Sep 27, 2013, 12:43 PM EDT
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
Apr 17, 2014, 7:05 PM EDT
Adidas rolls the dice on a young guard with potential. Not a bad business plan.
Apr 17, 2014, 5:57 PM EDT
Both are likely first round picks in the teens or early 20s.
The Al Jefferson Effect: Now that the Bobcats are playoff-bound, how they want their big man to help next
Apr 17, 2014, 4:53 PM EDT
What affect will Jefferson have on the development of Kemba Walker, Bismack Biyombo, Michael Kidd-Gilchrist and Cody Zeller?
Apr 17, 2014, 4:50 PM EDT
Raptors fans are pumped for the playoffs.
Apr 17, 2014, 4:00 PM EDT
Can you blame them?
Apr 17, 2014, 3:59 PM EDT
Ballots show a tight race
Apr 17, 2014, 3:15 PM EDT
It really comes down to this: Does he trust Phil Jackson and Knicks management to build a winner quickly?
Apr 17, 2014, 2:40 PM EDT
You put your money where your heart is, and your heart clearly follows LeBron James and the Heat.
Apr 17, 2014, 2:11 PM EDT
Bucks didn’t win back-to-back games all season
Kobe tells Lakers’ fans to “flush” last season, has been cleared to run, shoot, prepare for next season
Apr 17, 2014, 1:33 PM EDT
Kobe may be in France but he still had time to tweet Lakers fans and tell them things will be better next season.
Apr 17, 2014, 12:55 PM EDT
He is as high on some boards as No. 1, but likely goes No. 3. However no freshman near the top of this board will have a bigger immediate impact in the NBA — his offensive game is NBA ready.
Apr 17, 2014, 12:10 PM EDT
This both has been expected and is mutual, according to the buzz around the league.
Apr 17, 2014, 11:20 AM EDT
Hill previously reported to be a candidate for a job
Apr 17, 2014, 10:44 AM EDT
Pistons forward: ‘I’ve censored myself’
Apr 17, 2014, 10:11 AM EDT
Get ready for an intense playoff series
Apr 17, 2014, 9:40 AM EDT
Irving talks as if he wants to stay in Cleveland
Apr 17, 2014, 8:44 AM EDT
Clear out your calendar.
Apr 17, 2014, 8:00 AM EDT
Tight 1-2 race
Apr 17, 2014, 2:10 AM EDT
On the season Kevin Durant averaged 32 points, seven rebounds and five assists a game. Not too shabby.
Apr 17, 2014, 12:07 AM EDT
- The Al Jefferson Effect: Now that the Bobcats are playoff-bound, how they want their big man to help next 2
- 2014 PBT Awards: Coach of the Year 20
- Carmelo Anthony: “I want to come back…I also want to win.” 31
- Kobe tells Lakers’ fans to “flush” last season, has been cleared to run, shoot, prepare for next season 45
- Duke’s Jabari Parker says he will enter NBA Draft 33