Jul 29, 2013, 5:47 PM EDT
Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.
So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.
This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.
Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.
“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike’s Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”
Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.
That’s a tough sales job. Colangelo pulled it off.
USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.
If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.
Report: Tim Duncan, Tony Parker part of Spurs pitch to LaMarcus Aldridge (and they may be favorites)
Jun 30, 2015, 1:01 AM EDT
The Spurs are right at the front of the line with the Lakers to win Aldridge over.
Jun 29, 2015, 11:45 PM EDT
We knew Korver would need ankle surgery, but this is a bit of a surprise.
Jun 29, 2015, 10:45 PM EDT
Aldridge is expected to leave Portland, and the most recent report has the Lakers as the frontrunners to retain his services.
Jun 29, 2015, 9:45 PM EDT
Clippers remain frontrunners to retain Jordan’s services; Lakers, Mavericks also in the mix.
Jun 29, 2015, 8:45 PM EDT
Antic was with the Hawks the last two seasons.
Jun 29, 2015, 7:45 PM EDT
Davis is looking for a multi-year deal.
Jun 29, 2015, 6:50 PM EDT
The bottom line is this: Butler is going to be a Bull next season.
Jun 29, 2015, 6:16 PM EDT
The first rule of trading a player is to not look like you want to trade that player.
Jun 29, 2015, 5:20 PM EDT
Kind of hard to picture him going to the Raptors considering the other options on the table.
Jun 29, 2015, 4:31 PM EDT
The real question for Wade and his effort to leverage the Heat: Who is going to give him more money than Miami?
Jun 29, 2015, 3:44 PM EDT
The report says $12 million a year for Afflalo, that price seems steep.
Jun 29, 2015, 3:18 PM EDT
They are trying to keep those two while dealing Joe Johnson and Deron Williams.
Jun 29, 2015, 2:46 PM EDT
Expect the Bledsoe drama to play out through the summer. Again.
Jun 29, 2015, 1:55 PM EDT
He has more leverage this way, can get a longer deal.
Jun 29, 2015, 1:24 PM EDT
Doesn’t Butler strike you as the kind of veteran the Spurs bring in and he’s rejuvenated?
Jun 29, 2015, 12:44 PM EDT
The question is only what length of contract Love will sign.
Jun 29, 2015, 11:50 AM EDT
Where is Wade going to find a better deal on the open market?
Jun 29, 2015, 11:10 AM EDT
Stan Van Gundy’s offense doesn’t really fit two traditional bigs.
Jun 29, 2015, 10:37 AM EDT
There is interest in Joe Johnson out there, but his $24.9 million salary limits it.
Jun 29, 2015, 9:57 AM EDT
The Wizards would like to find a stretch four this summer then play Nene more as a backup to Gortat.
- Report: Chicago Bulls give Jimmy Butler max qualifying offer 17
- Report: Dwyane Wade will not opt-in with Heat, to become free agent (as expected) 25
- Report: Knicks front runner to land Arron Afflalo (and Greg Monroe, too) 27
- Report: Luol Deng surprises Miami, opts in for 2015-16 season 30
- Report: Sense around league is Kevin Love will re-sign with Cavaliers 31
- Report: As deadline nears, signs still point to Dwyane Wade opting out, becoming free agent 40
- Report: Dallas most likely team to lure DeAndre Jordan from Clippers, Chandler Parsons already recruiting 24
- Report: Lakers would still trade D’Angelo Russell for DeMarcus Cousins straight up. Kings wouldn’t. 30