Jan 26, 2013, 2:00 PM EDT
The 2010 NBA All-Star game was hosted by the Dallas Mavericks, but was held in Arlington, Texas in the massive football stadium that was built as the new home for the Dallas Cowboys.
A record crowd of 108,713 showed up to watch the midseason exhibition, and it was truly an amazing event — one that isn’t likely to be repeated in the future, at least according to Mark Cuban.
Cuban wants to host the All-Star game once again, but wouldn’t hold it at Cowboys Stadium if he had his choice.
“I wouldn’t do it there again,” Cuban said. “That was a one-off. Been there, done that.
“It’s hard to repeat that. It’s hard to get people excited a second time. The second act’s a lot harder.”
“The first one was so successful, you don’t try to top it,” Cuban said of using Cowboys Stadium as a venue. “It’s hard to recreate something like that. It’s just a Marketing 101 type of thing. It would be difficult, and the last thing you would want to do is throw a party and have no one show up.”
The NBA’s popularity is at an all-time high, and holding it in a venue that large — even for a second time, and even in the same city — would likely be similarly successful.
Fans that are normally priced out of attending the All-Star game, thanks to very limited public ticket availability along with a price tag that was $500 per ticket a season ago, would be afforded the opportunity to attend, even if only in the stadium’s upper reaches. And, the league could always give tickets away if it came down to it, as they do for other All-Star weekend events like the Rookie-Sophomore game that kicks off the festivities that Friday night.
Either way, Dallas will likely get another shot at the All-Star game. And for better or for worse, Cuban is probably right that it won’t be held at Cowboys Stadium whenever that happens.
Jul 28, 2015, 8:30 AM EDT
The man made some plays.
Jul 28, 2015, 8:00 AM EDT
Mason Plumlee with a money gun shooting $100s.
Jul 28, 2015, 12:40 AM EDT
Ennis will get the chance to prove his case in training camp.
Jul 27, 2015, 11:00 PM EDT
Larry Brown said the condition had Popovich thinking about retirement.
Jul 27, 2015, 10:01 PM EDT
Well, you don’t see that every day.
Jul 27, 2015, 9:00 PM EDT
Wasn’t this obvious already?
Jul 27, 2015, 7:59 PM EDT
It could work — in very limited circumstances.
Jul 27, 2015, 6:59 PM EDT
Bird also says Jordan would destroy him one-on-one right now.
Jul 27, 2015, 6:32 PM EDT
James Ennis seems on the bubble with Miami.
Jul 27, 2015, 5:30 PM EDT
I so hope this isn’t staged.
Jul 27, 2015, 5:01 PM EDT
Dragic would not have fit the triangle, but he’s talented.
Jul 27, 2015, 4:05 PM EDT
Center goes from Frank Vogel to Byron Scott and is happy about it
Jul 27, 2015, 3:08 PM EDT
Key Democrat implies it’s not a certainty
Jul 27, 2015, 2:19 PM EDT
Vlade Divac is trying to put the band back together
Jul 27, 2015, 1:38 PM EDT
Celtics and Warriors finalize David Lee trade
Jul 27, 2015, 12:34 PM EDT
Did he accept the qualifying offer?
Jul 27, 2015, 12:11 PM EDT
Indiana apparently liked what is saw from undrafted free agent last season
Jul 27, 2015, 11:25 AM EDT
Protected second-round pick going back to Celtics
Jul 27, 2015, 10:12 AM EDT
Miller reportedly wanted to leave Cavaliers for a team that would play him more
Jul 27, 2015, 9:32 AM EDT
Both players to receive partially guaranteed contracts
- Phil Jackson says Knicks wanted Goran Dragic at trade deadline. Because he’s such a triangle fit? 15
- Report: Cavaliers sign Matthew Dellavedova 8
- Heat trade Zoran Dragic, second-rounder to Celtics 11
- Report: Cavaliers trade Brendan Haywood, Mike Miller, two second-round picks to Portland 17
- Blake Griffin, Stephen Curry among latest big names headed to Team USA mini-camp 8
- Kyrie Irving off crutches, cleared by doctors to start working out 8
- Report: Becky Hammon gaining traction around the NBA as “serious” head-coaching candidate 43
- Gregg Popovich discusses three-point shot, changing roles for bigs in NBA 4