Sep 27, 2013, 12:43 PM EST
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
Nov 22, 2014, 8:00 AM EST
George is trying to get back on the court before the season is finished.
Nov 22, 2014, 1:56 AM EST
I missed JaVale McGee last year.
Nov 22, 2014, 12:01 AM EST
LeBron with a nice highlight package early in Friday’s contest against the Wizards.
Nov 21, 2014, 10:45 PM EST
Bledsoe said yesterday that Philadelphia would lose to a college team.
Nov 21, 2014, 9:46 PM EST
He will not play against the Mavericks, at least.
Nov 21, 2014, 8:30 PM EST
Kirilenko appears to be done in Brooklyn.
Michele Roberts: NBA agreed to work with union before attempt to ‘prove its toughness’ with Jeff Taylor suspension
Nov 21, 2014, 7:30 PM EST
National Basketball Players Association executive director: NBA ‘chose to bend to the pressure it feels from the current media spotlight’
Nov 21, 2014, 6:57 PM EST
Another top pick down. This sucks.
Nov 21, 2014, 5:59 PM EST
Any story that includes a chance meeting and conversation with Jerry Buss outside a men’s restroom is going to be golden.
Nov 21, 2014, 5:15 PM EST
You all know the Sixers would win easily, right?
Nov 21, 2014, 4:30 PM EST
Former No. 1 pick knows he fought perception due to Wizards’ struggles
Nov 21, 2014, 3:45 PM EST
LeBron said the same thing about Chris Bosh.
Nov 21, 2014, 3:02 PM EST
Kobe calls owners ability to pressure players into discounts ‘brilliant’ — but it won’t work on him
Nov 21, 2014, 2:12 PM EST
Hornets forward makes right move by accepting lengthy ban
Nov 21, 2014, 1:39 PM EST
Martin suffered injury against Knicks on Wednesday
Nov 21, 2014, 1:01 PM EST
Did Bulls center think Cousins flopped?
Nov 21, 2014, 12:25 PM EST
Brooklyn forward had fallen from rotation
Nov 21, 2014, 11:47 AM EST
Mark Cuban says technology will give his team an edge on the court
Nov 21, 2014, 11:08 AM EST
How long will Celtics general manager keep that stance?
Nov 21, 2014, 10:29 AM EST
Yup, Richardson is still hanging around the 76ers
- Kobe Bryant says he took large enough discount for Lakers to contend 49
- Report: Jeff Taylor won’t appeal 24-game suspension 2
- Timberwolves’ Kevin Martin out indefinitely after scoring 31 points with fractured wrist 8
- Andrei Kirilenko leaves Nets for road trip, Lionel Hollins unsure if he’ll return 14
- Report: Danny Ainge telling other teams he won’t trade Rajon Rondo 13
- PBT Extra: How would the NBA benefit from legalized sports betting? 2
- NBPA ready to appeal Jeffery Taylor’s 24-game suspension 12
- Alex Len, No. 5 pick in a draft full of players who looked like busts as rookies, showing he doesn’t deserve the label 5