Feb 14, 2013, 2:39 PM EDT
There were fierce competitors in the NBA long before Michael Jordan ever stepped on a court. Go watch an interview with Bill Russell talking about how he hated to lose read about Jerry West and how big losses would make him physically ill.
But no player in any sport has had an ultra-competitiveness fused with his image like Michael Jordan.
Jordan wanted to win — and he wanted it publically at a time when the media focus on the NBA boomed and the league grew to wild new heights of popularity. Riding a wave of winning titles plus being the face of a then unprecedented Nike branding campaign, Jordan’s persona grew to larger than life levels. It grew and has lasted to the point that we as a sports nation are talking about his legacy as he turns 50 this weekend.
After Jordan, every athlete in virtually every sport — from LeBron James to Tiger Woods to Andrew Luck — gets compared to the Jordan standard. How committed are they to winning? How badly do they want it? Fair or not, Jordan made the mold we expect all athletes to fit.
Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said Jordan was a perfect storm of the player, the personality and timing.
“As a culture, we’ve always recognized and admired people who care about things on a deeper level,” Lazenby told ProBasketballTalk. “In sports, that was why Jerry West attracted so many admirers, despite the fact that his Lakers lost six times to Bill Russell’s Boston Celtics teams in the championship. The idea was that West’s desire to win was almost a holy thing.
“Jordan resonated that and then made it so much bigger because his audience was so much larger. He literally came from nowhere to capture the public’s fancy, first with his ability to fly, then as time went on he was revealed as a competitor who cared on a deeper level than just about all of those around him. That commitment, combined with his theatrical and athletic style, created millions of new fans globally.”
Jordan’s legacy of fierceness becomes enshrined in games like “the flu game” where nothing could stop him from performing. We as fans often seem to care more about the team and a game’s outcome than the players — we want the guys who care like we do and will show that on the court. Jordan did.
“His willingness to play through injury and pain, like West before him and later Kobe Bryant, evidenced this higher level of caring. It meant more to them, so it meant more to us,” Lazenby said.
Jordan told Lazenby that timing was everything, and so it was with his career. In the 1970s NBA finals games were taped delayed and shown after midnight. The rivalry of Magic Johnson and Larry Bird changed that — compelling teams and compelling players that demanded and created a larger, prime time audience for the NBA.
Which served as a launching pad for Jordan.
“With Jordan, the audience was so much larger than what West or Oscar Robertson experienced,” Lazenby said. “Jordan was able to articulate that standard with the way he played.
“So the conversation for the greatest players begins in many ways with, how deeply do they care? How much are they willing to sacrifice? If it’s not immensely important, insanely important, to the star, how can it be that important to teammates and fans?
“As a culture, we marvel at that insanely excessive level of commitment, whatever the sport or endeavor. Basketball is such an emotional game. It attracts the sort of genius defined by physical ability and an unparalleled competitive will.”
Nobody ever combined physical ability and competitive will like Jordan.
With him he changed not just how we perceive basketball players but how fans perceive athletes in every sport. We look at Robert Griffin III and the first thing we fans ask is how deeply does he care? And if you fail to live up to that standard of passion and commitment — we’re looking at you, Dwight Howard — fans’ wrath ensues.
It was Jordan who changed all of that. That is just part of his legacy.
Mar 31, 2015, 5:38 PM EDT
Redick, who once looked like a bust given oversized expectations, playing big role for surging Clippers
Mar 31, 2015, 4:56 PM EDT
This was fun frustration
Mar 31, 2015, 3:44 PM EDT
Knicks fans should be patient with this season. Optimistic… that’s a tough sell.
Mar 31, 2015, 2:59 PM EDT
LeBron names his three, and says after that he has ‘a bunch of teammates.’
Mar 31, 2015, 2:00 PM EDT
It had been hoped that Beverley might be available to return later in the postseason.
Mar 31, 2015, 1:20 PM EDT
Mar 31, 2015, 12:40 PM EDT
We already knew Durant was done for the season, but the Thunder have updated his status.
Mar 31, 2015, 12:00 PM EDT
Green is trying to downplay rivalry with Clippers coach, and is dealing with inflammation in his shins.
Kyrie Irving on his relationship with LeBron James: ‘I don’t want to say it’s not been rocky at all’
Mar 31, 2015, 11:20 AM EDT
Things are clicking now in Cleveland, but it wasn’t that way at the beginning of the season.
Flip Saunders (sort of) makes up with Jazz broadcaster after ripping him for saying Timberwolves were tanking
Mar 31, 2015, 10:40 AM EDT
Interaction ended with a handshake, but it seemed evident Saunders remained displeased.
Mar 31, 2015, 10:00 AM EDT
Hornets were fighting for a playoff spot, but their big free agent acquisition sat on the bench.
Mar 31, 2015, 9:20 AM EDT
Team has nothing left to play for, and Cousins has some nagging injuries.
Mar 31, 2015, 8:40 AM EDT
Great win — except for the fact that it may help cost the Lakers their draft pick this summer.
Mar 31, 2015, 8:00 AM EDT
In a season where Kyle Korver’s three point shooting has at times seemed inhuman this may be his best shooting display.
Mar 31, 2015, 1:38 AM EDT
Also, is Kyle Korver human?
Mar 31, 2015, 12:30 AM EDT
He won’t replace Wesley Matthews, but he’s another body.
Mar 30, 2015, 11:45 PM EDT
A much-needed win for the Raptors.
Mar 30, 2015, 11:00 PM EDT
Gobert wouldn’t let it stand and blocked him right after.
Mar 30, 2015, 10:15 PM EDT
It was a frightening display of strength.
Mar 30, 2015, 9:30 PM EDT
A reminder of the Crash of old.
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