Jul 29, 2013, 5:47 PM EDT
Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.
So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.
This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.
Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.
“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike's Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”
Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.
That’s a tough sales job. Colangelo pulled it off.
USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.
If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.
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Blatche being Blatche.
Aug 31, 2014, 11:00 PM EDT
Turkoglu didn’t do much in L.A. last year, but Chris Paul recently touted the importance of consistency in the Clippers’ chances for success next season.
Aug 31, 2014, 9:30 PM EDT
France picked up a nice win over Argentina.
Aug 31, 2014, 7:59 PM EDT
James Harden makes the PUJIT work for him.
Aug 31, 2014, 6:29 PM EDT
The energy of Kenneth Faried helped Team USA pull away in the second half.
Aug 31, 2014, 5:31 PM EDT
Terry was never going to be a fit in Sacramento, but could be a nice veteran addition for a Rockets team that plans on contending next season.
Aug 31, 2014, 5:00 PM EDT
Franklin only played one NBA season, but this will open up a roster spot in Memphis.
Aug 31, 2014, 3:30 PM EDT
In some ways, this new beginning in Minnesota is more interesting than if the team had simply proceeded with the status quo.
Aug 31, 2014, 2:00 PM EDT
There’s a big difference between the rebuilding that’s taking place in Minnesota and what’s going on with the Sixers.
Aug 31, 2014, 12:30 PM EDT
Under Armour made a huge offer, but Nike has exercised its right to match.
Aug 31, 2014, 11:00 AM EDT
Rondo is in the same situation Kevin Love was in with Timberwolves, before he was traded to Cavaliers.
Aug 31, 2014, 9:30 AM EDT
He played solidly, particularly on defense, for the Hawks last season.
Aug 31, 2014, 8:00 AM EDT
Deron looks good, and he’s back on the court ahead of schedule.
Aug 31, 2014, 12:45 AM EDT
Andray Blatche had 28 points and 12 rebounds for the Philippines, and they still lost.
Aug 30, 2014, 11:01 PM EDT
Rose looked like his vintage self for a night.
Aug 30, 2014, 9:30 PM EDT
The statue is in Buenos Aires, in case you were looking to travel to get your picture with it.
Aug 30, 2014, 8:00 PM EDT
That’s a higher bar than most realize
Aug 30, 2014, 7:00 PM EDT
Klay Thompson scored 18 points and Anthony Davis had 17 points on the night. Finland had great fans, though.
Aug 30, 2014, 6:30 PM EDT
Kings rookie rookie honing his 3-point Shootout skills
Aug 30, 2014, 5:00 PM EDT
Will Davis be better than LeBron and Durant in five years? I’ll say this — he’ll be on that level.
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