Jan 26, 2013, 2:00 PM EDT
The 2010 NBA All-Star game was hosted by the Dallas Mavericks, but was held in Arlington, Texas in the massive football stadium that was built as the new home for the Dallas Cowboys.
A record crowd of 108,713 showed up to watch the midseason exhibition, and it was truly an amazing event — one that isn’t likely to be repeated in the future, at least according to Mark Cuban.
Cuban wants to host the All-Star game once again, but wouldn’t hold it at Cowboys Stadium if he had his choice.
“I wouldn’t do it there again,” Cuban said. “That was a one-off. Been there, done that.
“It’s hard to repeat that. It’s hard to get people excited a second time. The second act’s a lot harder.”
“The first one was so successful, you don’t try to top it,” Cuban said of using Cowboys Stadium as a venue. “It’s hard to recreate something like that. It’s just a Marketing 101 type of thing. It would be difficult, and the last thing you would want to do is throw a party and have no one show up.”
The NBA’s popularity is at an all-time high, and holding it in a venue that large — even for a second time, and even in the same city — would likely be similarly successful.
Fans that are normally priced out of attending the All-Star game, thanks to very limited public ticket availability along with a price tag that was $500 per ticket a season ago, would be afforded the opportunity to attend, even if only in the stadium’s upper reaches. And, the league could always give tickets away if it came down to it, as they do for other All-Star weekend events like the Rookie-Sophomore game that kicks off the festivities that Friday night.
Either way, Dallas will likely get another shot at the All-Star game. And for better or for worse, Cuban is probably right that it won’t be held at Cowboys Stadium whenever that happens.
Apr 17, 2014, 8:44 AM EDT
Clear out your calendar.
Apr 17, 2014, 8:00 AM EDT
Tight 1-2 race
Apr 17, 2014, 2:10 AM EDT
On the season Kevin Durant averaged 32 points, seven rebounds and five assists a game. Not too shabby.
Apr 17, 2014, 12:07 AM EDT
Apr 16, 2014, 11:31 PM EDT
Kevin Durant was simply unstoppable with the game on the line against the Pistons.
Apr 16, 2014, 11:00 PM EDT
The West is loaded with great series: Thunder vs. Grizzlies, Clippers vs. Warriors, Rockets vs. Blazers.
Apr 16, 2014, 10:31 PM EDT
Vegas nailed the lines for season win totals for four NBA teams almost exactly.
Apr 16, 2014, 9:14 PM EDT
The matchups aren’t all set, but this gives us an idea of who plays when as the playoffs open this weekend.
Apr 16, 2014, 7:48 PM EDT
Knicks make it official and announce they’ve signed Lamar Odom for the remainder of the season.
Apr 16, 2014, 6:59 PM EDT
Durant and LeBron at the top of the MVP ballot is easy, it’s filling out spots 3-5 that is the challenge.
Apr 16, 2014, 6:15 PM EDT
Kohl is going to pitch in $100 million to get a new arena built in Milwaukee.
Apr 16, 2014, 5:15 PM EDT
Teams will like his speed, but he’s destined for a second round pick.
Apr 16, 2014, 4:29 PM EDT
While the Lakers end their dreary season Kobe Bryant is already on vacation.
Apr 16, 2014, 3:46 PM EDT
Clippers forward: ‘It doesn’t really affect me, but so many guys would probably benefit’
Apr 16, 2014, 2:49 PM EDT
The Spurs have crushed the Grizzlies and Mavericks this season, so those teams are motivated to avoid a trip to the Riverwalk to start the postseason.
Apr 16, 2014, 2:14 PM EDT
First team nearly a clean sweep, but one top teamer didn’t even make other two ballots
Apr 16, 2014, 2:03 PM EDT
NBA could still rescind the technical
Apr 16, 2014, 1:32 PM EDT
New research delivers answer
Apr 16, 2014, 12:57 PM EDT
New York based hedge fund billionaires Marc Lasry and Wes Edens are buying the team but keeping it in Wisconsin, they just need to get a new arena built.
Apr 16, 2014, 12:50 PM EDT
Two very different candidates signify wide search
- Wednesday NBA grades: Kevin Durant ends season exactly like you think he would 9
- Finally the NBA playoff match ups are set 33
- PBT Extra: Giving out MVP, end of season awards 5
- Report: Sale of Milwaukee Bucks for record $550 million agreed upon, team to stay in Milwaukee 38
- Playoff Chase: Seven meaningful games on final night of NBA season 17