Skip to content

Report: Stephen Curry leaving Nike for Under Armour endorsement deal

Sep 27, 2013, 12:43 PM EDT

Golden State Warriors v Phoenix Suns Getty Images

Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.

That has changed.

Stephen Curry is leaving Nike for a new Under Armour deal, reports Adrian Wojnarowski of Yahoo Sports.

Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.

Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.

This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.

And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.

Latest Posts
  1. Player intentionally makes shot in own basket in attempt to force overtime

    Oct 24, 2014, 10:00 PM EDT

    And it was probably the smartest possible play

  2. 67RIEFNS: K.J. McDaniels testing the second-round system

    Oct 24, 2014, 9:00 PM EDT

    2014 NBA Rookie Photo Shoot Getty Images

    76ers forwent any guaranteed salary to hit free agency sooner

  3. Why I am going to miss Steve Nash

    Oct 24, 2014, 3:50 PM EDT

    steve-nash-getty Getty Images

    Nash was everything we want as a fan in an NBA player.

  4. 67RIEFNS No. 34: JaVale McGee doing JaVale McGee things

    Oct 24, 2014, 2:50 PM EDT

    Denver Nuggets Media Day Denver Nuggets Media Day

    The NBA is full of talent, personality and suspense. During the offseason, It’s easy to forget how wonderful the league can be. So, I’ve assembled 67 Reasons I’m Excited For Next Season (67RIEFNS). They’ll be presented in no particular order. JaVale McGee played just five games last year after injuring his leg. How did we…

  5. 67RIEFNS No. 33: Emotional swings of Roy Hibbert

    Oct 24, 2014, 1:07 PM EDT

    Indiana Pacers Media Day 2014 Indiana Pacers Media Day 2014

    Pacers center filling huge role after last season’s great start, big collapse

  6. Josh Childress delivers flying elbow to opponent’s face (video)

    Oct 24, 2014, 12:33 PM EDT

    NBL Rd 3 - Perth v Sydney Getty Images

    Childress, who played for Pelicans last season, now playing (dirty) in Australia

  7. 67RIEFNS No. 32: Dwyane Wade and Chris Bosh leading a team without LeBron

    Oct 24, 2014, 11:55 AM EDT

    2014 NBA Finals - Game Two Getty Images

    Are Heat stars too old to succeed without LeBron James?

  8. 67RIEFNS No. 31: Wizards’ small forwards

    Oct 24, 2014, 11:15 AM EDT

    Charlotte Hornets vs Washington Wizards Charlotte Hornets vs Washington Wizards

    Paul Pierce, Otto Porter or Martell Webster – all intriguing for different reasons – could become Washington’s starting small forward

  9. Phil Jackson agrees with Jeff Van Gundy’s assessment of Triangle Offense

    Oct 24, 2014, 9:30 AM EDT

    Phil Jackson Phil Jackson

    Van Gundy downplayed the offense’s impact on a team’s success, and Jackson co-signs.

Featured video

Heat can make playoffs without LeBron
Top 10 NBA Player Searches
  1. K. Bryant (4945)
  2. B. Lopez (4841)
  3. V. Oladipo (4792)
  4. N. Noel (4667)
  5. J. Lin (4448)