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Suns purchase ‘beat.la’ website to push rivalry with Lakers

Aug 7, 2013, 11:42 AM EST

BKN - NBA - LAKERS - SUNS Getty Images

If you’re looking at rivalries from the Lakers side of things, teams like the Celtics in the East and the Spurs in the West are the ones that immediately come to mind for most fans in Los Angeles.

But in Phoenix, Suns fans loathe the Lakers more than any other NBA team, with the possible exception of those same Spurs.

Whether due to proximity (the two teams’ home arenas are just 375 miles apart) or due to the Lakers’ relative success breeding contempt, the “Beat L.A.” chants in the arena are fierce every time the purple and gold come to town.

When taking this into account, the team’s latest move on the digital side is perhaps less of a surprise.

From Domain Name Wire (via Eric Pincus of the L.A. Times):

As for the Phoenix Suns, the NBA team bought Beat.la for $5,300. GoDaddy just started a marketing push to help brand .la as the domain name for Los Angeles, even though it’s the country code domain for Laos. This is a clever domain for the Suns to drum up their rivalry.

The site is live now, and features two links on the home page. One takes you to a photo gallery depicting the rivalry over the years, while the other takes you to a video feature commemorating the first time the Suns beat the Lakers in the postseason back in 1990.

Lakers fans may want to laugh this off, but remember, Kobe Bryant holds a grudge for the beatings his teams took at the hands of the Suns in 2006 and 2007. Credit Phoenix for coming up with a creative way to keep the rivalry alive digitally for its fans.

  1. themike31 - Aug 7, 2013 at 11:50 AM

    Growing up as a Laker fan in the 90s (Van Exel/Jones/Ceballos FTW!) I always thought the Suns and Sonics (RIP) were our top rivals. I didn’t even hate the Celtics – they were too boring at the time to even hate.

    Good to see this rivalry still thriving, even if the teams are not in top form.

    • 00maltliquor - Aug 7, 2013 at 12:19 PM

      That was the SQUAD! Don’t forget Peeler, Vlade, Campbell, Sedale Threatt, Rambis and Pig Miller!!

      • loungefly74 - Aug 7, 2013 at 4:04 PM

        the Suns were pesky. there is no harm in this. good for them to spark something.

      • asimonetti88 - Aug 7, 2013 at 10:38 PM

        And Magic Johnson for a year at PF!

        And Travis Knight… lol.

    • kb2408 - Aug 7, 2013 at 1:19 PM

      What rivalry?!! I must’ve slept through that one…my LAKERS have owned the Suns since, since…FOREVER!!

    • asimonetti88 - Aug 7, 2013 at 10:37 PM

      Man I was crushed when Ceballos got traded to the Suns! Obviously it worked out with Horry but Ced was one of my favorite players as a kid.

  2. jhuck92 - Aug 7, 2013 at 12:16 PM

    $5,300 is a relatively small amount of money, but should they really be spending on frivolous things like a domain name? I don’t think so.

  3. 00maltliquor - Aug 7, 2013 at 12:21 PM

    That’s real cute Phoenix. L. O. L.

    • nycalldayz - Aug 7, 2013 at 12:23 PM

      lol

  4. censormynameandmycomments - Aug 7, 2013 at 12:26 PM

    Uhhhh…call me crazy, but maybe the Suns think they’re rivals because, ya know, they’re division rivals and all. And the Lakers are 1st and the Suns are 4th in overall winning percentage. Maybe that’s why Suns fans think they’re rivals. Do…do you even watch basketball?

    • adoombray - Aug 7, 2013 at 1:34 PM

      The Suns and Lakers have met in the playoffs 11 times since 1970. The teams have met in the first round 4 times, with the Suns being 3-1 in those series. In the Western Semis, the Lakers are 4-1 and they’ve met in the West Finals twice with the Lakers winning both times. Just recently, in 2006, The 7 seconds or less Suns beat the hallowed Lakers under Phil Jackson in an -EPIC- 7 game series. The following season, the Suns again beat Phil Jackson in a 4-1 series. in 2009, Ron Artest clutch 3 pointers beat the Suns in 6.

      Phoenix is an amazing town for basketball, it’s one of the best reasons to live here. The Spurs are pretty hated, but the Lakers are the bigger rival because there have been quality playoff wins against them. There’s also been a lot of players jumping from one side to another, Kurt Rambis, Shannon Brown, Steve Nash, etc.

      So like, do YOU watch basketball?

      • kb2408 - Aug 7, 2013 at 5:48 PM

        And with all that being said, how many titles have the Suns won? And how many have the LAKERS? Exactly….just like I said earlier, “what rivalry?”

    • stayhigh_247 - Aug 7, 2013 at 2:35 PM

      @censormynameandmycomments
      your screen name should be enforced, now!

  5. kb2408 - Aug 7, 2013 at 12:51 PM

    Talking about lame…Now I understand why the Suns have never won anything.

  6. mickdamill - Aug 7, 2013 at 1:45 PM

    Talk all you want but watch the Suns beat.la this year haha. I love the bitterness from Lakers fans now that their rein is over, it’s like a state of never ending denial and they dont want to admit it will probably be ages before they are dominant again.

    • adoombray - Aug 7, 2013 at 1:57 PM

      The Suns won 25 games last year. 2 of them were at home in Phoenix against the Lakers with the “BEAT LA” chant inspiring them the whole way.

    • kb2408 - Aug 7, 2013 at 5:43 PM

      Dude, stop it, you’re embarrassing yourself, and all other 10, 000 Suns fans. Even if the LAKERS “reign” (not rein) is over (it’s not), at least we can say we actually had a reign….several times.

  7. kpow55 - Aug 7, 2013 at 2:12 PM

    Battling for 15th and 16th in the west.

  8. phx1311 - Aug 7, 2013 at 2:45 PM

    The suns are doing nice things this summer to keep fans excited and im loving it.

  9. unfly - Aug 7, 2013 at 2:54 PM

    As an LA transplant to Phoenix I can say that they love to hate LA here, from the teams to the city. There’s even a ‘Not Cal’ clothing line that’s pretty popular.

    I was once walking across the street and a guy in Suns gear rides by on a bike and says ‘hey what’s going on man? Where are you from?’ All I got to say was ‘I’m from LA’ before he replies ‘LA? Man f-ck the Lakers’ and speeds off.

  10. chargerdillon - Aug 7, 2013 at 3:17 PM

    The Suns should spend more time worrying about…you know….THE SUNS.

    You know what would really make a rivalry between these 2 teams? If the Suns had any talent that actually MADE THEM A RIVAL.

    Look at the Clippers? Do you think they stole the show from the Lakers by buying anti-laker websites. No they went and built a quality team that can prove it on the court.

    Maybe there is a worse basketball owner than Donald Sterling after all

    • mickdamill - Aug 7, 2013 at 4:34 PM

      Beasley will “SMOKE” the Lakers by himself.

    • whereyaat - Aug 7, 2013 at 5:46 PM

      Despite being a gigantic city with ticket prices about 70% lower than Lakers/Clippers tickets, the Suns can’t even fill the arena. I guess it could be a rivalry if the fans showed up to Suns games. But, they don’t. Perhaps they’re too busy being Kings fans from 2000-2005, when the Kings were competitive with the Lakers. (Kings were very popular in Arizona then, lol.)

      • azcards - Aug 7, 2013 at 7:02 PM

        What?

    • asimonetti88 - Aug 7, 2013 at 10:45 PM

      Even as a Lakers fan, I feel for Suns fans. Sarver is not a great owner. The Suns cost themselves some chances at true contention by trading away draft picks like Rondo and Deng to save money. If Sarver wasn’t so concerned about saving money they might have been able to win a trophy.

  11. azcards - Aug 7, 2013 at 7:02 PM

    What?

  12. 2bemoore43 - Aug 7, 2013 at 10:42 PM

    10 titles in 40 years…. thats a 1 every four year average. its been 3 yrs since our last title… lmao @ our reign being over. we are who our record says we are…..

  13. 2bemoore43 - Aug 7, 2013 at 10:47 PM

    @mickdamill: how often does your team lift the O’brien trophy? lmao

  14. ocgunslinger - Aug 8, 2013 at 8:57 AM

    I’ve been a Laker fan since 1960 when I was in the Marines & stationed at Seal Beach CA. We would all watch and/or listen to the games depending upon our duty status. That being said, anything that the Sun’s can do to create fan passion and interest in the game is good for the sport. $5,300 is probably the best money ever spent by the Suns. I love it when we can beat a team & fan base that is so passionately against any LA team.

  15. Anoesis - Aug 8, 2013 at 11:05 AM

    Gotta wonder about the mindset of people who chant another team’s name. L.A. is the only city whose name other team’s fans chant. Yeah, okay, it’s got “beat” in front of it, but the fact remains you must be pretty relevant when you can hear your city name chanted in another city’s arena.

    And now the Suns have bought a domain name with the extension for the country of Laos. I can’t decide if that’s brilliant or idiotic. Now some music-loving Laotians are going to click on this site expecting to hear an in-country band with good bass and see a basketball team from the Grand Canyon state. Oh, and Suns fans will go there and end up with a virus on their computers.

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