Jun 11, 2013, 10:08 AM EDT
While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).
But don’t think that means owners aren’t looking for more ways to get advertising in your face.
League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.
There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.
You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.
Apr 2, 2015, 1:40 AM EDT
Kaman can expect to write the league a check for this.
Apr 2, 2015, 12:05 AM EDT
Lakers clear roster spot to sign Jabari Brown to multi-year deal
Apr 1, 2015, 11:20 PM EDT
Harden leads Rockets over Kings
Apr 1, 2015, 10:42 PM EDT
Did Lopez travel?
Apr 1, 2015, 10:11 PM EDT
Cavaliers don’t see big deal in report
Apr 1, 2015, 9:15 PM EDT
And he’s playing through it!
Apr 1, 2015, 8:20 PM EDT
Texas reportedly focused on Shaka Smart
Apr 1, 2015, 7:29 PM EDT
Jordan Brand keeps with the Space Jam theme in advance of this weekend’s retro releases.
Apr 1, 2015, 7:04 PM EDT
Oubre a potential lottery pick
Apr 1, 2015, 6:15 PM EDT
He’s a bubble first round pick.
Apr 1, 2015, 5:33 PM EDT
He had only played in one of the last dozen Heat games.
Apr 1, 2015, 4:51 PM EDT
Seen at Summer League he was project, we’ll see how far along he has come.
Apr 1, 2015, 4:21 PM EDT
Curry is going to win this award. More than that, he’s earned it.
Apr 1, 2015, 3:15 PM EDT
Anderson has missed the last 18 games due to injury, and New Orleans is trying to catch OKC for the final playoff spot in the West.
Apr 1, 2015, 2:30 PM EDT
A 16th during the regular season would mean a one-game suspension.
Apr 1, 2015, 1:50 PM EDT
Stephenson didn’t play in his team’s last game as a result of the coach’s decision.
Apr 1, 2015, 1:10 PM EDT
Not as devastating as the one that’s made the rounds, but deadly nonetheless.
Apr 1, 2015, 12:30 PM EDT
We know it’s LeBron’s world in Cleveland, but this makes Blatt look a bit silly.
Apr 1, 2015, 11:50 AM EDT
This isn’t the first time one of the Clippers has publicly pointed out the obvious.
Apr 1, 2015, 11:10 AM EDT
The rivalry continues.
- Bugs Bunny teases the Jordan XXX in interview with Ahmad Rashad (VIDEO) 1
- Report: LeBron James calls the plays, Cavaliers coach David Blatt repeats them to team 50
- Kevin Durant says he’d ‘love to’ stay with Thunder his entire career, wants his jersey retired in OKC 15
- Anthony Davis says James Harden should be MVP 20
- Stop judging J.J. Redick by his Duke days if you haven’t already 7
- Thunder say Kevin Durant underwent successful bone graft surgery, will return in 4-6 months 4
- Five Things We Learned in NBA Monday: DeMar DeRozan went Harden on Harden 12
- Derrick Rose returns to full-contact practice, Bulls return date still unknown 13