Skip to content

League approves on-court ads for area in front of team benches

Jun 11, 2013, 10:08 AM EDT

Utah Jazz v Los Angeles Lakers Getty Images

While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).

But don’t think that means owners aren’t looking for more ways to get advertising in your face.

Like on the court near the benches and on top of the backboards, reports the Sports Business Journal.

League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.

A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.

These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.

There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.

You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.

Latest Posts
  1. Report: Kobe Bryant studying Paul Pierce on how to adapt game as he ages

    Aug 28, 2014, 11:05 AM EDT

    Paul Pierce, Kobe Bryant

    If you’re trying to age your game gracefully, Pierce is a great model.

  2. Derrick Rose dismisses injury concern after blah showing against Slovenia

    Aug 28, 2014, 9:52 AM EDT

    Derrick Rose, Anderson Varejao, Raulzinho Neto Derrick Rose, Anderson Varejao, Raulzinho Neto

    Rose will probably have to prove it while coming off the bench behind Kyrie Irving in World Cup

  3. World Cup preview: No Durant, no problem USA still one of two teams with legit shot to win gold

    Aug 28, 2014, 8:45 AM EDT

    Team USA Showcase Getty Images

    Doesn’t matter who didn’t show up, the guys that did make Team USA one of two teams with a legit shot at gold.

  4. Report: Leandro Barbosa reaches deal with Warriors

    Aug 28, 2014, 8:00 AM EDT

    Indiana Pacers v Phoenix Suns Getty Images

    For a third point guard signed for the league minimum, this is a nice pickup. Not thrilling, but nice.

  5. Lakers work out seven NBA veteran free agents beyond Michael Beasley

    Aug 28, 2014, 12:20 AM EDT

    New Orleans Pelicans v Los Angeles Lakers Getty Images

    Dexter Pittman, Greg Stiemsma, Daniel Orton, Bobby Brown, Toney Douglas, Ben Hansbrough and Malcolm Lee try out

  6. Robbie Hummel to release hip-hop album. Wait. What?

    Aug 27, 2014, 11:20 PM EDT

    Robbie Hummel Robbie Hummel

    NBA news you definitely didn’t expect to read today

  7. Jerry Colangelo on James Harden leading Team USA: ‘He’s the one’

    Aug 27, 2014, 10:20 PM EDT

    Puerto Rico v United States Getty Images

    Rockets guard continues to draw praise after offseason of petty comments

  8. Dion Waiters: Kevin Love ‘thinks I’m underrated’ and ‘knows I pass the ball’

    Aug 27, 2014, 7:22 PM EDT

    Dion Walters, Kevin Love Dion Walters, Kevin Love

    Waiters on the possibility of playing with Love, LeBron James and Kyrie Irving: ‘I’ve got to destroy my opponent’

  9. Michael Beasley gets second Lakers workout

    Aug 27, 2014, 5:00 PM EDT

    Los Angeles Lakers v Miami Heat Getty Images

    Former No. 2 remains unsigned after disappointing season with Heat

  10. Doc Rivers got PAID

    Aug 27, 2014, 4:22 PM EDT

    San Antonio Spurs v Los Angeles Clippers Getty Images

    New contract with Clippers makes Rivers the NBA’s highest-paid coach

  11. Russian guard Dmitry Kulagin, with Kings interest, considering jumping to NBA

    Aug 27, 2014, 3:41 PM EDT

    Adidas Eurocamp - Day 3 Getty Images

    Kulagin, 22, went undrafted and is now an unrestricted free agent

  12. Cavaliers sold Kyrie Irving on contract extension with LeBron James-Kevin Love plan

    Aug 27, 2014, 2:22 PM EDT

    Cleveland Cavaliers v Miami Heat Cleveland Cavaliers v Miami Heat

    Go back to July 1 and consider the possibility of LeBron James and Kevin Love playing for Cleveland this season

Featured video

Will LeBron get booed Christmas Day in Miami?
Top 10 NBA Player Searches
  1. K. Love (3874)
  2. D. Rose (3304)
  3. K. Bryant (2573)
  4. T. Young (2568)
  5. L. James (2563)
  1. K. Irving (2460)
  2. A. Davis (1972)
  3. G. Hayward (1875)
  4. R. Allen (1873)
  5. E. Bledsoe (1762)