Jul 29, 2013, 5:47 PM EST
Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.
So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.
This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.
Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.
“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike’s Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”
Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.
That’s a tough sales job. Colangelo pulled it off.
USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.
If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.
Jan 30, 2015, 3:22 AM EST
The bad Bulls showed up in Los Angeles on Thursday.
Jan 30, 2015, 2:48 AM EST
“I really appreciate him coming, I didn’t expect it at all.” —Pau Gasol
Jan 30, 2015, 12:22 AM EST
He’s warming up for All-Star weekend.
Jan 29, 2015, 11:30 PM EST
It didn’t look good.
Jan 29, 2015, 10:45 PM EST
Management is displeased with their underperformance.
Jan 29, 2015, 10:02 PM EST
“Don’t it always seem to go that you don’t know what you’ve got ‘til it’s gone.”
Jan 29, 2015, 9:30 PM EST
The new rule is an attempt to curtail Jay Z-style figurehead owners.
Jan 29, 2015, 8:09 PM EST
He will get a second opinion.
Jan 29, 2015, 8:00 PM EST
Damian Lillard, Kyle Korver, DeMarcus Cousins and more.
Jan 29, 2015, 7:27 PM EST
DeMarcus Cousins and Damian Lillard were left off in the West.
Jan 29, 2015, 6:42 PM EST
A promotional video hyping the matchup features plenty of players, but Kevin Love is noticeably absent.
Jan 29, 2015, 6:00 PM EST
Mitch Kupchak expects Kobe to return next season.
Jan 29, 2015, 5:20 PM EST
Reserves are announced tonight.
Jan 29, 2015, 4:39 PM EST
Brooks may last the season, but may not if Thunder miss the playoffs. Jackson, meanwhile, has been marginalized ever since Dion Waiters was acquired.
Jan 29, 2015, 3:56 PM EST
Wade may be selected as an All-Star reserve Thursday night, but wouldn’t play in the midseason exhibition if the timeline holds true.
Jan 29, 2015, 3:25 PM EST
“I looked down to see my legs, and I saw my bone. The second I saw my bone, I just lost it.”
Jan 29, 2015, 2:45 PM EST
Jan 29, 2015, 2:02 PM EST
See Andrew Wiggins’, Shabazz Muhammad’s and Dante Exum’s
Jan 29, 2015, 1:28 PM EST
Timberwolves enjoying rare win
Jan 29, 2015, 12:50 PM EST
Oklahoma City expected to deal Jackson
- Three Things We Learned in NBA Thursday: The All-Star Rosters need to be expanded 0
- One day after having surgery, Kobe Bryant came to see Pau Gasol 1
- Report: Dwight Howard could miss “extended time” with knee injury 2
- The three biggest All-Star snubs in each conference 17
- James Harden, three Hawks players lead list of NBA All-Star Game reserves 11
- Report: OKC front office backs Scott Brooks, may look to trade Reggie Jackson 9
- Dwyane Wade out indefinitely, says best case for his return is 2-3 weeks 9
- Report: Tom Thibodeau’s relationship with Bulls management believed to be ‘beyond repair’ 42