Jun 11, 2013, 10:08 AM EDT
While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).
But don’t think that means owners aren’t looking for more ways to get advertising in your face.
League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.
A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.
These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.
There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.
You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.
Apr 18, 2015, 12:30 AM EDT
Their rivalry goes back until the Dwight Howard free agent recruitment. If not earlier.
Apr 17, 2015, 11:30 PM EDT
The winner in 7 games will be …
Apr 17, 2015, 10:30 PM EDT
Cuban also says of Houston: “that’s not a very good team over there.”
Apr 17, 2015, 9:30 PM EDT
Can Brooklyn win a game?
Sounds like Pacers president Larry Bird, head coach Frank Vogel don’t want Roy Hibbert back next year
Apr 17, 2015, 8:30 PM EDT
Hibbert has a player option for $15.5 million next season.
Apr 17, 2015, 7:30 PM EDT
Three PBT writers pick the Warrior to beat the Cavaliers in the Finals.
Apr 17, 2015, 6:45 PM EDT
Wesley Matthews. Arron Afflalo. Nicolas Batum. C.J. McCollum. Chris Kaman. Mike Conley. Tony Allen. All injured.
Apr 17, 2015, 6:00 PM EDT
Projection: 2016-17: $89 million; 2017-18: $108 million.
Apr 17, 2015, 5:15 PM EDT
I just think Doc Rivers the GM has tied the hands of Doc Rivers the coach too much — the Spurs versatility and depth gives Gregg Popovich more options.
Apr 17, 2015, 4:38 PM EDT
He is expected to make a full recovery.
Apr 17, 2015, 3:59 PM EDT
It’s great to see Anthony Davis on the playoff stage for the first time. Even if it doesn’t last long.
Apr 17, 2015, 3:15 PM EDT
Jazz, Bulls, Spurs, Celtics lose
Apr 17, 2015, 2:33 PM EDT
Cavaliers in 5
Apr 17, 2015, 1:48 PM EDT
Warriors in 6
Apr 17, 2015, 1:11 PM EDT
Four of five first-team spots are unanimous
Apr 17, 2015, 12:28 PM EDT
Portland’s health and Memphis’ size are a bad match.
Apr 17, 2015, 11:53 AM EDT
Wizards guard played for Donovan in college
Apr 17, 2015, 11:11 AM EDT
That may be true, but he’s still likely to stick in Portland
Apr 17, 2015, 10:35 AM EDT
The 3-1 edge goes to…
Apr 17, 2015, 9:50 AM EDT
The Bucks’ elite defense will have its work cut out for it with the Bulls’ much-improved offense.
- PBT Extra: Houston, Dallas simply do not like each other 0
- Sounds like Pacers president Larry Bird, head coach Frank Vogel don’t want Roy Hibbert back next year 16
- PBT staff playoff predictions: Lots of Golden State love from us 1
- PBT Extra: Injuries make Grizzlies, Trail Blazers series hard to predict 3
- PBT Extra: Will Spurs depth, versatility prove too much for Clippers? 13
- PBT Extra: Anthony Davis, Pelicans made playoffs. Will they get a fifth game vs. Warriors? 6
- Rumor: LaMarcus Aldridge more likely to leave Trail Blazers in free agency than people realize 24
- PBT First-Round Playoff Previews: Chicago Bulls vs. Milwaukee Bucks 8