Jun 11, 2013, 10:08 AM EST
While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).
But don’t think that means owners aren’t looking for more ways to get advertising in your face.
League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.
There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.
You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.
Jan 28, 2015, 11:17 AM EST
Mirotic, drafted in 2011, is a darkhorse challenger to Andrew Wiggins for Rookie of the Year
Jan 28, 2015, 9:59 AM EST
It probably would matter less than before, but why change the date?
Jan 28, 2015, 9:22 AM EST
Upshaw reportedly failed multiple drug tests at Washington and Fresno State
Jan 28, 2015, 8:30 AM EST
He can do more than just shoot the rock.
Jan 28, 2015, 8:00 AM EST
They like his veteran leadership on a young team.
Jan 28, 2015, 2:59 AM EST
The Warriors are just simply a fun team to watch play.
Jan 28, 2015, 2:03 AM EST
I’d take this Finals matchup.
Jan 28, 2015, 12:17 AM EST
Lucas also previously played for Memphis
Jan 27, 2015, 11:33 PM EST
Hornets also reportedly had interest in Heat point guard
Jan 27, 2015, 10:51 PM EST
Buss would have turned 82 today
Jan 27, 2015, 10:09 PM EST
Heat blow lead to Bucks without star guard
Jan 27, 2015, 9:25 PM EST
Following Pistons basket, Cavaliers run awesome insta-fastbreak
Jan 27, 2015, 8:27 PM EST
One Clipper has a better chance than the other
Jan 27, 2015, 7:23 PM EST
The best news may be the return to the classic dunk contest format.
Jan 27, 2015, 6:50 PM EST
Barring any setbacks with hand injury
Jan 27, 2015, 5:59 PM EST
The Atlanta Hawks, is there anything they can’t do?
Jan 27, 2015, 5:15 PM EST
My gaming experience suggests you talk a lot of trash to the guy next to you.
Jan 27, 2015, 4:29 PM EST
Not a huge shock coming from Barnes.
Jan 27, 2015, 3:30 PM EST
It essentially uses increased jock tax revenue to pay off the bonds.
Jan 27, 2015, 2:40 PM EST
Shumpert dribbled it off his foot against the Thunder, then tweeted the clip.
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