May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Mar 27, 2015, 10:30 PM EDT
O’Neal made the remarks while being inducted into the Orlando Magic Hall of Fame.
Mar 27, 2015, 9:30 PM EDT
The injuries continue to pile up for the Rockets.
Mar 27, 2015, 8:30 PM EDT
The battle between Green and Doc Rivers continues in the funniest of ways.
Mar 27, 2015, 7:25 PM EDT
Blatt knows James is unlikely to get the league-wide award this season.
Mar 27, 2015, 6:12 PM EDT
The Thunder defense has become a mess, which is bad for the playoffs.
Mar 27, 2015, 5:18 PM EDT
What is in James Harden’s beard?
Mar 27, 2015, 4:32 PM EDT
He is likely a middle second round pick if he comes out.
Mar 27, 2015, 3:45 PM EDT
It’s pretty spot on. And cold-blooded.
Mar 27, 2015, 3:09 PM EDT
He should be back next season, the final one of this contract with Oklahoma City.
Mar 27, 2015, 2:16 PM EDT
Drake and Lou Williams are tight.
Mar 27, 2015, 1:32 PM EDT
Cousey said not Shaq, not Ewing, nobody reminded him of Russell like Whiteside.
Mar 27, 2015, 12:42 PM EDT
You do not see this every day.
Mar 27, 2015, 11:55 AM EDT
As everyone braces for 2016 spike, another big bump could follow
Mar 27, 2015, 10:55 AM EDT
LeBron James and a lot of stature are gone, but with the more-modest goal of just making the playoffs, Miami’s new point guard embracing the challenge
Mar 27, 2015, 10:19 AM EDT
Pelicans star missed eight free throws in setback to Houston
Mar 27, 2015, 9:44 AM EDT
Hornets’ playoff chances looking dim
Mar 27, 2015, 9:06 AM EDT
Bradley Beal questionable
Mar 27, 2015, 8:30 AM EDT
Cousins has gotten better, but he still has yet to hear a foul call he liked.
Mar 27, 2015, 8:00 AM EDT
He hit 12 straight shots at one point.
Mar 27, 2015, 1:08 AM EDT
Stoudemire can give a team 15 minutes a night off the bench of quality play.
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