Skip to content

Report: Kevin Durant jumps agents to Jay-Z’s Roc Sports

Jun 8, 2013, 12:01 AM EDT

2011 NBA All-Star Game - Performances And Celebrities Getty Images

This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.

That’s why Kevin Durant is jumping ship from Rob Pelinka (Kobe Bryant’s agent, among others) to Roc Sports, something first reported by Liz Mullen at the Sports Business Journal.

This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.

Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.

https://twitter.com/WojYahooNBA/status/343197222223085568

It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.

Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.

Jay-Z is selling his stake in the Nets to launch this agent venture.

Latest Posts
  1. Report: Sixers to select D’Angelo Russell in 2015 NBA Draft

    Apr 26, 2015, 11:00 AM EDT

    Ohio State v Indiana AP

    “He’s the guy they want,” the report says.

  2. LaMarcus Aldridge flew back to Portland after Game 2 loss while rest of Blazers stayed in Memphis

    Apr 26, 2015, 9:30 AM EDT

    Memphis Grizzlies v Portland Trail Blazers - Game Three Memphis Grizzlies v Portland Trail Blazers - Game Three

    Players were given the option by the team’s GM, but Aldridge — who will be an unrestricted free agent this summer — was the only one who chose to leave.

  3. Grizzlies start fast, hang on to beat Portland, take 3-0 series lead

    Apr 26, 2015, 2:37 AM EDT

    Memphis Grizzlies v Portland Trail Blazers - Game Three Getty Images

    Memphis’ offense was the best it has looked this series.

  4. Bucks outwork Bulls, stay alive on Jerryd Bayless game-winner

    Apr 25, 2015, 9:00 PM EDT

    Milwaukee Bucks v Boston Celtics Getty Images

    Milwaukee forced 26 Chicago turnovers, a season high.

  5. Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets

    Apr 25, 2015, 2:29 PM EDT

    Sean Corbin, Rick Carlisle Sean Corbin, Rick Carlisle

    “The officials [have] got to get that stuff under control, because there’s too much physical stuff going on. Howard is throwing people all over the place,” Carlisle said.

  6. Kawhi Leonard puts up 32 spot on Clippers (VIDEO)

    Apr 25, 2015, 9:30 AM EDT

    Los Angeles Clippers v San Antonio Spurs - Game Three Getty Images

    The Spurs are Kawhi Leonard’s team now.

Featured video

Stephen Curry starting to define playoff legacy
Top 10 NBA Player Searches
  1. C. Parsons (4345)
  2. R. Rondo (4015)
  3. D. Lee (3911)
  4. N. Mirotic (3794)
  5. K. Durant (3769)
  1. J. Holiday (3634)
  2. K. Bryant (3480)
  3. A. Afflalo (3474)
  4. T. Parker (3445)
  5. P. George (3431)