Sep 27, 2013, 12:43 PM EDT
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
Jul 31, 2015, 7:15 PM EDT
Hill told the police he was “in a hurry.” I guess so.
Jul 31, 2015, 7:01 PM EDT
Neither guy is going to make a difference on the court for these teams. This was just moving some money around.
Jul 31, 2015, 5:46 PM EDT
Crabbe looked good in Las Vegas at Summer League.
Jul 31, 2015, 4:59 PM EDT
The Kings don’t really have the roster spot for him.
Jul 31, 2015, 4:11 PM EDT
Iowa Energy add Nicki Gross to coaching staff
Jul 31, 2015, 3:20 PM EDT
Will he accept the required tender?
Jul 31, 2015, 2:35 PM EDT
The Phil Jackson Effect
Jul 31, 2015, 1:58 PM EDT
Why does USA Basketball chairman make such a distinction?
Jul 31, 2015, 12:52 PM EDT
Johnson makes $24.9 million, but this is the last year of his contract.
Jul 31, 2015, 12:47 PM EDT
New York drafted Giannis Antetokounmpo’s brother last year
Jul 31, 2015, 10:23 AM EDT
No. 58 pick will reportedly head overseas or to D-League
Jul 31, 2015, 9:21 AM EDT
Guard didn’t show much in short stint in New York
Jul 31, 2015, 8:35 AM EDT
“One thing to come out of this will be more camps, more clinics, more games, more youth competition, and from that you get into infrastructure, and building more courts.” —Masai Ujiri, Raptors GM and native Nigerian
Jul 31, 2015, 7:59 AM EDT
“And the coin flip was as much about, is there going to be anything else that we could do? Because we knew we had to do something.” —Mark Cuban on trading for Rajon Rondo.
Jul 30, 2015, 11:30 PM EDT
Hoiberg has a much stronger offensive reputation than Tom Thibodeau.
Jul 30, 2015, 10:43 PM EDT
Portland received Mike Miller and two second-round picks in addition to Haywood.
Jul 30, 2015, 10:00 PM EDT
Lieberman would be the second female assistant coach, after Becky Hammon
Jul 30, 2015, 9:15 PM EDT
Scott was charged with possession of marijuana and MDMA.
Jul 30, 2015, 8:30 PM EDT
Smith says he was talking more about family stability than money in his controversial comments.
Jul 30, 2015, 7:45 PM EDT
Huestis spent last season in the D-League.
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