Oct 16, 2013, 10:48 AM EDT
When a standard Wednesday night NBA game tips off at 7 p.m. Eastern, it is midnight in London, 4:30 a.m. Thursday in New Delhi, India, and in Beijing it is 7 a.m. Thursday morning.
For a game trying to grow globally, it’s hard to get a fan overseas to sit down and watch a game live at those times.
NBA Commissioner David Stern was in China, where the NBA sent the Lakers and Warriors for some preseason games, and where the league opened up a school with Yao Ming. At a press conference talk of bringing a regular season NBA game to China came up.
But then Stern talked start times.
“Interestingly, there’s an intermediate step that Yao raised earlier with me, and that is the question of whether the NBA would consider modifying some of the start times of its games so that they would be more accessible to international audiences at a more convenient time for them to watch. And I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audience is outside the United States, is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China and watch an NBA game at 7:00 in the morning. And I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”
The problem is the domestic audience inside the United States is still the core audience. The NBA can’t start to alienate its core audience. For Europe, some of the weekend afternoon starts can work — a 1 p.m. Eastern start on Sunday is 6 p.m. in London, and you can promote that.
Asia is another matter. With basically a 12-hour time difference, there is no good answer. The Lakers and Warriors are playing at a good viewing time in China for their exhibition games, but back home America’s West Coast those games start at 4:30 a.m.
I do think you will see the NBA take a regular season game or games to China in the coming few years. It is the next step in that market.
Mar 10, 2014, 5:21 PM EDT
Kansas’ Joel Embiid — potentially the top pick in the upcoming NBA Draft — has sought out a second opinion on his back injury. Just a reminder of why he should jump to the NBA rather than stay another year in college.
Mar 10, 2014, 4:05 PM EDT
As if his season hasn’t been a big enough disappointment, Cleveland’s No. 1 overall pick Anthony Bennett will miss at least 10 games with a knee strain.
Mar 10, 2014, 3:48 PM EDT
Nobody thinks Mike D’Antoni is the long term answer for the Lakers, but what is the point of switching out coaches this late in a lost season?
Mar 10, 2014, 3:07 PM EDT
All the buzz has Phil Jackson taking a front office job with the Knicks (he’s just deliberate in making decisions like this)… but nobody asked Carmelo what he thought? Really?
Mar 10, 2014, 2:41 PM EDT
With a number of top teams stumbling — Oklahoma City, Miami, Indiana — it is the Spurs who have gotten healthy and looked good going 6-0 since the end of the rodeo trip. The West now dominates the top of the rankings, the Sixers are looking to set records at the bottom. 1. Spurs (46-16,…
Mar 10, 2014, 1:49 PM EDT
Bulls fans have taken to chanting “M-V-P” when Joakim Noah heads to the free throw line — and he does not like it one bit.
Mar 10, 2014, 12:56 PM EDT
“Quick, 15-20 seconds, throw few punches, then referees jump in and break this thing up.”
Mar 10, 2014, 12:13 PM EDT
As a member of the Jazz, Al Jefferson once encouraged Utah fans to boo their own team. When he returned to Utah in December as a Charlotte Bobcat, Jazz fans cheered him. Now, another former Utah big man, Paul Millsap, is encouraging Jazz fans to boo him when he returns with the Atlanta Hawks. Paul…
Mar 10, 2014, 11:32 AM EDT
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Mar 10, 2014, 10:36 AM EDT
Who held the record previously? Anyone? Bueller? Bueller?
Mar 10, 2014, 10:07 AM EDT
Dad was focused on the game just a l’il bit.
Mar 10, 2014, 9:35 AM EDT
Durant shooting even more – even if those extra shots are relatively inefficient – would make him more similar to history’s other high-end scorers. And that option remains on the table for him.
Mar 10, 2014, 8:44 AM EDT
Odds of a warm welcome by the fans? Zero.
Mar 10, 2014, 8:00 AM EDT
The fewer the minutes for a team’s best players, the more likely teams are to be tanking and vice versa. Except in Detroit.
Mar 10, 2014, 12:59 AM EDT
A career-high 42 points on just 18 shots. Not bad.
Mar 10, 2014, 12:27 AM EDT
The mess in L.A. wasn’t so bad on Sunday.
Mar 9, 2014, 11:48 PM EDT
Houston a real contender in the West? Sure looks like it.
Mar 9, 2014, 11:00 PM EDT
“With good teams, somebody sees somebody messing up, then you tell them. Straight up.”
Mar 9, 2014, 9:30 PM EDT
Sixers mum on if it’ll come to pass.
Mar 9, 2014, 8:00 PM EDT
Just like old times at Oak Hill Academy?
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