Jun 20, 2013, 10:13 AM EDT
We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.
The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.
Jay-Z is selling his small share of Nets ownership to make this happen.
Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.
What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.
Sep 5, 2015, 8:00 AM EDT
Is he the best European ever in the NBA?
Sep 4, 2015, 10:29 PM EDT
They sell shoes in Germany, too.
Sep 4, 2015, 8:59 PM EDT
He shows promise as a good NBA center.
Sep 4, 2015, 7:30 PM EDT
He’s coming off an ACL surgery and misses the start of the season.
Sep 4, 2015, 7:01 PM EDT
Quincy Pondexter could be out longer.
Sep 4, 2015, 6:00 PM EDT
The real banner goes up opening night.
Sep 4, 2015, 4:59 PM EDT
That locker room was a hot mess.
Sep 4, 2015, 4:15 PM EDT
Do they, though?
Sep 4, 2015, 3:21 PM EDT
…from his own company
Sep 4, 2015, 2:24 PM EDT
Given the strength of the Western Conference, they should be
Sep 4, 2015, 1:25 PM EDT
That’ll make owners more prone to locking out players
Sep 4, 2015, 12:23 PM EDT
Houston also reportedly adding Denzel Livingston, Remi Yusuf, Will Cummings
Sep 4, 2015, 11:30 AM EDT
Rocky plays the heel
Sep 4, 2015, 10:30 AM EDT
Durant played with New York coach Derek Fisher
Sep 4, 2015, 9:30 AM EDT
Will San Antonio extend it?
Sep 4, 2015, 8:32 AM EDT
He shot just 34 percent in Summer League.
Sep 4, 2015, 8:00 AM EDT
If he’s healthy and the vintage, athletic McGee Dallas could use him.
Sep 4, 2015, 12:33 AM EDT
Thomas is a former No. 4 overall pick.
Sep 3, 2015, 11:15 PM EDT
The street artist Madsteez painted the commissioned piece.
Sep 3, 2015, 10:30 PM EDT
Weber played four years in college.
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