Sep 27, 2013, 12:43 PM EDT
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
Sep 1, 2014, 3:00 PM EDT
Elephant dunks a basketball.
Sep 1, 2014, 1:31 PM EDT
This makes more sense, but he could get moved near the deadline.
Sep 1, 2014, 11:59 AM EDT
This would be a solid pickup for the bench, especially at the league minimum.
Sep 1, 2014, 11:00 AM EDT
Ron Rothstein and Bob McAdoo lose bench spots, could stay with Miami
Sep 1, 2014, 10:00 AM EDT
This is a win for Jay-Z’s Roc Nation.
Sep 1, 2014, 9:00 AM EDT
Harden’s reputation on the defensive end of the floor continues to grow.
Sep 1, 2014, 8:00 AM EDT
Whether he asked out or not doesn’t really change his situation much.
Sep 1, 2014, 12:30 AM EDT
Blatche being Blatche.
Aug 31, 2014, 11:00 PM EDT
Turkoglu didn’t do much in L.A. last year, but Chris Paul recently touted the importance of consistency in the Clippers’ chances for success next season.
Aug 31, 2014, 9:30 PM EDT
France picked up a nice win over Argentina.
Aug 31, 2014, 7:59 PM EDT
James Harden makes the PUJIT work for him.
Aug 31, 2014, 6:29 PM EDT
The energy of Kenneth Faried helped Team USA pull away in the second half.
Aug 31, 2014, 5:31 PM EDT
Terry was never going to be a fit in Sacramento, but could be a nice veteran addition for a Rockets team that plans on contending next season.
Aug 31, 2014, 5:00 PM EDT
Franklin only played one NBA season, but this will open up a roster spot in Memphis.
Aug 31, 2014, 3:30 PM EDT
In some ways, this new beginning in Minnesota is more interesting than if the team had simply proceeded with the status quo.
Aug 31, 2014, 2:00 PM EDT
There’s a big difference between the rebuilding that’s taking place in Minnesota and what’s going on with the Sixers.
Aug 31, 2014, 12:30 PM EDT
Under Armour made a huge offer, but Nike has exercised its right to match.
Aug 31, 2014, 11:00 AM EDT
Rondo is in the same situation Kevin Love was in with Timberwolves, before he was traded to Cavaliers.
Aug 31, 2014, 9:30 AM EDT
He played solidly, particularly on defense, for the Hawks last season.
Aug 31, 2014, 8:00 AM EDT
Deron looks good, and he’s back on the court ahead of schedule.
- Report: Rajon Rondo wants to start season with Celtics, see how things unfold 2
- Rajon Rondo’s agent denies they asked Celtics for a trade 12
- Team USA trails at the half, then pulls away for 98-77 win over Turkey at FIBA World Cup 19
- Report: Nike nearing deal to keep Kevin Durant for next 10 years 20
- Report: Rajon Rondo has told Celtics ‘he wants out’ 68
- World Cup Day 1 roundup: Brazil with big win, Andray Blatche puts on a show 5
- USA cruises past Finland in World Cup opener, 114-55 18
- James Harden on Kobe Bryant return: “He’s 20-year-old Kobe” 34