Jun 8, 2013, 12:01 AM EDT
This is why Jay-Z’s Roc Sports is a potential force in the agent business. For one, he’s an icon of success to a lot of players. Second, it’s not the contracts it’s the branding.
This is a huge coup for Jay-Z’s fledgling agency, one of the best known and most marketable players in the NBA.
Roc Sports is collaboration between Jay-Z and the Creative Artists Agency (CAA) — one of the powerhouse agent groups already. What Jay-Z brings to the table is the ability to brand and market, plus his own cache. And that was enough, according to Adrian Wojnarowski of Yahoo Sports.
It makes some sense. In Durant’s case negotiating the contract is not that complex — he’s a max player and will be for a long time. It’s about maximizing off-the-court revenue and Jay-Z will hold sway there.
Durant was already fifth on the list of NBA earners, with $13 million in endorsements on top of his $16.7 million salary.
Jay-Z is selling his stake in the Nets to launch this agent venture.
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- Report: Chicago Bulls give Jimmy Butler max qualifying offer 18
- Report: Dwyane Wade will not opt-in with Heat, to become free agent (as expected) 30
- Report: Knicks front runner to land Arron Afflalo (and Greg Monroe, too) 27
- Report: Luol Deng surprises Miami, opts in for 2015-16 season 31
- Report: Sense around league is Kevin Love will re-sign with Cavaliers 31
- Report: As deadline nears, signs still point to Dwyane Wade opting out, becoming free agent 42
- Report: Dallas most likely team to lure DeAndre Jordan from Clippers, Chandler Parsons already recruiting 24