Aug 7, 2013, 8:02 PM EDT
On NBC Sports Network’s The Crossover, Michelle Beadle sat down with CNBC’s Carl Quintanilla to discuss the impact that Twitter has had on the NBA.
It’s actually been fairly staggering.
With two-thirds of its players on Twitter, the NBA is the No. 1 sports league on social media or as the NBA’s senior vice president of marketing, Melissa Rosenthal Brenner, puts it, “We have over 400 million fans and followers so in terms of a population of a country, we’d be the third-largest country on earth after China and India.”
For more on the subject, check out “Twitter Revolution” Wednesday night at 9 p.m. ET/PT on CNBC.
- Report: Michael Jordan shot down Boston draft-day effort to get Charlotte No. 9 pick 7
- Wisconsin State Assembly passes Bucks arena deal, clearing the way for Gov. Walker to sign 10
- Phil Jackson says Knicks wanted Goran Dragic at trade deadline. Because he’s such a triangle fit? 16
- Report: Cavaliers sign Matthew Dellavedova 10
- Heat trade Zoran Dragic, second-rounder to Celtics 11
- Report: Cavaliers trade Brendan Haywood, Mike Miller, two second-round picks to Portland 17
- Blake Griffin, Stephen Curry among latest big names headed to Team USA mini-camp 8
- Kyrie Irving off crutches, cleared by doctors to start working out 8