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League approves on-court ads for area in front of team benches

Jun 11, 2013, 10:08 AM EDT

Utah Jazz v Los Angeles Lakers Getty Images

While a few owners are adamantly for it, the idea of ads on an NBA uniform — even smaller ones — has not been able to gain traction with a majority of them (it’s not happening next season, at least).

But don’t think that means owners aren’t looking for more ways to get advertising in your face.

Like on the court near the benches and on top of the backboards, reports the Sports Business Journal.

League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards.

A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.

These were areas you usually saw the team logo (the top of the backboard often had the team’s Web address). You can also see the added NBA Finals logo during Game 3 Tuesday night in San Antonio.

There is a one-year review on this — teams can sign multi-year deals but the entire process will be reviewed after next season, SBJ reports.

You can expect this in virtually ever arena next years — owners are looking for new ways to squeeze out more revenue from sponsors.

  1. brianspider - Jun 11, 2013 at 10:26 AM

    Fine with this. Just happy they are still steering clear of sponsors on jerseys. That would be lame.

    • fanofevilempire - Jun 11, 2013 at 2:09 PM

      what can you do, the owners and players will make money and
      the fans will get the NBA Finals on a free TV station.
      I can’t really say I will lose any sleep over this.

  2. zblott - Jun 11, 2013 at 11:15 AM

    Because, you know, the owners are having trouble making money….hahahaha

  3. logisticalvoices - Jun 11, 2013 at 11:41 AM

    Don’t ever feel sorry for an owner. Ever. This is why guys are fighting each other trying to buy a franchise.

  4. eagles512 - Jun 11, 2013 at 11:47 AM

    What a total disgrace

  5. millerje1962 - Jun 11, 2013 at 11:55 AM

    Great place for free agents and coaches to offer their services. All players are looking to improve their position.

  6. ljstud1o - Jun 11, 2013 at 1:08 PM

    Ads on top of the backboards? Pathetic. For how many decades were we able to watch baseball without having to view ads situated on the stadium walls behind the batter’s box? Now they try to cram as many ads in those areas as possible.

  7. 12312 - Jun 11, 2013 at 1:29 PM

    Utterly vile. We will eventually land with a society in which there is no content….only ads. Arts, sports, entertainment, you name it…… Not that I’m cynical or anything.

    • mytthor - Jun 11, 2013 at 11:30 PM

      Utterly vile? Relax.

  8. flyrocket31 - Jun 11, 2013 at 3:26 PM

    Aslong as they keep it off the jerseys. i would never buy another jersey again. it looks horrible. look at the D league and WNBA. NBA players are more marketable and should just do commercials. watching lebron with a coke or all state logo all over his jersey won’t persuade me to go out and get insurance. or a Coke

    • jameskocian - Jun 11, 2013 at 4:26 PM

      yeah, but what if it said, “”

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