Jan 26, 2013, 2:00 PM EST
The 2010 NBA All-Star game was hosted by the Dallas Mavericks, but was held in Arlington, Texas in the massive football stadium that was built as the new home for the Dallas Cowboys.
A record crowd of 108,713 showed up to watch the midseason exhibition, and it was truly an amazing event — one that isn’t likely to be repeated in the future, at least according to Mark Cuban.
Cuban wants to host the All-Star game once again, but wouldn’t hold it at Cowboys Stadium if he had his choice.
“I wouldn’t do it there again,” Cuban said. “That was a one-off. Been there, done that.
“It’s hard to repeat that. It’s hard to get people excited a second time. The second act’s a lot harder.”
“The first one was so successful, you don’t try to top it,” Cuban said of using Cowboys Stadium as a venue. “It’s hard to recreate something like that. It’s just a Marketing 101 type of thing. It would be difficult, and the last thing you would want to do is throw a party and have no one show up.”
The NBA’s popularity is at an all-time high, and holding it in a venue that large — even for a second time, and even in the same city — would likely be similarly successful.
Fans that are normally priced out of attending the All-Star game, thanks to very limited public ticket availability along with a price tag that was $500 per ticket a season ago, would be afforded the opportunity to attend, even if only in the stadium’s upper reaches. And, the league could always give tickets away if it came down to it, as they do for other All-Star weekend events like the Rookie-Sophomore game that kicks off the festivities that Friday night.
Either way, Dallas will likely get another shot at the All-Star game. And for better or for worse, Cuban is probably right that it won’t be held at Cowboys Stadium whenever that happens.
Mar 5, 2015, 11:04 AM EST
Chris Paul frantically tries to get Jordan’s attention
Mar 5, 2015, 10:28 AM EST
Whiteside posts monster 18-25-4 in win over Lakers
Mar 5, 2015, 9:49 AM EST
Center will reportedly receive two-year contract
Mar 5, 2015, 9:11 AM EST
At least one Spur appears to be peaking
Mar 5, 2015, 8:30 AM EST
He got a flagrant one for this foul.
Mar 5, 2015, 8:00 AM EST
Jason Smith dancing
Mar 5, 2015, 2:47 AM EST
Westbrook is putting up Jordan numbers.
Mar 5, 2015, 2:10 AM EST
This after the Celtics just smacked the Timberwolves pretty good.
Mar 5, 2015, 12:05 AM EST
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Marc Gasol is a beast.
Mar 4, 2015, 10:38 PM EST
Who was that masked man?
Mar 4, 2015, 9:58 PM EST
Why didn’t Utah have Rudy Gobert protecting rim?
Mar 4, 2015, 9:35 PM EST
What penalty should Frazier receive?
Mar 4, 2015, 8:44 PM EST
Pacers are ganging up on Denver players
Mar 4, 2015, 7:53 PM EST
Sorry, Mark Cuban
Mar 4, 2015, 7:09 PM EST
He missed five games with a strained shoulder.
Mar 4, 2015, 6:14 PM EST
Don’t be shocked if the final price tag is close to $1 billion. Yes, for the Hawks.
Mar 4, 2015, 5:15 PM EST
Except you don’t really want a strong point guard in Phil Jackson’s triangle.
Mar 4, 2015, 4:30 PM EST
Some guys turn things around, bu Hairston has a lot of work to do.
Mar 4, 2015, 3:45 PM EST
Singing is awful, but the dancing is fantastic.
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