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Report: Stephen Curry leaving Nike for Under Armour endorsement deal

Sep 27, 2013, 12:43 PM EDT

Golden State Warriors v Phoenix Suns Getty Images

Under Armour has been trying to break bigger into the NBA market for a while and they lined up some nice stars — Brandon Jennings, DeAndre Jordan — who fans know but who have never really broken into the big time.

That has changed.

Stephen Curry is leaving Nike for a new Under Armour deal, reports Adrian Wojnarowski of Yahoo Sports.

Curry broke out as a genuine NBA star during last season’s playoffs, leading an entertaining Warriors team to the second round. Curry is arguably the best pure shooter in the game who also happens to be able to run the point, he averaged 22.9 points and 6.9 assists per game in the regular season then upped that to 23.4 and 8.1 in the playoffs.

Now with the addition of Andre Iguodala and with a healthy Andrew Bogut, the Warriors are flirting with contender status this season. Plus, there is a good chance Curry gets into his first All-Star Game this year (although the West is loaded with good guards). All that means Curry and his Under Armour gear are going to be on some big stages.

This is a great get for Under Armour; he’s a great spokesman and face of the brand. As for Nike, I imagine they’ll be just fine.

And for you Nike apologists out there about to suggest this makes Curry more likely to get injured, I’d look at his past ankle issues while wearing Nike and question how well that worked for him.

  1. detroitbasketballfan - Sep 27, 2013 at 1:36 PM

    Good for curry. Even as rich as nike is they cant pay everyone the maximum they can get on the market. Warriors team being healthy might make the west conference finals which was inconcieveable two years ago.

  2. monkeyhateclean - Sep 27, 2013 at 3:32 PM

    Why is this noteworthy? Moreover, why do you shill for apparel manufacturers? Is it the kickbacks?

    • asimonetti88 - Sep 27, 2013 at 3:44 PM

      Some fans hate to admit it, but professional sports are a business. As someone who follows the business of sports, this is not only interesting, but it is a huge acquisition by Under Armour. Nike basically has the basketball market in a chokehold and if Under Armour is going to make inroads in that market, they need to acquire name-brand players. Until now, Under Armour’s basketball market was pretty small… they’ve mostly been associated with football…

  3. golfrangeman - Sep 27, 2013 at 9:05 PM

    This is just a simple. So what!!

  4. gmsalpha - Sep 27, 2013 at 10:19 PM

    It’s noteworthy because it’s the NBA and more than any other sport, endorsements move products in the stores. Give the guy a break. I for one, appreciate the news. I find players’ shoe deals interesting, especially any time someone leaves Nike.

  5. badintent - Sep 27, 2013 at 10:32 PM

    Under Armour has to go big-er or go home. They have been around for over 10 years but their breakout was 3-4 years ago in the gyms where everyone wears them. Everyone that is in shape that is. Happy for Curry, class guy and hope he does the clothing proud.

  6. freddysanford - Sep 27, 2013 at 11:29 PM

    Absolutely no support whatsoever in UA shoes. They are like wrestling shoes. He’ll be on IR before Christmas. Watch

  7. fearthehoody - Sep 28, 2013 at 12:15 AM

    Posted this on a topic few days ago, Under Armour is what Nike used to be!

  8. rohlo - Sep 28, 2013 at 4:25 AM

    i have a few pairs of under armour jennings shoes. would never play ball in them though,they are way too fragile and dont have good support.i wear them as kick arounds. i prefer nike to any other shoe out there.adidas always gave me problems whenever i tried to ball in them.under armour has some nice designs,but they need to up their game in shoes as they are nowhere near the quality of nike shoes.

    • rohlo - Sep 28, 2013 at 4:26 AM

      also the feel of under armour basketball shoes is just like what AND1 basketball shoes used to feel like.not very solid!!

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