Oct 16, 2013, 10:48 AM EDT
When a standard Wednesday night NBA game tips off at 7 p.m. Eastern, it is midnight in London, 4:30 a.m. Thursday in New Delhi, India, and in Beijing it is 7 a.m. Thursday morning.
For a game trying to grow globally, it’s hard to get a fan overseas to sit down and watch a game live at those times.
NBA Commissioner David Stern was in China, where the NBA sent the Lakers and Warriors for some preseason games, and where the league opened up a school with Yao Ming. At a press conference talk of bringing a regular season NBA game to China came up.
But then Stern talked start times.
“Interestingly, there’s an intermediate step that Yao raised earlier with me, and that is the question of whether the NBA would consider modifying some of the start times of its games so that they would be more accessible to international audiences at a more convenient time for them to watch. And I think that the NBA is going to have to wrestle over the next decade as more and more of our viewing audience is outside the United States, is what’s the best time for games to be played so that those fans can enjoy them live as opposed to having to get up in China and watch an NBA game at 7:00 in the morning. And I think that’s a fun problem that we’re going to be addressing because so much viewing is happening outside the United States now.”
The problem is the domestic audience inside the United States is still the core audience. The NBA can’t start to alienate its core audience. For Europe, some of the weekend afternoon starts can work — a 1 p.m. Eastern start on Sunday is 6 p.m. in London, and you can promote that.
Asia is another matter. With basically a 12-hour time difference, there is no good answer. The Lakers and Warriors are playing at a good viewing time in China for their exhibition games, but back home America’s West Coast those games start at 4:30 a.m.
I do think you will see the NBA take a regular season game or games to China in the coming few years. It is the next step in that market.
Aug 28, 2015, 11:00 PM EDT
It’s not a coincidence you see stars like Chris Paul, LeBron James, Tim Duncan and Russell Westbrook in a highlight package like this.
Aug 28, 2015, 9:30 PM EDT
Hollins’ likes to slow things down.
Aug 28, 2015, 7:59 PM EDT
It is going to be a rough year in Denver as they give the keys to the offense to a rookie point guard.
Aug 28, 2015, 6:46 PM EDT
I wouldn’t bet on him making the roster.
Aug 28, 2015, 5:44 PM EDT
Will either of them take a discount for security?
Aug 28, 2015, 3:58 PM EDT
Charles Barkley talked about how he never found Dawkins in a bad mood — he was always jovial.
Aug 28, 2015, 2:59 PM EDT
Boozer is making the right play here.
Aug 28, 2015, 2:15 PM EDT
It shouldn’t linger into training camp if he doesn’t aggravate it.
Aug 28, 2015, 1:44 PM EDT
What did you expect he would say?
Aug 28, 2015, 1:00 PM EDT
Ballmer may just be ahead of the curve on this.
Aug 28, 2015, 12:00 PM EDT
He did his damage in just 25 minutes.
Aug 28, 2015, 11:21 AM EDT
Spoiler: Thomas’ team won.
Aug 28, 2015, 10:30 AM EDT
The Lakers co-owner isn’t closing the door.
Aug 28, 2015, 9:44 AM EDT
Get excited, Magic fans.
Aug 28, 2015, 9:10 AM EDT
No deal is in place as of now.
Aug 28, 2015, 8:34 AM EDT
He calls DeMarcus Cousins his “brother.”
Aug 28, 2015, 8:00 AM EDT
Did Mychal raise a cheater? I don’t think so.
Aug 27, 2015, 11:59 PM EDT
Henderson has played in Iraq and Qatar since going undrafted.
Aug 27, 2015, 11:15 PM EDT
Howard last played in the NBA in 2012.
Aug 27, 2015, 10:30 PM EDT
This is scary for the rest of the league if it’s true.
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