Jun 8, 2013, 12:01 AM EST
This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.
This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.
It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.
Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.
Jay-Z is selling his stake in the Nets to launch this agent venture.
- Kevin Love benched entire fourth quarter of Cavaliers win over Magic 2
- PBT’s Top 10 NBA stories of 2014, No. 10: Anthony Davis’ breakout 16
- Rumor: Ray Allen leaning toward retirement, not return 10
- Josh Smith makes Rockets debut, throws down two-handed dunk (VIDEO) 15
- Carmelo Anthony on the Knicks: “The fans are dying, we’re dying” 20
- Rockets officially sign Josh Smith, who will play Friday night; waive Tarik Black 6
- Clippers win ‘nice, boring’ Christmas Day battle with Warriors 1
- Miami fans give LeBron warm welcome, Heat team not so much in upset win 25