Jun 8, 2013, 12:01 AM EDT
This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.
This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.
It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.
Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.
Jay-Z is selling his stake in the Nets to launch this agent venture.
May 27, 2015, 10:21 PM EDT
Will it stand?
May 27, 2015, 9:51 PM EDT
Who will it be (if anyone)?
May 27, 2015, 8:59 PM EDT
First Kobe, now Melo – Dudley goes scorched earth
May 27, 2015, 8:12 PM EDT
The Cavaliers are allowing 98.5 points per 100 possession in the playoffs, the best of the four teams to reach the conference Finals
May 27, 2015, 7:20 PM EDT
Will he become Anthony Davis’ next head coach?
Stephen Curry feels like there’s a bruise ‘all the way up and down’ his body, will likely wear arm sleeve in Game 5
May 27, 2015, 6:28 PM EDT
Warriors guard says he shot well with sleeve in shootaround
May 27, 2015, 5:35 PM EDT
If they want him gone, they just have to pull the trigger on the firing. Otherwise, bring him back.
May 27, 2015, 4:47 PM EDT
The Hawks had an exciting season, they filled an arena that in past years felt like a mausoleum, they played beautiful basketball for months at a time.
May 27, 2015, 3:59 PM EDT
May 27, 2015, 3:23 PM EDT
Free agents will still come to the Lakers, but their pool may be smaller than some other teams because of Kobe.
May 27, 2015, 2:30 PM EDT
There were plenty of rumors to the contrary.
May 27, 2015, 1:50 PM EDT
Suns don’t need any more young players.
May 27, 2015, 1:10 PM EDT
Plenty has changed since LeBron re-joined the Cavaliers last summer.
May 27, 2015, 12:30 PM EDT
Hawks, too, have some decisions to make this summer.
May 27, 2015, 11:50 AM EDT
The offers won’t be as strong as they were in December.
Lakers GM Mitch Kupchak: ‘Anywhere from 4-8 players could be in consideration’ for No. 2 pick in NBA Draft
May 27, 2015, 11:10 AM EDT
Eight seems like too many, but Kupchak has proven that he knows what he’s doing.
May 27, 2015, 10:30 AM EDT
Finals begin June 4; complete schedule enclosed.
May 27, 2015, 9:50 AM EDT
A nice moment for the Cavaliers.
May 27, 2015, 9:10 AM EDT
LeBron strikes the iconic Dunkman pose.
May 27, 2015, 8:30 AM EDT
They’re still tight.
- Dwight Howard hit with suspension-triggering technical foul 0
- PBT Extra: Cavaliers’ improved defense helps them to Finals 3
- Reports: Bulls getting closer to firing Tom Thibodeau 21
- PBT Extra: Despite ending, Hawks had season worth celebrating 3
- Bucks’ Jared Dudley: “Most guys don’t want to play with Kobe” 61
- PBT Extra: Expect a healthy Stephen Curry for Game 5… sorry Houston 4
- Hawks’ excellent season shouldn’t be discredited because of playoff exit 24
- Cavaliers complete sweep of Hawks, advance to NBA Finals 82