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Suns officially unveil new logos

Jun 26, 2013, 11:51 PM EDT

suns new logo

Some of the new logos that will be in play for the Phoenix Suns next season hit the internet a short time ago, but the team made the announcement official on Wednesday.

The changes are eloquently explained in the team release:

“The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by the team from 1992-2000.

“The Suns have also updated the popular “PHX” bird logo, with slight variations to the one originally introduced by the team in 2000. The new version features modernized flames, uplifted wings, and a basketball consistent with the one featured in the primary logo.

“Additionally, a new “S” logo combines the club’s past and present by incorporating the sunburst from the team’s primary logo to create a simple mark perfect for merchandise and digital applications. The new logo will only be used when accompanied by another logo or design, as shown on the two t-shirts below. In addition, the “S” will be included as an accent logo on new Suns uniforms scheduled to be unveiled later this summer.

“Finally, the “SUNS” word mark featured on the team’s new court last season becomes an accent logo. The ambigram, unique among NBA teams, is featured at center court where it can be easily identified by fans sitting anywhere in US Airways Center.”

Phoenix began the change with a redesign to the team’s home court last season, but due to the extended time frame required by the league to approve logo and uniform changes, the full transformation was delayed until this season.

The Suns will also be one of a few teams getting an alternate jersey with sleeves this season, a design which was debuted by the Warriors last year.

Suns new logosslideshow
  1. censormynameandmycomments - Jun 27, 2013 at 12:31 AM

    Bring back the purple, Sarver! Respect the history of the franchise.

    Sometimes I think he hates the fan base as much as we hate him.

    • adoombray - Jun 27, 2013 at 1:08 AM

      As black as Sarver’s heart for charging us the highest beer prices in the league while at the same time starting Michael Beasley.

    • fanofevilempire - Jun 27, 2013 at 7:35 AM

      just what every Phoenix fan wants, a new logo, the team is crappy but
      the logo is awesome!
      good job!

  2. saint1997 - Jun 27, 2013 at 1:00 AM

    Oh my! What a change! He has revolutionised the logo of the Phoenix logo as I know it! How else can I communicate sarcasm via a blog comment?

  3. whodey83 - Jun 27, 2013 at 1:07 AM

    That S is awful.

  4. 00maltliquor - Jun 27, 2013 at 1:58 AM

    Ummm…I fail to see the change besides color. I hope the jerseys are better, they are probably the worst in the league, along with the Rockets (not the alternates though, those are dope).

    • patfic15 - Jun 27, 2013 at 7:29 AM

      Agreed. Two teams that would be incredibly well off revisiting the 90s themes on their jerseys.

  5. rickyspanish - Jun 27, 2013 at 2:28 AM

    I like the logo and I’m curious to see the uniforms. I love their retro uniforms, they are both fresh and funky.

    • dezglobal - Jun 27, 2013 at 9:20 AM

      You get a thumbs down for using the words ” fresh and funky” in the same sentence.

  6. itsnotdavid - Jun 27, 2013 at 10:52 AM

    Very Big 12-esque.

  7. nicksalvato - Jun 27, 2013 at 12:00 PM

    That “S” is horrid

  8. acromartieismydad - Jun 27, 2013 at 1:57 PM

    Wow, just wow. As a designer I am shocked that professional sports teams with so many resources (Suns are not alone) can do no better than what essentially is cheap clip art.

    • motobus - Aug 5, 2013 at 4:12 PM

      As a designer, you should realize that one of the most modern trends in design right now is ‘going flat.’ Sure it isn’t complex, but more often than not simplicity is beautiful and long-lasting.

      The design looks great.

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