May 23, 2013, 3:15 PM EST
The network suits at TNT have to be happy they have the rights to the Eastern Conference finals — they got the Heat and LeBron James to showcase. Indiana may be a small market to go against them (you know the network was pulling for the Knicks last round) but at least they have crossover stars.
That’s evidenced by the NBA Western Conference Finals ratings posted by Sports Media Watch (via The Big Lead).
Game 2 of the Grizzlies/Spurs NBA Western Conference Finals drew 4.6 million viewers on ESPN Tuesday night, down 48% from Celtics/Heat Game 2 last year (8.8M), and down 34% from Thunder/Mavericks Game 2 in 2011 (7.0M). Compared to Game 2 of last year’s Thunder/Spurs WCF on TNT (7.3M), Tuesday’s viewership declined 37%.
And it gets worse. That was the least viewed conference finals game since Jazz/Spurs in 2007. Even last round some of the games between the Thunder/Grizzlies and Warriors Spurs drew bigger numbers.
Those of us that love the game of basketball can preach about how the Spurs play a beautiful, smart game but that is not going to make people tune in and watch. Stars get people to watch. And while we can argue that Tim Duncan and Tony Parker are stars whose names crossover outside the world of basketball, the numbers don’t lie — people don’t tune in to watch them. The three lowest rated finals since 2000 all involved the Spurs.
Which means the ABC/ESPN network guys, who will broadcast the finals, are lighting candles in church in hopes the Heat make the NBA Finals.
Jan 29, 2015, 7:27 PM EST
DeMarcus Cousins and Damian Lillard were left off in the West.
Jan 29, 2015, 6:42 PM EST
A promotional video hyping the matchup features plenty of players, but Kevin Love is noticeably absent.
Jan 29, 2015, 6:00 PM EST
Mitch Kupchak expects Kobe to return next season.
Jan 29, 2015, 5:20 PM EST
Reserves are announced tonight.
Jan 29, 2015, 4:39 PM EST
Brooks may last the season, but may not if Thunder miss the playoffs. Jackson, meanwhile, has been marginalized ever since Dion Waiters was acquired.
Jan 29, 2015, 3:56 PM EST
Wade may be selected as an All-Star reserve Thursday night, but wouldn’t play in the midseason exhibition if the timeline holds true.
Jan 29, 2015, 3:25 PM EST
“I looked down to see my legs, and I saw my bone. The second I saw my bone, I just lost it.”
Jan 29, 2015, 2:45 PM EST
Jan 29, 2015, 2:02 PM EST
See Andrew Wiggins’, Shabazz Muhammad’s and Dante Exum’s
Jan 29, 2015, 1:28 PM EST
Timberwolves enjoying rare win
Jan 29, 2015, 12:50 PM EST
Oklahoma City expected to deal Jackson
Jan 29, 2015, 12:14 PM EST
Spurs guard completes field
Jan 29, 2015, 11:41 AM EST
Thunder star is ridiculous(ly awesome)
Jan 29, 2015, 11:03 AM EST
A mutual parting after season wouldn’t be a surprised
Jan 29, 2015, 10:19 AM EST
‘Person close to Durant’ cites Thunder star’s fondness of Carmelo Anthony
Jan 29, 2015, 9:43 AM EST
Rockets center requires further testing
Jan 29, 2015, 9:06 AM EST
Happy times for Cavaliers. How long will they continue?
Jan 29, 2015, 8:30 AM EST
Sidney is the poster child for the can’t miss prospect that missed.
Jan 29, 2015, 8:00 AM EST
At this point there have been no charges or arrests.
Jan 29, 2015, 1:29 AM EST
The Sixers, Knicks and Timberwolves win on the same day? Isn’t that one of the signs of the apocalypse?
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