May 25, 2013, 12:30 PM EST
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Mar 1, 2015, 10:36 PM EST
They played like MVP candidates.
Mar 1, 2015, 8:59 PM EST
Harden got a technical foul for this.
Mar 1, 2015, 7:30 PM EST
As in six weeks left in the season.
Mar 1, 2015, 6:00 PM EST
Jordan shot 12 free throws against the Bulls.
Mar 1, 2015, 4:30 PM EST
The deadline for McGee to be waived in order to be eligible to join another team for the playoffs is midnight Sunday.
Mar 1, 2015, 3:31 PM EST
Another hit to Chicago’s roster.
Mar 1, 2015, 2:30 PM EST
Silver talked about the league one day sharing injury data at the MIT Sloan Sports Analytics Conference.
Mar 1, 2015, 1:00 PM EST
Mar 1, 2015, 11:30 AM EST
A look at upcoming retro releases of the Jordan VIII, Jordan 1, Jordan XIV Low, and the Jordan VII.
Mar 1, 2015, 10:00 AM EST
Odd timing, only because fans in Phoenix have historically shown up for games against San Antonio and Los Angeles.
Mar 1, 2015, 8:33 AM EST
Beasley throws one down in his second game back with the Heat.
Mar 1, 2015, 12:22 AM EST
He will be missed.
Feb 28, 2015, 11:00 PM EST
Warriors general manager supports idea
Feb 28, 2015, 9:30 PM EST
Howard has missed the last 14 games.
Feb 28, 2015, 8:04 PM EST
He will sit out Sunday vs. Boston.
Feb 28, 2015, 6:30 PM EST
Tom Thibodeau says Rose’s rehab plan is already mapped out.
Feb 28, 2015, 4:47 PM EST
Westbrook suffered the injury last night against the Blazers.
Feb 28, 2015, 4:00 PM EST
Rockets general manager says he recommended trading ‘everything’ for Harden in 2012
Feb 28, 2015, 2:30 PM EST
What else would he say?
Feb 28, 2015, 1:00 PM EST
He was beloved by former teammates.
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