May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Sep 4, 2015, 12:33 AM EDT
Thomas is a former No. 4 overall pick.
Sep 3, 2015, 11:15 PM EDT
The street artist Madsteez painted the commissioned piece.
Sep 3, 2015, 10:30 PM EDT
Weber played four years in college.
Sep 3, 2015, 9:41 PM EDT
Someone should tell him that isn’t up to him.
Sep 3, 2015, 9:00 PM EDT
Whiteside’s deadline wasn’t until December 1.
Sep 3, 2015, 8:04 PM EDT
Someone is going to jail for a while.
Sep 3, 2015, 7:43 PM EDT
The Wizards are wise to wait on offering a max.
Sep 3, 2015, 7:04 PM EDT
He tore the ACL last month playing for Australia.
Sep 3, 2015, 5:09 PM EDT
The trade speculation around him is not based in reality.
Sep 3, 2015, 4:14 PM EDT
Moreland was reportedly considering Pistons and Lakers
Sep 3, 2015, 3:21 PM EDT
Weird or nah?
Sep 3, 2015, 2:21 PM EDT
Cavaliers craft unusual contract to give Smith a partial guarantee next season
Sep 3, 2015, 1:23 PM EDT
Former Knick and Raptor had hip surgery
Sep 3, 2015, 12:28 PM EDT
Nets are reportedly valued at $700 million
Report: J.R. Smith’s contract has less guaranteed money over two years than player option would’ve presented over one
Sep 3, 2015, 11:28 AM EDT
Smith’s deal full of incentives
Sep 3, 2015, 10:29 AM EDT
Thompson reportedly waiting for a max contract
Sep 3, 2015, 9:30 AM EDT
Memphis mum on when rookie will return
Sep 3, 2015, 8:32 AM EDT
Will he and Rick Carlisle get along?
Sep 3, 2015, 8:00 AM EDT
He will be remembered as a Celtic, but Los Angeles is his hometown.
Sep 3, 2015, 12:10 AM EDT
These are just classic.
- Markieff Morris: “My future will not be in Phoenix” 19
- Shaq tells Suzy Shuster he, Kobe Bryant could have tied Jordan’s six titles 32
- Dwight Howard tried to take loaded gun through airport security, will not face charges 49
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 7
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 28