Jun 8, 2013, 12:01 AM EDT
This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.
This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.
On Durant move to Roc Nation, source says: "KD wants Jay Z to handle his branding. He had a chance to be with his idol and couldn't say no."—
Adrian Wojnarowski (@WojYahooNBA) June 08, 2013
It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.
Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.
Jay-Z is selling his stake in the Nets to launch this agent venture.
Apr 17, 2014, 5:57 PM EDT
Both are likely first round picks in the teens or early 20s.
The Al Jefferson Effect: Now that the Bobcats are playoff-bound, how they want their big man to help next
Apr 17, 2014, 4:53 PM EDT
What affect will Jefferson have on the development of Kemba Walker, Bismack Biyombo, Michael Kidd-Gilchrist and Cody Zeller?
Apr 17, 2014, 4:50 PM EDT
Raptors fans are pumped for the playoffs.
Apr 17, 2014, 4:00 PM EDT
Can you blame them?
Apr 17, 2014, 3:59 PM EDT
Ballots show a tight race
Apr 17, 2014, 3:15 PM EDT
It really comes down to this: Does he trust Phil Jackson and Knicks management to build a winner quickly?
Apr 17, 2014, 2:40 PM EDT
You put your money where your heart is, and your heart clearly follows LeBron James and the Heat.
Apr 17, 2014, 2:11 PM EDT
Bucks didn’t win back-to-back games all season
Kobe tells Lakers’ fans to “flush” last season, has been cleared to run, shoot, prepare for next season
Apr 17, 2014, 1:33 PM EDT
Kobe may be in France but he still had time to tweet Lakers fans and tell them things will be better next season.
Apr 17, 2014, 12:55 PM EDT
He is as high on some boards as No. 1, but likely goes No. 3. However no freshman near the top of this board will have a bigger immediate impact in the NBA — his offensive game is NBA ready.
Apr 17, 2014, 12:10 PM EDT
This both has been expected and is mutual, according to the buzz around the league.
Apr 17, 2014, 11:20 AM EDT
Hill previously reported to be a candidate for a job
Apr 17, 2014, 10:44 AM EDT
Pistons forward: ‘I’ve censored myself’
Apr 17, 2014, 10:11 AM EDT
Get ready for an intense playoff series
Apr 17, 2014, 9:40 AM EDT
Irving talks as if he wants to stay in Cleveland
Apr 17, 2014, 8:44 AM EDT
Clear out your calendar.
Apr 17, 2014, 8:00 AM EDT
Tight 1-2 race
Apr 17, 2014, 2:10 AM EDT
On the season Kevin Durant averaged 32 points, seven rebounds and five assists a game. Not too shabby.
Apr 17, 2014, 12:07 AM EDT
Apr 16, 2014, 11:31 PM EDT
Kevin Durant was simply unstoppable with the game on the line against the Pistons.
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- Carmelo Anthony: “I want to come back…I also want to win.” 29
- Kobe tells Lakers’ fans to “flush” last season, has been cleared to run, shoot, prepare for next season 37
- Duke’s Jabari Parker says he will enter NBA Draft 32