Sep 27, 2013, 12:43 PM EDT
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
May 7, 2015, 12:01 AM EDT
Shaquille O’Neal wipes out hard during TNT halftime show
May 6, 2015, 11:11 PM EDT
Team now has to find use for 20,000 unused slings
May 6, 2015, 10:33 PM EDT
Cavaliers produce a “30 for 30 seconds”
May 6, 2015, 9:44 PM EDT
James scored 33 points to send the Cavs back to Chicago tied 1-1.
May 6, 2015, 8:59 PM EDT
I still think he stays at least one more year.
May 6, 2015, 8:16 PM EDT
Doc Rivers unsure whether Clippers point guard will be ready for Game 3
May 6, 2015, 7:43 PM EDT
Good choice by voters
May 6, 2015, 7:00 PM EDT
Does he no longer want to look like his teammates?
May 6, 2015, 6:15 PM EDT
Ernie Johnson is the best.
May 6, 2015, 5:30 PM EDT
Golden State was 7-of-23 on uncontested looks.
May 6, 2015, 4:48 PM EDT
Will Dumars be the one deciding the future path of the Pelicans? Should he be?
May 6, 2015, 3:59 PM EDT
He also went through a high-tech training program this summer. And re-worked his jump shot.
May 6, 2015, 3:15 PM EDT
This gets LeBron back to playing the three, where he’s been most dangerous all season.
Dirk Nowitzki explains Mavericks not giving Rajon Rondo a playoff share, says ‘I think that got blown out of proportion’
May 6, 2015, 2:30 PM EDT
Rondo was a disaster with the Mavericks, and the team seemed to give him one last kick on his way out.
May 6, 2015, 1:45 PM EDT
Both are unrestricted free agents, and retirement remains a real possibility for each.
May 6, 2015, 1:07 PM EDT
You can ask “what should David Blatt do?” but it’s not like he’s hiding some great player on the bench, the guys there need to step up.
May 6, 2015, 12:30 PM EDT
Clippers won Game 1 on the road with Paul out of the lineup.
Thunder GM refutes report he didn’t consult Kevin Durant, Russell Westbrook before hiring Billy Donovan as coach
May 6, 2015, 11:50 AM EDT
Discussing the move with Durant and Westbrook was the team’s only option.
May 6, 2015, 11:10 AM EDT
Pierce also had some words for the fans.
Draymond Green after Warriors’ loss: ‘Now the whole world has collapsed, the Bay Area’s just been hit by an earthquake’
May 6, 2015, 10:30 AM EDT
Green mocks the level of panic some may perceive exists after the Warriors lose at home for just the third time all season.
- LeBron’s big night helps Cavs recover to tie series with Bulls 10
- Chris Paul out Game 2 against Rockets 1
- Report: Bulls’ Jimmy Butler wins Most Improved Player 5
- PBT Extra: Mike Conley changes series, but Warriors will start to hit shots again 4
- Last summer Blake Griffin talked to Tim Duncan about leadership 7
- PBT Extra: Will anyone step up and be third scorer for Cavaliers in Game 2? 19
- Doc Rivers on whether Chris Paul plays in Game 2 vs. Rockets: ‘Right now, I just don’t think so’ 4
- Tony ‘First Team All-Defense’ Allen and Mike ‘Masked Assassin’ Conley lead Grizzlies to Game 2 win over Warriors 18