, claims ‘there’s too much physical stuff going on’ after Game 3 loss to Rockets
Apr 25, 2015, 12:30 PM EDT
Apr 25, 2015, 11:00 AM EDT
Pierce did the same thing to the Raptors a year ago when he was with the Nets.
Apr 25, 2015, 9:30 AM EDT
The Spurs are Kawhi Leonard’s team now.
Apr 25, 2015, 8:00 AM EDT
These feel like Stephen Curry’s playoffs.
Apr 25, 2015, 1:28 AM EDT
Leonard was fantastic at both ends of the court.
Apr 25, 2015, 12:18 AM EDT
The Wizards are moving on. That’s the Truth.
Apr 24, 2015, 10:30 PM EDT
Dwight Howard grabbed 26 rebounds, too.
Apr 24, 2015, 9:30 PM EDT
Portland, down 0-2 to Memphis, needs all the help it can get.
Apr 24, 2015, 8:30 PM EDT
NBA continues its technological push.
- Grizzlies start fast, hang on to beat Portland, take 3-0 series lead 0
- Bucks outwork Bulls, stay alive on Jerryd Bayless game-winner 6
- Nets use 18-0 second-half run to secure Game 3 victory over Hawks 5
- Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets 10
- PBT Extra: Stephen Curry starting to have his defining playoff moments 8
- Behind 32 points from Kawhi Leonard, Spurs rout Clippers to take 2-1 series lead 13
- The Truth (and Marcin Gortat) will set Washington free, up 3-0 on Toronto after win 8
- James Harden scores 42 points to lead Rockets to Game 3 win, 3-0 series lead over Mavericks 17