Skip to content

Mark Cuban releases video Mavericks used in pitch to Dwight Howard

Aug 4, 2013, 11:00 AM EDT

The Mavericks were one of five teams Dwight Howard considered in free agency, although their plan to first pair the center with an aging Dirk Nowitzki and then try to lure other stars to join the team a year later ended up not being the most appealing option.

Teams go to great lengths to show their interest and commitment level when putting together their pitch, and in the Mavericks’ case, that included an animated video component aimed at showing Howard what life could be like for him in Dallas.

Mark Cuban released the video as part of an informative post discussing his philosophy in building his team over the past couple of seasons, and had this to say in explaining the decision to go after Howard.

No reason to re-hash last year. It sucked from every angle and was no fun for anyone.

So we went for a max free agent this summer. We had hoped that Chris Paul may be available  He wasn’t. So Dwight Howard was our first target once again.

Let me address here the inevitable question of Dwight vs Mavs culture.  We saw it as somewhat of a risk, but felt like because Dwight by all appearances and checking we did,  is a good guy and with our support systems we believed we could make it work.  if not, he was obviously a very trade-able asset.  But, as everyone knows, we didn’t sign him. He went to the Rockets.  I do have to say the meeting with Dwight was very interesting. He is a smart guy. Much smarter than people give him credit for. He is also a very, very good listener.  Unlike most people, he spent far more time listening than talking.  And he had the best response to an opening question that I have ever heard from a player, or anyone for that matter.  When we asked him what his goal was, his response was very specific ” I want to be Epic” .  Which was a perfect lead in to the video we created for him

The video seemed to have everything — the Superman cape on the animated Howard’s back, the idea that winning in Dallas would be fun, along with smiles all around with Cuban and a couple of future championship banners.

Ultimately, Howard chose Houston. But Cuban felt it was worth the risk to his team’s culture to pitch Howard on a max contract with the Mavericks — which says plenty about Howard’s otherworldly level of talent.

Latest Posts
  1. Celtics owner: Rajon Rondo ‘super stubborn,’ harder than average to coach

    Sep 23, 2014, 12:15 AM EDT

    Washington Wizards v Boston Celtics Getty Images

    Wyc Grousbeck also says he wants Boston to keep point guard long term

  2. Hornets, in search of big man, sign Dallas Lauderdale and Brian Qvale

    Sep 22, 2014, 10:33 PM EDT

    Texas-San Antonio v Ohio State Getty Images

    Charlotte also adds Justin Cobbs, who went undrafted out of Cal

  3. Lakers sign Wayne Ellington, who played best for Byron Scott

    Sep 22, 2014, 8:30 PM EDT

    Minnesota Timberwolves v Los Angeles Lakers Minnesota Timberwolves v Los Angeles Lakers

    Ellington, who played for Scott with Cavaliers, received partially guaranteed contract

  4. Blake Griffin understands that Los Angeles is still a Lakers’ town

    Sep 22, 2014, 7:40 PM EDT

    Kobe Bryant, Blake Griffin AP

    It’s not going to change anytime soon, either.

  5. Report: Jazz to work out John Stockton’s son

    Sep 22, 2014, 6:44 PM EDT

    WCC Basketball Tournament - Championship - Brigham Young v Gonzaga Getty Images

    David Stockton, an undrafted free agent out of Gonzaga, also worked out for Thunder

  6. Bruce Bowen says blame for James Harden’s defense falls on McHale, Rockets

    Sep 22, 2014, 5:14 PM EDT

    Los Angeles Lakers v Houston Rockets Getty Images

    The Rockets’ defensive system is not the problem with James Harden.

  7. Jazz sign Dahntay Jones

    Sep 22, 2014, 4:41 PM EDT

    Los Angeles Lakers v Atlanta Hawks Getty Images

    Jones previously played for the Grizzlies, Kings, Nuggets, Pacers, Mavericks and Hawks

  8. Report: Darko Milicic leaving basketball, taking up kickboxing

    Sep 22, 2014, 4:00 PM EDT

    Minnesota Timberwovles 2010 NBA Europe LIve Minnesota Timberwovles 2010 NBA Europe LIve

    Former Pistons No. 2 draft pick putting some distance between himself and basketball

  9. Caldwell Jones dies at 64

    Sep 22, 2014, 2:45 PM EDT

    Portland Trailblazers vs. San Antonio Spurs Portland Trailblazers vs. San Antonio Spurs

    Jones – who played for the 76ers, Rockets, Bulls (during Michael Jordan’s rookie season), Trail Blazers and Spurs – helped shape Tim Duncan’s career

  10. Tyson Chandler: ‘I’m going to make’ Mavericks defend

    Sep 22, 2014, 2:04 PM EDT

    Tyson Chandler, Ricky Rubio Tyson Chandler, Ricky Rubio

    Chandler: ‘We are going to be a great defensive team’

  11. NBA to review domestic violence policies in wake of NFL’s ugliness. It shouldn’t have taken that.

    Sep 22, 2014, 1:29 PM EDT

    Adam Silver Adam Silver

    There were multiple NBA players arrested on domestic abuse charges last year. The spotlight on those cases will be different now.

  12. Nuggets sign forward Marcus Williams

    Sep 22, 2014, 12:50 PM EDT

    Arizona Wildcats v North Carolina Tar Heels Getty Images

    This is the Marcus Williams who played at Arizona, not Connecticut

  13. Cavaliers lift ban on fan who ran onto court with LeBron James shirt

    Sep 22, 2014, 12:11 PM EDT

    A Cleveland Cavaliers fan interrupts play during their NBA basketball game against Miami Heat in Cleveland Reuters

    James Blair can watch LeBron in person in Cleveland again

  14. Blake Griffin said he knew Donald Sterling was racist, wasn’t really surprised by tape

    Sep 22, 2014, 11:30 AM EDT

    Blake Griffin GQ

    “The first thing I ever Googled about the man, the first thing that popped up was “racist.” So I was aware. I hate to say this, and it might sound ignorant, but I wasn’t surprised that all this came up.”—Blake Griffin on Donald Sterling

  15. ProBasketballTalk 2014-15 Preview: Chicago Bulls

    Sep 22, 2014, 10:32 AM EDT

    Chicago Bulls v Washington Wizards - NBA Global Games Rio 2013 Getty Images

    A healthy D Rose could have the Bulls contending for a title.

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. E. Bledsoe (2693)
  2. R. Rondo (2502)
  3. K. Bryant (2101)
  4. L. James (2047)
  5. N. Young (1719)
  1. R. Allen (1694)
  2. D. Rose (1636)
  3. J. Hickson (1584)
  4. B. Jennings (1579)
  5. R. Rubio (1495)