Jun 26, 2013, 11:51 PM EDT
Some of the new logos that will be in play for the Phoenix Suns next season hit the internet a short time ago, but the team made the announcement official on Wednesday.
The changes are eloquently explained in the team release:
“The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by the team from 1992-2000.
“The Suns have also updated the popular “PHX” bird logo, with slight variations to the one originally introduced by the team in 2000. The new version features modernized flames, uplifted wings, and a basketball consistent with the one featured in the primary logo.
“Additionally, a new “S” logo combines the club’s past and present by incorporating the sunburst from the team’s primary logo to create a simple mark perfect for merchandise and digital applications. The new logo will only be used when accompanied by another logo or design, as shown on the two t-shirts below. In addition, the “S” will be included as an accent logo on new Suns uniforms scheduled to be unveiled later this summer.
“Finally, the “SUNS” word mark featured on the team’s new court last season becomes an accent logo. The ambigram, unique among NBA teams, is featured at center court where it can be easily identified by fans sitting anywhere in US Airways Center.”
Phoenix began the change with a redesign to the team’s home court last season, but due to the extended time frame required by the league to approve logo and uniform changes, the full transformation was delayed until this season.
The Suns will also be one of a few teams getting an alternate jersey with sleeves this season, a design which was debuted by the Warriors last year.
Aug 29, 2014, 1:15 PM EDT
The truth is limited games in an unusual setting don’t provide real answers to how Rose is feeling or will do down the line. What you think this says about Rose really says more about what you think of Rose’s future than anything else.
Aug 29, 2014, 12:40 PM EDT
Thunder center faced year-long ban before declaring for draft
Aug 29, 2014, 11:40 AM EDT
It should be USA/Spain for the gold, everyone else is playing for third.
Aug 29, 2014, 10:59 AM EDT
Shelly Sterling, who’s still tied to the Clippers, ensuring team can’t move on from her husband
Aug 29, 2014, 10:24 AM EDT
Anthony Davis should lead the Pelicans to the playoffs, which would make Monty Williams feel safer.
Aug 29, 2014, 10:00 AM EDT
World Peace/Pandas Friend has already reached terms to play in China. Bidding war?
Aug 29, 2014, 9:24 AM EDT
Celtics forward contributes money toward construction of building named for John Thompson Jr.
Aug 29, 2014, 8:44 AM EDT
If the Nuggets stay healthy, they are again a playoff threat in the West.
Aug 29, 2014, 8:00 AM EDT
Protecting the paint is the obvious Achilles heel of the Cavaliers, on paper anyway.
Aug 29, 2014, 12:01 AM EDT
Stauskas is thrilled to have finally made it to the NBA.
Aug 28, 2014, 10:29 PM EDT
Wade and Bosh show they can get the job done now that LeBron has moved on.
Aug 28, 2014, 8:58 PM EDT
Report surfaced a few days ago saying the two teams were in discussion.
Aug 28, 2014, 7:30 PM EDT
Highest Court in the Land
Aug 28, 2014, 6:30 PM EDT
I doubt that’s what he meant
Aug 28, 2014, 5:35 PM EDT
Could Trail Blazers guard replace Derrick Rose in World Cup?
Aug 28, 2014, 4:40 PM EDT
See Pau Gasol, Ricky Rubio, Jose Calderon and Serge Ibaka dance
Aug 28, 2014, 3:45 PM EDT
Black, who played at Kansas and Memphis, could be headed to Houston’s D-League affiliate
Aug 28, 2014, 2:50 PM EDT
Dan Gilbert, after throwing money at Kentucky coach, settled for management that landed LeBron James and Kevin Love this offseason
Aug 28, 2014, 1:55 PM EDT
Judy Seto doesn’t even bother asking Kobe to rate his pain, because the question is pointless
Aug 28, 2014, 12:59 PM EDT
Pop being Pop.
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- Kevin Love says Timberwolves owner should focus on his own team following trade to Cavaliers 35