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Knicks season-ticket renewal rate exceeds 97 percent

Aug 19, 2013, 7:04 PM EDT

New York Knicks forward Carmelo Anthony reacts after hitting a three-point shot against the Boston Celtics in the first quarter of Game 1 of their NBA Eastern Conference Quarterfinals basketball playoff series in New York Reuters

The Knicks played an exciting if ultimately flawed brand of basketball last season, and finished with the second best record in the Eastern Conference behind only the eventual champion Miami Heat.

New York has retained its best players, and added some depth in the form of Andrea Bargnani, Metta World Peace, and Beno Udrih to the roster.

The team is not necessarily being projected by most to finish as high as it did a season ago, but based on last year’s success, the faithful that were in it for the long haul aren’t looking to jump off of the bandwagon any time soon.

From Marc Berman of the New York Post:

According to data that will be announced publicly Wednesday on the Garden’s earnings call, the Knicks’ season-ticket renewal rate skyrocketed to more than 97 percent – the highest renewal rate for the club in more than 10 years. Last year’s renewal rate was 95 percent.

Part of that boost may be the notion this is their last, best crack at legitimately competing for a championship in what could be Carmelo Anthony‘s last season as a Knick. The increase occurred despite a 6.4 percent average ticket price hike due to the last stage of the arena’s $1 billion, three-year transformation.

It’s worth noting that this isn’t necessarily a reflection of a team’s fan base, given that a large percentage of season tickets, especially the ones closest to the court, are purchased by corporations and used for entertainment purposes. And the better the product is, the more enticing those trips to the arena can be for a company’s current or potential clients.

As for the part about it potentially being Anthony’s last season there, even though he could choose to become an unrestricted free agent next summer, it’s far too early to get into all of that now, and it’s highly unlikely that anyone based their buying decision on the notion that the upcoming year in New York might somehow end up being Anthony’s last.

But with all of that being said, it’s still a great sign for the business of basketball that even with such a steep increase in price, the demand remained as high as ever to see the Knicks in person.

  1. dezglobal - Aug 19, 2013 at 7:27 PM

    People like me can’t go to a game and afford decent seats as it is let alone w an increase in prices.. Just like a yankee game. I feel like im at an airport at every game. A mountain dew is like $12. Stupid.

    • adamsjohn714 - Aug 20, 2013 at 10:17 AM

      Braves games are sweet. You can still get 5 buck tickets, plus bring in food and drinks (not alcohol).

  2. cakemixa - Aug 19, 2013 at 7:54 PM

    In other news, Knicks fans disappointment rate for next season is expected to once again be 100%.

    • badintent - Aug 20, 2013 at 2:37 AM

      So Faker Nation will be at 200% ??

  3. jimeejohnson - Aug 19, 2013 at 10:13 PM

    Any team with Carmelo Anthony will be exciting. Hoping the rest of the Knicks rise to the occasion.

  4. 00maltliquor - Aug 20, 2013 at 2:24 AM

    Carmelo ain’t going nowhere. He’s staying in NY.

    • badintent - Aug 20, 2013 at 2:39 AM

      He will stay so he can “Honey nutt ” KG 4 times a season. And in the playoffs.

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