Jun 24, 2013, 4:21 PM EST
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — already one of the powerhouse agent groups already.
What Jay-Z brings to the mix is a name plus an understanding of how to brand and market players. Honestly, negotiating’s Durant’s next max contract is not the hard part, what he wants is promotion off the court. No doubt Rob Pelinka (who KD left but is also the agent for Kobe Bryant and others) understands marketing and getting his players endorsements and the rest, but Jay-Z brings a certain swagger to that.
Of course, what would really help Durant’s marketing status is a shiny ring on his finger.
Dec 20, 2014, 12:49 AM EST
Young earned this one and will get to write a check to the league.
Dec 20, 2014, 12:02 AM EST
Former NBA player now trying to make his way as a fighter.
Dec 19, 2014, 10:50 PM EST
There are a whole host of reasons Rondo was traded; this is just the most convenient for Boston’s brass.
Dec 19, 2014, 9:40 PM EST
Nice gesture by the players.
Dec 19, 2014, 8:30 PM EST
…pretty smoothly somehow
Dec 19, 2014, 7:25 PM EST
Leonard was the Finals MVP for San Antonio last season.
Dec 19, 2014, 6:45 PM EST
Warriors coach has jokes
Dec 19, 2014, 6:35 PM EST
This is the smart move by the Thunder.
Dec 19, 2014, 5:59 PM EST
It’s kind of moot now, but it’s not a surprise.
Dec 19, 2014, 5:15 PM EST
Lakers star: ‘If the opportunity came up, then that’s the time to have that discussion’
Dec 19, 2014, 4:29 PM EST
Black-and-white version of Toronto’s new logo looks similar to Brooklyn’s
Dec 19, 2014, 3:44 PM EST
President wants to see more athletes take political stands
Dec 19, 2014, 2:56 PM EST
This gives the Rockets a little more depth on the wing with Harden and Ariza.
Dec 19, 2014, 2:15 PM EST
Thunder star sprained ankle against Warriors
Dec 19, 2014, 1:40 PM EST
Miller starting against Nets in first game back from concussion
Dec 19, 2014, 1:04 PM EST
Sending Wright to the Celtics leaves major hole at backup center
Dec 19, 2014, 12:28 PM EST
Mark Cuban is too smart to pull the trigger on this kind of deal unless he has word he can keep his man.
Dec 19, 2014, 11:51 AM EST
Heat and Nets among teams that showed interest
Dec 19, 2014, 11:15 AM EST
Mavericks owner, one of many celebrities singing off Stephen Colbert, had his priorities in line
Dec 19, 2014, 10:15 AM EST
The Bulls are better off with their depth and flexibility.
- Kendrick Perkins: Rajon Rondo wanted out of Boston 7
- Report: Minnesota agrees to trade Corey Brewer to Houston 6
- Dallas moves into title contender status with addition of Rajon Rondo 42
- Kevin Durant turns ankle, leaves game not to return; X-rays negative. 4
- Report: Celtics ‘pretty pleased’ with return they got in trade for Rajon Rondo 31
- PBT Extra: Jabari Parker’s injury, what does it mean for Bucks, Rookie of Year race? 5
- Reports: Celtics agree to trade Rajon Rondo to Dallas Mavericks 39
- Andrew Bogut undergoes PRP therapy on knee, out indefinitely 9