Skip to content

How Michael Jordan altered what we expect from every athlete who followed him

Feb 14, 2013, 2:39 PM EST

Michael Jordan dunk

There were fierce competitors in the NBA long before Michael Jordan ever stepped on a court. Go watch an interview with Bill Russell talking about how he hated to lose read about Jerry West and how big losses would make him physically ill.

But no player in any sport has had an ultra-competitiveness fused with his image like Michael Jordan.

Jordan wanted to win — and he wanted it publically at a time when the media focus on the NBA boomed and the league grew to wild new heights of popularity. Riding a wave of winning titles plus being the face of a then unprecedented Nike branding campaign, Jordan’s persona grew to larger than life levels. It grew and has lasted to the point that we as a sports nation are talking about his legacy as he turns 50 this weekend.

After Jordan, every athlete in virtually every sport — from LeBron James to Tiger Woods to Andrew Luck — gets compared to the Jordan standard. How committed are they to winning? How badly do they want it? Fair or not, Jordan made the mold we expect all athletes to fit.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said Jordan was a perfect storm of the player, the personality and timing.

“As a culture, we’ve always recognized and admired people who care about things on a deeper level,” Lazenby told ProBasketballTalk. “In sports, that was why Jerry West attracted so many admirers, despite the fact that his Lakers lost six times to Bill Russell’s Boston Celtics teams in the championship. The idea was that West’s desire to win was almost a holy thing.

“Jordan resonated that and then made it so much bigger because his audience was so much larger. He literally came from nowhere to capture the public’s fancy, first with his ability to fly, then as time went on he was revealed as a competitor who cared on a deeper level than just about all of those around him. That commitment, combined with his theatrical and athletic style, created millions of new fans globally.”

Jordan’s legacy of fierceness becomes enshrined in games like “the flu game” where nothing could stop him from performing. We as fans often seem to care more about the team and a game’s outcome than the players — we want the guys who care like we do and will show that on the court. Jordan did.

“His willingness to play through injury and pain, like West before him and later Kobe Bryant, evidenced this higher level of caring. It meant more to them, so it meant more to us,” Lazenby said.

Jordan told Lazenby that timing was everything, and so it was with his career. In the 1970s NBA finals games were taped delayed and shown after midnight. The rivalry of Magic Johnson and Larry Bird changed that — compelling teams and compelling players that demanded and created a larger, prime time audience for the NBA.

Which served as a launching pad for Jordan.

“With Jordan, the audience was so much larger than what West or Oscar Robertson experienced,” Lazenby said. “Jordan was able to articulate that standard with the way he played.

“So the conversation for the greatest players begins in many ways with, how deeply do they care? How much are they willing to sacrifice? If it’s not immensely important, insanely important, to the star, how can it be that important to teammates and fans?

“As a culture, we marvel at that insanely excessive level of commitment, whatever the sport or endeavor. Basketball is such an emotional game. It attracts the sort of genius defined by physical ability and an unparalleled competitive will.”

Nobody ever combined physical ability and competitive will like Jordan.

With him he changed not just how we perceive basketball players but how fans perceive athletes in every sport. We look at Robert Griffin III and the first thing we fans ask is how deeply does he care? And if you fail to live up to that standard of passion and commitment — we’re looking at you, Dwight Howard — fans’ wrath ensues.

It was Jordan who changed all of that. That is just part of his legacy.

Latest Posts
  1. Timberwolves short Kevin Love an All-Star appearance in tribute video

    Jan 31, 2015, 9:30 PM EST

    Kevin Love Kevin Love

    Minnesota fans boo Love during pregame intros, cheer him during tribute video

  2. Enes Kanter talks trash before, gloats after Utah’s win over Warriors

    Jan 31, 2015, 6:30 PM EST

    Utah Jazz v Los Angeles Lakers Getty Images

    Kanter was dismissive of both Klay Thompson and Andrew Bogut before Friday night’s win.

  3. Kevin Love expecting boos when he returns to Minnesota with Cavaliers

    Jan 31, 2015, 5:00 PM EST

    Cleveland Cavaliers Media Day Getty Images

    Cleveland plays the Timberwolves in Minnesota on Saturday.

  4. Report: Timberwolves’ Ricky Rubio set to return Monday vs. Dallas

    Jan 31, 2015, 3:21 PM EST

    Minnesota Timberwolves v Orlando Magic Getty Images

    With Ricky Rubio, Nikola Pekovic and Kevin Martin back in the rotation the Timberwolves will not be such a pushover.

  5. Gerald Green receives first DNP in two seasons with Suns, team shoots down trade rumors

    Jan 31, 2015, 2:00 PM EST

    Phoenix Suns v Charlotte Bobcats Getty Images

    Green being unexpectedly held out led some to speculate that he might be dealt.

  6. Derrick Rose half-court alley-oop to Jimmy Butler (VIDEO)

    Jan 31, 2015, 12:30 PM EST

    Jimmy Butler, Alex Len Jimmy Butler, Alex Len

    They’re not winning, but they still produce some highlight plays.

  7. Nike unveils latest signature shoe for Kobe Bryant, the Kobe X (PHOTOS)

    Jan 31, 2015, 11:00 AM EST

    150114_KOBE_X_0093_v5-xlr_37350

    The tenth in Bryant’s signature line returns to a low-top silhouette, and the first colorway is inspired by Kobe’s early morning high dive as he recovered from Achilles surgery.

  8. Report: Nuggets trying to trade for Brook Lopez

    Jan 31, 2015, 9:30 AM EST

    Brooklyn Nets V Memphis Grizzlies Getty Images

    Denver’s offer of J.J. Hickson and JaVale McGee isn’t enough for Brooklyn to pull the trigger — especially with Lopez coming off of a 35-point, 12-rebound performance against the Raptors.

  9. Last summer Carmelo Anthony, Kobe Bryant talked, decided it wouldn’t work together

    Jan 31, 2015, 8:00 AM EST

    New York Knicks v Los Angeles Lakers Getty Images

    Those two together at this stage of their careers are a poor fit together.

  10. DeMarcus Cousins says he ‘didn’t expect’ to make the All-Star team

    Jan 30, 2015, 10:59 PM EST

    Toronto Raptors v Sacramento Kings Getty Images

    It took Kobe Bryant being injured for Cousins to make the squad.

  11. Anthony Davis out Friday night vs. Clippers due to abdominal strain

    Jan 30, 2015, 6:56 PM EST

    Anthony Davis Anthony Davis

    This is not a serious injury, but they will miss him defending Blake Griffin.

  12. Rumor: Heat, Clippers, Cavaliers interested in Mo Williams

    Jan 30, 2015, 5:59 PM EST

    Mo Williams AP

    All of those teams could use point guard depth.

Featured video

Who should be All-Star Game reserves?
Top 10 NBA Player Searches
  1. K. Durant (7994)
  2. D. Howard (7945)
  3. R. Rubio (7329)
  4. L. James (7245)
  5. C. Anthony (7230)
  1. K. Bryant (7040)
  2. H. Whiteside (6854)
  3. K. Walker (6791)
  4. M. Conley (6702)
  5. J. Butler (6541)