Oct 16, 2013, 10:48 AM EDT
When a standard Wednesday night NBA game tips off at 7 p.m. Eastern, it is midnight in London, 4:30 a.m. Thursday in New Delhi, India, and in Beijing it is 7 a.m. Thursday morning.
For a game trying to grow globally, it’s hard to get a fan overseas to sit down and watch a game live at those times.
NBA Commissioner David Stern was in China, where the NBA sent the Lakers and Warriors for some preseason games, and where the league opened up a school with Yao Ming. At a press conference talk of bringing a regular season NBA game to China came up.
But then Stern talked start times.
“Interestingly, there’s an intermediate step that Yao raised earlier with me, and that is the question of whether the NBA would consider modifying some of the start times of its games so that they would be more accessible to international audiences at a more convenient time for them to watch. And I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audience is outside the United States, is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China and watch an NBA game at 7:00 in the morning. And I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”
The problem is the domestic audience inside the United States is still the core audience. The NBA can’t start to alienate its core audience. For Europe, some of the weekend afternoon starts can work — a 1 p.m. Eastern start on Sunday is 6 p.m. in London, and you can promote that.
Asia is another matter. With basically a 12-hour time difference, there is no good answer. The Lakers and Warriors are playing at a good viewing time in China for their exhibition games, but back home America’s West Coast those games start at 4:30 a.m.
I do think you will see the NBA take a regular season game or games to China in the coming few years. It is the next step in that market.
Aug 20, 2014, 5:07 PM EDT
Video game Curry doesn’t come close to shooting as well as the real life version.
Aug 20, 2014, 4:12 PM EDT
If Bledsoe decides to play for the qualifying offer, he’ll almost certainly bolt as an unrestricted free agent next summer.
Aug 20, 2014, 2:59 PM EDT
Aug 20, 2014, 2:04 PM EDT
Strangest comparison ever. And pretty accurate.
Aug 20, 2014, 1:01 PM EDT
Photo is excellent.
Aug 20, 2014, 12:09 PM EDT
Miami could use the depth, but at this point the pickings are slim.
Aug 20, 2014, 11:17 AM EDT
Move would be purely financial for Philadelphia, but if Stoudemire is contributing at that time, Knicks may pass.
Aug 20, 2014, 10:35 AM EDT
He makes some points.
Aug 20, 2014, 9:56 AM EDT
It goes much deeper than that.
Aug 20, 2014, 9:16 AM EDT
You cannot push all the way back from knee surgery without having pain.
Kobe Bryant says he will not be same player as before, says he’s evolved into something equally good
Aug 20, 2014, 8:44 AM EDT
Kobe has plenty of doubters now to fuel him.
Aug 20, 2014, 8:00 AM EDT
Best NBA Jam duo on a current team? Give me Durant and Westbrook.
Aug 20, 2014, 12:01 AM EDT
Bryant appears on latest Sports Illustrated cover.
Aug 19, 2014, 10:29 PM EDT
Highlights only serve as a reminder of just how bad things were in Los Angeles.
Aug 19, 2014, 8:57 PM EDT
Derrick Rose, not so much.
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Aug 19, 2014, 7:21 PM EDT
Monroe will sign qualifying off with Pistons if no deal is in place by Oct. 1.
Aug 19, 2014, 6:00 PM EDT
Bonner now drives a 2014 Chevy Impala.
Aug 19, 2014, 5:00 PM EDT
I would pay good money to see this, even though I wouldn’t understand a word.
Aug 19, 2014, 4:01 PM EDT
I think the Pelicans are a playoff team next season.
Aug 19, 2014, 3:18 PM EDT
He’s fine, it’s just precautionary.
- Report: Suns discussing trade possibilities for Eric Bledsoe 4
- Report: Sixers may look to trade for Amar’e Stoudemire at this season’s deadline 27
- Kevin Durant reiterates that rest was his reason for withdrawing from Team USA 8
- Kobe Bryant says he will not be same player as before, says he’s evolved into something equally good 19
- Report: Agent for Greg Monroe pursued sign-and-trade deals with five teams, including Thunder and Blazers 25
- Derrick Rose sits out another Team USA practice, not likely to start Wednesday 22
- DeMarcus Cousins practices with team USA Tuesday, says he’s 50-50 for Wednesday game 2
- Jim Boeheim says of Carmelo Anthony, “it would have been better to go to Chicago” 31