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Kevin Durant gets Nike to join him in donating over $1 million to help with Oklahoma tornado relief

May 25, 2013, 12:30 PM EST

Kevin Durant, Randy Williams

Kevin Durant has a reputation of being not only one of the best basketball players in the game, but also as one of the most genuine human beings to be associated with the league today. And he keeps doing things to solidify that image.

After a devastating tornado ripped through parts of Oklahoma, Durant personally donated $1 million to relief efforts. This was by no means mandatory, but his sparkling gesture moved the Thunder organization to match the donation with another million, and the NBA teamed with the players union to kick in a million more.

But Durant didn’t stop there. He asked his biggest sponsor to help with the relief efforts as well, and they came through just as you’d expect.

Nike helped out with $1 million in apparel for the people affected, and is going to donate profits from the Elite version of Durant’s KD V basketball shoe.

The official release:

“Nike will donate footwear and apparel valued at approximately $1 million to assist those communities most in need via Good360, a nonprofit organization that will distribute the product to prequalified charities. In partnership with Kevin Durant, we will also donate all profits from the sale of his signature shoe, the KD V Elite, sold on nike.com between May 23 and June 15 in equal amounts to Kaboom, a national non-profit that rebuilds playgrounds, and the Moore Public School Foundation, an Oklahoma organization that supports the Moore Public School District.”

In addition to the financial commitment, Durant personally spent time touring the damage and interacting with those affected. The NBA has an entire program set up which encourages teams and players to participate in a minimum number of charitable functions each year. It’s much nicer, however, when one one of the game’s biggest stars recognizes a need and decides to take care of it himself.

  1. drewsylvania - May 25, 2013 at 12:41 PM

    I don’t follow basketball much, but Durant makes me want to start, just to support him.

  2. moseskkim - May 25, 2013 at 1:12 PM

    Great man. Love his game, love his heart.

  3. spideysdog - May 25, 2013 at 1:38 PM

    class personified.

  4. benning89 - May 25, 2013 at 1:44 PM

    Kevin Durant = The Real Deal

  5. andrewproughcfe - May 25, 2013 at 1:48 PM

    I don’t often think about what incredibly tall giants these players are, but seeing them standing next to normal people really brings out the difference.

    Good job, KD. That’s the way to put your money where your mouth is.

  6. zickhead - May 25, 2013 at 2:02 PM

    I think what Durant did is amazing. I know NBA as organization donate 1 Milion too but I think they should have stepped up more. If 1 person is willing to personally donate that much, the NBA makes way more than he does by himself.

  7. deavn - May 25, 2013 at 2:57 PM

    Kevin Durant is such a stand up guy. He’s cool and he really cares about other people. He was generous to donate money to the victims of tornadoes. Not only that, he donated 1M. Most celebrities will just give their prayers and stuff but he actually is doing something about it.

  8. adoombray - May 25, 2013 at 7:15 PM

    Listen, I’m not taking anything away from the efforts, but let’s not pretend like this wasn’t a PR move for all involved. That’s great that they gave the money but I mean if you look at the Haiti situation, 93% of the money donated to haiti never even left the host countries. In other words, throwing money at problems doesn’t solve them.

    What’s not being reported is that there were warnings a week in advance that tornadoes were coming, the area is KNOWN AS tornado alley, and the government officials elected locally REJECTED federal aid money.

    Durant shouldn’t have had to give that kind of cash, but hey, he looks great in that picture and let’s all praise him for his efforts. Let’s not pretend like he’s saving the world though, the real world savers are out there helping people rebuild their homes with their own blood sweat and tears and they’re doing it for free, not signing a check.

    • cfos00 - May 25, 2013 at 11:33 PM

      Who cares if it is (which I don’t agree with at all)? Do you think that money, going to people that really need it, care one iota about why the person gave it to them? This is giving a good deal of money to a group of people who really need it in a time of need. As Batman put it, it’s not who you are underneath, it’s what you do that defines you. Be better than that. Listen to Batman.

    • rukiddinflippinme - May 26, 2013 at 4:00 AM

      Jealous much??? I don’t see YOU stepping up and doing anything…I don’t hear YOU telling anyone what YOU are doing to help or donate…so until YOU do…STOP worrying so much about what YOU think and about what others ARE doing….tsk tsk…Judgmental people will pay for their sins….smh..

    • rukiddinflippinme - May 26, 2013 at 4:10 AM

      Oh and in case you aren’t as WISE as you THINK you are…check out other celebrities that have donated $1 million or more…Carrie Underwood just for starters..still think it’s for PR purposes you stingy little goathead!!!!!!

    • toewsingkaner - May 26, 2013 at 11:41 AM

      People solve problems, governments create them. The USA is the most charitable country in the world because of selfless people like Kevin Durant and its nice to be reminded of that every once in awhile. This ” don’t bother me, let the government take care of it” mantra is part of all that is wrong with society today.

  9. wgray981 - May 25, 2013 at 8:33 PM

    adoombray: So basically any time a celebrity does something nice it shouldn’t count because they are just doing it for public relations? Give me a break and go find somewhere else to whine; you are a pathetic little person.

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