Jun 11, 2013, 10:08 AM EDT
While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).
But don’t think that means owners aren’t looking for more ways to get advertising in your face.
League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.
There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.
You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.
Al Jefferson got two shots in his injured foot, left arena in walking boot, plans to play through it
Apr 21, 2014, 8:44 AM EDT
Charlotte already had a slim margin for error against Miami (if that) and their star being hobbled is not helping matters.
Apr 21, 2014, 8:00 AM EDT
Hopefully the refs let the Clippers and Warriors play some playoff basketball this time around. Thunder/Grizzlies Game 2 as well on Monday.
Apr 21, 2014, 3:49 AM EDT
Houston point guard to have MRI Monday
Apr 21, 2014, 2:32 AM EDT
Aldridge set a Blazers record with 46 points in a playoff game. Nene reminded everyone why he
Apr 21, 2014, 2:29 AM EDT
Aldridge scores 46 points, grabs 18 rebounds to lead comeback
Apr 20, 2014, 10:02 PM EDT
Nene gets his first start since February and the Wizards steal Game 1.
Apr 20, 2014, 8:30 PM EDT
Kemba Walker made James Jones look bad.
Apr 20, 2014, 6:58 PM EDT
Bobcats were scrappy, but with Al Jefferson hurting Miami just had too much LeBron James and Dwyane Wade.
Apr 20, 2014, 5:43 PM EDT
Touching moment as Gregg Popovich delivers a heartfelt message.
Apr 20, 2014, 4:21 PM EDT
Spurs close the game on a 19-4 run after trailing by double digits.
Apr 20, 2014, 3:30 PM EDT
Statement confirms referees handled replay review correctly, but also admits that they missed the initial foul call on a critical possession.
Apr 20, 2014, 2:00 PM EDT
If Jim Buss fails to deliver in quickly rebuilding the Lakers, he says he’ll resign.
Apr 20, 2014, 12:30 PM EDT
Roy Hibbert owned up to a poor Game 1. Will he do anything about it in Game 2 is the question.
Apr 20, 2014, 11:00 AM EDT
Shot clocks stopped working midway through the third quarter, but Raptors say all will be well in time for Game 2.
Apr 20, 2014, 9:30 AM EDT
Where you going, Evan?
Apr 20, 2014, 8:00 AM EDT
“That’s what I do!”
Apr 20, 2014, 12:44 AM EDT
OKC led by as many as 25 points in the first half.
Apr 19, 2014, 11:30 PM EDT
Roy Hibbert wasn’t good in Game 1 against the Hawks, and this play epitomized his performance.
Apr 19, 2014, 10:01 PM EDT
The eight-seed Hawks blowout the Pacers in Game 1.
Apr 19, 2014, 8:45 PM EDT
Blake Griffin totally did this on purpose.
- Monday NBA playoff previews: Expect a different looking Clippers/Warriors game. 0
- Sunday NBA grades: Nene, Aldridge lead day where big men shine 2
- LaMarcus Aldridge’s Trail Blazers claw back for Game 1 win over Houston Rockets 14
- Bulls have no answer for Nene as Wizards take Game 1 16
- Charlotte is scrappy but Heat have too much in comfortable 99-88 win 19