Feb 18, 2013, 11:42 AM EDT
Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).
Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.
Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.
What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.
But where Buss was truly an innovator was off the court.
Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.
First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.
Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.
None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.
“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”
Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.
Every team sells sizzle with the steak. And they can thank Dr. Buss for that.
Mar 10, 2014, 8:44 PM EDT
Run, Phil, run
Mar 10, 2014, 8:04 PM EDT
We’ve got a real nice feud brewing. Patrick Beverley and Damian Lillard are both tough point guards on contending Western Conference teams. They both overcame long odds to reach the NBA and play with justified pride now that they’re here. And both are unafraid to speak their mind. Lillard lobbed the opening salvo after Houston’s…
Mar 10, 2014, 7:07 PM EDT
Does he mean Carmelo Anthony, Andrea Bargnani or J.R. Smith?
Mar 10, 2014, 6:11 PM EDT
Phil Jackson seems destined for New York. I argue that’s a good thing… but only if Jackson has a Jedi mind trick that can keep James Dolan at bay.
Mar 10, 2014, 5:21 PM EDT
Kansas’ Joel Embiid — potentially the top pick in the upcoming NBA Draft — has sought out a second opinion on his back injury. Just a reminder of why he should jump to the NBA rather than stay another year in college.
Mar 10, 2014, 4:05 PM EDT
As if his season hasn’t been a big enough disappointment, Cleveland’s No. 1 overall pick Anthony Bennett will miss at least 10 games with a knee strain.
Mar 10, 2014, 3:48 PM EDT
Nobody thinks Mike D’Antoni is the long term answer for the Lakers, but what is the point of switching out coaches this late in a lost season?
Mar 10, 2014, 3:07 PM EDT
All the buzz has Phil Jackson taking a front office job with the Knicks (he’s just deliberate in making decisions like this)… but nobody asked Carmelo what he thought? Really?
Mar 10, 2014, 2:41 PM EDT
With a number of top teams stumbling — Oklahoma City, Miami, Indiana — it is the Spurs who have gotten healthy and looked good going 6-0 since the end of the rodeo trip. The West now dominates the top of the rankings, the Sixers are looking to set records at the bottom. 1. Spurs (46-16,…
Mar 10, 2014, 1:49 PM EDT
Bulls fans have taken to chanting “M-V-P” when Joakim Noah heads to the free throw line — and he does not like it one bit.
Mar 10, 2014, 12:56 PM EDT
“Quick, 15-20 seconds, throw few punches, then referees jump in and break this thing up.”
Mar 10, 2014, 12:13 PM EDT
As a member of the Jazz, Al Jefferson once encouraged Utah fans to boo their own team. When he returned to Utah in December as a Charlotte Bobcat, Jazz fans cheered him. Now, another former Utah big man, Paul Millsap, is encouraging Jazz fans to boo him when he returns with the Atlanta Hawks. Paul…
Mar 10, 2014, 11:32 AM EDT
This 15-second sequence tells you all you need to know about the Rockets point guard.
Mar 10, 2014, 10:36 AM EDT
Who held the record previously? Anyone? Bueller? Bueller?
Mar 10, 2014, 10:07 AM EDT
Dad was focused on the game just a l’il bit.
Mar 10, 2014, 9:35 AM EDT
Durant shooting even more – even if those extra shots are relatively inefficient – would make him more similar to history’s other high-end scorers. And that option remains on the table for him.
Mar 10, 2014, 8:44 AM EDT
Odds of a warm welcome by the fans? Zero.
Mar 10, 2014, 8:00 AM EDT
The fewer the minutes for a team’s best players, the more likely teams are to be tanking and vice versa. Except in Detroit.
Mar 10, 2014, 12:59 AM EDT
A career-high 42 points on just 18 shots. Not bad.
Mar 10, 2014, 12:27 AM EDT
The mess in L.A. wasn’t so bad on Sunday.
- Report: Phil Jackson’s camp doesn’t believe agreement with Knicks is close 0
- PBT Extra: Can Phil Jackson help right the ship in New York? 8
- Phil Jackson reportedly close to taking Knicks job, nobody asked Carmelo about it 34
- PBT Power Rankings: Tell me again how the Spurs are too old…. 11
- Sunday NBA grades: All hail the unstoppable Jodie Meeks 13