Jan 26, 2013, 2:00 PM EST
The 2010 NBA All-Star game was hosted by the Dallas Mavericks, but was held in Arlington, Texas in the massive football stadium that was built as the new home for the Dallas Cowboys.
A record crowd of 108,713 showed up to watch the midseason exhibition, and it was truly an amazing event — one that isn’t likely to be repeated in the future, at least according to Mark Cuban.
Cuban wants to host the All-Star game once again, but wouldn’t hold it at Cowboys Stadium if he had his choice.
“I wouldn’t do it there again,” Cuban said. “That was a one-off. Been there, done that.
“It’s hard to repeat that. It’s hard to get people excited a second time. The second act’s a lot harder.”
“The first one was so successful, you don’t try to top it,” Cuban said of using Cowboys Stadium as a venue. “It’s hard to recreate something like that. It’s just a Marketing 101 type of thing. It would be difficult, and the last thing you would want to do is throw a party and have no one show up.”
The NBA’s popularity is at an all-time high, and holding it in a venue that large — even for a second time, and even in the same city — would likely be similarly successful.
Fans that are normally priced out of attending the All-Star game, thanks to very limited public ticket availability along with a price tag that was $500 per ticket a season ago, would be afforded the opportunity to attend, even if only in the stadium’s upper reaches. And, the league could always give tickets away if it came down to it, as they do for other All-Star weekend events like the Rookie-Sophomore game that kicks off the festivities that Friday night.
Either way, Dallas will likely get another shot at the All-Star game. And for better or for worse, Cuban is probably right that it won’t be held at Cowboys Stadium whenever that happens.
Dec 28, 2014, 7:30 PM EST
It had been brewing for a while, but it still caught most of us by surprise.
Dec 28, 2014, 6:00 PM EST
Nice move by the Lakers, who pick up a promising big man prospect with an inexpensive non-guaranteed contract.
Dec 28, 2014, 4:29 PM EST
Knee injury suffered on Christmas Day will continue to keep Irving sidelined.
Dec 28, 2014, 3:30 PM EST
Bryant has uncharacteristically sat out the previous three games simply to rest.
Dec 28, 2014, 2:00 PM EST
West shoved Garnett at the time, but was in a joking mood afterward.
Dec 28, 2014, 12:30 PM EST
Cousins had it all working in this one.
Dec 28, 2014, 11:00 AM EST
It was a risky move by head coach David Blatt.
Dec 28, 2014, 9:30 AM EST
Western Conference ends season with huge advantage, begins another right where it left off
Dec 28, 2014, 8:00 AM EST
He was an offensive force Saturday. Who knew?
Dec 28, 2014, 12:28 AM EST
The Magic still won the game.
Dec 27, 2014, 10:25 PM EST
Just like Lance… and you really shouldn’t imitate Lance.
Dec 27, 2014, 9:00 PM EST
He’s done it twice in the last two games.
Dec 27, 2014, 8:02 PM EST
A sports hernia kept him out of training camp and the rookie has never caught up with the learning curve.
Dec 27, 2014, 6:30 PM EST
Stephenson has missed the last four games.
Dec 27, 2014, 5:03 PM EST
Will the Lakers’ offense resort to stagnation?
Dec 27, 2014, 3:30 PM EST
Anthony Davis has arrived.
Dec 27, 2014, 2:00 PM EST
Stuckey says the trade robbed the locker room of accountability.
Dec 27, 2014, 12:30 PM EST
LeBron James was in “chill mode” and this team is vulnerable when he is.
Dec 27, 2014, 11:00 AM EST
Hamstrings are tricky things.
Dec 27, 2014, 9:30 AM EST
This option was always on the table for him, people around the NBA just never thought he’d choose it.
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