Feb 18, 2013, 11:42 AM EST
Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).
Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.
Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.
What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.
But where Buss was truly an innovator was off the court.
Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.
First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.
Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.
None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.
“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”
Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.
Every team sells sizzle with the steak. And they can thank Dr. Buss for that.
Dec 19, 2013, 2:23 AM EST
Our quick look around a busy night in the NBA, or what you missed while trying to buy some beer and pay for it with a live alligator… Dwyane Wade, Miami Heat. The last time Wade scored 30 points in a game it was Game 4 of the NBA Finals. Wade had to step up…
Dec 19, 2013, 12:40 AM EST
Kemba Walker just owned the Toronto Raptors. This was his game — 29 points on 18 shots, he could get into the paint or went 5-of-7 from three. Plus, he sank the game winner. The Bobcats had 1 second to get a shot off, the score tied 102-102 at the end of overtime. Walker comes…
Dec 18, 2013, 11:31 PM EST
The Knicks are prone to late-game lapses of judgment this season, and that trend continued on the road near the end of the first overtime session in Milwaukee on Wednesday. Leading by two points with under 20 seconds remaining after a miss by Carmelo Anthony, Tyson Chandler tapped out the offensive rebound, and it landed…
Dec 18, 2013, 10:35 PM EST
In the second battle of the season between the two clear leaders of the Eastern Conference, the defending champs showed that they have more than enough talent to come away with a win if given even the smallest of windows to do so. The Pacers got out to a lead of as many as 15…
Dec 18, 2013, 9:52 PM EST
It’s been a running theme over the past few seasons in Miami, where the Heat veterans — namely LeBron James and Dwyane Wade — haven’t been at all shy about dressing down Mario Chalmers on the court following an in-game mistake. Two straight championships later, things apparently haven’t changed all that much. In the third…
Dec 18, 2013, 9:05 PM EST
Chase Budinger was expected to start and be a key part of the Minnesota attack — he can shoot the three and is very athletic so he can finish in transition. He’s a great fit with their Kevin Love/Ricky Rubio attack. However, for the second straight year Budinger has been sidelined by a knee injury…
Dec 18, 2013, 8:01 PM EST
Pau Gasol was off to a slow start this season, and after he and coach Mike D’Antoni traded jabs through the media about both his role and his performance, the Lakers had reportedly started to weigh their options by making Gasol available in trade long before the Feb. 20 deadline had begun to approach. Even…
Dec 18, 2013, 6:47 PM EST
The Lakers are playing without any healthy point guards at the moment, which is making things difficult on the team overall, but especially on Kobe Bryant. Bryant leads the league in turnovers with 5.7 per contest, and while he’s only played six games, it’s substantially more than Stephen Curry‘s 4.2 per game for the season.…
Dec 18, 2013, 5:55 PM EST
The basketball gods can be cruel. The Washington Wizards were celebrating a dramatic win over the New York Knicks the other night — we focused on the Knicks’ failings but credit to the Wizards for making the right plans and knocking down the big shots. For a team with playoff dreams it was a win…
Dec 18, 2013, 5:11 PM EST
Damian Lillard nailed a three pointer from roughly Shaker Heights to give the Trail Blazers a dramatic 119-116 win over Kyrie Irving‘s Cleveland Cavaliers on Tuesday night. That prompted Kay Adams to start off this edition of PBT Extra with the question Lillard or Irving? We also talk about the rise of LaMarcus Aldridge to…
Dec 18, 2013, 4:19 PM EST
We told you Jordan Hamilton would be sitting out for this when it went down. Denver’s Hamilton has been suspended one game by the league for throwing this punch, striking the Thunder’s Steven Adams, the league announced Wednesday. Hamilton will sit Friday when the Nuggets play the Suns. The incident took place at the start…
Dec 18, 2013, 4:07 PM EST
Houston’s Omer Asik is going to get traded Thursday. Not Wednesday —deals are still being hammered out. Not Friday — anyone acquired this day or later can’t be traded again at the February trade deadline in a combined deal with other teammates. It will happen Thursday. It looks more and more like the Celtics will…
Dec 18, 2013, 3:01 PM EST
Let me explain. No, there is too much. Let me sum up. Southern Comfort’s “whatever’s comfortable” ad series included one with a skinny rocker white guy doing some karate moves in a the kind of hair salon your grandmother goes to. It was oddly compelling. Chris Webber decided to spoof this, for whatever reason. My guess…
Dec 18, 2013, 2:21 PM EST
Greivis Vasquez ranks No. 18 in points per play he finishes as the pick-and-roll ball handler, and Amir Johnson ranks No. 31 as the pick-and-roll screener, according to MySynergySports. That should make the newly formed Raptors duo pretty formidable, and everyone involved sounds excited about the possibilities. Via Eric Koreen of the National Post: “When…
Dec 18, 2013, 1:45 PM EST
The New York Knicks are a team that can’t win consistently without Tyson Chandler in the lineup. You can blame that on whomever you wish — coach Mike Woodson, management, James Dolan, Justin Bieiber, there is plenty of blame to go around — but it remains a fact they need him on defense to protect…
Dec 18, 2013, 1:10 PM EST
Make no mistake, the Miami Heat know exactly who is standing between them and a fourth straight trip to the NBA Finals — the wall that is 7’2” Roy Hibbert and his Indiana Pacers. The Heat also know no game in December is going to determine the outcome of what is a seemingly inevitable Eastern…
Dec 18, 2013, 12:30 PM EST
The Bulls shoot 55 percent in the restricted area (29th in the NBA) and 32 percent on 3-pointers (28th in the NBA). That’s a bad combination, and it goes a long way toward explaining why Chicago scores just 95.7 points per 100 possessions, the league’s third-worst mark. But if there’s a bright side for the…
Dec 18, 2013, 11:45 AM EST
Should the Knicks have called timeout before Carmelo Anthony’s final shot attempt against the Wizards on Monday? That question has dominated discussion since the game ended, but perhaps a different question would deal with a more significant issue? Should Melo have been the Knick shooting? First of all, better him than anyone else in a…
Dec 18, 2013, 11:08 AM EST
How about these numbers: 21.1 points per game on 48.4 percent shooting (17.8 shots a game), 9.1 rebounds a night and with a PER of 20.4 as the undisputed leader of his team. That’s your newly minted early MVP candidate LaMarcus’ Aldridge’s numbers… from last season. This season he is scoring 23.6 points per game…
Dec 18, 2013, 10:45 AM EST
Technically, the Raptors got Greivis Vasquez, John Salmons, Patrick Patterson and Chuck Hayes for Rudy Gay. But Toronto also got a new spirit. Without the shoot-first, do-little-else Gay, the Raptors have gone 3-1. They’re just clicking a little better. They might be playing with a little more passion, too. Terrence Ross certainly is. Landry Fields…
- Wednesday night NBA grades: Vintage Dwyane Wade sighting 0
- Heat come from 15 down to even season series with Pacers 21
- Report: At the moment, Lakers no longer considering trading Pau gasol 11
- PBT Extra: Damian Lillard or Kyrie Irving? Plus coaching hot seat talk. 6
- Report: Celtics may be frontrunners for Asik; would move Bass, Lee, pick 6
- NFL legend Jim Brown takes shot at Kobe Bryant, Kobe fires back (105)
- Report: Heat have interest in Celtics’ Jordan Crawford (50)
- Pau Gasol expresses frustration with D’Antoni offense. Lakers have to think trade. (49)
- Deserving or not Kobe Bryant, Dwyane Wade among All-Star starters in early voting returns (48)
- Mike D’Antoni to Pau Gasol: “There’s no reason to not play hard” (48)