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Quote of the day: Shaq is renaming Sacramento “Shaq-ramento”

Sep 24, 2013, 1:42 PM EDT

Shaquille O'Neal AP

“The new name of the town will be ‘Shaq-ramento, capital of California.”

—Shaquille O’Neal, now one of the O’ners of the Sacramento Kings, at his introductory press conference in that role.

We’ll have more from this press conference later, but Shaq was a vintage version of himself speaking to Sacramento. He apologized for calling the Kings the “Queens” back in 2002, when the Lakers and Kings were rivals and the two best teams in the league.

Shaq also promised to pass along all his knowledge and wisdom to DeMarcus Cousins. Which is swell but only actually works if Cousins is willing to listen, but that’s another issue for another day.

Shaq bringing his personality to Sacramento is a good thing for a new ownership group led by Vivek Ranadive that has injected some energy and passion into a franchise that had been run into the ground by the Maloof family. They still have to prove this will translate over to the court, they still need to get a new building constructed, they still have a lot to prove, but they are taking great first steps.

  1. norcal031 - Sep 24, 2013 at 1:47 PM

    This owner is making me feel good about the future of the Kings!!!! Until they held up that Shaqramento jersey…….

  2. wsuperman4445 - Sep 24, 2013 at 1:57 PM

    this man is a master at Marketing. well done Shaq! ” Shaqramento” love it!!

  3. dezglobal - Sep 24, 2013 at 3:02 PM

    Marketing Genius. He’ll do very well w the Kings.

  4. rohlo - Sep 24, 2013 at 3:41 PM

    you can put lipstick on a pig and at the end of the day it is still a pig! glad the kings stayed in sactown,but shaq joining a team he called the queens is kinda hypocritical. this is prob a stepping stone as when he see a bigger better opportunity he jump ship.fact is sactown is and always will be a small market team.with the new era of nab basketball it is gonna be hard to draw stars to sacramento regardless of shaq. this isnt hte late 90’s early 2000’s anymore where the kings were a built team by the front office and developed. the kings will need to try and use the san antonio blueprint. keep your stars and develop your team thru the draft! only midlevel free agents will go there if they are winning!

    shaq’s moniker has been played out just like his last 3 or 4 stops in his nba career in phoenix,boston,cleveland,etc…. shaq you are old news and not the star you used to be!

    • 24thesho - Sep 24, 2013 at 4:07 PM

      Dude, you’re on some other s#¡t. STFU, please.

  5. hildezero - Sep 24, 2013 at 4:24 PM

    “…that had been run into the ground by the Maloof family.”

    Can anybody take someone seriously when they have that type of name? It would be more like “(Ma)Poof!… You’re team is all gone now…”. That was close for the residents of city of Sacramento.

  6. biggestredmiami - Sep 24, 2013 at 4:50 PM

    Shaq seriously needs to get over himself. Between this and only talking about himself on TV, he really looks like he is going through a mid-life crisis.

  7. 00maltliquor - Sep 24, 2013 at 5:07 PM

    Shaqramento Queens

    • jimeejohnson - Sep 24, 2013 at 8:16 PM

      That’s where Metta World War Ron Artest was born.

  8. florida727 - Sep 24, 2013 at 6:22 PM

    I love seeing ex-athletes invest their hard-earned money into ventures they know nothing about. Then when they lose it all, I don’t have to feel sorry for them. What the heck does he know about running anything but his mouth, you know, like a BUSINESS? He’s good at one thing and one thing only (there’s a free throw shooting joke waiting to happen here)… SELF-PROMOTION. He’s interested in the Shaq brand and that won’t play here to the benefit of the Kings.

    Put a winner, a CHAMPIONSHIP winner, on the court FIRST, then think about making the Kings a global brand. The money here says it ain’t going to happen.

  9. money2long - Sep 24, 2013 at 7:47 PM

    sac town or shaq town ? hm

    • jimeejohnson - Sep 24, 2013 at 8:17 PM

      Shaqramento.

  10. jimeejohnson - Sep 24, 2013 at 8:13 PM

    Should have gone back to Orlando (or of course L.A. or Boston) if he wanted a team that has a chance to have a global brand. Note to Shaw: go for teams west of I-5 or east of I-95 or the Bulls, Spurs, even the Thunder and Grizzlies if you want a global brand.

    • jimeejohnson - Sep 24, 2013 at 8:14 PM

      Dang! Shaw = Shaq (attack)!

  11. Anoesis - Sep 25, 2013 at 12:23 AM

    Sacramento fans might take awhile to get used to having an ex-Laker legend (and former Cowtown-basher) on the premises, but they’ll likely get used to it. After all, Miami fans don’t seem to have any issues with an ex-Laker legend bringing them titles.

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