Skip to content

League approves on-court ads for area in front of team benches

Jun 11, 2013, 10:08 AM EDT

Utah Jazz v Los Angeles Lakers Getty Images

While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).

But don’t think that means owners aren’t looking for more ways to get advertising in your face.

Like on the court near the benches and on top of the backboards, reports the Sports Business Journal.

League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.

A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.

These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.

There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.

You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.

Latest Posts
  1. Brandon Jennings says he added 25 pounds for this season

    Sep 17, 2014, 3:26 PM EDT

    Brandon Jennings AP

    Jennings only shot 52 percent around the rim last year, maybe the muscle helps. Maybe.

  2. Chris Bosh was guest DJ on “Ellen”

    Sep 17, 2014, 2:55 PM EDT

    Chris Bosh Chris Bosh

    Chris Bosh is taller than Ellen DeGeneres, which leads to much humor. I guess.

  3. Mike Miller knows in Cleveland his role will shrink. He’s good with that.

    Sep 17, 2014, 1:59 PM EDT

    Mike Miller Mike Miller

    His veteran, playoff-tested presence will be big on this team.

  4. Timberwolves to open camp with Andrew Wiggins vs. Zach LaVine dunk contest

    Sep 17, 2014, 1:19 PM EDT

    Andrew Wiggins AP

    This is all we want to see out of the Timberwolves anyway.

  5. Tim Hardaway Jr. focuses on defensive improvement for Knicks

    Sep 17, 2014, 11:44 AM EDT

    Tim Hardaway Jr AP

    There’s a lot of room for improvement, let’s just say.

  6. LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.”

    Sep 17, 2014, 11:05 AM EDT

    2014 FIBA Basketball World Cup - Day Fourteen Getty Images

    Kyrie is going to have to adjust to a different role on the Cavs, but if he does watch out.

  7. ProBasketballTalk 2014-15 Preview: Boston Celtics

    Sep 17, 2014, 10:00 AM EDT

    Rajon Rondo Rajon Rondo

    Rajon Rondo looms over everything – on and off the court

  8. Tyler Zeller looking to jumpstart career, start in Boston this season

    Sep 17, 2014, 9:01 AM EDT

    Tyler Zeller Cavaliers AP

    He may not start but he will get plenty of run this season.

  9. Atlanta mayor says he has spoken to six potential buyers of Hawks

    Sep 17, 2014, 8:30 AM EDT

    Image (1) hawks_logo-thumb-250x134-11979-thumb-250x134-11981.gif for post 4050

    Dominique Wilkins is one, but you know the hedge fund guys are in, too.

  10. Dwight Howard’s driver’s license in Florida suspended, he racked up 10 red light violations in Orlando

    Sep 17, 2014, 8:00 AM EDT

    Detroit Pistons v Houston Rockets Getty Images

    He has 10 citations for running red lights. Impressive, I don’t care how many sports cars you own.

  11. And-1 Links: League Pass alert — Ben McLemore is the new Pizza Guy

    Sep 16, 2014, 9:34 PM EDT

    Isaiah Thomas pizza guy

    Nick Young’s girlfriend Iggy Azalea is better at trick shots than you.

  12. Report: Dirk Nowitzki to play in EuroBasket 2015, which is 2016 Olympics qualifier

    Sep 16, 2014, 8:33 PM EDT

    Mark Cuban, Dirk Nowitzki Getty Images

    Germany qualifying for the Olympics, even with Nowitzki, is an uphill battle.

  13. Tim Duncan to appear in “The Punisher” comic book

    Sep 16, 2014, 5:59 PM EDT

    Tim Duncan Punisher

    Guaranteed Duncan likes this better than another trip to the All-Star Game.

  14. Bulls officially sign E’Twaun Moore, he’s likely to stick with team

    Sep 16, 2014, 5:20 PM EDT

    Mason Plumlee, E'Twaun Moore Mason Plumlee, E'Twaun Moore

    Half his salary the first year is guaranteed, a sign he is expected to make the final roster.

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. D. Rose (3356)
  2. L. James (2653)
  3. D. Ferry (2592)
  4. K. Irving (2462)
  5. J. Valanciunas (2396)
  1. K. Bryant (2316)
  2. P. George (2120)
  3. N. Batum (1830)
  4. R. Gay (1808)
  5. R. Rondo (1788)