Skip to content

Cable television opportunities part of the pitch to Dwight Howard from Lakers, Rockets

Jul 2, 2013, 12:07 AM EDT

Los Angeles Lakers Media Day Getty Images

We know that wherever Dwight Howard chooses to play for the next four or five seasons, despite what he may try to put out there publicly at this point, the decision will be about more than just basketball.

Howard was said to be intrigued by the Lakers not only due to having the immediate opportunity to win there, but also because Los Angeles is a major media market, and the center of the universe where the entertainment industry is concerned.

It’s been said more than once that Howard’s interests in exploring personal marketing opportunities outside of basketball will be almost as important as the roster he’s surrounded with next season, so it shouldn’t come as much of a surprise that the two teams favored to to land Dwight in free agency are including that piece as a part of their respective presentations to him in free agency.

The Rockets made their pitch to Howard Sunday night, and of course, it went well — as if they’d say otherwise. Besides trotting out team legends like Yao Ming and Trail Blazers great Clyde Drexler (who played a whopping three and a half of his 15 NBA seasons in Houston), the organization included a local cable television opportunity as part of its package.

The Lakers, naturally, will do the same when they sit down to get the last word in with Howard on Tuesday.

Time Warner Cable in Los Angeles televises all Lakers home and away games, and fills the vast majority of its programming — seriously, it has to be north of 80 percent — with studio shows or behind-the-scenes, documentary-style footage of the team throughout the season.

Like the billboard campaign the Lakers have been widely mocked for, this is just another piece of the puzzle in terms of what courting Howard requires. And it’s one that both L.A. and Houston are wise not to overlook when engaging in those final discussions.

Latest Posts
  1. Report: Pelicans interviewed Vinny Del Negro for head coaching position

    May 28, 2015, 10:30 PM EDT

    Vinny Del Negro AP

    Tough to see him as a stronger candidate than at least two others. Unless …

  2. Report: ‘At least three’ Bulls starters ripped Tom Thibodeau during exit interview

    May 28, 2015, 9:00 PM EDT

    Getty Images Getty Images

    Players supposedly said they’d avoid team facility this summer if Thibodeau remained the head coach.

  3. Tom Thibodeau releases statement after firing, thanks Bulls fans and players

    May 28, 2015, 7:30 PM EDT

    Thibodeau was fired as Bulls head coach on Thursday.

  4. Barack Obama: Nobody can outshoot Stephen Curry, except maybe Kyle Korver

    May 28, 2015, 2:42 PM EDT

    US-POLITICS-WEATHER-OBAMA Getty Images

    American president tweets about LeBron James and J.R. Smith

  5. Mavericks considering signing-and-trading Tyson Chandler for DeAndre Jordan

    May 28, 2015, 1:30 PM EDT

    DeAndre Jordan, Tyson Chandler AP

    Clippers center reportedly interested in signing with Dallas

  6. Jared Dudley on Kevin Love: ‘If you leave LeBron, there’s something’s wrong’

    May 28, 2015, 12:55 PM EDT

    Jared Dudley, Kevin Love AP

    Kevin Love might leave the Cavaliers in free agency. Cleveland fans, if history is any indication, wouldn’t treat him well if he does. What would Love’s peers think? Colin Cowherd asked Jared Dudley – whom you might remember from saying players avoid Kobe Bryant Bryant and calling Carmelo Anthony the NBA’s most overrated player –…

  7. Bulls fire Tom Thibodeau

    May 28, 2015, 12:17 PM EDT

    Cleveland at Chicago, Game 6 Getty Images

    Bulls owner Jerry Reinsforf: ‘There must be free and open interdepartmental discussion and consideration of everyone’s ideas and opinions. These internal discussions must not be considered an invasion of turf, and must remain private.’

  8. Report: Melvin Hunt frontrunner for Nuggets job

    May 28, 2015, 10:41 AM EDT

    Denver Nuggets v Los Angeles Clippers Getty Images

    Denver reportedly has not interviewed Mike D’Antoni

Did Chicago do the right thing in firing Thibodeau?

Despite ending, Hawks had season to remember
Top 10 NBA Player Searches
  1. S. Curry (7783)
  2. K. Irving (5900)
  3. K. Love (5771)
  4. K. Korver (4664)
  5. L. James (4474)
  1. A. Horford (3591)
  2. K. Bryant (3578)
  3. D. Howard (3537)
  4. K. Durant (3474)
  5. A. Varejao (3407)