Aug 23, 2013, 12:37 AM EST
Kobe Bryant is one of Lenovo’s main international pitch men, so it’s not surprising that they’d feature him in their latest advertisement touting their place as the fastest growing mobile brand in the world.
The spot features Bryant explaining how the brand always knows how to deliver incredible performance, before he takes to the piano himself to play a portion of Beethoven’s “Moonlight Sonata” — for a good minute and a half, if not a little longer.
It’s arguably one of the worst ways to use an athlete or otherwise famous personality in a promotional spot, because after about 20 seconds it just becomes nothing more than a boring piano recital.
But mission accomplished overall, I guess, because we’ve mentioned both the brand and the ad itself while running the video in this space.
- Report: Sixers engaged in buyout talks with JaVale McGee 9
- Bulls’ Jimmy Butler leaves with elbow injury, does not return (VIDEO) 0
- Adam Silver says data may prove Gregg Popovich right in terms of resting multiple players 4
- Rockets general manager Daryl Morey proposes loosening NBA trade rules 6
- Derrick Rose starts rehab, in “good spirits” after knee surgery 11
- Russell Westbrook undergoes procedure to address cheek fracture, will be re-evaluated next week 6
- Russell Westbrook takes knee to face, it leaves dent (VIDEO) 15
- Former All-Star, popular Knick Anthony Mason dies at age 48 16