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2005 Phil Jackson commercial foreshadowed 2013 Heat Fans at Finals Game 6

Sep 12, 2013, 10:01 AM EDT

Back during the 2005 NBA Finals, while the San Antonio Spurs were beating the Detroit Pistons in 7 games, this Toyota commercial was running.

It featured Phil Jackson appearing as a psuedo-Zen sounding apparition admonishing Heat fans who left the game early and missed a great comeback.

Fast forward to Game 6 of the 2013 NBA finals, when some Heat fans bolted early (the Heat were down 5 with less than a minute to go) and were outside the building when Ray Allen hit a dramatic three to tie the game, sending it to an overtime the Heat eventually won.

It’s almost eerie. Almost.

Hat tip to Dan Devine at Ball Don’t Lie.

  1. money2long - Sep 12, 2013 at 10:19 AM


  2. kingwithringz - Sep 12, 2013 at 10:23 AM

    I guess the HEAT fans that left the game knew the wave of criticism that was coming at them, had the HEAT lost.

  3. thenew013 - Sep 12, 2013 at 10:24 AM

    Illuminati. lol

  4. gofinsgoheatfloria - Sep 12, 2013 at 10:50 AM

    Hmmm. Nobody remembers this 2005 commercial until months after 2013’s Game 6, in spite of the media blizzard about the fans exiting – in 2005, Miami won the first two series 4-0, so the keep-the-faith narrative doesn’t fit, and then lost 4-3 to Detroit so the keep-the-faith narrative doesn’t really work there either. Hmmm.

  5. detectivejimmymcnulty - Sep 12, 2013 at 11:00 AM

    Not only does Phil walk on water but he also sees the future.

  6. asimonetti88 - Sep 12, 2013 at 11:01 AM

    haha this is awesome

  7. flickflint - Sep 12, 2013 at 11:42 AM

    About 4 months too late but yah good story

  8. 00maltliquor - Sep 12, 2013 at 12:24 PM

    Wooooooooow!!! Self-fulfilling prophecy!

    • gofinsgoheatfloria - Sep 12, 2013 at 3:46 PM

      Maybe – maybe not.

      Imagine that ad without the car radio saying anything about the Heat, or any specific team – maybe, instead, something like “The game is tied!”. The ad – which is very clever, as you would expect from a mega-agency like Saatchi & Saatchi, who did Toyota’s “Moving Forward” campaign – works just as well, and the agency doesn’t risk having to explain to the client how they just blew the next year of Toyota sales in south Florida. You also don’t have the howling continuity error of two guys who supposedly just left American Airlines Arena and have heard the game is tied driving back to the wrong building (AAA has no multi-floor arched window, for starters).

      I can’t prove anything, but am I the only one whose first thought was that this was just *too* pat?.

      • gofinsgoheatfloria - Sep 13, 2013 at 9:01 AM

        Sorry, my bad. I missed that near the end, one of the guy’s shirts clearly says “HEAT”, so my suspicion of a bit of audio doctoring for the sake of a troll seems to have been off the mark.

        Tracy McGrady had pulled off an amazing comeback a few months earlier at Houston’s Toyota Center vs. San Antonio, and the video of the last minute or so shows a remarkable number of empty seats for such a celebrated opponent, so, as suggested on another forum, maybe that provided the basic idea for the commercial – but how the Heat wound up in it in 2005 is unclear – I can’t find any possible triggering incident. Anyone? Without an explanation – wow – the Zen Master really *did* hit it!!

  9. Gary - Sep 12, 2013 at 12:59 PM

    Could be said about any comeback miracle comeback, but of course targeted towards Miami. Get over it.

  10. 00maltliquor - Sep 12, 2013 at 1:32 PM

    ^^^ One of the MIA “fans” that left that day ^^^

  11. suckit619 - Sep 12, 2013 at 2:15 PM

    Heat “fans” are a joke. That stadium will be empty again when LeFlop quits on them and jumps ship again…

    • bammbamm21 - Sep 12, 2013 at 4:10 PM

      Except that according to ESPN attendance numbers Miami was top 15 in attendance even before LeBron showed up and a during ’05-’07 was top in the league or top 3 all 3 years. Attendance picked up for the Heat when Wade was drafted and has remained high ever since. How about those Cavs though? Dead last only filling 55% of the seats before LeBron arrived, 100% when he was there, and now only fill 78%, second to last place, and falling every year after he left. Those are your bandwagon fans right there.

  12. asublimeday - Sep 12, 2013 at 2:57 PM

    Ah, those loyal, rabid heat fans.

  13. jimmymarlinsfan - Sep 12, 2013 at 9:41 PM

    I feel like every “story” that NBC sports and yahoo produces is aimed at making Miami fans look less passionate than other cities fans’. Stupid at this point

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