Jun 8, 2013, 12:01 AM EST
This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.
This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.
It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.
Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.
Jay-Z is selling his stake in the Nets to launch this agent venture.
Dec 18, 2014, 10:00 PM EST
Bryant’s contract runs through 2016.
Dec 18, 2014, 9:15 PM EST
Dec 18, 2014, 8:15 PM EST
The Rookie of the Year race is pretty dull now, frankly.
Dec 18, 2014, 7:35 PM EST
Anthony has been advised that sitting out would be smart.
Dec 18, 2014, 6:55 PM EST
The foul was upgraded to a Flagrant 2.
Dec 18, 2014, 6:03 PM EST
The Mavs send three players and two picks to Boston.
Dec 18, 2014, 5:30 PM EST
They don’t want to give up picks.
Dec 18, 2014, 4:45 PM EST
Spurs star made same clutch shot a decade ago against Lakers
Dec 18, 2014, 4:05 PM EST
Down goes Rocky, down goes Rocky
Dec 18, 2014, 3:40 PM EST
Trail Blazers guard just waiting to check into game, when his personal space gets violated
Dec 18, 2014, 3:09 PM EST
The Warriors are +15.8 per 100 when he is on the court. They will miss him.
Dec 18, 2014, 3:03 PM EST
Celtics forward shows up Magic
Dec 18, 2014, 2:28 PM EST
Updated with Lakers’ reported offer
Dec 18, 2014, 1:36 PM EST
Trade talks for Celtics point guard heating up
Dec 18, 2014, 12:55 PM EST
Where does this rank among LeBron’s most-lopsided losses?
Dec 18, 2014, 12:22 PM EST
It would be very difficult for the Clippers to find a deal Minnesota would like.
Dec 18, 2014, 11:51 AM EST
Plenty of photos and a recap of this week’s launch event from Jordan Brand’s Terminal 23 space in NYC.
Dec 18, 2014, 11:13 AM EST
This would shake up the balance of power in the West.
Dec 18, 2014, 10:21 AM EST
It’s is the ninja turtle time of year.
Dec 18, 2014, 10:12 AM EST
He turned the table on the Clippers and dunked on them.
- Report: Celtics ‘pretty pleased’ with return they got in trade for Rajon Rondo 11
- PBT Extra: Jabari Parker’s injury, what does it mean for Bucks, Rookie of Year race? 2
- Reports: Celtics agree to trade Rajon Rondo to Dallas Mavericks 35
- Andrew Bogut undergoes PRP therapy on knee, out indefinitely 9
- Report: Mavericks trading for Rajon Rondo could happen ‘sooner rather than later’ 10
- Carmelo Anthony introduces his latest signature shoe, the Jordan Melo M11 9
- Report: Rondo “open” to re-signing in Dallas, Houston if traded there 20
- PBT’s Wednesday Night NBA Winners/Losers: You will not question if Memphis is legit again 19