Jun 20, 2013, 10:13 AM EDT
We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.
The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.
Jay-Z is selling his small share of Nets ownership to make this happen.
Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.
What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.
Oct 31, 2014, 6:03 PM EDT
Varejao is one of LeBron James’ favorite teammates
Oct 31, 2014, 5:48 PM EDT
Butler’s agent claims the Bulls wanted him to take a hometown discount.
Oct 31, 2014, 5:22 PM EDT
Thompson’s max deal was inevitable.
Oct 31, 2014, 5:00 PM EDT
It’s as great as you’d expect.
Oct 31, 2014, 4:15 PM EDT
Lopez has no timetable for a return.
Oct 31, 2014, 3:30 PM EDT
Knight will be a restricted free agent this summer.
Oct 31, 2014, 2:33 PM EDT
LeBron’s agent also represents Jackson
Oct 31, 2014, 1:37 PM EDT
Oklahoma City has completely relied on its two – now injured – stars
Oct 31, 2014, 12:50 PM EDT
Are they certain this time?
Oct 31, 2014, 12:06 PM EDT
Utah betting big, too big, on Burks continuing to improve
Oct 31, 2014, 11:10 AM EDT
Clippers owner continues to go crazy while watching games
Oct 31, 2014, 10:30 AM EDT
Dirk, Monta and Chandler are the new Run DMC
Oct 31, 2014, 9:53 AM EDT
New coach didn’t give reserves enough playing time in Cleveland’s opener
Oct 31, 2014, 9:00 AM EDT
Somehow, this seems to make sense for both sides
Oct 31, 2014, 8:30 AM EDT
Pregame rituals were really the best part of the game for Cavs fans.
Oct 31, 2014, 8:00 AM EDT
Faried said Smith shot his team out of the game after the Nuggets beat the Pistons.
Oct 31, 2014, 3:22 AM EDT
LeBron slides into the loser category for a night.
Oct 31, 2014, 3:10 AM EDT
The Clippers will take the win, but it wasn’t pretty.
Oct 31, 2014, 2:14 AM EDT
There is no official timetable for his return, but we are likely talking 6 weeks or more he is out.
Oct 31, 2014, 12:21 AM EDT
Players should never angrily engage with fans.
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