Jul 29, 2013, 5:47 PM EDT
Nike and USA Basketball are intertwined. They exert some influence — particularly over players we need on Team USA if we are serious about winning — and while some would argue too much control it is a reality.
So when Jerry Colangelo was given carte blanche as USA Basketball President to fix what was wrong with Team USA after the 2004 Olympics, he had to start with Nike. A well done story at NBA.com by David Aldridge details what Colangelo went through.
This all ties to LeBron James. Even back in 2004 after his rookie season, Nike knew LeBron was the future biggest star in the NBA and the guy that could sell them a lot of shoes. He went to the 2004 Olympics and sat on the bench while Larry Brown went with veterans.
Nike had watched in horror in 2004 as James, in whom the company had already invested millions, couldn’t get off Larry Brown’s bench in Athens. Whether or not James, then 19 and coming off his rookie season in the NBA, was immature at that time, or hard to get along with, wasn’t the point. He was the future of basketball, and the NBA. He was Nike’s guy. And Nike wasn’t going anywhere.
“The Nike relationship with the NBA had fallen apart,” Colangelo said. “But I had a lot of relationships there myself. Phil Knight was a partner of mine in the baseball team in Arizona. I’ve known Phil Knight for so many years. Coach [George] Raveling [currently Nike's Director of International Basketball], dear friend of mine for many, many years. So the relationships were there. And it was a matter of re-establishing a relationship. But I wanted to make it clear to them, this wasn’t an NBA deal. This was USA Basketball. This is our own entity and brand. And that kind of opened the door.”
Here is where Colangelo deserves credit — he convinced Knight and Nike to both stay with Team USA and be a big financial sponsor, but they also let him and Mike Krzyzewski make the call on who gets to play. So yes, Nike guys like LeBron and Kobe Bryant are there, but Adidas guys like Dwight Howard and Derrick Rose can be chosen also.
That’s a tough sales job. Colangelo pulled it off.
USA Basketball has a bunch of sponsors now — including American Express, Gatorade, Jeep, and Right Guard — that includes Nike, but now the all that money the elite men’s team pulls in helps pay for youth development programs. It’s a cycle. What the big names get for their time is the chance to show off and promote their brands on the biggest international stages — and right now the pipeline of young stars wanting to play for Team USA is full.
If LeBron plays in the 2016 Olympics in Rio, it will be in part thanks to a push from Nike wanting him on that stage. Nike still has influence. But their relationship with USA Basketball is much better than it was nine years ago.
Jul 30, 2014, 6:05 PM EDT
NBA reportedly wanted Bavetta to retire four years ago
Jul 30, 2014, 5:17 PM EDT
The elicits a shrug of the shoulders. Not much else.
Jul 30, 2014, 4:29 PM EDT
Thunder star texted Davis after winning the award last season: ‘You on your way to get it’
Tony Parker says skipping FIBA World Championships this summer was a way for him to ‘give back to the Spurs’
Jul 30, 2014, 3:41 PM EDT
Parker has played 91 extra games since his last summer break three seasons ago.
Jul 30, 2014, 2:59 PM EDT
“Guys that don’t have a reputation for playing hard defense are picking up full court.” —Damian Lillard on the level of play at Team USA training camp.
Jul 30, 2014, 2:19 PM EDT
Dallas originally signed Lewis, but voided his contract once it was discovered he would require knee surgery.
Jul 30, 2014, 1:34 PM EDT
Cleveland, Chicago, Indiana, Miami, Toronto and Washington all simply shake their heads.
Jul 30, 2014, 12:47 PM EDT
World Peace hasn’t drawn legitimate interest from NBA teams, so he’s considering playing overseas.
Jul 30, 2014, 12:01 PM EDT
Silly idea anyway.
Report: Anthony Bennett pulled from pro-am by agent, possibly due to his inclusion in Kevin Love trade talks
Jul 30, 2014, 11:14 AM EDT
Just like Love, Bennett is not going to be playing in any games this summer until a deal is done.
Jul 30, 2014, 10:32 AM EDT
Sixers put a multi-year plan together based on current rules, which would be adversely affected with a quick change to the system.
Jul 30, 2014, 9:55 AM EDT
This was 100 percent guaranteed.
Jul 30, 2014, 9:18 AM EDT
Hayward set to earn $62,965,420 over next four years
Jul 30, 2014, 8:40 AM EDT
“Everyone talks about match-ups (with big teams such as Spain), people have to match-up against us, too.” — USA Basketball coach Mike Krzyzewski
Jul 30, 2014, 8:00 AM EDT
LeBron still not as popular as prior to The Decision, though. It’s only a matter of time until he is.
Jul 30, 2014, 1:30 AM EDT
Cavaliers guard says initial response stemmed from his straightforward approach, confidence
Jul 30, 2014, 12:30 AM EDT
Collective Bargaining Agreement limits offseason charity games to United States and Canada
Jul 29, 2014, 11:33 PM EDT
Union voted in Michele Roberts instead
Jul 29, 2014, 10:33 PM EDT
Popovich signed contract extension with Spurs this offseason
Jul 29, 2014, 9:44 PM EDT
“That 2010 team was one of the best experiences I’ve ever had. I think we have a team that’s even better.” —Kevin Durant
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- Report: Sixers fighting against immediate changes to NBA Draft Lottery system 53
- Team USA going small ball, but how many bigs do they keep on the bench? 4
- Report: LeBron James more popular than he ever was with the Heat 14
- Durant says 2014 USA team better than 2010 version that won gold 6
- Kevin Durant knows you’re talking about his free agency but isn’t giving many clues. He liked what LeBron did. 17
- Byron Scott makes ridiculous optimism sound reasonable 44
- Derrick Rose told Carmelo Anthony that if he came to Chicago “the game would be easy” 42