May 25, 2013, 12:30 PM EDT
Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.
After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.
But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.
— Kevin Durant (@KDTrey5) May 24, 2013
Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.
The official release:
“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”
In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.
Oct 1, 2014, 4:20 PM EDT
Dirk loves him some Hoff.
Oct 1, 2014, 3:40 PM EDT
Thing is, Rodman fit the triangle and what Jackson wants to do with a team. Smith…. not so much.
Oct 1, 2014, 3:01 PM EDT
Monroe had a busy offseason in terms of appearances in the NBA’s news cycle.
Oct 1, 2014, 2:21 PM EDT
LeBron is taking on a leadership role early in his second stint in Cleveland.
Oct 1, 2014, 1:41 PM EDT
Broken hand is supposed to sideline Rondo for 6-8 weeks.
Oct 1, 2014, 1:00 PM EDT
I list my personal picks for top five backcourts.
Oct 1, 2014, 12:21 PM EDT
Second round pick foregoing additional guaranteed dollars in order to bet on himself.
Oct 1, 2014, 11:39 AM EDT
Reminder not to believe everything you read, especially if it’s attributed to ‘a source.’
Oct 1, 2014, 11:00 AM EDT
Cousins was tied for the league lead with 16 last season.
Oct 1, 2014, 10:00 AM EDT
The new-look Hornets, with Lance Stephenson in tow, are hoping to build on a playoff run and a promising young core.
Oct 1, 2014, 9:30 AM EDT
Kobe wants to shake the rust off before the games count for real later this month.
Oct 1, 2014, 9:00 AM EDT
Good of you to ask, but it’s not that simple.
Oct 1, 2014, 8:30 AM EDT
“I approach scoring like apple picking,” says Durant. “Keep the good ones and leave the rotten ones.”
Oct 1, 2014, 8:00 AM EDT
Jackson is out for the season due to injury, but will be getting a nice payday from Philadelphia nonetheless.
Oct 1, 2014, 12:06 AM EDT
New floor should be in place for the start of the 2014-15 season.
Sep 30, 2014, 10:51 PM EDT
Professional sports franchises are businesses above all else, and typically would rather avoid politics.
Sep 30, 2014, 9:44 PM EDT
Sep 30, 2014, 8:15 PM EDT
Everyone wants to derail the 76ers’ plan
Sep 30, 2014, 7:20 PM EDT
I don’t know whether this helps Kentucky’s players. It opens Calipari’s options, though.
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