Jun 26, 2013, 11:51 PM EDT
Some of the new logos that will be in play for the Phoenix Suns next season hit the internet a short time ago, but the team made the announcement official on Wednesday.
The changes are eloquently explained in the team release:
“The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by the team from 1992-2000.
“The Suns have also updated the popular “PHX” bird logo, with slight variations to the one originally introduced by the team in 2000. The new version features modernized flames, uplifted wings, and a basketball consistent with the one featured in the primary logo.
“Additionally, a new “S” logo combines the club’s past and present by incorporating the sunburst from the team’s primary logo to create a simple mark perfect for merchandise and digital applications. The new logo will only be used when accompanied by another logo or design, as shown on the two t-shirts below. In addition, the “S” will be included as an accent logo on new Suns uniforms scheduled to be unveiled later this summer.
“Finally, the “SUNS” word mark featured on the team’s new court last season becomes an accent logo. The ambigram, unique among NBA teams, is featured at center court where it can be easily identified by fans sitting anywhere in US Airways Center.”
Phoenix began the change with a redesign to the team’s home court last season, but due to the extended time frame required by the league to approve logo and uniform changes, the full transformation was delayed until this season.
The Suns will also be one of a few teams getting an alternate jersey with sleeves this season, a design which was debuted by the Warriors last year.
Apr 16, 2014, 7:48 PM EDT
Knicks make it official and announce they’ve signed Lamar Odom for the remainder of the season.
Apr 16, 2014, 6:59 PM EDT
Durant and LeBron at the top of the MVP ballot is easy, it’s filling out spots 3-5 that is the challenge.
Apr 16, 2014, 6:15 PM EDT
Kohl is going to pitch in $100 million to get a new arena built in Milwaukee.
Apr 16, 2014, 5:15 PM EDT
Teams will like his speed, but he’s destined for a second round pick.
Apr 16, 2014, 4:29 PM EDT
While the Lakers end their dreary season Kobe Bryant is already on vacation.
Apr 16, 2014, 3:46 PM EDT
Clippers forward: ‘It doesn’t really affect me, but so many guys would probably benefit’
Apr 16, 2014, 2:49 PM EDT
The Spurs have crushed the Grizzlies and Mavericks this season, so those teams are motivated to avoid a trip to the Riverwalk to start the postseason.
Apr 16, 2014, 2:14 PM EDT
First team nearly a clean sweep, but one top teamer didn’t even make other two ballots
Apr 16, 2014, 2:03 PM EDT
NBA could still rescind the technical
Apr 16, 2014, 1:32 PM EDT
New research delivers answer
Apr 16, 2014, 12:57 PM EDT
New York based hedge fund billionaires Marc Lasry and Wes Edens are buying the team but keeping it in Wisconsin, they just need to get a new arena built.
Apr 16, 2014, 12:50 PM EDT
Two very different candidates signify wide search
Apr 16, 2014, 12:22 PM EDT
Knicks center knows, though, he might have no choice
Apr 16, 2014, 11:46 AM EDT
You can’t do enough Animal House references to make me happy.
Apr 16, 2014, 11:09 AM EDT
Duo leaves Michigan after their sophomore years
Apr 16, 2014, 9:55 AM EDT
How many years feature three of the best records in a franchise’s history?
Apr 16, 2014, 9:22 AM EDT
Bulls give Greg Smith, Ronnie Brewer, Lou Amnundson and Mike James multi-year contracts
Apr 16, 2014, 8:45 AM EDT
Nothing like waiting until the last minute to figure things out.
Apr 16, 2014, 8:00 AM EDT
Nine combined spots on the ballot go to eight different players, and none of our winners made the other two’s top three
Apr 16, 2014, 2:42 AM EDT
Chris Paul and J.J. Redick look good as Clippers ready for playoffs.
- PBT Extra: Giving out MVP, end of season awards 0
- Report: Sale of Milwaukee Bucks for record $550 million agreed upon, team to stay in Milwaukee 33
- Playoff Chase: Seven meaningful games on final night of NBA season 14
- 2014 PBT Awards: Most Improved Player 21
- Tuesday NBA grades: Chris Paul looks playoff ready 1