Aug 23, 2013, 3:17 PM EDT
Last season 15 NBA teams had partnered with STATS LLC to put special motion-tracking cameras that record every move a player makes several times a second. It’s a flood of information but it can be useful — the information can tell you how well a player shoots after two dribbles vs. a catch-and-shoot, then it can overlay that with a shot chart to show if the player is strong on the right or left side of the court. It can measure a player’s speed, leaping ability, where a rebound from a missed elbow jumper tends to go, pretty much anything and everything.
And now that system is going to be in every NBA arena.
The league itself is stepping up to foot the bill, reports Zach Lowe at Grantland.
The NBA and an outside tech consultant have reached an agreement to install fancy data-tracking cameras in all 29 league arenas before the start of next season, according to several sources familiar with the matter…
The cameras cost about $100,000 per year, and the expense is one reason 15 teams hadn’t yet subscribed. Some of those teams were waiting in hopes the NBA would foot the bill, and the league has apparently decided to do so sooner than many of those teams expected. Installing the cameras in all 30 arenas will expand the data to include every game played, providing teams with a more complete and reliable data set. It also raises the possibility of the league using statistical nuggets from the cameras during television broadcasts. A few teams have used in-game data at halftime to show players specific examples of things like rebounds they didn’t contest aggressively, or evidence they weren’t running as hard as usual.
This information is great — I am a proponent of teams, GMs and coaches gathering as much data as possible from every source (cameras, advanced stats, traditional scouts, their own eyes) to help them make better decisions.
The challenge is twofold: 1) How to find useful information in the flood of data? 2) How to pass that information along to players in a digestible form?
Just like “big data” in business or the flood of stats in baseball (and increasingly football, soccer and other sports) NBA teams need to figure out how to mine this information for things they can use to both teach players and win games. Toronto has taken an interesting approach to this, but we are early in the “what do we do with this info?” phase. Some teams are far more adept at this than others.
The bigger challenge is making it work for players. While a handful of players such as Shane Battier can digest a lot of information and transform it into useful knowledge, most players do not. First, you don’t want a player thinking too much on the court, you need to get them information in a time and way that they can incorporate it and make it more natural. Second, a lot of players (like most people in the general population) are visual learners — it’s far more effective to show them video clips of what they did right or wrong, or what you want them to do, than it is to just tell them. You need to make it second nature so that if a player sees an elbow jumper being taken he moves instinctively to where the rebound is most likely to go.
It’s a process, but pretty soon teams are going to have a lot of data at their disposal.
Mar 16, 2014, 8:00 AM EDT
The Sixers are currently riding a 19-game losing streak that will reach 20 by the time I’m finished writing this. But for better or for worse, no one inside the Philadelphia organization is deluding themselves as to what’s going on there this season. Call it tanking, or as the NBA’s new commissioner Adam Silver prefers, rebuilding.…
Mar 15, 2014, 10:30 PM EDT
There are plenty of players who make exaggerated vocal noise during the course of an NBA game, with Carlos Boozer of the Bulls perhaps heading up that very long list. While it’s accepted to a certain extent, it’s also nice to see a veteran of the game point out just how ridiculous it is. During…
Mar 15, 2014, 8:59 PM EDT
How Detroit’s Andre Drummond staggered and went down after this hit, and how he stayed down for several minutes (all the way through the ensuing commercial break not part of the above video), is a little frightening. The medical staff brought out a stretcher but he got up under his own power and was helped…
Mar 15, 2014, 8:00 PM EDT
Joakim Noah receives a $500K bonus if he’s named to the All-NBA first team. Does he have a shot?
Mar 15, 2014, 6:30 PM EDT
Carmelo Anthony seems initially pleased with the hiring of Phil Jackson. Mike Woodson, on the other hand, didn’t sound quite as optimistic — for obvious reasons.
Mar 15, 2014, 5:00 PM EDT
The Thunder are just a game back of the Spurs for the league’s best record, an achievement that would guarantee home court advantage throughout the playoffs. But they’ll willingly be hurting that effort by resting Russell Westbrook as a precautionary measure in certain back-to-back sets.
Mar 15, 2014, 3:30 PM EDT
We’ve known for a very long time that the Lakers wouldn’t be making the playoffs this season. After Friday night’s loss, it became official.
Mar 15, 2014, 2:00 PM EDT
The mere presence of Phil Jackson in the Knicks front office will have an immediate impact in terms of big-name free agents looking at New York as a possible destination.
Mar 15, 2014, 12:30 PM EDT
After playing out consecutive 10-day contracts, the Nets have signed Jason Collins for the remainder of the season.
Mar 15, 2014, 11:00 AM EDT
Kenneth Faried showed why the Nuggets would have been crazy to trade him at the deadline, as he helped send the Heat to their fifth loss in six games.
Mar 15, 2014, 9:30 AM EDT
Ultimately Thomas Wolfe will be proven right, you can’t go home again. Not even Phil Jackson. It’s easy to sit back and list the reasons Jackson’s return to the team that drafted him, taking over basketball operations of the New York Knicks, will not work: James Dolan; Jackson has never had any front office experience before;…
Mar 15, 2014, 8:00 AM EDT
Evan Turner wasn’t initially that fond of the Sixers new GM, but he may have changed his mind on his way out of town.
Mar 15, 2014, 12:46 AM EDT
I wouldn’t say Utah’s Enes Kanter dunks on the Clippers’ DeAndre Jordan because that implied Jordan got in his way. Jordan went for the block but kind of tried to swipe it as Kanter went by. Didn’t work, big dunk for the Jazz. The Clippers went on to win the game 96-97, their 10th consecutive…
Mar 14, 2014, 11:02 PM EDT
Tony Wroten of the Sixers became the latest player to experience a shoe malfunction.
Mar 14, 2014, 9:31 PM EDT
Pau Gasol believes that Kobe had every right to demand the Lakers put together a team capable of winning immediately.
Mar 14, 2014, 8:03 PM EDT
Paul Pierce continues to play up his hatred of the Knicks.
Jermaine O’Neal explains his reasoning for confronting Blake Griffin outside locker room following loss to Clippers
Mar 14, 2014, 6:36 PM EDT
Blake Griffin apparently did something on the court that, at least in Jermaine O’Neal’s eyes, crossed the line.
Mar 14, 2014, 5:35 PM EDT
After a disaster of a season in New York, Knicks owner James Dolan has made his bold move to save face. Now we will see if it actually turns the franchise around. The Knicks have announced they will “hold a press conference on Tuesday, March 18 to make a major announcement.” That would be the…
Mar 14, 2014, 4:59 PM EDT
For the big Thursday night game where the Bulls showed up ready to play and the Rockets just showed up, TNT mic’d up Carlos Boozer for the game. And he talked. And talked. And yelled “and one” at the top of his lungs. And talked. Tomike Shengelia doesn’t want to listen and Boozer keeps talking.…
Mar 14, 2014, 3:55 PM EDT
By the time Phil Jackson signs with the Knicks it feels like Ted Mosby will have met the mother of his children. Finally. Pretty much every source in the universe says a deal is close, that includes Ramona Shelburne and Chris Broussard of ESPN. Todd Musburger, Jackson’s Chicago-based agent, is in Los Angeles to finalize…
- Report: LeBron ‘will look at’ Knicks in free agency now that Phil Jackson is in place 55
- Nets announce signing of Jason Collins for remainder of the season 16
- Phil Jackson to Knicks could work. It probably won’t, but it could. 31
- Pau Gasol says Kobe was right to rip Lakers front office 43
- It’s confirmed: Phil Jackson returns to Knicks to head up front office, revive franchise 33