Aug 7, 2013, 8:02 PM EDT
On NBC Sports Network’s The Crossover, Michelle Beadle sat down with CNBC’s Carl Quintanilla to discuss the impact that Twitter has had on the NBA.
It’s actually been fairly staggering.
With two-thirds of its players on Twitter, the NBA is the No. 1 sports league on social media or as the NBA’s senior vice president of marketing, Melissa Rosenthal Brenner, puts it, “We have over 400 million fans and followers so in terms of a population of a country, we’d be the third-largest country on earth after China and India.”
For more on the subject, check out “Twitter Revolution” Wednesday night at 9 p.m. ET/PT on CNBC.
- Dominant Pau Gasol shows he may be a perfect fit for Bulls 3
- Old tweets: Kevin Durant uses gay slurs (including at Russell Westbrook), Damian Lillard rips LeBron James 18
- Wednesday night’s NBA winners, losers: Chris Bosh wants you to know he is a No. 1 option 17
- Rajon Rondo leads Celtics to rout of Nets. How much does it mean? 8
- Bulls cruise to 24-point opening night win over Knicks 16
- Lakers’ rookie Julius Randle has surgery to repair fractured tibia, out for season 16
- Anthony Davis has zero chance of winning MVP this season 38
- Dwight Howard says he wants to move on from Kobe, Lakers. Actions show feud going strong. 49