Jun 20, 2013, 10:13 AM EST
We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.
The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.
Jay-Z is selling his small share of Nets ownership to make this happen.
Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.
What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.
Feb 1, 2015, 3:30 PM EST
Green has already had a 10-day with the Spurs.
Feb 1, 2015, 1:12 PM EST
Rondo suffered the injury during the Mavs’ Saturday win over the Magic.
Feb 1, 2015, 12:30 PM EST
Pistons fans booed Smith every time he touched the ball.
Feb 1, 2015, 11:00 AM EST
Greek Freak preparing well for dunk contest
Feb 1, 2015, 9:30 AM EST
Before helping Seattle Seahawks reach Super Bowl, Lynch was high school teammate of Leon Powe
Feb 1, 2015, 8:00 AM EST
Kent Bazemore moves into starting lineup with DeMarre Carroll also out
Feb 1, 2015, 12:30 AM EST
Jan 31, 2015, 11:00 PM EST
Three misses and a frustration foul on a single possession.
Jan 31, 2015, 9:30 PM EST
Minnesota fans boo Love during pregame intros, cheer him during tribute video
Jan 31, 2015, 8:00 PM EST
Jan 31, 2015, 6:30 PM EST
Kanter was dismissive of both Klay Thompson and Andrew Bogut before Friday night’s win.
Jan 31, 2015, 5:00 PM EST
Cleveland plays the Timberwolves in Minnesota on Saturday.
Jan 31, 2015, 3:59 PM EST
Jan 31, 2015, 3:21 PM EST
With Ricky Rubio, Nikola Pekovic and Kevin Martin back in the rotation the Timberwolves will not be such a pushover.
Jan 31, 2015, 2:00 PM EST
Green being unexpectedly held out led some to speculate that he might be dealt.
Jan 31, 2015, 12:30 PM EST
They’re not winning, but they still produce some highlight plays.
Jan 31, 2015, 11:00 AM EST
The tenth in Bryant’s signature line returns to a low-top silhouette, and the first colorway is inspired by Kobe’s early morning high dive as he recovered from Achilles surgery.
Jan 31, 2015, 9:30 AM EST
Denver’s offer of J.J. Hickson and JaVale McGee isn’t enough for Brooklyn to pull the trigger — especially with Lopez coming off of a 35-point, 12-rebound performance against the Raptors.
Jan 31, 2015, 8:00 AM EST
Those two together at this stage of their careers are a poor fit together.
Jan 31, 2015, 12:36 AM EST
Balance and defense win the day.
- Report: Timberwolves’ Ricky Rubio set to return Monday vs. Dallas 6
- Nike unveils latest signature shoe for Kobe Bryant, the Kobe X (PHOTOS) 11
- Report: Nuggets trying to trade for Brook Lopez 12
- Last summer Carmelo Anthony, Kobe Bryant talked, decided it wouldn’t work together 32
- Jimmy Butler even plans to play defense in the All-Star Game 9
- Damian Lillard “disappointed,” “disrespected” not to make All-Star team 45
- DeMarcus Cousins replaces Kobe Bryant in All-Star game 11
- Tyson Chandler, better than ever, thinking legacy 10