Jun 11, 2013, 10:08 AM EST
While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).
But don’t think that means owners aren’t looking for more ways to get advertising in your face.
League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.
There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.
You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.
Nov 27, 2014, 1:37 AM EST
LeBron James and the Cavaliers were good, Chase Budinger had the flub.
Nov 27, 2014, 12:28 AM EST
Ish Smith will stay on the roster.
Nov 27, 2014, 12:01 AM EST
If the Cavs can defend like that on a regular basis they will be far more dangerous.
Nov 26, 2014, 10:45 PM EST
Bulls, Pacers, Bucks, Pistons to Western Conference
Nov 26, 2014, 9:15 PM EST
He also talks Milwaukee, doing away with conferences.
Nov 26, 2014, 8:15 PM EST
With Popovich out, Ettore Messina takes over Spurs
Nov 26, 2014, 8:00 PM EST
Maverick shows off long arms
Nov 26, 2014, 7:00 PM EST
Harden shifts defensive-woes attention onto Knicks forward
Nov 26, 2014, 6:00 PM EST
Haywoode Workman should have let it fly
Nov 26, 2014, 4:59 PM EST
You have to like that he wants to step up, but based on history, a lot of top point guards in the league just started drooling.
Nov 26, 2014, 3:55 PM EST
Don’t forget to be thankful for the Raptors, too.
Nov 26, 2014, 3:02 PM EST
Nov 26, 2014, 2:02 PM EST
Suns have three capable guards, and Thomas is the one coming off the bench.
Nov 26, 2014, 1:15 PM EST
Anthony was in severe pain after suffering back spasms on Monday against the Rockets.
Nov 26, 2014, 12:30 PM EST
Chandler didn’t fit the triangle but Rick Carlisle knew how to use him properly.
Nov 26, 2014, 11:45 AM EST
West has been out since the preseason with an ankle injury.
Nov 26, 2014, 11:05 AM EST
Clark had his best NBA season with L.A. back in 2013.
Nov 26, 2014, 10:30 AM EST
Detroit has a fundamentally flawed roster.
Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets
Nov 26, 2014, 9:50 AM EST
Team originally said Rose left with hamstring tightness.
Nov 26, 2014, 9:10 AM EST
Lawson puts his elite ball handling on display.
- PBT’s Wednesday NBA Winners/Losers: Ettore Messina making history for Spurs 0
- LeBron James, Cavaliers have kind of game they need to replicate blowing out Wizards 2
- Gregg Popovich to miss game following ‘minor medical procedure’ 7
- PBT Extra: Anthony Davis’s MVP-level play, the Spurs and things to be thankful for 7
- Report: Knicks worried Carmelo Anthony’s back issue may be season-long concern 10
- Report: Lakers working on a one-year deal with Earl Clark 13
- Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets 20
- Lakers granted $4.85 million disabled-player exception for Steve Nash injury 13