Skip to content

Kevin Durant gets Nike to join him in donating over $1 million to help with Oklahoma tornado relief

May 25, 2013, 12:30 PM EST

Kevin Durant, Randy Williams

Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.

After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.

But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.

Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.

The official release:

“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”

In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.

Latest Posts
  1. Sixers offense from bad to worse: Tony Wroten out week with sprained knee

    Nov 28, 2014, 6:30 PM EST

    Phoenix Suns v Philadelphia 76ers Phoenix Suns v Philadelphia 76ers

    He’s the team’s leading scorer (which says a lot about the Sixers’ offense).

  2. Carmelo Anthony: Derrick Rose recruited me to Bulls

    Nov 28, 2014, 2:10 PM EST

    Derrick Rose Derrick Rose

    Melo said it came down to Bulls and Knicks

  3. NBA denies Kings’ protest

    Nov 28, 2014, 12:39 PM EST

    Ben McLemore Ben McLemore

    Grizzlies’ win upheld

  4. Russell Westbrook returns to court tonight for Thunder vs. Knicks

    Nov 28, 2014, 12:25 PM EST

    Oklahoma City Thunder v Los Angeles Clippers Getty Images

    To reach the 49 wins it took to make the playoffs in the West last season, the Thunder need to go 45-21 the rest of the way.

  5. Mark Cuban still taking jabs at Derek Fisher

    Nov 28, 2014, 9:30 AM EST

    Derek Fisher Derek Fisher

    Mavericks own bitter about how Fisher left Dallas

  6. Rumor: Lance Stephenson was issue with Roy Hibbert, may be issue in Charlotte

    Nov 28, 2014, 8:00 AM EST

    Portland Trail Blazers v Charlotte Hornets Getty Images

    I’d take this rumor with a grain or 12 of salt, but…

  7. Craig Sager nearing TNT return after battle with leukemia

    Nov 27, 2014, 8:00 PM EST

    Nebraska v Baylor Getty Images

    Sager will receive clearance to fly in January.

  8. Kings coach calls DeMarcus Cousins NBA’s best big man

    Nov 27, 2014, 5:00 PM EST

    Michael Malone, DeMarcus Cousins Michael Malone, DeMarcus Cousins

    Michael Malone increases pressure on sometimes-combustible Cousins

Featured video

Could Sixers be worst team in NBA history?
Top 10 NBA Player Searches
  1. D. Rose (8044)
  2. K. Durant (6682)
  3. D. Howard (6340)
  4. D. Wade (6159)
  5. R. Westbrook (5295)
  1. B. Jennings (5137)
  2. R. Hibbert (5093)
  3. T. Jones (5023)
  4. R. Gay (4906)
  5. C. Anthony (4757)