Jun 20, 2013, 10:13 AM EDT
We all knew Jay-Z and his Roc Nation Sports were jumping into the sports agent business, now it can be official.
The NBA Players union — which has to certify all agents working with NBA players — has given the green light to Roc Nation Sports, reports the Sports Business Journal. Both Jay-Z and Roc Nation Sports President Juan Perez got certification.
Jay-Z is selling his small share of Nets ownership to make this happen.
Kevin Durant is reportedly already on board with Roc Nation, other athletes will follow as well. This is supposed to be a full-service agency that can negotiate contracts and help with endorsements among other things.
What Jay-Z brings (besides his name) is branding — negotiating the contract of Kevin Durant is easy, but he has bounced between three agents now trying to improve his off-the-court brand. And if there is one thing nobody doubts Jay-Z is good at, it’s marketing himself and others as a brand.
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 0
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 39
- Report: Kings signing Marco Belinelli to three-year, $19 million contract 14
- Report: Knicks to sign Robin Lopez to four-year, $54 million contract (unless DeAndre Jordan changes his mind) 8
- PBT Extra: Free agent signings we didn’t love 6
- Report: Wes Matthews reaches agreement to join Dallas Mavericks 23
- PBT Extra: Five best free agent signings in the first days of free agency 11
- Dwyane Wade agrees to one-year, $20 million deal to stay with Heat 55