May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Jul 28, 2015, 12:40 AM EDT
Ennis will get the chance to prove his case in training camp.
Jul 27, 2015, 11:00 PM EDT
Larry Brown said the condition had Popovich thinking about retirement.
Jul 27, 2015, 10:01 PM EDT
Well, you don’t see that every day.
Jul 27, 2015, 9:00 PM EDT
Wasn’t this obvious already?
Jul 27, 2015, 7:59 PM EDT
It could work — in very limited circumstances.
Jul 27, 2015, 6:59 PM EDT
Bird also says Jordan would destroy him one-on-one right now.
Jul 27, 2015, 6:32 PM EDT
James Ennis seems on the bubble with Miami.
Jul 27, 2015, 5:30 PM EDT
I so hope this isn’t staged.
Jul 27, 2015, 5:01 PM EDT
Dragic would not have fit the triangle, but he’s talented.
Jul 27, 2015, 4:05 PM EDT
Center goes from Frank Vogel to Byron Scott and is happy about it
Jul 27, 2015, 3:08 PM EDT
Key Democrat implies it’s not a certainty
Jul 27, 2015, 2:19 PM EDT
Vlade Divac is trying to put the band back together
Jul 27, 2015, 1:38 PM EDT
Celtics and Warriors finalize David Lee trade
Jul 27, 2015, 12:34 PM EDT
Did he accept the qualifying offer?
Jul 27, 2015, 12:11 PM EDT
Indiana apparently liked what is saw from undrafted free agent last season
Jul 27, 2015, 11:25 AM EDT
Protected second-round pick going back to Celtics
Jul 27, 2015, 10:12 AM EDT
Miller reportedly wanted to leave Cavaliers for a team that would play him more
Jul 27, 2015, 9:32 AM EDT
Both players to receive partially guaranteed contracts
Jul 27, 2015, 8:30 AM EDT
If Miller wants to be on a contender, it may not happen before the season starts.
Jul 27, 2015, 8:00 AM EDT
If he ever writes a biography of his time with the team, that will be a must read.
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- Gregg Popovich discusses three-point shot, changing roles for bigs in NBA 4