May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Jul 28, 2014, 1:42 PM EDT
When the game’s best player makes a uniform change, manufacturers spring into immediate action.
Jul 28, 2014, 12:56 PM EDT
LeBron said when switching to 6 four years ago that no one should wear 23 out of respect to MJ.
Jul 28, 2014, 12:07 PM EDT
Insert your own “he only jumped over Lowry” jokes, we’re not going to do that.
Jul 28, 2014, 11:23 AM EDT
Rose is expected to make the roster, but will need to shake the rust off quickly to show he’s more deserving than the other elite guards in camp.
Jul 28, 2014, 10:42 AM EDT
“The fact that I haven’t been traded yet makes me feel comfortable.” —Klay Thompson
Jul 28, 2014, 10:01 AM EDT
Because he could.
Jul 28, 2014, 9:24 AM EDT
The league won’t let it get to that point.
Jul 28, 2014, 8:45 AM EDT
Scott was historically bad at coaching defense in three seasons with the Cavaliers.
Jul 28, 2014, 8:00 AM EDT
After all the players shifts this summer, the top three teams in the power rankings remain unchanged from the last one lst year.
Jul 28, 2014, 2:04 AM EDT
Lance letting us know where his loyalties lie.
Jul 27, 2014, 10:00 PM EDT
The 2015 Slam Dunk Contest champion might have already been decided.
Jul 27, 2014, 8:30 PM EDT
At least he has an injury.
Jul 27, 2014, 7:00 PM EDT
We’ve known this for a while now.
Jul 27, 2014, 5:30 PM EDT
Millsap gets the call as a late addition after Blake Griffin and Kevin Love dropped out in the last few days.
Jul 27, 2014, 4:00 PM EDT
KG is likely coming back for his 20th NBA season, but may be setting himself up for something more with the Nets one his playing days are finished.
Jul 27, 2014, 2:30 PM EDT
LeBron makes yet another momentous decision.
Jul 27, 2014, 1:00 PM EDT
L.A. will keep Nash on the roster for the upcoming season, and take the cap hit for the $9.7 million remaining on his contract all at once.
Jul 27, 2014, 11:30 AM EDT
Only other possibility would have been LeBron facing the Heat, but that feels more like Christmas.
Jul 27, 2014, 10:01 AM EDT
Team downplays ESPN report that a contract has been agreed upon.
Jul 27, 2014, 9:29 AM EDT
Would Harden have been offended if he and Parsons made similar money?
- All eyes on Derrick Rose as USA Basketball mini-camp begins 15
- Klay Thompson doesn’t anticipate being traded, says he expects to play with Warriors next season 4
- PBT Power Rankings: After summer shakeups, Spurs still team to beat 36
- Report: ‘No chance’ Kevin Love stays with Timberwolves 62
- LeBron announces he’ll wear No. 23 with Cavaliers 58
- Report: Lakers say ‘no done deal’ with Byron Scott 18
- Report: Lakers, Byron Scott agree to four-year, $17 million deal to coach team 16
- Kevin Love trade talk: He doesn’t want to opt in to deal, Cavs may live with that 40