Sep 27, 2013, 12:43 PM EST
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
Feb 27, 2015, 12:55 AM EST
LeBron looked at Stephen Curry across the way and decided to make his own MVP statement.
Feb 26, 2015, 11:59 PM EST
Fancy footwork on display.
Feb 26, 2015, 10:30 PM EST
Rose will undergo surgery Friday morning.
Feb 26, 2015, 9:15 PM EST
Stoudemire has interest in a reunion.
Feb 26, 2015, 8:15 PM EST
Yes it’s a little late in coming, but it’s worth remembering what a quality player he was.
Feb 26, 2015, 7:21 PM EST
“30 minutes with Marv Albert is enough.”
Feb 26, 2015, 6:31 PM EST
Doc Rivers the GM is doing Doc Rivers the coach wrong.
Feb 26, 2015, 5:45 PM EST
He is having all or part of the meniscus removed, which makes for a faster recovery.
Feb 26, 2015, 5:00 PM EST
While in theory he could return for a few games, in practice that’s not going to happen.
Feb 26, 2015, 4:14 PM EST
Good luck prying Cousins from Sacramento
Feb 26, 2015, 3:27 PM EST
He is weeks away from playing in a game.
Feb 26, 2015, 1:58 PM EST
3. An unfair standard
Feb 26, 2015, 1:11 PM EST
This will be Beasley’s third stint with Miami
Feb 26, 2015, 12:29 PM EST
Reports emerging Rondo ‘unlikely’ to re-sign with Dallas
Feb 26, 2015, 11:12 AM EST
It’s too early to say with Rose what hs legacy will be.
Feb 26, 2015, 10:27 AM EST
Charles Barkley would approve
Feb 26, 2015, 9:44 AM EST
Kings center wasn’t the only one kicking up a storm
Feb 26, 2015, 9:08 AM EST
Nuggets center just handed ball to Markieff Morris
Feb 26, 2015, 8:30 AM EST
Nothing is official, but this isn’t good.
- Report: George Karl controls Kings’ personnel, wants Ty Lawson, willing to move DeMarcus Cousins 23
- Paul George returns to practice with Pacers, could play in couple weeks 7
- Report: LeBron James wonders why he doesn’t get more MVP consideration 38
- Would Rajon Rondo leave the Mavericks for the Lakers? 57
- Five Things We Learned in NBA Wednesday: The Spurs losing rodeo road trip a bad sign 11
- PBT Extra: What is future for Derrick Rose? Bulls? 13
- Mavericks suspend Rajon Rondo one game after argument with coach Rick Carlisle 43
- Derrick Rose is hurt again. Where do the Bulls go from here? 28