Skip to content

It’s official, Jay-Z can represent NBA players as an agent

Jun 20, 2013, 10:13 AM EDT

Entertainers Jay-Z and Beyonce watch Brooklyn Nets play New York Knicks in NBA game in New York Reuters

We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.

The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.

Jay-Z is selling his small share of Nets ownership to make this happen.

Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.

What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.

Latest Posts
  1. Elimination game Josh Smith is a thing, Rockets live to play another day

    May 26, 2015, 2:29 AM EDT

    Josh Smith AP

    In the four Rockets’ elimination games this season, Smith has 63 points on 22-of-34 shooting (64.7 percent).

  2. Rockets show it’s better to have James Harden than to not have Stephen Curry

    May 25, 2015, 11:59 PM EDT

    Getty Images Getty Images

    MVP runner-up shines while MVP misses substantial portion of Houston’s Game 4 win

  3. Danny Ainge consulted with Celtics’ guard Isaiah Thomas about potential free agents

    May 25, 2015, 10:30 PM EDT

    Isaiah Thomas AP

    It’s a sign Thomas may be around for a little bit.

  4. NBA will not move up Finals start date; June 4 locked in for Game 1

    May 25, 2015, 7:30 PM EDT

    Miami Heat Victory Parade And Rally Getty Images

    The league had been exploring moving Game 1 up to June 2.

  5. LeBron James calls for non-violence after Brelo verdict

    May 25, 2015, 4:30 PM EDT

    cd0ymzcznguwzdbhnduynddiytjhm2yyzthlmtjjotqwyyznptfhodazn2mxnwvmm2zknmq1mdljytayytg0mtuynwi4 AP

    Cavaliers star says he will research case further before saying more

  6. Rumor: Paul Pierce might opt out of contract with Wizards, join Clippers

    May 25, 2015, 2:59 PM EDT

    Atlanta Hawks v Washington Wizards-Game Six Getty Images

    Doc Rivers decided to offer his mid-level exception money last summer to Spencer Hawes instead of Pierce. He’d like that one over.

  7. LeBron James carries load, makes enough plays in Cavaliers win (VIDEO)

    May 25, 2015, 8:00 AM EDT

    Atlanta Hawks v Cleveland Cavaliers - Game Three Getty Images

    LeBron finished with 37 points, 18 rebounds and 13 assists .

  8. Al Horford ejected after elbow to Matthew Dellavedova’s shoulder (VIDEO)

    May 24, 2015, 9:46 PM EDT

    Al Horford Al Horford

    A trend is becoming clear: Do not mess with Dellavedova.

Featured video

Will Klay Thompson get a little help on James Harden?
Top 10 NBA Player Searches
  1. K. Irving (6619)
  2. S. Curry (5588)
  3. K. Love (5587)
  4. D. Howard (5281)
  5. L. James (4326)
  1. D. Carroll (4266)
  2. K. Bryant (3641)
  3. P. Beverley (3547)
  4. K. Durant (3506)
  5. K. Korver (3504)