Sep 27, 2013, 12:43 PM EDT
Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.
That has changed.
Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.
Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.
This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.
And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.
May 22, 2015, 12:13 PM EDT
LeBron James poised for a big game
Report: Lakers not locked into drafting Karl-Anthony Towns or Jahlil Okafor, could pick a guard at No. 2
May 22, 2015, 11:38 AM EDT
That’d be D’Angelo Russell or Emmanuel Mudiay
May 22, 2015, 11:02 AM EDT
Consider it Riley’s revenge
May 22, 2015, 10:25 AM EDT
Is his injury more serious than previously thought?
May 22, 2015, 9:48 AM EDT
May 22, 2015, 9:10 AM EDT
Cavaliers will keep leaning on injured point guard – at least to some degree – anyway
May 22, 2015, 8:31 AM EDT
Barnes all but begged for the chance for a couple years.
May 22, 2015, 8:00 AM EDT
Stephen Curry and James Harden have been putting on a show for a couple games now.
May 22, 2015, 2:17 AM EDT
James Harden has been nothing short of brilliant for two games.
May 22, 2015, 12:06 AM EDT
Harden scores 38 points, just misses triple-double
May 21, 2015, 11:30 PM EDT
Donaghy was sent to prison for betting on NBA games while he was employed as a league official.
May 21, 2015, 10:30 PM EDT
Golden State was rolling early in Game 2.
May 21, 2015, 9:30 PM EDT
The seven-footer may be a top-five selection.
May 21, 2015, 8:30 PM EDT
Thomas is now running New York’s WNBA team, but many feel it’s just a matter of time before he’s back in some capacity with the Knicks.
LeBron James after tweaking his ankle by stepping on cameraman: ‘His foot was out further than it should be’
May 21, 2015, 7:30 PM EDT
Tough to tell, but either way, too many people are too close to the action.
May 21, 2015, 6:30 PM EDT
This is now a team without its two best wing defenders.
May 21, 2015, 5:47 PM EDT
The front office reacted like fans.
May 21, 2015, 4:59 PM EDT
If the NBA gave points for degree of difficulty, how much more valuable would he be?
May 21, 2015, 4:15 PM EDT
Evans should be good to go by the start of training camp next season.
May 21, 2015, 3:45 PM EDT
Lakers fans feel the basketball gods owed them after a few brutal years of injuries; fans of 29 other NBA teams would beg to differ.
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- Warriors survive James Harden in Game 2, take 2-0 lead in Western Conference finals 16
- PBT Extra: No DeMarre Carroll leaves Hawks in tough spot 3
- PBT Extra: J.R. makes case for hot hand theory, is loved in Cleveland 7
- PBT Extra: Draft Lottery winners start with Lakers 23
- Stephen Curry, LeBron James unanimous choices, lead All-NBA First Team 24
- Rockets vs. Warriors Game 2: Five things to watch 8
- Hawks face uphill climb after DeMarre Carroll injury 10