Skip to content

Report: Stephen Curry leaving Nike for Under Armour endorsement deal

Sep 27, 2013, 12:43 PM EDT

Golden State Warriors v Phoenix Suns Getty Images

Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.

That has changed.

Stephen Curry is leaving Nike for a new Under Armour deal, reports Adrian Wojnarowski of Yahoo Sports.

Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.

Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.

This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.

And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.

Latest Posts
  1. Mavericks unveil fan-designed new 2015-16 “skyline” alternate jerseys

    Sep 23, 2014, 4:16 PM EDT

    dallas Mavericks skyline alternate jersey

    It’s a play off what Seattle and Denver have done before.

  2. Celtics owner, GM both say they want to keep Rajon Rondo in green

    Sep 23, 2014, 3:29 PM EDT

    Los Angeles Clippers Vs. Boston Celtics At TD Garden Getty Images

    Danny Ainge has done a good job with keeping his options open.

  3. Report: NBA not actively investigating source of Luol Deng African comment

    Sep 23, 2014, 2:38 PM EDT

    Adam Silver Adam Silver

    Adam Silver also says league isn’t looking into owners’ pasts

  4. Wizards sign Rasual Butler, Damion James

    Sep 23, 2014, 1:26 PM EDT

    Washington Wizards v Los Angeles Clippers Getty Images

    James reportedly received guaranteed contract

  5. Early new drawings for proposed Warriors arena… that does look like a toilet

    Sep 23, 2014, 12:50 PM EDT

    Warriors-Mission-Bay-Arena-Concept-Design-NW-View-thumb-896x491-860535

    Not a lot of people will see the building from above, and it’s early in the process, but…. that’s not pretty.

  6. Kyle Lowry: Raptors wanted me just as Steve Nash’s backup

    Sep 23, 2014, 12:15 PM EDT

    Toronto Raptors v Los Angeles Lakers Toronto Raptors v Los Angeles Lakers

    The many times Toronto and Kyle Lowry could have blown it with each other

  7. Dirk Nowitzki developed quicker shot release. That’s just not fair.

    Sep 23, 2014, 11:38 AM EDT

    Philadelphia 76ers v Dallas Mavericks Getty Images

    He’s already the best midrange shooter in the game.

  8. Dwyane Wade shows off blood-spattered Dexter shoes (photos)

    Sep 23, 2014, 11:00 AM EDT

    Dwyane Wade Dwyane Wade

    Heat guard getting style from fictional Miami serial killer

  9. Mavericks sign Doron Lamb

    Sep 23, 2014, 9:30 AM EDT

    Jimmer Fredette, Doron Lamb Jimmer Fredette, Doron Lamb

    Lamb, after playing for Bucks and Magic, likely to fall out of NBA following training camp

  10. Report: Nets signing Willie Reed

    Sep 23, 2014, 9:00 AM EDT

    Los Angeles D-Fenders v Springfield Armor Los Angeles D-Fenders v Springfield Armor

    Reed, previously a member of Kings and Grizzlies, in line to compete for roster spot

  11. Andrew Wiggins not bad with first pitch before Twins game (VIDEO)

    Sep 23, 2014, 8:30 AM EDT

    Arizona Diamondbacks v Minnesota Twins Getty Images

    He’s better than Charles Barkley already at this.

  12. NBA’s rookie transition program presents information in a compelling way in order to promote real discussion

    Sep 23, 2014, 8:00 AM EDT

    Initially uncomfortable information is presented in order to create a dialogue on real-life scenarios, which helps prepare rookies for their initial steps into the NBA life.

  13. NBA tips-off season-long All-Star charitable outreach program in New York area

    Sep 23, 2014, 2:25 AM EDT

    Adam Silver Adam Silver

    Monday tipped-off a series of NBA Cares and charitable events around the New York area tied to the All-Star Game.

  14. Celtics owner: Rajon Rondo ‘super stubborn,’ harder than average to coach

    Sep 23, 2014, 12:15 AM EDT

    Washington Wizards v Boston Celtics Getty Images

    Wyc Grousbeck also says he wants Boston to keep point guard long term

  15. Hornets, in search of big man, sign Dallas Lauderdale and Brian Qvale

    Sep 22, 2014, 10:33 PM EDT

    Texas-San Antonio v Ohio State Getty Images

    Charlotte also adds Justin Cobbs, who went undrafted out of Cal

  16. Lakers sign Wayne Ellington, who played best for Byron Scott

    Sep 22, 2014, 8:30 PM EDT

    Minnesota Timberwolves v Los Angeles Lakers Minnesota Timberwolves v Los Angeles Lakers

    Ellington, who played for Scott with Cavaliers, received partially guaranteed contract

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. E. Bledsoe (2982)
  2. R. Rondo (2824)
  3. K. Bryant (2309)
  4. L. James (2263)
  5. R. Allen (2048)
  1. N. Young (1868)
  2. D. Rose (1792)
  3. J. Hickson (1697)
  4. R. Rubio (1679)
  5. B. Jennings (1640)