Skip to content

Cable television opportunities part of the pitch to Dwight Howard from Lakers, Rockets

Jul 2, 2013, 12:07 AM EDT

Los Angeles Lakers Media Day Getty Images

We know that wherever Dwight Howard chooses to play for the next four or five seasons, despite what he may try to put out there publicly at this point, the decision will be about more than just basketball.

Howard was said to be intrigued by the Lakers not only due to having the immediate opportunity to win there, but also because Los Angeles is a major media market, and the center of the universe where the entertainment industry is concerned.

It’s been said more than once that Howard’s interests in exploring personal marketing opportunities outside of basketball will be almost as important as the roster he’s surrounded with next season, so it shouldn’t come as much of a surprise that the two teams favored to to land Dwight in free agency are including that piece as a part of their respective presentations to him in free agency.

The Rockets made their pitch to Howard Sunday night, and of course, it went well — as if they’d say otherwise. Besides trotting out team legends like Yao Ming and Trail Blazers great Clyde Drexler (who played a whopping three and a half of his 15 NBA seasons in Houston), the organization included a local cable television opportunity as part of its package.

The Lakers, naturally, will do the same when they sit down to get the last word in with Howard on Tuesday.

Time Warner Cable in Los Angeles televises all Lakers home and away games, and fills the vast majority of its programming — seriously, it has to be north of 80 percent — with studio shows or behind-the-scenes, documentary-style footage of the team throughout the season.

Like the billboard campaign the Lakers have been widely mocked for, this is just another piece of the puzzle in terms of what courting Howard requires. And it’s one that both L.A. and Houston are wise not to overlook when engaging in those final discussions.

Latest Posts
  1. DeMar DeRozan leads Team USA in scoring, could well stick with team (VIDEO)

    Aug 21, 2014, 1:33 AM EDT

    Dominican Republic v United States Getty Images

    He also was a scoring machine at the showcase in Las Vegas.

  2. Coach K: No Team USA cuts before Friday’s game

    Aug 20, 2014, 11:15 PM EDT

    Team USA Practice Session Getty Images

    16 players will practice and be available for Friday’s game against Puerto Rico, but the roster needs to be trimmed to 12 in advance of the FIBA World Cup.

  3. Wednesday And-1 links: Youths who entered Ray Allen’s home charged with trespassing

    Aug 20, 2014, 9:45 PM EDT

    2014 NBA Finals - Practice Day And Media Availability Getty Images

    Including a link to the trailers of the STARZ show LeBron James is producing loosely based on his life

  4. Derrick Rose held out of USA exhibition vs. Dominican Republic, technically ‘coach’s decision’

    Aug 20, 2014, 8:44 PM EDT

    Derrick Rose Derrick Rose

    Rose hasn’t practiced since playing 24 minutes in Saturday’s win over Brazil.

  5. Warriors’ Nemanja Nedovic to miss FIBA World Cup

    Aug 20, 2014, 6:19 PM EDT

    Portland Trail Blazers v Golden State Warriors Getty Images

    Nedovic had hoped to play for Serbia, but couldn’t get medical clearance.

  6. Kevin Durant: Stephen Curry ‘is terrible’ in NBA2K

    Aug 20, 2014, 5:07 PM EDT

    Stephen Curry Stephen Curry

    Video game Curry doesn’t come close to shooting as well as the real life version.

  7. Report: Suns discussing trade possibilities for Eric Bledsoe

    Aug 20, 2014, 4:12 PM EDT

    Oklahoma City Thunder v Phoenix Suns Getty Images

    If Bledsoe decides to play for the qualifying offer, he’ll almost certainly bolt as an unrestricted free agent next summer.

  8. Nene says playing Anthony Davis is like fighting Dhalsim from Street Fighter

    Aug 20, 2014, 2:04 PM EDT

    dhalsim_street_fighter

    Strangest comparison ever. And pretty accurate.

  9. Report: Heat trying to add shooting guard, another big but for veteran minimum

    Aug 20, 2014, 12:09 PM EDT

    Chris Bosh, Dwyane Wade AP

    Miami could use the depth, but at this point the pickings are slim.

  10. Report: Sixers may look to trade for Amar’e Stoudemire at this season’s deadline

    Aug 20, 2014, 11:17 AM EDT

    New York Knicks  v Philadelphia 76ers Getty Images

    Move would be purely financial for Philadelphia, but if Stoudemire is contributing at that time, Knicks may pass.

  11. Stephen Curry says he, Klay Thompson would be best NBA Jam duo in NBA

    Aug 20, 2014, 8:00 AM EDT

    Oklahoma City Thunder v Golden State Warriors Getty Images

    Best NBA Jam duo on a current team? Give me Durant and Westbrook.

  12. Lakers top 10 plays of the 2013-14 season (VIDEO)

    Aug 19, 2014, 10:29 PM EDT

    New Orleans Pelicans v Los Angeles Lakers Getty Images

    Highlights only serve as a reminder of just how bad things were in Los Angeles.

Featured video

Will LeBron get booed Christmas Day in Miami?
Top 10 NBA Player Searches
  1. D. Rose (3207)
  2. D. Cousins (2397)
  3. L. James (2275)
  4. P. George (2230)
  5. S. Marion (2107)
  1. R. Allen (2096)
  2. K. Bryant (2029)
  3. A. Davis (2010)
  4. C. Anthony (1837)
  5. R. Rondo (1623)