Jul 29, 2013, 5:47 PM EDT
Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.
So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.
This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.
Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.
“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike’s Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”
Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.
That’s a tough sales job. Colangelo pulled it off.
USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.
If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.
Apr 26, 2015, 12:07 AM EDT
Jared Dudley’s pass was fantastic.
Apr 25, 2015, 10:50 PM EDT
Golden State wins Game 4, 109-98
Apr 25, 2015, 9:00 PM EDT
Milwaukee forced 26 Chicago turnovers, a season high.
Mark Cuban shouts at Adam Silver to complain about foul calls during Mavericks’ Game 3 loss to Rockets
Apr 25, 2015, 8:30 PM EDT
Silver was in attendance for Game 3 between the Mavericks and the Rockets.
Apr 25, 2015, 6:59 PM EDT
Nets now trail the Hawks 2-1 in the series.
Apr 25, 2015, 5:30 PM EDT
Apr 25, 2015, 4:00 PM EDT
Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets
Apr 25, 2015, 2:29 PM EDT
“The officials [have] got to get that stuff under control, because there’s too much physical stuff going on. Howard is throwing people all over the place,” Carlisle said.
Report: ‘No scenario’ where Kawhi Leonard will pursue offer sheets as a restricted free agent this summer
Apr 25, 2015, 2:00 PM EDT
Spurs and Leonard are a perfect match.
Mavericks coach Carlisle rips officials, claims ‘there’s too much physical stuff going on’ after Game 3 loss to Rockets
Apr 25, 2015, 12:30 PM EDT
Apr 25, 2015, 11:00 AM EDT
Pierce did the same thing to the Raptors a year ago when he was with the Nets.
Apr 25, 2015, 9:30 AM EDT
The Spurs are Kawhi Leonard’s team now.
Apr 25, 2015, 8:00 AM EDT
These feel like Stephen Curry’s playoffs.
Apr 25, 2015, 1:28 AM EDT
Leonard was fantastic at both ends of the court.
Apr 25, 2015, 12:18 AM EDT
The Wizards are moving on. That’s the Truth.
Apr 24, 2015, 10:30 PM EDT
Dwight Howard grabbed 26 rebounds, too.
Apr 24, 2015, 9:30 PM EDT
Portland, down 0-2 to Memphis, needs all the help it can get.
Apr 24, 2015, 8:30 PM EDT
NBA continues its technological push.
Apr 24, 2015, 7:30 PM EDT
Parker is going to finish his degree at Duke.
Apr 24, 2015, 6:45 PM EDT
The Warriors eventually won in overtime regardless.
- Bucks outwork Bulls, stay alive on Jerryd Bayless game-winner 5
- Nets use 18-0 second-half run to secure Game 3 victory over Hawks 5
- Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets 9
- PBT Extra: Stephen Curry starting to have his defining playoff moments 8
- Behind 32 points from Kawhi Leonard, Spurs rout Clippers to take 2-1 series lead 13
- The Truth (and Marcin Gortat) will set Washington free, up 3-0 on Toronto after win 8
- James Harden scores 42 points to lead Rockets to Game 3 win, 3-0 series lead over Mavericks 17
- Why can’t the Pelicans foul in a timely manner? 7