May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Jul 6, 2015, 8:15 PM EDT
Guard will make $2.5 million
Jul 6, 2015, 7:38 PM EDT
In Utah, he counts as a veteran
Jul 6, 2015, 6:44 PM EDT
This is a solid signing, but the Mavs need more help at the guard spot.
Jul 6, 2015, 6:01 PM EDT
This trade could work for both teams if the Clippers can flip Haywood’s contract again for a big man.
Jul 6, 2015, 5:01 PM EDT
West left $10.6 million on the table to go to a contender.
Jul 6, 2015, 4:36 PM EDT
This signing was never in doubt.
Jul 6, 2015, 4:12 PM EDT
Signing Terry would go over well with the fan base in Dallas
Jul 6, 2015, 3:25 PM EDT
Skilled forward was No. 35 pick in 2010 NBA draft
Jul 6, 2015, 2:40 PM EDT
Can the Spurs keep Patty Mills and Boris Diaw, too? Ginobili must still negotiate a contract
Jul 6, 2015, 2:15 PM EDT
Lakers are surprisingly high at 50/1
Jul 6, 2015, 1:36 PM EDT
Nobody wants Anderson Varejao and his contract
Jul 6, 2015, 12:49 PM EDT
As a result, Clippers suffer
Jul 6, 2015, 12:08 PM EDT
Cavaliers forward, a basketball and nothing else
Jul 6, 2015, 11:30 AM EDT
Michael Malone lands a good lieutenant
Jul 6, 2015, 10:42 AM EDT
Former NBA point guard also loves Cory Joseph signing with Raptors
Jul 6, 2015, 10:03 AM EDT
Jul 6, 2015, 9:16 AM EDT
Llull will have a lower buyout, though
Jul 6, 2015, 8:30 AM EDT
The best guy widely available? David West.
Jul 6, 2015, 8:00 AM EDT
This is a good pickup for the Raptors.
Jul 6, 2015, 1:51 AM EDT
He fits well with what George Karl wants to do.
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- Manu Ginobili tweets he’ll play next season 5
- Who is left: 15 best free agents still on the board 13
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