May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Sep 22, 2014, 11:20 PM EDT
Before every game he is throwing the panda head into the crowd.
Sep 22, 2014, 10:33 PM EDT
Charlotte also adds Justin Cobbs, who went undrafted out of Cal
Sep 22, 2014, 9:45 PM EDT
Mohammed gives Chicago 14 players
Sep 22, 2014, 8:30 PM EDT
Ellington, who played for Scott with Cavaliers, received partially guaranteed contract
Sep 22, 2014, 7:40 PM EDT
It’s not going to change anytime soon, either.
Sep 22, 2014, 6:44 PM EDT
David Stockton, an undrafted free agent out of Gonzaga, also worked out for Thunder
Sep 22, 2014, 5:59 PM EDT
He didn’t take anything seriously, so he was vintage Howard.
Sep 22, 2014, 5:14 PM EDT
The Rockets’ defensive system is not the problem with James Harden.
Sep 22, 2014, 4:41 PM EDT
Jones previously played for the Grizzlies, Kings, Nuggets, Pacers, Mavericks and Hawks
Sep 22, 2014, 4:00 PM EDT
Former Pistons No. 2 draft pick putting some distance between himself and basketball
Sep 22, 2014, 3:22 PM EDT
Great job, Danny. Great job.
Sep 22, 2014, 2:45 PM EDT
Jones – who played for the 76ers, Rockets, Bulls (during Michael Jordan’s rookie season), Trail Blazers and Spurs – helped shape Tim Duncan’s career
Sep 22, 2014, 2:04 PM EDT
Chandler: ‘We are going to be a great defensive team’
Sep 22, 2014, 1:29 PM EDT
There were multiple NBA players arrested on domestic abuse charges last year. The spotlight on those cases will be different now.
Sep 22, 2014, 12:50 PM EDT
This is the Marcus Williams who played at Arizona, not Connecticut
Sep 22, 2014, 12:11 PM EDT
James Blair can watch LeBron in person in Cleveland again
Sep 22, 2014, 11:30 AM EDT
“The first thing I ever Googled about the man, the first thing that popped up was “racist.” So I was aware. I hate to say this, and it might sound ignorant, but I wasn’t surprised that all this came up.”—Blake Griffin on Donald Sterling
Sep 22, 2014, 10:32 AM EDT
A healthy D Rose could have the Bulls contending for a title.
Sep 22, 2014, 10:11 AM EDT
Toddler imitates Allen Iverson’s practice rant
Sep 22, 2014, 9:31 AM EDT
LeBron is gone but Miami is still playing small, pressuring the ball.
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