Skip to content

Kevin Durant gets Nike to join him in donating over $1 million to help with Oklahoma tornado relief

May 25, 2013, 12:30 PM EST

Kevin Durant, Randy Williams

Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.

After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.

But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.

Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.

The official release:

“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”

In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.

Latest Posts
  1. Hawks guard Thabo Sefolosha out six to eight weeks

    Feb 1, 2015, 8:00 AM EST

    Brooklyn Nets v Atlanta Hawks Getty Images

    Kent Bazemore moves into starting lineup with DeMarre Carroll also out

  2. Timberwolves short Kevin Love an All-Star appearance in tribute video

    Jan 31, 2015, 9:30 PM EST

    Kevin Love Kevin Love

    Minnesota fans boo Love during pregame intros, cheer him during tribute video

  3. Enes Kanter talks trash before, gloats after Utah’s win over Warriors

    Jan 31, 2015, 6:30 PM EST

    Utah Jazz v Los Angeles Lakers Getty Images

    Kanter was dismissive of both Klay Thompson and Andrew Bogut before Friday night’s win.

  4. Kevin Love expecting boos when he returns to Minnesota with Cavaliers

    Jan 31, 2015, 5:00 PM EST

    Cleveland Cavaliers Media Day Getty Images

    Cleveland plays the Timberwolves in Minnesota on Saturday.

  5. Report: Timberwolves’ Ricky Rubio set to return Monday vs. Dallas

    Jan 31, 2015, 3:21 PM EST

    Minnesota Timberwolves v Orlando Magic Getty Images

    With Ricky Rubio, Nikola Pekovic and Kevin Martin back in the rotation the Timberwolves will not be such a pushover.

  6. Gerald Green receives first DNP in two seasons with Suns, team shoots down trade rumors

    Jan 31, 2015, 2:00 PM EST

    Phoenix Suns v Charlotte Bobcats Getty Images

    Green being unexpectedly held out led some to speculate that he might be dealt.

  7. Derrick Rose half-court alley-oop to Jimmy Butler (VIDEO)

    Jan 31, 2015, 12:30 PM EST

    Jimmy Butler, Alex Len Jimmy Butler, Alex Len

    They’re not winning, but they still produce some highlight plays.

  8. Nike unveils latest signature shoe for Kobe Bryant, the Kobe X (PHOTOS)

    Jan 31, 2015, 11:00 AM EST

    150114_KOBE_X_0093_v5-xlr_37350

    The tenth in Bryant’s signature line returns to a low-top silhouette, and the first colorway is inspired by Kobe’s early morning high dive as he recovered from Achilles surgery.

  9. Report: Nuggets trying to trade for Brook Lopez

    Jan 31, 2015, 9:30 AM EST

    Brooklyn Nets V Memphis Grizzlies Getty Images

    Denver’s offer of J.J. Hickson and JaVale McGee isn’t enough for Brooklyn to pull the trigger — especially with Lopez coming off of a 35-point, 12-rebound performance against the Raptors.

  10. Last summer Carmelo Anthony, Kobe Bryant talked, decided it wouldn’t work together

    Jan 31, 2015, 8:00 AM EST

    New York Knicks v Los Angeles Lakers Getty Images

    Those two together at this stage of their careers are a poor fit together.

  11. DeMarcus Cousins says he ‘didn’t expect’ to make the All-Star team

    Jan 30, 2015, 10:59 PM EST

    Toronto Raptors v Sacramento Kings Getty Images

    It took Kobe Bryant being injured for Cousins to make the squad.

Featured video

Who should be All-Star Game reserves?
Top 10 NBA Player Searches
  1. K. Durant (8026)
  2. L. James (6995)
  3. D. Howard (6916)
  4. M. Conley (6744)
  5. C. Anthony (6736)
  1. R. Rubio (6625)
  2. J. Butler (6335)
  3. K. Bryant (6310)
  4. N. Young (6091)
  5. K. Walker (5889)