Jun 20, 2013, 10:13 AM EDT
We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.
The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.
Jay-Z is selling his small share of Nets ownership to make this happen.
Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.
What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.
Jul 5, 2015, 4:42 PM EDT
The Lakers added the 2015 Sixth Man of the Year.
Jul 5, 2015, 4:00 PM EDT
The Hawks signed Millsap to a max deal earlier this week.
Jul 5, 2015, 2:29 PM EDT
Stuckey had a standout year for Indiana last season.
Jul 5, 2015, 2:00 PM EDT
Ginobili has yet to announce his future plans.
Jul 5, 2015, 12:30 PM EDT
LeBron is going to win, Tristan Thompson is going to get his money.
Jul 5, 2015, 11:00 AM EDT
Another guy who took less money to avoid playing in Sacramento.
Jul 5, 2015, 9:30 AM EDT
L.A. is all kinds of desperate now that DeAndre Jordan has bolted for the Mavericks.
Jul 5, 2015, 8:00 AM EDT
How will Blazers fans react when Aldridge returns?
Jul 5, 2015, 3:12 AM EDT
Quality pickup by the Kings.
Jul 5, 2015, 12:14 AM EDT
Phil Jackson gets a gold star for this move.
Jul 4, 2015, 11:00 PM EDT
McRae was the 58th overall pick in the 2014 draft, and is a member of Philadelphia’s Summer League squad.
Jul 4, 2015, 9:30 PM EDT
Nice addition by Orlando.
Jul 4, 2015, 8:00 PM EDT
He would have to take a paycut, but Dallas needs help at the point.
Jul 4, 2015, 6:30 PM EDT
The Spurs are going to just keep going on, being the San Antonio Spurs
Jul 4, 2015, 5:01 PM EDT
Jul 4, 2015, 3:30 PM EDT
Bargain for Toronto — as long as the Raptors aren’t expecting any offense.
Jul 4, 2015, 2:00 PM EDT
The LaMarcus Aldridge Effect
Jul 4, 2015, 12:21 PM EDT
Biggest name left in free agency will make San Antonio a powerhouse.
Jul 4, 2015, 11:00 AM EDT
Cuban believes Jordan can average 20 points, 20 rebounds per game.
Jul 4, 2015, 9:30 AM EDT
Fits with West’s desire to play for a contender, but he’d have to take very little money to sign there.
- Spurs reset franchise for post Tim Duncan life in one impressive week 17
- Report: Lakers, Pacers reach deal to trade Roy Hibbert to LA 55
- LaMarcus Aldridge has chosen to sign with Spurs 85
- Who should Clippers get to replace DeAndre Jordan? How about Blake Griffin. 43
- Report: Tobias Harris reaches four-year, $64 million extension to stay with Orlando 25
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 48
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 58
- Report: Kings signing Marco Belinelli to three-year, $19 million contract 19