Jun 8, 2013, 12:01 AM EST
This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.
This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.
It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.
Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.
Jay-Z is selling his stake in the Nets to launch this agent venture.
Kobe Bryant expected to be ready for start of 2015-16 season after undergoing successful shoulder surgery
Jan 28, 2015, 6:37 PM EST
Bryant will miss the remainder of the current season, and is expected to be sidelined for nine months.
Jan 28, 2015, 6:13 PM EST
One may have to work a little harder to find the late night parties in Cleveland.
Jan 28, 2015, 5:30 PM EST
Larry Sanders’ suspension allows Milwaukee to add 16th player
Jan 28, 2015, 4:45 PM EST
He is likely bought out if the Celtics can’t find a trade partner.
Jan 28, 2015, 3:59 PM EST
He had a broken wrist.
Jan 28, 2015, 3:08 PM EST
Wiggins also joins three other Timberwolves
Jan 28, 2015, 2:30 PM EST
Jan 28, 2015, 1:55 PM EST
Teletovic being released from hospital today
Jan 28, 2015, 1:17 PM EST
Jackson said breaking rule gave New York an edge due to team’s style of play
Jan 28, 2015, 12:42 PM EST
Thunder remain heavy favorites
Jan 28, 2015, 12:05 PM EST
The Raptors are trying to be patient and tap into his potential.
Jan 28, 2015, 11:17 AM EST
Mirotic, drafted in 2011, is a darkhorse challenger to Andrew Wiggins for Rookie of the Year
Jan 28, 2015, 9:59 AM EST
It probably would matter less than before, but why change the date?
Jan 28, 2015, 9:22 AM EST
Upshaw reportedly failed multiple drug tests at Washington and Fresno State
Jan 28, 2015, 8:30 AM EST
He can do more than just shoot the rock.
Jan 28, 2015, 8:00 AM EST
They like his veteran leadership on a young team.
Jan 28, 2015, 2:59 AM EST
The Warriors are just simply a fun team to watch play.
Jan 28, 2015, 2:03 AM EST
I’d take this Finals matchup.
Jan 28, 2015, 12:17 AM EST
Lucas also previously played for Memphis
Jan 27, 2015, 11:33 PM EST
Hornets also reportedly had interest in Heat point guard
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