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Kobe Bryant gives an extended piano performance in new Lenovo ad (VIDEO)

Aug 23, 2013, 12:37 AM EDT

Kobe Bryant is one of Lenovo’s main international pitch men, so it’s not surprising that they’d feature him in their latest advertisement touting their place as the fastest growing mobile brand in the world.

The spot features Bryant explaining how the brand always knows how to deliver incredible performance, before he takes to the piano himself to play a portion of Beethoven’s “Moonlight Sonata” — for a good minute and a half, if not a little longer.

It’s arguably one of the worst ways to use an athlete or otherwise famous personality in a promotional spot, because after about 20 seconds it just becomes nothing more than a boring piano recital.

But mission accomplished overall, I guess, because we’ve mentioned both the brand and the ad itself while running the video in this space.

[via Eric Pincus of the Los Angeles Times]

  1. hannsta - Aug 23, 2013 at 1:18 AM

    Have to say I like the stock photo of Kobe with the Asian guys thats been used recently lol.

  2. lakerade - Aug 23, 2013 at 1:18 AM

    Great concept, IF they had shown a wider shot of him actually playing the keys, not just closeups or obstructed views, leaving room for doubt as to him actually doing it and not just sitting there smiling.

  3. 00maltliquor - Aug 23, 2013 at 1:46 AM

    Man what CAN’T he do?!

    (Don’t you dare say rap! LOL! He went INNN on Beyonce’s/Destiny’s Child remix! LOOOL)

  4. stayhigh_247 - Aug 23, 2013 at 11:41 AM

    and this has what to do with Lenovo?

  5. absentstars - Aug 23, 2013 at 4:45 PM

    Director: we would like to get some wide shots of you playing the piano, kobe
    Kobe: no no just shoot it on my face, thats my thing!

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