Skip to content

You are not tuning in to watch Spurs vs. Grizzlies

May 23, 2013, 3:15 PM EDT

Memphis Grizzlies v San Antonio Spurs - Game Two Getty Images

The network suits at TNT have to be happy they have the rights to the Eastern Conference finals — they got the Heat and LeBron James to showcase. Indiana may be a small market to go against them (you know the network was pulling for the Knicks last round) but at least they have crossover stars.

ABC/ESPN has San Antonio and Memphis, and while fans may respect the games of Tim Duncan and Tony Parker they don’t tune in to watch them play.

That’s evidenced by the NBA Western Conference Finals ratings posted by Sports Media Watch (via The Big Lead).

Game 2 of the Grizzlies/Spurs NBA Western Conference Finals drew 4.6 million viewers on ESPN Tuesday night, down 48% from Celtics/Heat Game 2 last year (8.8M), and down 34% from Thunder/Mavericks Game 2 in 2011 (7.0M). Compared to Game 2 of last year’s Thunder/Spurs WCF on TNT (7.3M), Tuesday’s viewership declined 37%.

Ouch.

And it gets worse. That was the least viewed conference finals game since Jazz/Spurs in 2007. Even last round some of the games between the Thunder/Grizzlies and Warriors Spurs drew bigger numbers.

Those of us that love the game of basketball can preach about how the Spurs play a beautiful, smart game but that is not going to make people tune in and watch. Stars get people to watch. And while we can argue that Tim Duncan and Tony Parker are stars whose names crossover outside the world of basketball, the numbers don’t lie — people don’t tune in to watch them. The three lowest rated finals since 2000 all involved the Spurs.

Which means the ABC/ESPN network guys, who will broadcast the finals, are lighting candles in church in hopes the Heat make the NBA Finals.

Latest Posts
  1. J.R. Smith wants to be leader for Knicks this season

    Aug 22, 2014, 1:05 PM EDT

    Charlotte Bobcats v New York Knicks Getty Images

    Watching Smith and his gunner, ball-stopping tendencies try to fit in the move-the-ball, read and react triangle offense is going to be interesting. To put it kindly.

  2. Jeremy Lin feeling comfortable, even with new wax statue of himself

    Aug 22, 2014, 12:20 PM EDT

    Jeremy Lin wax figure

    His critics don’t get it, but Jeremy Lin is a solid NBA guard now.

  3. Report: Klay Thompson a Mike Krzyzewski favorite for Team USA

    Aug 22, 2014, 11:44 AM EDT

    Team USA Showcase Getty Images

    Krzyzewski – surprise, surprise – also reportedly likes Mason Plumlee, who played at Duke

  4. Watch Giannis Antetokounmpo go length of court in two dribbles, dunk (VIDEO)

    Aug 22, 2014, 10:35 AM EDT

    Taco Bell Skills Challenge 2014 Getty Images

    The Greek freak is going to be so much fun to watch at the world Cup.

  5. Drew Gooden will not play for Finland in World Cup

    Aug 22, 2014, 10:00 AM EDT

    Drew Gooden

    The hopes of the Finnish nation are crushed…. if they even noticed.

  6. V. Stiviano suit: Donald Sterling is gay

    Aug 22, 2014, 9:15 AM EDT

    Donald Sterling, V. Stiviano Donald Sterling, V. Stiviano

    Stiviano claims Sterling paid her to act as his beard

  7. Report: Mavericks re-sign Bernard James

    Aug 22, 2014, 8:00 AM EDT

    Berard James Berard James

    James, on one-year minimum-salary contract, will have right to veto trades

  8. Report: Thanasis Antetokounmpo chooses Knicks D-League team over playing in Europe next season

    Aug 21, 2014, 8:59 PM EDT

    thanasis nba draft

    Knicks finally considering the importance of developing young talent for the future.

  9. Report: Timberwolves to end up with Thad Young, Anthony Bennett as part of Kevin Love trade

    Aug 21, 2014, 7:31 PM EDT

    Kevin Love Kevin Love

    Wiggins too, while guys like Alexey Shved will be sent to the Sixers.

  10. Shaq answers the question: Kobe or LeBron?

    Aug 21, 2014, 6:12 PM EDT

    Shaquille O'Neal AP

    Gone are the days when Shaq would have used this as an opportunity to take a shot at Kobe.

  11. NBA GM says ‘there’s no reason’ to trade for restricted free agents Greg Monroe or Eric Bledsoe

    Aug 21, 2014, 5:02 PM EDT

    John Loyer, Greg Monroe John Loyer, Greg Monroe

    Why give up assets now, when either player could be signed outright as an unrestricted free agent next summer?

  12. DeMarcus Cousins wants to be the third ‘Splash Brother’ (VIDEO)

    Aug 21, 2014, 3:59 PM EDT

    Los Angeles Clippers v Sacramento Kings Getty Images

    Stephen Curry: “We’re still taking applications.”

Featured video

Will LeBron get booed Christmas Day in Miami?
Top 10 NBA Player Searches
  1. D. Rose (3795)
  2. L. James (2325)
  3. K. Bryant (2256)
  4. S. Marion (2205)
  5. D. Cousins (2199)
  1. R. Allen (2036)
  2. A. Davis (1936)
  3. K. Irving (1929)
  4. P. George (1878)
  5. C. Anthony (1864)