Jun 8, 2013, 12:01 AM EST
This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.
This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.
It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.
Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.
Jay-Z is selling his stake in the Nets to launch this agent venture.
Feb 27, 2015, 2:15 AM EST
He was 86.
Feb 27, 2015, 12:55 AM EST
LeBron looked at Stephen Curry across the way and decided to make his own MVP statement.
Feb 26, 2015, 11:59 PM EST
Fancy footwork on display.
Feb 26, 2015, 10:30 PM EST
Rose will undergo surgery Friday morning.
Feb 26, 2015, 9:15 PM EST
Stoudemire has interest in a reunion.
Feb 26, 2015, 8:15 PM EST
Yes it’s a little late in coming, but it’s worth remembering what a quality player he was.
Feb 26, 2015, 7:21 PM EST
“30 minutes with Marv Albert is enough.”
Feb 26, 2015, 6:31 PM EST
Doc Rivers the GM is doing Doc Rivers the coach wrong.
Feb 26, 2015, 5:45 PM EST
He is having all or part of the meniscus removed, which makes for a faster recovery.
Feb 26, 2015, 5:00 PM EST
While in theory he could return for a few games, in practice that’s not going to happen.
Feb 26, 2015, 4:14 PM EST
Good luck prying Cousins from Sacramento
Feb 26, 2015, 3:27 PM EST
He is weeks away from playing in a game.
Feb 26, 2015, 1:58 PM EST
3. An unfair standard
Feb 26, 2015, 1:11 PM EST
This will be Beasley’s third stint with Miami
Feb 26, 2015, 12:29 PM EST
Reports emerging Rondo ‘unlikely’ to re-sign with Dallas
Feb 26, 2015, 11:12 AM EST
It’s too early to say with Rose what hs legacy will be.
Feb 26, 2015, 10:27 AM EST
Charles Barkley would approve
Feb 26, 2015, 9:44 AM EST
Kings center wasn’t the only one kicking up a storm
Feb 26, 2015, 9:08 AM EST
Nuggets center just handed ball to Markieff Morris
- Report: George Karl controls Kings’ personnel, wants Ty Lawson, willing to move DeMarcus Cousins 26
- Paul George returns to practice with Pacers, could play in couple weeks 7
- Report: LeBron James wonders why he doesn’t get more MVP consideration 39
- Would Rajon Rondo leave the Mavericks for the Lakers? 57
- Five Things We Learned in NBA Wednesday: The Spurs losing rodeo road trip a bad sign 11
- PBT Extra: What is future for Derrick Rose? Bulls? 13
- Mavericks suspend Rajon Rondo one game after argument with coach Rick Carlisle 43
- Derrick Rose is hurt again. Where do the Bulls go from here? 28