Jun 26, 2013, 11:51 PM EST
Some of the new logos that will be in play for the Phoenix Suns next season hit the internet a short time ago, but the team made the announcement official on Wednesday.
The changes are eloquently explained in the team release:
“The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by the team from 1992-2000.
“The Suns have also updated the popular “PHX” bird logo, with slight variations to the one originally introduced by the team in 2000. The new version features modernized flames, uplifted wings, and a basketball consistent with the one featured in the primary logo.
“Additionally, a new “S” logo combines the club’s past and present by incorporating the sunburst from the team’s primary logo to create a simple mark perfect for merchandise and digital applications. The new logo will only be used when accompanied by another logo or design, as shown on the two t-shirts below. In addition, the “S” will be included as an accent logo on new Suns uniforms scheduled to be unveiled later this summer.
“Finally, the “SUNS” word mark featured on the team’s new court last season becomes an accent logo. The ambigram, unique among NBA teams, is featured at center court where it can be easily identified by fans sitting anywhere in US Airways Center.”
Phoenix began the change with a redesign to the team’s home court last season, but due to the extended time frame required by the league to approve logo and uniform changes, the full transformation was delayed until this season.
The Suns will also be one of a few teams getting an alternate jersey with sleeves this season, a design which was debuted by the Warriors last year.
Mar 4, 2015, 7:53 PM EST
Sorry, Mark Cuban
Mar 4, 2015, 7:09 PM EST
He missed five games with a strained shoulder.
Mar 4, 2015, 6:14 PM EST
Don’t be shocked if the final price tag is close to $1 billion. Yes, for the Hawks.
Mar 4, 2015, 5:15 PM EST
Except you don’t really want a strong point guard in Phil Jackson’s triangle.
Mar 4, 2015, 4:30 PM EST
Some guys turn things around, bu Hairston has a lot of work to do.
Mar 4, 2015, 3:45 PM EST
Singing is awful, but the dancing is fantastic.
Mar 4, 2015, 2:58 PM EST
Allen isn’t officially retiring just yet, says he’ll reassess things in advance of next season.
Mar 4, 2015, 2:15 PM EST
Davis has missed the last six games with a shoulder injury.
Mar 4, 2015, 1:28 PM EST
He should put up numbers against the Sixers. Then again he puts up numbers on everyone.
Joakim Noah says non-violence video he put out helped him maintain composure after flagrant foul from Wizards’ Nene
Mar 4, 2015, 12:45 PM EST
Nene whacked Noah in the face, but Noah didn’t respond.
Mar 4, 2015, 12:00 PM EST
Chemistry issues in Memphis?
Mar 4, 2015, 11:20 AM EST
League is releasing officiating reports for all calls made in a close game’s final two minutes, and the results are fascinating.
Mar 4, 2015, 10:40 AM EST
Nifty but necessary move by LeBron to earn the easy two points.
Mar 4, 2015, 10:00 AM EST
Suns in another unnecessary disagreement with a former player.
Mar 4, 2015, 9:20 AM EST
Knicks starting five combined for just 24 points, and New York trailed by as many as 44 before this one was finished.
Mar 4, 2015, 8:40 AM EST
Jazz are 5-1 in their last six games since Gobert was inserted into the starting lineup.
Mar 4, 2015, 8:00 AM EST
James passed Ray Allen to achieve his latest milestone.
Mar 4, 2015, 2:55 AM EST
Denver wins for its new coach.
Mar 4, 2015, 1:55 AM EST
Hawks fans booed Smith every time he touched the ball.
Mar 4, 2015, 12:15 AM EST
Tony Snell is not THAT good at getting open
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