Jun 11, 2013, 10:08 AM EDT
While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).
But don’t think that means owners aren’t looking for more ways to get advertising in your face.
League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.
There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.
You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.
Jun 30, 2015, 4:44 PM EDT
There is a clear compromise of three years at the max, but will the Bulls and Butler get there
Jun 30, 2015, 4:15 PM EDT
Big men like LaMarcus Aldridge and DeAndre Jordan will shape the free agency landscape.
Jun 30, 2015, 3:45 PM EDT
Sorry Scottie, LeBron is just the better player.
Jun 30, 2015, 3:03 PM EDT
He’s reportedly seeking a shorter deal, too, which negates L.A.’s inherent advantage.
Jun 30, 2015, 2:20 PM EDT
Shumpert is a restricted free agent, so Cavaliers can match any offer he might receive.
Jun 30, 2015, 1:30 PM EDT
It only takes one team to make Miami nervous.
Jun 30, 2015, 12:45 PM EDT
His brother said so in a radio interview.
Report: Kings probing John Calipari about his interest in coaching and running the team’s front office
Jun 30, 2015, 11:58 AM EDT
Ownership in Sacramento continues to be a disaster.
Jun 30, 2015, 11:17 AM EDT
And he could be traded again before his contract becomes guaranteed on July 11.
Gregg Popovich won’t be recruiting free agents at midnight, doesn’t want them if that factors into their decision
Jun 30, 2015, 10:40 AM EDT
Pop being Pop.
Jun 30, 2015, 9:55 AM EDT
Hawks are facing a lot of uncertainty with their roster.
Jun 30, 2015, 9:15 AM EDT
It’s becoming increasingly unlikely that Aldridge returns to the Blazers.
Jun 30, 2015, 8:30 AM EDT
This could be decided quickly.
Jun 30, 2015, 8:00 AM EDT
This was expected, there is no drama here.
Report: Tim Duncan, Tony Parker part of Spurs pitch to LaMarcus Aldridge (and they may be favorites)
Jun 30, 2015, 1:01 AM EDT
The Spurs are right at the front of the line with the Lakers to win Aldridge over.
Jun 29, 2015, 11:45 PM EDT
We knew Korver would need ankle surgery, but this is a bit of a surprise.
Jun 29, 2015, 10:45 PM EDT
Aldridge is expected to leave Portland, and the most recent report has the Lakers as the frontrunners to retain his services.
Jun 29, 2015, 9:45 PM EDT
Clippers remain frontrunners to retain Jordan’s services; Lakers, Mavericks also in the mix.
Jun 29, 2015, 8:45 PM EDT
Antic was with the Hawks the last two seasons.
Jun 29, 2015, 7:45 PM EDT
Davis is looking for a multi-year deal.
- PBT Podcast: The top guys to watch as NBA free agency tips off 0
- Scottie Pippen: “I was LeBron James before LeBron James” 13
- Report: Kings probing John Calipari about his interest in coaching and running the team’s front office 19
- Report: Chicago Bulls give Jimmy Butler max qualifying offer 18
- Report: Dwyane Wade will not opt-in with Heat, to become free agent (as expected) 31
- Report: Knicks front runner to land Arron Afflalo (and Greg Monroe, too) 27
- Report: Luol Deng surprises Miami, opts in for 2015-16 season 31
- Report: Sense around league is Kevin Love will re-sign with Cavaliers 31