Sep 27, 2013, 12:43 PM EST
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
Nov 24, 2014, 8:45 PM EST
Bryant has played heavy minutes so far this season.
Nov 24, 2014, 7:46 PM EST
Finally, some good news for the Bulls.
Nov 24, 2014, 7:27 PM EST
This would make three Lakers players out for the season with injuries.
Nov 24, 2014, 7:19 PM EST
“I think it would benefit the league to raise the minimum age from 19 to 20.” —Adam Silver
Nov 24, 2014, 6:20 PM EST
Are the 76ers the worst team in NBA history?
Nov 24, 2014, 5:31 PM EST
Well, at least Howard tried.
Nov 24, 2014, 4:45 PM EST
Things are not coming together as quickly as some expected in Cleveland.
Nov 24, 2014, 3:44 PM EST
The bottom of the rankings are pretty obvious, the top harder to put together.
Nov 24, 2014, 3:08 PM EST
It’s in the hair
Nov 24, 2014, 2:33 PM EST
Former No. 1 pick facing felony battery charges
Nov 24, 2014, 1:55 PM EST
Bulls point guard says he’ll return tomorrow against the Nuggets at the latest
Nov 24, 2014, 1:17 PM EST
Pelicans guard dealing with yet another injury
Nov 24, 2014, 12:38 PM EST
Rockets without their two best defensive players
Nov 24, 2014, 11:38 AM EST
Trail Blazers star keeps elevating game. Will he ever level off?
Nov 24, 2014, 10:50 AM EST
Oklahoma City point guard throws down on Warriors
Nov 24, 2014, 10:14 AM EST
Do you prefer the original or the emulator?
Nov 24, 2014, 9:35 AM EST
Utah would reportedly send Jeremy Evans and Toure’ Murry to Brooklyn
Nov 24, 2014, 9:04 AM EST
Rockets center has missed last two games after plasma therapy on knee
Nov 24, 2014, 8:30 AM EST
Memphis can offer more money than anyone else, but Gasol will have options.
Nov 24, 2014, 8:00 AM EST
Wes did Gallinari wrong.
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