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It’s official: The New Orleans Pelicans live. So long Hornets.

Apr 18, 2013, 3:26 PM EDT

new-orleans-pelicans-logo1

Log on to the old New Orleans Hornets Web site today and you are redirected to a new site with a dramatic change:

As of today, they are the New Orleans Pelicans.

The change was announced earlier this season to mixed reviews — people in New Orleans seemed to like it while people outside the city just shook their heads — but it became official on Thursday (after the end of last season for the team).

“We have been looking forward to this day since we announced the Pelicans as the new name,” owner Tom Benson said in a released statement. “The Pelican is a symbol for our city and region and we’re excited to start a new era in Louisiana basketball history. This off-season is going to be a special time for the Pelicans.”

As I’ve said before, I’m good with this. I like names that fit a local team and this is a much better fit — it’s just when these teams with local names move they should consider a switch immediately. It’s a little late for the Lakers brand to change, but that fit in Minneapolis and not so much in the converted desert of Los Angeles. There’s the Jazz in Salt Lake and… you get the idea.

The question now is do the Bobcats shift the team name back to Hornets. The name Hornets is tied to Charlotte all the way back to the Revolutionary War, it’s a great fit, but ownership studied this and seems reluctant to make the move.

  1. Mr. Wright 212 - Apr 18, 2013 at 3:39 PM

    No way have they “studied this” and are reluctant — not if it’s based upon fan and local response — revenue from marketing-wise, maybe, but I moved to Charlotte earlier this year and that’s all people here talk about. They couldn’t care less about a Bobcat, as it just represents the failure that was Bob Johnson.

  2. rickyspanish - Apr 18, 2013 at 3:40 PM

    It’s a weird name but in a couple if years we should be used to it.

  3. 4thquartermagic - Apr 18, 2013 at 3:52 PM

    It’s a weird name because it doesn’t roll-off the tongue.

    “New Orleans Pelicans” just sounds awkward.

  4. quizguy66 - Apr 18, 2013 at 4:06 PM

    While not euphonious, I like that the local like the name better than those outside :)

    The Pelicans website has a bittersweet goodbye from Hugo the Hornet btw.

    -QG

  5. coasttocoast12 - Apr 18, 2013 at 4:08 PM

    I’m just glad “Mosquitos” wasn’t picked.

  6. Corey Jeppesen - Apr 18, 2013 at 4:26 PM

    If the Sonics don’t return, I’ll adopt the Pelicans as my team.

  7. eagles512 - Apr 18, 2013 at 6:06 PM

    Don’t care about the name but the colors and logo look like the hawks. Absolutely horrible!

  8. southpaw77 - Apr 18, 2013 at 6:53 PM

    Ok Jordan, time to get the Hornets name back in Charlotte.

    3, 2, 1…..

    • 4thquartermagic - Apr 19, 2013 at 7:29 PM

      And with the #2 overall pick in the 2012 NBA Draft, the Charlotte Bobcats select Hugo, the Hornet.

  9. ihavenonickname - Apr 18, 2013 at 8:05 PM

    GO CANS!!!

  10. thenew013 - Apr 18, 2013 at 8:41 PM

    its grown on me and its nice to see a not so savage animal rep a sports team. i mean you dont need to be named after a carnivour to be a scary team. hornets arent carnivours but they still can kill u. how many deaths are pelicans responsible for? i would hope the answer is close to zero or im a tru idiot.

    • mazblast - Apr 20, 2013 at 2:56 PM

      Lots of fish meet their demise due to pelicans.

  11. scottheis82 - Apr 18, 2013 at 9:17 PM

    Here’s hoping next year we are Pelicans and not Pelican’ts…

  12. ncarolinarn7 - Apr 18, 2013 at 9:45 PM

    Michael could make a good business decision for once or could continue to be inept at almost everything he’s done in his post player days. He can sell shoes and underwear, can he manage a franchise and be savvy?

    • dohoangquan35 - Apr 19, 2013 at 5:18 AM

      michael has a big ego and doesn’t listen to the advice, that’s the problem

  13. xxakshunxx - Apr 18, 2013 at 9:48 PM

    Kind of a dumb name but they did a pretty good with the logo

  14. kb2408 - Apr 18, 2013 at 10:57 PM

    The New Orleans Toucan Sam’s.

  15. j0esixpack - Apr 18, 2013 at 11:14 PM

    I’ll give them credit. This is one of the most elaborate jokes of all time. Can’t wait to see now it ends!

  16. coryfor3 - Apr 19, 2013 at 1:33 AM

    Great change. Now cue the Bobcats to do away with that disaster and take back their local name to the hornets’ nest.

  17. coryfor3 - Apr 19, 2013 at 1:36 AM

    Only flaw is that it doesn’t roll off your tongue. It is hard to say. Louisiana Pelicans sounds better. Or the NOLA Pelicans. Seems like pelicans should be able to be shortened somehow.

  18. kavika6 - Apr 19, 2013 at 6:24 AM

    Hasn’t New Orleans been dealt enough grief already? Why compound it with a ridiculous name and mascot?

  19. mogogo1 - Apr 19, 2013 at 11:42 AM

    If only there were a more logical name that maybe tied into the rich musical heritage of the city…

  20. yuwannano - Apr 19, 2013 at 1:47 PM

    Fly Pelican, FLY!!! RIP Hugo!

  21. longtallsam - Apr 19, 2013 at 2:08 PM

    They should have sued Utah to get the Jazz name back! Utah Jazz…that’s ridiculous.
    Short of that, New Orleans Brass wouldn’t have been bad. Anything that would have tied into their wonderful musical heritage. Possibly a homage to Professor Longhair, or the Radiators, the Nevilles, or maybe the New Orleans Marsalises. :)

    • mazblast - Apr 20, 2013 at 3:04 PM

      There’s no grounds for a lawsuit, or it would have happened years ago. The team name travels with the franchise, unless the transfer agreement is specifically written otherwise to tie the name to the city instead (Browns, Sonics).

      However, I’d sure like to see some of the really illogical city-team name combinations changed, such as the Jazz in SLC, the Grizzlies in Memphis, or the Cardinals in Phoenix. Some of the combinations that have happened due to relocation work (Lakers because of alliteration, Pistons because Detroit is/was such a car town), some don’t really matter (Hawks, Kings), but some are real headscratchers when you take a step back and look at them.

  22. nolanbctalk - Apr 23, 2013 at 11:04 PM

    Search “pelican eats” on YouTube & you’ll see pelicans eating pigeons alive! Unfortunately, there’s also a video of Shamu eating a pelican that lands in the whale’s pool! Good thing there aren’t any Killer Whales in the NBA!

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