May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Aug 30, 2014, 12:11 AM EDT
Another Pacer player injured in international play.
Aug 29, 2014, 11:15 PM EDT
Tournament features a record 75 players who have played in the NBA at some point, and we have the complete list.
Chris Paul discusses his signature shoe, hoops with media at launch of his Jordan Brand CP3 VIII (VIDEO)
Aug 29, 2014, 9:45 PM EDT
Chris Paul is way more into sneakers than you are, and articulated it well at the launch of his latest signature shoe in New York earlier this week.
Aug 29, 2014, 8:15 PM EDT
Ayon has played for four teams in three NBA seasons, and currently only has offers to play overseas next year.
Aug 29, 2014, 6:43 PM EDT
Allen is undecided on playing next season.
Aug 29, 2014, 4:15 PM EDT
Knicks wing acts as security guard in prank
Aug 29, 2014, 3:33 PM EDT
Bulls have Joakim Noah, Pau Gasol, Taj Gibson and Nikola Mirotic
Aug 29, 2014, 2:47 PM EDT
Colangelo touts Anthony Davis, James Harden, Stephen Curry, Derrick Rose, Rudy Gay
Aug 29, 2014, 2:00 PM EDT
By also stretching Carlos Delfino, Clippers can sign four veterans to minimum contracts
Aug 29, 2014, 1:15 PM EDT
The truth is limited games in an unusual setting don’t provide real answers to how Rose is feeling or will do down the line. What you think this says about Rose really says more about what you think of Rose’s future than anything else.
Aug 29, 2014, 12:40 PM EDT
Thunder center faced year-long ban before declaring for draft
Aug 29, 2014, 11:40 AM EDT
It should be USA/Spain for the gold, everyone else is playing for third.
Aug 29, 2014, 10:59 AM EDT
Shelly Sterling, who’s still tied to the Clippers, ensuring team can’t move on from her husband
Aug 29, 2014, 10:24 AM EDT
Anthony Davis should lead the Pelicans to the playoffs, which would make Monty Williams feel safer.
Aug 29, 2014, 10:00 AM EDT
World Peace/Pandas Friend has already reached terms to play in China. Bidding war?
Aug 29, 2014, 9:24 AM EDT
Celtics forward contributes money toward construction of building named for John Thompson Jr.
Aug 29, 2014, 8:44 AM EDT
If the Nuggets stay healthy, they are again a playoff threat in the West.
Aug 29, 2014, 8:00 AM EDT
Protecting the paint is the obvious Achilles heel of the Cavaliers, on paper anyway.
Aug 29, 2014, 12:01 AM EDT
Stauskas is thrilled to have finally made it to the NBA.
Aug 28, 2014, 10:29 PM EDT
Wade and Bosh show they can get the job done now that LeBron has moved on.
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- 67RIEFNS No. 1: Tom Thibodeau managing his bigs 16
- Derrick Rose knows injury questions will keep coming. And coming. And coming. 7
- FIBA World Cup preview: USA, Spain, then who else can medal? 0
- Official ‘Clippers’ Number 1 Fan’ on herself and Donald Sterling: ‘I’ll always feel it’s our team’ 17
- Cavaliers GM admits concerns about rim protection on defense 19
- Coach K had DeMarcus Cousins as USA’s backup big long before final cuts 6
- World Cup preview: No Durant, no problem USA still one of two teams with legit shot to win gold 6