Jun 20, 2013, 10:13 AM EDT
We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.
The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.
Jay-Z is selling his small share of Nets ownership to make this happen.
Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.
What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.
Mar 30, 2015, 6:14 PM EDT
There were rumors he wanted the Sacramento GM job, but George Karl has the power there now.
Mar 30, 2015, 5:38 PM EDT
Also, is Willie Caulie-Stein a great fit next to DeMarcus Cousins?
Mar 30, 2015, 4:45 PM EDT
Cavaliers center is a star
Mar 30, 2015, 4:00 PM EDT
UNLV freshman likely headed for second round
Mar 30, 2015, 3:15 PM EDT
The top three are Golden State, Cleveland and San Antonio. Would you be shocked if any of them won the title?
StubHub sues Warriors, accuses Golden State of preventing StubHub-using fans from buying playoff tickets
Mar 30, 2015, 2:38 PM EDT
StubHub says Warriors permit resale through only Ticketmaster
Mar 30, 2015, 1:59 PM EDT
Rockets point guard to have surgery on wrist
Mar 30, 2015, 1:27 PM EDT
Phil Jackson disciple Craig Hodges now coaching Westchester Knicks
Mar 30, 2015, 12:49 PM EDT
Jordan made preseason debut at Washington High School, but at one point, it seemed Washington High alum Junior Bridgeman would be the big draw
Mar 30, 2015, 12:11 PM EDT
D.J. Augustin throws the alley-oop, and two Thunder players go for it. Westbrook won.
Mar 30, 2015, 11:33 AM EDT
Good decision to go pro, poor decision to end video how he did
Mar 30, 2015, 10:58 AM EDT
Nothing raises a team’s spirits like playing New York
Mar 30, 2015, 10:22 AM EDT
Jonas Jerebko thought his pump fake worked, but…
Mar 30, 2015, 9:45 AM EDT
Hunter hit biggest shot of NCAA tournament, backed it up with strong junior season
Mar 30, 2015, 9:08 AM EDT
Mullin has played prominent role in Vivek Ranadivé’s organization
Mar 30, 2015, 8:30 AM EDT
The first and eight seeds are fairly set, after that the West is a jumbled mess.
Mar 30, 2015, 8:00 AM EDT
The race for the eighth seed could go down to the final night.
Mar 30, 2015, 1:39 AM EDT
The Rockets are now the two seed in the West.
Mar 30, 2015, 12:01 AM EDT
Hennigan has done a solid job with the rebuild in his first three seasons.
Mar 29, 2015, 10:30 PM EDT
The Clippers beat the Celtics and had the best highlight of the game.
- Report: Sacramento consultant Chris Mullin to take St. John’s head coaching job 0
- PBT Extra: Taking twitter questions on Clippers, Michael Carter-Williams, more 1
- PBT’s NBA Power Rankings: Cream rising to top as playoffs near 18
- Report: Patrick Beverley out for rest of season, including playoffs 6
- Breaking down Western Conference playoff chase with two weeks left in season 7
- Breaking down Eastern Conference playoff chase with two weeks left in season 8
- Five Things We Learned in NBA Sunday: Dwyane Wade is going to will Heat into playoffs 15
- Sad news: Craig Sager announces his cancer has returned 17