May 23, 2013, 3:15 PM EST
The network suits at TNT have to be happy they have the rights to the Eastern Conference finals — they got the Heat and LeBron James to showcase. Indiana may be a small market to go against them (you know the network was pulling for the Knicks last round) but at least they have crossover stars.
That’s evidenced by the NBA Western Conference Finals ratings posted by Sports Media Watch (via The Big Lead).
Game 2 of the Grizzlies/Spurs NBA Western Conference Finals drew 4.6 million viewers on ESPN Tuesday night, down 48% from Celtics/Heat Game 2 last year (8.8M), and down 34% from Thunder/Mavericks Game 2 in 2011 (7.0M). Compared to Game 2 of last year’s Thunder/Spurs WCF on TNT (7.3M), Tuesday’s viewership declined 37%.
And it gets worse. That was the least viewed conference finals game since Jazz/Spurs in 2007. Even last round some of the games between the Thunder/Grizzlies and Warriors Spurs drew bigger numbers.
Those of us that love the game of basketball can preach about how the Spurs play a beautiful, smart game but that is not going to make people tune in and watch. Stars get people to watch. And while we can argue that Tim Duncan and Tony Parker are stars whose names crossover outside the world of basketball, the numbers don’t lie — people don’t tune in to watch them. The three lowest rated finals since 2000 all involved the Spurs.
Which means the ABC/ESPN network guys, who will broadcast the finals, are lighting candles in church in hopes the Heat make the NBA Finals.
Dec 21, 2014, 11:00 PM EST
The Cavs beat the Grizzlies in Cleveland.
Dec 21, 2014, 9:30 PM EST
Of course he said he’d consider the Knicks, it’s just smart business.
Dec 21, 2014, 8:00 PM EST
Rose has been there before.
Dec 21, 2014, 6:30 PM EST
The very public meeting with Jackson was leverage to help get Karl to lower his asking price.
Dec 21, 2014, 5:00 PM EST
Stevens dismisses rumors of Indiana University.
Dec 21, 2014, 3:30 PM EST
The Knicks guard will be reevaluated in two weeks.
Dec 21, 2014, 1:52 PM EST
Knee injuries have robbed us of the good Gallinari.
Dec 21, 2014, 12:30 PM EST
Everything went wrong for Sanders and the Bucks last year.
Dec 21, 2014, 11:00 AM EST
Why else would trade rumors surface 20 games or so into his first season in Charlotte?
Dec 21, 2014, 9:30 AM EST
The Thunder are right to be cautious here.
Dec 21, 2014, 8:00 AM EST
The Bucks went heavy with Brandon Knight at the end of the game. That went about as well as you’d expect.
Dec 21, 2014, 12:46 AM EST
Nine assists but shot 3-of-11.
Dec 21, 2014, 12:16 AM EST
He can do better.
Dec 20, 2014, 10:30 PM EST
A final look back at Rondo’s time in Boston as he gets set to make his debut with Dallas.
Dec 20, 2014, 9:00 PM EST
Cavaliers are tied with the Pistons for 23rd in defensive efficiency.
Dec 20, 2014, 7:11 PM EST
Kings are looking to make a splash, and Williams has been made available in trade by the Nets.
Dec 20, 2014, 6:30 PM EST
Dragic will opt out of the final year of his deal to become an unrestricted free agent this summer.
Dec 20, 2014, 5:00 PM EST
An expletive was added for emphasis.
Dec 20, 2014, 3:30 PM EST
No contact on the perimeter, yea he’s up for that.
Dec 20, 2014, 2:00 PM EST
The Christmas Day slate of games is (mostly) stellar.
- Sources: Kings prefer George Karl, not serious about hiring Mark Jackson 8
- Nuggets Danilo Gallinari has meniscus tear in right knee, out three weeks after surgery 5
- Rajon Rondo was very Rondoesque in debut with Mavericks (VIDEO) 19
- Report: Kings discussing trade for Deron Williams with Nets 12
- Report: Multiple teams contacting Suns trying to trade for Goran Dragic 10
- Clippers rip officials after being called for seven technical fouls in loss to Nuggets 18
- Jeremy Lin after Kobe misses at the buzzer: ‘I like game-winners too’ 60
- Damian Lillard drops career high 43, leads Blazers to 3OT win over Spurs (VIDEO) 8