Jun 11, 2013, 10:08 AM EDT
While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).
But don’t think that means owners aren’t looking for more ways to get advertising in your face.
League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.
There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.
You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.
Aug 28, 2014, 11:05 AM EDT
If you’re trying to age your game gracefully, Pierce is a great model.
Aug 28, 2014, 10:33 AM EDT
76ers point guard underwent shoulder surgery in spring
Aug 28, 2014, 9:52 AM EDT
Rose will probably have to prove it while coming off the bench behind Kyrie Irving in World Cup
Aug 28, 2014, 9:15 AM EDT
Tony Wroten is putting on a show.
Aug 28, 2014, 8:45 AM EDT
Doesn’t matter who didn’t show up, the guys that did make Team USA one of two teams with a legit shot at gold.
Aug 28, 2014, 8:00 AM EDT
For a third point guard signed for the league minimum, this is a nice pickup. Not thrilling, but nice.
Aug 28, 2014, 12:20 AM EDT
Dexter Pittman, Greg Stiemsma, Daniel Orton, Bobby Brown, Toney Douglas, Ben Hansbrough and Malcolm Lee try out
Aug 27, 2014, 11:20 PM EDT
NBA news you definitely didn’t expect to read today
Aug 27, 2014, 10:20 PM EDT
Rockets guard continues to draw praise after offseason of petty comments
Aug 27, 2014, 9:20 PM EDT
Warriors guard might be bit biased when it comes to rating 3-point shooters
Aug 27, 2014, 8:20 PM EDT
Jason Kidd at it again
Aug 27, 2014, 7:22 PM EDT
Waiters on the possibility of playing with Love, LeBron James and Kyrie Irving: ‘I’ve got to destroy my opponent’
Aug 27, 2014, 6:30 PM EDT
Dallas owner goes out of his way to compare his rival Daryl Morey’s
Aug 27, 2014, 5:44 PM EDT
Miami is now taking Knicks rejects
Aug 27, 2014, 5:00 PM EDT
Former No. 2 remains unsigned after disappointing season with Heat
Aug 27, 2014, 4:22 PM EDT
New contract with Clippers makes Rivers the NBA’s highest-paid coach
Aug 27, 2014, 3:41 PM EDT
Kulagin, 22, went undrafted and is now an unrestricted free agent
Aug 27, 2014, 3:00 PM EDT
Williams went 0-9, and stopped shooting.
Aug 27, 2014, 2:22 PM EDT
Go back to July 1 and consider the possibility of LeBron James and Kevin Love playing for Cleveland this season
Aug 27, 2014, 1:44 PM EDT
Embiid may have jumped the gun.
- World Cup preview: No Durant, no problem USA still one of two teams with legit shot to win gold 1
- Cavaliers sold Kyrie Irving on contract extension with LeBron James-Kevin Love plan 32
- Kevin Love says Timberwolves owner should focus on his own team following trade to Cavaliers 34
- Iman Shumpert excited to play in triangle offense because he won’t just have to stand in the corner 9
- Timberwolves owner: Kevin Love might regret trade because he’ll be third banana with Cavaliers 48
- Anthony Davis and Kenneth Faried lead Team USA in final World Cup tune-up 20
- Thunder trade Hasheem Thabeet to 76ers 37
- From late-arriving to a LeBron James favorite, Kevin Love comes full circle 17