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Lakers delete 9/11 tweet after receiving wave of unexpected criticism

Sep 11, 2013, 9:32 PM EST

Like many NBA clubs and players around the league, the Lakers did their part in using the team’s official Twitter account to post a “never forget” message in commemoration of the attacks on September 11, 2001.

The picture was of Kobe Bryant, and featured the patch worn on his jersey in remembrance of the tragic event, with the #NEVERFORGET hashtag in bold white letters just above it.

source:

It wasn’t very well-received, some saying it was in bad taste because the photo focused on Kobe/Lakers and not the event,  some people believing it was a weak attempt at humor based on Bryant’s hair style at the time. So the team ended up deleting the tweet, and Lakers spokesman John Black issued an apology.

From Sam Amick of USA Today:

“We apologize to anyone who took this differently than we intended and were therefore offended by it,” Lakers spokesman John Black said in an e-mail. “We used a photo of how we commemorated 9/11 in the 2001-02 season, shortly after the tragedy occurred, because we wanted to show our support of what we felt at that time and continue to feel now.  Out of respect for the intensely personal nature of how people remember this day, and that we recognize that not everyone understood the intent of our message, we pulled down our tweet and photo.  Ultimately, our intent was to honor the spirit of remembering a day that we should all never forget.”

It seems like people look for reasons to be offended by things they see on the Internet, rather than taking two seconds to realize that a multi-billion dollar corporation (the NBA) would never, ever try to use something like 9/11 to make even the smallest attempt at a joke on a day like this.

If anyone found reason to be offended by this photo, then the feeling was inferred — it certainly wasn’t implied by that picture. With that being said, the team did the right thing by taking it down and issuing an apology simply due to the sensitivity involved with this day.

  1. eureca323 - Sep 11, 2013 at 9:40 PM

    Im still trying to figure out how this is news at all. Some people overreact to everything. There is no reason to apologize.

  2. cakemixa - Sep 11, 2013 at 9:41 PM

    I’m offended that people were offended.

    • money2long - Sep 11, 2013 at 9:58 PM

      i figured they were offended for a different reason other than what this article presented, which was “people believing it was a weak attempt at humor based on Bryant’s hair style at the time.”

      when i first saw the picture and heard they deleted it because of people’s outcry toward it, i actually thought it was for a weak connection to when kobe said he never forgets after he won a ring without shaq.

      i think maaaaaybe LA had that in mind when they made that tweet.

      i took this excerpt from wikipedia. yea yea, wikipedia:

      “After the Lakers once again won the title in Game 7 of the 2010 Finals, Bryant was asked what it meant to him personally. He responded, “Just one more than Shaq … you can take that to the bank.” Bryant had won five NBA titles, and O’Neal had won four. Bryant added, “You guys know how I am. I don’t forget anything.” O’Neal again congratulated Bryant on his Twitter page: “Congratulations Kobe, u deserve it. U played great. Enjoy it man enjoy it. I know what ur sayin ‘Shaq how my ass taste’ ”

      kobe made that statement at the podium during the media questions. and i thought that may have played a role in the play of words within the tweet. NOT cuz of kobe’s hair.

    • 00maltliquor - Sep 12, 2013 at 12:45 AM

      @ cakemixa

      real talk

      @ money2long

      Wooow lol! You’re thinking way to hard Stretch Armstrong!

  3. lovetbrady - Sep 11, 2013 at 9:49 PM

    The hair thing never even occurred to me. It’s amazing what some people will be Offended by.

  4. Sideline Mob - Sep 11, 2013 at 9:54 PM

    I thought they were telling us to never forget what Kobe did in that hotel in Colorado.

  5. limonadamas - Sep 11, 2013 at 9:54 PM

    I’m confused. What’s the offensiveness in reference to?

  6. hojo20 - Sep 11, 2013 at 9:58 PM

    People are WAY too sensitive.

  7. basketballmo21 - Sep 11, 2013 at 10:11 PM

    It think it’s because they posted a picture of Kobe and not the WTC…but you know how quick people get sensitive and offended by everything in 2013 smh

  8. lucifershuttlesworth - Sep 11, 2013 at 10:13 PM

    Never forget how blatantly fixed the Western Conference Finals were that year.

  9. somekat - Sep 11, 2013 at 10:13 PM

    Sideline Mob – Sep 11, 2013 at 9:54 PM
    I thought they were telling us to never forget what Kobe did in that hotel in Colorado.

    _________________________

    Low Blow! But the first time i’d lol’d at a message in a while

  10. money2long - Sep 11, 2013 at 10:18 PM

    seeing as how my post has a hard time showing up, and will probably show up many hours later or not at all, i will show a section of it as to what i thought the outcry was for that lead to the deletion . possibly la was making a play on words from this event…

    After the Lakers once again won the title in Game 7 of the 2010 Finals, Bryant was asked what it meant to him personally. He responded, “Just one more than Shaq … you can take that to the bank.” Bryant had won five NBA titles, and O’Neal had won four. Bryant added, “You guys know how I am. I don’t forget anything.” O’Neal again congratulated Bryant on his Twitter page: “Congratulations Kobe, u deserve it. U played great. Enjoy it man enjoy it. I know what ur sayin ‘Shaq how my azz taste’ ”

    so guys forgive the duplicate comment * if and when my original post shows up. smh.

    • mustangs2 - Sep 11, 2013 at 10:41 PM

      I think you are looking way to deep into this.

      All it is that some people thought it was making light of the “NeverForget” hashtag, thinking the Laker’s were teasing Kobe about his old hair-cut.

      • money2long - Sep 11, 2013 at 10:51 PM

        uhhh ok. slow down.

        my point was , if there were some playful reason behind the lakers tweet, i didnt think it was for that silly hair reason. i read the article too. i saw the hair explanation. i am speaking on what might have inspired the lakers tweet. and it was because kobe famously made light to the media that he doesn’t forget.

        relax.

      • mustangs2 - Sep 11, 2013 at 11:20 PM

        Haha I am relaxed. But yes, sure, they are probably refrencing the 2010 Kobe quote. Very logical for a September 11th tribute.

      • money2long - Sep 11, 2013 at 11:22 PM

        for the record, i am saying the kobe forget quote is a better reason compared to the silly hair motivation. i do not think the lakers would bring a humorous tone to this day. i am only saying i thought if there WERE to be a humorous undertone, kobe’s quote on the podium is much better assumption than remembering he had a fro.

      • money2long - Sep 12, 2013 at 12:10 AM

        im actually pleased with the thumbs down i got because maybe people thought i meant the lakers actually had that intended. but all i was trying to convey was that the kobe quote on the podium was a better play on words than the hair thing. glad to see ppl don’t think la ould do that.

      • money2long - Sep 12, 2013 at 1:08 AM

        :)

  11. gatordontplay - Sep 11, 2013 at 10:34 PM

    every time he goes to Denver Colorado the fans never let him forget..

    • turkbox420 - Sep 12, 2013 at 12:03 AM

      There are more Lakers fans than Nuggets fans at the game when Kobe is there. Nuggz are my favorite west team and it always gets to me. Especially in the WCF there were so many yellow jerseys. That has to get to the players lol.

      • whereyaat - Sep 12, 2013 at 11:40 AM

        It’s funny how they’re actually helping your team by spending money there. As a Dodgers fan, I always laugh how San Diegans get ticked when our fans dominate the stadium. They would rather have a half-empty stadium with lower revenues. #dumb

  12. antistratfordian - Sep 11, 2013 at 11:04 PM

    Why would they use a large picture of Kobe though? What does Kobe have to do with 9/11?

    “But the ribbon! It’s there don’t you see it!”

    No one will even notice the ribbon unless you point it out.

    So you have Kobe’s mug and the words “never forget”… of course people are going to think Kobe centric things. It’s just not the right image to use for today.

    • tdl8 - Sep 12, 2013 at 1:35 AM

      Really?! Thats your take on their tweet?! Wow, so clueless! How about this take.. The Lakers wanted to show a pic of the jerseys they wore the entire 01-02 season in tribute to the men and women that lost their lives that tragic day. The ONLY player on the 01-02 team that still wears purple and gold is who? Oh thats right.. Kobe! So they put an old pic of Kobe in that commemorative jersey on twitter and the Lakers haters then jump when we say how high!

      Keep crying Lakers haters! U won today’s battle but 16 rings shows we ALWAYS win the war!

      • antistratfordian - Sep 12, 2013 at 4:34 AM

        I know what the Lakers were trying to do, but you’re not getting my point…

        It’s basic human psychology. Kobe’s mug + some words minus anything directly calling out 9/11 other than a small ribbon that you may or may not notice, which may or may not have anything to do with 9/11 anyway = initial thoughts that have nothing to do with the Lakers intent.

        Your thing about, “The ONLY player on the 01-02 team that still wears purple and gold is who? Oh thats right.. Kobe!” – nobody is going to put that together while glancing at that picture. I didn’t even realize that until you just said it, and I’m a 24/7 365 basketball diehard hombre. So I wouldn’t expect the average person to make that connection immediately.

        And for the people who forgot what day it was yesterday the picture would’ve seemed very bizarre indeed.

    • asimonetti88 - Sep 12, 2013 at 10:57 AM

      A lot of NFL teams used pictures of their players holding flags.

      Some NBA teams (cough, Miami, cough) didn’t even mention anything at all.

      If people were offended by this tweet then they are probably the same people who were nodding their heads in agreement at Florio’s lame article about “She-Hawks” being offensive this morning.

  13. pfic15 - Sep 11, 2013 at 11:06 PM

    This was probably created by the media. You think some kids on twitter were bothered by this? Yes, kids. Adults don’t “follow” each other.

    • 00maltliquor - Sep 12, 2013 at 12:52 AM

      I wish there was a +10 Thumb up button for this^

  14. posidelphia - Sep 11, 2013 at 11:43 PM

    Since you take everybody else’s “sensitivities” so seriously on this site because YOU agree with them- the 10 native Americans who are bothered by Redskins, etc, maybe you can just zip it on this and move on.

  15. losanginsight - Sep 12, 2013 at 12:18 AM

    The real meaning behind #neverforget is because Lakers and The 5x Champ are not going to forget about all the negative criticism from last season. This is why it was taken down.

  16. lawest111 - Sep 12, 2013 at 12:30 AM

    These comments are a microcosm of people looking for a reason to be controversial. Clearly, the Lakers used that photo because it shows the patch worn. Don’t exacerbate the reaction, you are making a mockery of yourselves.

  17. tdl8 - Sep 12, 2013 at 1:46 AM

    6 billion people on the planet. Not all can pull for a greatest NBA team in history! Taking this post down just shows that there r too many haters in the world because guaranteed not a single Lakers fan cried or complained about this non-offensive tweet!
    Lakers haters can rejoice now because they won a small battle but our 30+ finals appearances and 16 rings prove the haters will never win the war!
    Sleep well haters! See you soon!

  18. justseanc - Sep 12, 2013 at 9:00 AM

    That’s how Kobe looked in 2001, when he and Shaq started their run.We are so sensitive.

  19. jeff6381 - Sep 12, 2013 at 9:44 AM

    I think there are people out there that has no life and they troll around looking for things to complain and be offended about to make themselves relevant.

  20. thenew013 - Sep 12, 2013 at 10:21 AM

    I think they posted it b/c its the Lakers twitter page and their arguably most popular player was wearing a jersey with a patch to commemorate that tragic event. Idk what the big deal is but the apology was very well written.

  21. topdawg4ever - Sep 12, 2013 at 11:50 AM

    It’s as simple as this. Idiot corporate marketing departments should stay off Twitter. Simple. There were several mis-fires yesterday where a company had a big idea to tweet something about 9/11 and the tweets back-fired bigtime. American Express, AT&T, Macys, and many others either had to take down their tweets or “explain” them when they were deemed to be in bad taste.

    It’s a thin line between a sincere reflective tweet and a grab for publicity.

  22. gdub520 - Sep 16, 2013 at 12:20 PM

    its kinda hard to dismiss people being upset about something related to 9/11 as being too sensitive. if you dont care what happened that day or call yourself ‘over it’ or were too young to understand the magnitude of events, so be it. im a lifelong lakers fan. when i looked at the pic i saw kobe from that era..did not see the patch on the uniform a several seconds. i see where some might think it is lakers advertising lakers/kobe. i am not offended by it but i think they (lakers) could have gotten their message across more clearly than showing kobe so prominently

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