May 23, 2013, 3:15 PM EDT
The network suits at TNT have to be happy they have the rights to the Eastern Conference finals — they got the Heat and LeBron James to showcase. Indiana may be a small market to go against them (you know the network was pulling for the Knicks last round) but at least they have crossover stars.
That’s evidenced by the NBA Western Conference Finals ratings posted by Sports Media Watch (via The Big Lead).
Game 2 of the Grizzlies/Spurs NBA Western Conference Finals drew 4.6 million viewers on ESPN Tuesday night, down 48% from Celtics/Heat Game 2 last year (8.8M), and down 34% from Thunder/Mavericks Game 2 in 2011 (7.0M). Compared to Game 2 of last year’s Thunder/Spurs WCF on TNT (7.3M), Tuesday’s viewership declined 37%.
And it gets worse. That was the least viewed conference finals game since Jazz/Spurs in 2007. Even last round some of the games between the Thunder/Grizzlies and Warriors Spurs drew bigger numbers.
Those of us that love the game of basketball can preach about how the Spurs play a beautiful, smart game but that is not going to make people tune in and watch. Stars get people to watch. And while we can argue that Tim Duncan and Tony Parker are stars whose names crossover outside the world of basketball, the numbers don’t lie — people don’t tune in to watch them. The three lowest rated finals since 2000 all involved the Spurs.
Which means the ABC/ESPN network guys, who will broadcast the finals, are lighting candles in church in hopes the Heat make the NBA Finals.
Sep 19, 2014, 9:00 AM EDT
Raduljica, after solid rookie year, leaves NBA sooner than he’d hoped.
Sep 19, 2014, 8:30 AM EDT
Alfonso Ribeiro can still do that dance.
Sep 19, 2014, 8:00 AM EDT
“Then it became a competition amongst guys and now you really got into it more and you started to really understand the clothes you put on your body.” —Dwyane Wade
Sep 19, 2014, 12:01 AM EDT
Saunders wants the rookie to earn it.
Sep 18, 2014, 10:46 PM EDT
Pietrus sat out all of last season.
Sep 18, 2014, 9:31 PM EDT
Looks like Bucks head coach Jason Kidd is serious about making Antetokounmpo into a point guard.
Sep 18, 2014, 8:16 PM EDT
This will take some getting used to.
Sep 18, 2014, 7:10 PM EDT
Sep 18, 2014, 6:30 PM EDT
Isn’t Harden the beard guru?
Sep 18, 2014, 5:51 PM EDT
I like the idea of calling him “scrappy feet” better.
Sep 18, 2014, 5:10 PM EDT
Chicago will likely start Joakim Noah and Pau Gasol
Sep 18, 2014, 4:25 PM EDT
Expect Rubio to be a restricted free agent next summer, and he may not enjoy that experience.
Sep 18, 2014, 3:44 PM EDT
Knicks star said nobody wants to play for Atlanta
Sep 18, 2014, 2:55 PM EDT
After a year at point guard, Oladipo should thrive for Magic this season
Sep 18, 2014, 2:20 PM EDT
Dirk’s not bad on guitar.
Sep 18, 2014, 1:40 PM EDT
Not an expected pairing, but they can relate
Sep 18, 2014, 1:00 PM EDT
Spurs coach seeking sources of motivation so his team won’t repeat the letdown
Sep 18, 2014, 12:18 PM EDT
Team USA coach Mike Krzyzewski defends himself after Adrian Wojnarowski paints him as opportunistic recruiter
Sep 18, 2014, 11:39 AM EDT
How much longer will NBA keep pushing them?
Sep 18, 2014, 11:00 AM EDT
After signing Glenn Robinson III, Minnesota has too many guaranteed contracts
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