May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
May 23, 2015, 10:32 PM EDT
He did it in nine fewer games than Miller.
May 23, 2015, 9:00 PM EDT
Great stuff from the game’s best player.
May 23, 2015, 7:30 PM EDT
Ross, and the Raptors, had a disappointing season.
May 23, 2015, 6:00 PM EDT
He certainly is one of the greatest ball handlers of all time.
Lakers GM: If free agents don’t choose L.A. because of Kobe Bryant, ‘we don’t want them. You should go someplace else.’
May 23, 2015, 4:30 PM EDT
Lakers need a strong-willed star to carry them into their next era of greatness.
May 23, 2015, 3:16 PM EDT
I’d say this puts the Hawks in a difficult spot, but they already were in one.
May 23, 2015, 1:30 PM EDT
May 23, 2015, 12:08 PM EDT
The popular former Magic player would sell well to the fan base.
May 23, 2015, 11:00 AM EDT
Clean block that was unfortunately called a foul.
May 23, 2015, 9:30 AM EDT
Atlanta is already down 2-0 to Cleveland in the series, and if Korver misses any time, the Hawks are finished.
May 23, 2015, 8:00 AM EDT
He would bring a defensive mindset that he team could use.
May 23, 2015, 12:25 AM EDT
Cleveland shut down Atlanta’s offense in a dominant Game 2 performance.
May 22, 2015, 11:16 PM EDT
LeBron was great, and that was enough against a Hawks team that keeps losing guys due to injury.
May 22, 2015, 10:30 PM EDT
There’s also video of Harden doing some damage in the tunnel on the way to the locker room.
May 22, 2015, 9:30 PM EDT
Ruled a flagrant, which was probably the correct call under the circumstances.
May 22, 2015, 8:30 PM EDT
GM Mitch Kupchak: “It looks as though we’ll use our pick this year.”
May 22, 2015, 7:38 PM EDT
Irving is dealing with a knee injury.
May 22, 2015, 7:15 PM EDT
Explaining Stephen Curry’s game is just not that easy.
May 22, 2015, 6:49 PM EDT
Did they disagree? Sure. Was there a rift… depends on who you ask.
May 22, 2015, 5:45 PM EDT
Even an older NBA player has mad skills.
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