Sep 27, 2013, 12:43 PM EST
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
Nov 25, 2014, 6:59 PM EST
Philadelphia’s defense really tanked this play
Nov 25, 2014, 6:15 PM EST
This is a sign of how thin the front line pickings are for teams wanting depth.
Marreese Speights on Kendrick Perkins: ‘He thinks he’s a tough guy, but at the end of the day, his game is terrible’
Nov 25, 2014, 5:30 PM EST
Thunder center doesn’t take criticism without dishing some of his own
Nov 25, 2014, 4:45 PM EST
I’m impressed… and a little jealous.
Nov 25, 2014, 3:59 PM EST
This has been an issue throughout his career.
Nov 25, 2014, 3:20 PM EST
He will be back before the trade deadline, not that he’s that easy to move.
Nov 25, 2014, 2:45 PM EST
Anthony was forced out of Monday’s game against the Rockets with back spasms.
Nov 25, 2014, 2:00 PM EST
Pierce loves his fans — especially those from his days with the Celtics.
Nov 25, 2014, 1:15 PM EST
Can you blame him?
Nov 25, 2014, 12:30 PM EST
Steve Nash also posts a message.
Nov 25, 2014, 11:45 AM EST
As a first-year NBA head coach, Blatt will face plenty of scrutiny as Cleveland underachieves.
Nov 25, 2014, 11:00 AM EST
Lopez was benched for the entire fourth quarter in the team’s latest loss.
Nov 25, 2014, 10:20 AM EST
Stoudemire gets creative in taking a shot at the officiating.
Nov 25, 2014, 9:40 AM EST
Nov 25, 2014, 9:05 AM EST
Dallas gives up 111 points to a team playing without Roy Hibbert.
Nov 25, 2014, 8:35 AM EST
Not knowing about it and it not being about the Suns retaining Goran are two different things.
Nov 25, 2014, 8:00 AM EST
Harden has played better defense this season, but check out this play.
Nov 25, 2014, 1:16 AM EST
Another “beautiful” bit of defense by James Harden.
Nov 25, 2014, 1:05 AM EST
Really, DeAndre Jordan trips CP3.
Nov 24, 2014, 11:45 PM EST
Anthony didn’t speak to the media after the game.
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- PBT’s Monday night NBA Winners/Losers: That looks more like the Cavaliers we expected 11
- Carmelo Anthony exits Knicks-Rockets game with apparent back injury 9
- Russell Westbrook and Kevin Durant progressing in rehab, Westbrook could play Friday 6
- Lakers forward Xavier Henry ruptured Achilles in practice, out for season 23
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- LeBron James on Cavaliers’ struggles: “I stink” 20