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Blazers announce Rose Garden renaming, arena will now be called Moda Center

Aug 13, 2013, 4:21 PM EDT

source: AP

The Blazers will have a new home next season, if only in terms of what we’re now supposed to call the Rose Garden thanks to a 10-year naming rights deal that the club announced on Tuesday.

Portland’s arena is now known as the Moda Center, a right purchased for around $4 million per year by insurance provider Moda Health.

From the Associated Press:

“The Rose Garden is not going away. It’s going to be a part of our history and heritage,” [Blazers President Chris McGowan] said. “The Moda Center is going to take us into the future.”

In April, Allen told reporters he was “attached’ to the Rose Garden, which was opened in 1995. The building is owned by Allen’s company, Vulcan Inc.

“I understand people’s investments in a particular name. I tried to pick a name, the Rose Garden, that was something like the Boston Garden or Madison Square Garden, there was something in those names that appealed to me as having some permanence,” he said at the time. “We’ll see what happens.”

It’s the way things are done now, but it’s worth noting that team owner Paul Allen hardly needs the money for the franchise.

As of March 2013, Allen had a reported net worth of $15 billion — with a ‘b’ — according to Forbes.

  1. sportsnut101 - Aug 13, 2013 at 4:35 PM

    Guess Allen needed the money why change it otherwise

    And moda was the best that they could fine lmao what a joke

    Was rainy arena taken

  2. saint1997 - Aug 13, 2013 at 5:00 PM

    What the hell!! That was one of the better arena names in the league!

  3. dezglobal - Aug 13, 2013 at 5:47 PM

    Money Talks.. For $4 million a year you could call me anything you want.

  4. adoombray - Aug 13, 2013 at 6:22 PM

    Nobody is ever going to stop calling it the Rose Garden. Portland at the Rose Garden is one of the best crowd atmospheres in any sport ever. Here in Phoenix, we still call Diamondbacks stadium “the BOB” even though Bank One is gone (because THE BOB is an exemplary name) and the basketball stadium will always be Southwest Arena for those of us paying attention in the Nash years.

    • censormynameandmycomments - Aug 13, 2013 at 10:17 PM

      “The BOB?” “Southwest Arena???” What are you talking about? It was never THE BOB, it was just BOB. No THE. And no one calls it that anymore because it was stupid. Chase Field is much better.

      And the Suns play in US Airways Center, formerly known as America West Arena. Before that they played at Veterans Memorial Coliseum. There was never a “Southwest Arena.” You’re either not from AZ, or you’re high as a kite.

  5. gmsalpha - Aug 13, 2013 at 7:51 PM

    The Boston Garden name was changed to TD Garden. By that logic, shouldn’t this be the Moda Garden?

    I’ve never heard of Moda. At least change it to something with local ties, like Nike Arena. But maybe that would conflict with the current adidas deal the NBA has? And their future by all accounts is Damian Lillard, sponsored by adidas. Hmph.

    Eh. Trade Lillard for a Nike/Jordan Brand player like Kyrie Irving and put pressure on Adam Silver to let teams sign their own apparel deals. Then Portland can wear Nike uniforms, play in Nike Arena, and all will be well in the world.

    Moda Garden. Pathetic. But still not as bad as Sleep Train Arena.

  6. jadaruler - Aug 13, 2013 at 11:17 PM

    Will always be the Rose Garden. Sorry Moda.

  7. lakerade - Aug 14, 2013 at 4:42 AM

    The Lakers have never lost at the moda ctr, great name change.

  8. philliesblow - Aug 14, 2013 at 7:47 AM

    To quote Lynn Anderson:
    I beg your pardon I never promised you a rose garden
    Along with the sunshine there’s gotta be a little rain sometime

  9. jimeejohnson - Aug 14, 2013 at 1:00 PM

    “there’s gotta be a little rain sometime”

    Especially in the great Pacific Northwest.

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