May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Apr 27, 2015, 11:03 AM EDT
Isaiah Thomas played, um, creative defense
Apr 27, 2015, 10:24 AM EDT
Celtics were reportedly gaining ground before Kelly Olynyk
Apr 27, 2015, 9:46 AM EDT
Wizards forward started talking before series, hasn’t stopped
Apr 27, 2015, 9:07 AM EDT
Celtics forward: ‘I would never intentionally hurt Kevin or anyone else’
Apr 27, 2015, 8:30 AM EDT
Somebody looks a lot more comfortable with no Rajon Rondo around.
Apr 27, 2015, 8:00 AM EDT
Well played Rick Carlisle. Well played.
Apr 27, 2015, 2:34 AM EDT
Love being out could be an issue in the next round as the Cavs take on the Bulls.
Apr 27, 2015, 1:38 AM EDT
The question is can Dallas replicate all they did right on the road?
Apr 26, 2015, 11:02 PM EDT
The Boston Celtics fans got a show.
Apr 26, 2015, 9:33 PM EDT
Another stellar performance from John Wall buries Toronto’s season.
Apr 26, 2015, 9:17 PM EDT
The Clippers needed their big stars to step up Sunday or they were going to be in a very deep hole. They got it.
Apr 26, 2015, 6:31 PM EDT
Blake Griffin grabbed 19 rebounds, and Austin Rivers (!) chipped in 16 points in 17 minutes off the bench.
Apr 26, 2015, 6:30 PM EDT
With the new salary cap, Davis’ deal could approach $140 million.
Apr 26, 2015, 5:18 PM EDT
Kevin Love gets hurt, Cleveland gets revenge, and Boston gets swept
Apr 26, 2015, 4:58 PM EDT
Conley suffered the injury in Memphis’ Game 3 win in Portland.
Apr 26, 2015, 4:30 PM EDT
It sounds like he’s taking a victory lap.
Apr 26, 2015, 2:55 PM EDT
Smith could face suspension.
Apr 26, 2015, 1:25 PM EDT
He will not return Sunday.
Apr 26, 2015, 12:30 PM EDT
Apr 26, 2015, 11:00 AM EDT
“He’s the guy they want,” the report says.
- Report: If Kevin Love leaves Cavaliers, Lakers are team to beat in free agency 9
- Rumor: Kevin Love out minimum of two weeks, will likely miss most or all of series vs. Bulls 35
- Monta Ellis, J.J. Barea pairing ignites Mavericks offense, gets Dallas Game 4 win over Houston 5
- Wizards blow out Raptors to complete first-round sweep 17
- Chris Paul scores 34 points, Clippers win Game 4 to even series with Spurs 6
- Cavaliers advance to second round – but but maybe lose Kevin Love and moral high ground in process 60
- Mike Conley out for Game 4 with “serious” facial injury, no timetable for return 6
- Grizzlies start fast, hang on to beat Portland, take 3-0 series lead 2