Jun 20, 2013, 10:13 AM EDT
We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.
The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.
Jay-Z is selling his small share of Nets ownership to make this happen.
Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.
What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.
Apr 24, 2014, 10:52 AM EDT
Harden is frustrated. He should be, shooting under 30 percent for two games.
Apr 24, 2014, 10:19 AM EDT
Grizzlies guard gets Joe Dumars Trophy over Jeff Green, Channing Frye, Bradley Beal, Damian Lillard and Mike Dunleavy
Apr 24, 2014, 9:24 AM EDT
Trail Blazers forward is averaging 44.5 points trhough two games
Apr 24, 2014, 8:46 AM EDT
Dwight Howard was aggressive early and put on a show, but LaMarcus Aldridge won the war.
Apr 24, 2014, 8:00 AM EDT
All three series Thursday night are tied 1-1.
Apr 24, 2014, 2:48 AM EDT
LA has 89 points and 26 rebounds in two games.
Apr 24, 2014, 1:40 AM EDT
Trail Blazers take 2-0 series lead with second win in Houston
Apr 23, 2014, 11:54 PM EDT
The Spurs turned the ball over on 26.2 percent of their possessions. It’s very unSpurs like.
Apr 23, 2014, 10:28 PM EDT
This should have gotten McRoberts ejected.
Apr 23, 2014, 10:11 PM EDT
Bobcats keep battling, but Heat have too much talent.
Apr 23, 2014, 9:23 PM EDT
He has Durant, LeBron and Griffin on his MIP list… but it makes a good MVP ballot.
Apr 23, 2014, 9:15 PM EDT
Big-time blocked shot by Henderson.
Apr 23, 2014, 7:30 PM EDT
The documentary will be screened at the Tribeca Film Festival this weekend.
Apr 23, 2014, 6:41 PM EDT
Utah needs a coach good at player development, Synder could be a fit.
Apr 23, 2014, 5:49 PM EDT
CSNWashington.com’s Wizards insider talks about the best story line in the playoffs so far.
Apr 23, 2014, 4:58 PM EDT
It’s a real possibility, but only if Anthony believes a plan to win is in place.
Mavericks’ Rick Carlisle on Spurs’ Gregg Popovich: ‘Why don’t we just give him Coach of the Century?’
Apr 23, 2014, 4:01 PM EDT
He’s not wrong.
Apr 23, 2014, 3:22 PM EDT
McHale jokes with a reporter by making a painfully obvious observation.
Apr 23, 2014, 2:41 PM EDT
Harper worked as Pistons assistant for two years
Apr 23, 2014, 2:03 PM EDT
That will end the rumors, right?
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- Wednesday NBA grades: It’s LaMarcus Aldridge’s world and the Rockets have to live in it 18
- LaMarcus Aldridge ruining Dwight Howard’s chance at redemption 23
- Spurs give the ball away first, then Game 2 to Dallas 14