Skip to content

Report: Stephen Curry leaving Nike for Under Armour endorsement deal

Sep 27, 2013, 12:43 PM EST

Golden State Warriors v Phoenix Suns Getty Images

Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.

That has changed.

Stephen Curry is leaving Nike for a new Under Armour deal, reports Adrian Wojnarowski of Yahoo Sports.

Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.

Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.

This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.

And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.

Latest Posts
  1. Pacers coach Frank Vogel: ‘very unlikely’ that Paul George plays this year

    Nov 22, 2014, 8:00 AM EST

    Paul George Paul George

    George is trying to get back on the court before the season is finished.

  2. Eric Bledsoe takes a shot to the face on first possession against Sixers (VIDEO)

    Nov 21, 2014, 10:45 PM EST

    Phoenix Suns v Los Angeles Clippers Getty Images

    Bledsoe said yesterday that Philadelphia would lose to a college team.

  3. Dwight Howard has plasma therapy (Kobe therapy) on right knee

    Nov 21, 2014, 9:46 PM EST

    Dwight Howard Dwight Howard

    He will not play against the Mavericks, at least.

  4. Michele Roberts: NBA agreed to work with union before attempt to ‘prove its toughness’ with Jeff Taylor suspension

    Nov 21, 2014, 7:30 PM EST

    Michele Roberts, the Executive Director of National Basketball Players Association Michele Roberts, the Executive Director of National Basketball Players Association

    National Basketball Players Association executive director: NBA ‘chose to bend to the pressure it feels from the current media spotlight’

  5. Al Michaels tells story of how Doc Rivers was almost Lakers coach in 2004-05

    Nov 21, 2014, 5:59 PM EST

    Any story that includes a chance meeting and conversation with Jerry Buss outside a men’s restroom is going to be golden.

  6. John Wall: Veteran teammates used to think ‘I was a joke’

    Nov 21, 2014, 4:30 PM EST

    Washington Wizards v Portland Trail Blazers Washington Wizards v Portland Trail Blazers

    Former No. 1 pick knows he fought perception due to Wizards’ struggles

  7. Kobe Bryant says he took large enough discount for Lakers to contend

    Nov 21, 2014, 3:02 PM EST

    Los Angeles Lakers v Houston Rockets Getty Images

    Kobe calls owners ability to pressure players into discounts ‘brilliant’ — but it won’t work on him

  8. Report: Jeff Taylor won’t appeal 24-game suspension

    Nov 21, 2014, 2:12 PM EST

    Jeff Taylor mug

    Hornets forward makes right move by accepting lengthy ban

Featured video

Can Rockets, Grizzlies keep up hot starts?
Top 10 NBA Player Searches
  1. D. Rose (7824)
  2. D. Wade (7369)
  3. K. Durant (6602)
  4. R. Westbrook (5599)
  5. P. Gasol (5321)
  1. T. Jones (5308)
  2. N. Young (5158)
  3. R. Gay (5048)
  4. K. Bryant (4739)
  5. B. Beal (4737)